PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1484698
PUBLISHER: Prescient & Strategic Intelligence | PRODUCT CODE: 1484698
Market Overview
The beauty devices market generated revenue of USD 79.8 billion in 2023, which is expected to witness a CAGR of 20.7% during 2024-2030, to reach USD 297.2 billion by 2030.
This growth can be credited to the growing personal spending on care, increasing awareness of beauty, and the rising number of dermatological disorders and hormonal diseases. Besides that, the continuously aging population alongside increasing disposal incomes stimulates the sector to develop further.
Nowadays, consumers increasingly want to improve their look, especially by maintaining a youthful and healthy look. This is one of the prevailing trends observed in the beauty devices market. The demands of consumers are being served by the manufacturing of electronic beauty devices in various advanced versions that offer higher convenience with features like automation and lesser time consumption as compared to manual ones.
Advanced electronic devices for body care such as hair treatments, skin tightening, and others are presented for sale. As an example, ZIIP LLC has created a handheld electronic device for facial cleansing that incorporates microcurrent and nano current providing the skin with a regenerating effect.
Various side effects such as superficial burns, short-term skin sensitivity, excessive swelling, and blistering that are caused by beauty devices are limiting the popularity of the market to some extent.
Key Insights
The LED therapy and photo rejuvenation category is advancing at a CAGR of 20.9% because of augmented usage for treating numerous skin problems worldwide.
Photorejuvenation helps in collagen production, cures vascular abnormalities, decreases pore size, and stimulates dormant cells.
Increasing aesthetic awareness favors non-invasive operations with lesser side effects, propelling the industry.
Lasers are very common for medical treatments such as tumor removal and acne vulgaris, boosting sales.
In 2023, the hair removal devices led with a 21.4% revenue share, propelled by e-commerce activities and modified marketing.
Manufacturers emphasize long-term hair elimination solutions to fulfill customer demand.
Beauty standards, influencer communities, and social media emphasize personal grooming, and supporting hair removal device sales.
In 2023, the salon category had the largest share, approximately 45%, and is projected to continue dominating because of the high acceptance of laser technology for skin treatments.
Laser tech in salons aims specific skin problems such as acne and rosacea without damaging other areas, propelling the demand for beauty services.
The at-home category is to witness the highest CAGR, driven by low prices and growing consumer awareness of aesthetic tools for home use.
Promotional efforts, such as free sample distribution in Asian markets, boost sales of home-use aesthetic instruments.
The spa category had a significant share in 2023, fuelled by wellness tourism and consumer interest in holistic wellbeing during trips.
North America held the largest market share, around 50%, in 2023, and is projected to maintain its dominance in 2030.
The emergence of the North American market can be attributed to high personal incomes, increased interest in looks, and exceeding spending on cosmetic procedures.
Companies that use high technologies, for example, modiface Inc. to enable AR and AI virtual product trials, boost the demand.
Asia-Pacific is the leading market that exhibits the highest CAGR of 21.0% for 2024-2030 and grows due to the escalating incidence of skin diseases, technological progress as well as enhancement in beauty concerns.