Beauty devices refer to a wide range of electronic or manual tools designed to improve or maintain the appearance of the skin, hair, teeth and other aspects of personal aesthetics. These devices often incorporate advanced technologies, such as light therapy, microcurrent, ultrasonic waves or radiofrequency, to improve skin texture, tone, firmness and overall aesthetics.
The beauty devices market consists of sales, by entities (organizations, sole traders and partnerships), of beauty devices that are used to enhance skin appearance, address specific skin concerns or aid in the application of beauty products.
The global beauty devices market was valued $22,491.5 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 14.0%.
Rise In Number Of Cosmetic Procedures
The rise in the number of cosmetic procedures propelled the growth of the beauty devices market in the historic period. Cosmetic procedures refer to medical or aesthetic treatments performed to enhance or alter a person's appearance for non-medical reasons. Cosmetic procedures are increasing due to several factors, including technological advances in cosmetic surgery that have made them safer and less invasive, with a faster recovery time and lowered the cost of procedures. Beauty devices play a crucial role in cosmetic procedures by offering advanced technologies and tools to enhance various aspects of aesthetic treatments. These devices are designed to provide effective and innovative solutions to address cosmetic concerns and improve the overall appearance of individuals. For instance, in the UK according to the British Association of Aesthetic Plastic Surgeons, a UK-based surgical organization, in 2022, 31,057 cosmetic procedures were performed, a 102% increase from 2021. Therefore, the rise in number of cosmetic procedures drove the growth of the beauty devices market.
Advanced Microcurrent Devices For Enhanced Skin Firmness And Tone
Major companies operating in the beauty devices market are introducing advanced microcurrent devices for enhanced skin firmness and tone. Microcurrent devices are beauty tools that use low-level electrical currents to stimulate and tone facial muscles, promoting skin firmness and reducing signs of aging. These cutting-edge products combine dual microcurrent technologies, with massage functions to tackle prevalent skin issues. For instance, in July 2024, Foreo, a Sweden-based beauty-tech company, introduced the Bear 2 Body, an innovative microcurrent device, engineered to enhance skin firmness and tone. This advanced device targets cellulite and sagging skin by integrating dual microcurrent technologies and a massage function, offering an effective at-home solution for improving skin appearance. It provides a depuffing effect and promotes lymphatic drainage, resulting in smoother, more contoured skin.
The global beauty devices market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 19.28% of the total market in 2023.
Beauty Devices Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global beauty devices market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for beauty devices? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The beauty devices market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider beauty devices market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by gender and by end-users.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the beauty devices market.
- Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by gender and by end-users in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for beauty devices providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Hair Care Devices; Facial Devices; Skin And Body Care Devices; Oral Care Devices; Eye Care Devices
- 2) By Gender: Female; Male
- 3) By End Users: Commercial Or Professional; Domestic Or Personalized Or Homecare
- Companies Mentioned: Procter & Gamble Company; Dyson Limited; Coty Inc.; Koninklijke Philips N.V.; Conair LLC.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; beauty devices indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.