Mouth Freshener Market Size, Share, Trends, Industry Analysis Report: By Type; Category; Distribution Channel; and Region - Market Forecast, 2025

Description

List of Tables

The global mouth freshener market size is expected to reach USD 28.92 billion by 2034, according to a new study by Polaris Market Research. The report "Global Mouth Freshener Market Size, Share, Trends, Industry Analysis Report: By Type (Mouth Sprays, Flavoured Candies, Breath Strips, Chewing Gums, and Others); Category; Distribution Channel; and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Market Forecast, 2025 - 2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The mouth freshener market has experienced remarkable growth in recent years, driven by shifting consumer preferences and heightened awareness of oral hygiene. The market encompasses a diverse range of offerings, including sprays, lozenges, and natural herbal options.

One of the most significant trends contributing to the expansion of the mouth freshener market is the growing awareness of oral health's role in overall well-being. Consumers are becoming more educated about the links between oral hygiene and systemic health issues, such as heart disease and diabetes. This awareness has prompted individuals to seek out products that not only freshen their breath but also contribute to long-term oral care. Brands are responding to this by developing mouth fresheners that include beneficial ingredients as xylitol, which help reduce plaque and fight cavities, thereby positioning their products as both a freshening agent and a health enhancer.

The convenience factor plays a critical role in driving demand for mouth fresheners. Individuals are looking for on-the-go solutions in today's fast-paced world that fit seamlessly into their busy lives. Pocket-sized mints, portable sprays, and chewable tablets allow consumers to freshen their breath quickly and discreetly, making these products popular choices for both daily use and special occasions.

Mouth Freshener Market Report Highlights

The chewing gum segment in the mouth freshener market is expected to experience substantial growth over the forecast period due to its convenience and ability to promote oral health.

The flavoured candies segment dominated the mouth freshener market in 2024 due to their appealing taste, attractive packaging, and vibrant flavors.

The retail stores segment accounted for a major share of the market in 2024 due to their widespread accessibility and established presence.

The online segment is projected to grow at a robust pace during the assessment period owing to the rapid growth of e-commerce and the convenience of online shopping.

In the global market, North American mouth freshener market has the highest revenue share due to aggressive marketing campaigns along with the strong culture of personal hygiene and wellness among consumers.

The market in Asia Pacific is estimated to expand at a significant CAGR during the forecast period owing to rising urbanization coupled with growing disposable income.

The global key market players are DABUR; Mondelez International; MidasCare; Lotte; HARIBO GmbH & Co. KG; Perfetti Van Melle; Kpra Foods Pvt. Ltd.; Mars, Incorporated; Johnson & Johnson Services, Inc.; FERNDALE CONFECTIONERY PTY LTD; Mountain Breeze; The PUR Company; INVENTZ; DS Group; and THE HERSHEY COMPANY.

Polaris Market Research has segmented the mouth freshener market report based on type, category, distribution channel, and region:

By Type Outlook (Revenue, USD Billion, 2020 - 2034)

Mouth Sprays
Flavoured Candies
Breath Strips
Chewing Gums
Others

By Category Outlook (Revenue, USD Billion, 2020 - 2034)

Sugar Free
Conventional

By Distribution Channel Outlook (Revenue, USD Billion, 2020 - 2034)

Retail Stores
Online Stores

By Regional Outlook (Revenue, USD Billion, 2020 - 2034)

North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Malaysia
South Korea
Indonesia
Australia
Rest of Asia Pacific
Middle East & Africa
Saudi Arabia
UAE
Israel
South Africa
Rest of Middle East & Africa
Latin America
Mexico
Brazil
Argentina
Rest of Latin America

Product Code: PM5155

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. Global Mouth Freshener Market Insights

4.1. Mouth Freshener Market - Market Snapshot
4.2. Mouth Freshener Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. The rising awareness of oral hygiene is driving the market.
  - 4.2.1.2. Growing variety of mouth fresheners propels the market.
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. High use of mouth fresheners may lead to oral health problems in the long term, hindering the mouth freshener market growth.
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Mouth Freshener Market Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis

5. Global Mouth Freshener Market, by Type

5.1. Key Findings
5.2. Introduction
- 5.2.1. Global Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
5.3. Mouth Sprays
- 5.3.1. Global Mouth Freshener Market, by Mouth Sprays, by Region, 2020-2034 (USD Billion)
5.4. Flavoured Candies
- 5.4.1. Global Mouth Freshener Market, by Flavoured Candies, by Region, 2020-2034 (USD Billion)
5.5. Breath Strips
- 5.5.1. Global Mouth Freshener Market, by Breath Strips, by Region, 2020-2034 (USD Billion)
5.6. Chewing Gums
- 5.6.1. Global Mouth Freshener Market, by Chewing Gums, by Region, 2020-2034 (USD Billion)
5.7. Others
- 5.7.1. Global Mouth Freshener Market, by Others, by Region, 2020-2034 (USD Billion)

6. Global Mouth Freshener Market, by Category

6.1. Key Findings
6.2. Introduction
- 6.2.1. Global Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
6.3. Sugar Free
- 6.3.1. Global Mouth Freshener Market, by Sugar Free, by Region, 2020-2034 (USD Billion)
6.4. Conventional
- 6.4.1. Global Mouth Freshener Market, by Conventional, by Region, 2020-2034 (USD Billion)

7. Global Mouth Freshener Market, by Distribution Channel

7.1. Key Findings
7.2. Introduction
- 7.2.1. Global Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
7.3. Retail Stores
- 7.3.1. Global Mouth Freshener Market, by Retail Stores, by Region, 2020-2034 (USD Billion)
7.4. Online Stores
- 7.4.1. Global Mouth Freshener Market, by Online Stores, by Region, 2020-2034 (USD Billion)

8. Global Mouth Freshener Market, by Geography

8.1. Key Findings
8.2. Introduction
- 8.2.1. Mouth Freshener Market Assessment, By Geography, 2020-2034 (USD Billion)
8.3. Mouth Freshener Market - North America
- 8.3.1. North America: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
- 8.3.2. North America: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
- 8.3.3. North America: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.3.4. Mouth Freshener Market - U.S.
  - 8.3.4.1. US: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.3.4.2. US: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.3.4.3. US: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.3.5. Mouth Freshener Market - Canada
  - 8.3.5.1. Canada: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.3.5.2. Canada: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.3.5.3. Canada: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
8.4. Mouth Freshener Market - Europe
- 8.4.1. Europe: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
- 8.4.2. Europe: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
- 8.4.3. Europe: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.4. Mouth Freshener Market - UK
  - 8.4.4.1. UK: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.4.4.2. UK: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.4.4.3. UK: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.5. Mouth Freshener Market - France
  - 8.4.5.1. France: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.4.5.2. France: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.4.5.3. France: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.6. Mouth Freshener Market - Germany
  - 8.4.6.1. Germany: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.4.6.2. Germany: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.4.6.3. Germany: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.7. Mouth Freshener Market - Italy
  - 8.4.7.1. Italy: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.4.7.2. Italy: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.4.7.3. Italy: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.8. Mouth Freshener Market - Spain
  - 8.4.8.1. Spain: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.4.8.2. Spain: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.4.8.3. Spain: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.9. Mouth Freshener Market - Netherlands
  - 8.4.9.1. Netherlands: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.4.9.2. Netherlands: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.4.9.3. Netherlands: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.10. Mouth Freshener Market - Russia
  - 8.4.10.1. Russia: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.4.10.2. Russia: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.4.10.3. Russia: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.11. Mouth Freshener Market - Rest of Europe
  - 8.4.11.1. Rest of Europe: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.4.11.2. Rest of Europe: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.4.11.3. Rest of Europe: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
8.5. Mouth Freshener Market - Asia Pacific
- 8.5.1. Asia Pacific: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
- 8.5.2. Asia Pacific: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
- 8.5.3. Asia Pacific: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.4. Mouth Freshener Market - China
  - 8.5.4.1. China: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.5.4.2. China: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.5.4.3. China: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.5. Mouth Freshener Market - India
  - 8.5.5.1. India: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.5.5.2. India: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.5.5.3. India: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.6. Mouth Freshener Market - Malaysia
  - 8.5.6.1. Malaysia: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.5.6.2. Malaysia: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.5.6.3. Malaysia: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.7. Mouth Freshener Market - Japan
  - 8.5.7.1. Japan: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.5.7.2. Japan: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.5.7.3. Japan: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.8. Mouth Freshener Market - Indonesia
  - 8.5.8.1. Indonesia: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.5.8.2. Indonesia: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.5.8.3. Indonesia: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.9. Mouth Freshener Market - South Korea
  - 8.5.9.1. South Korea: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.5.9.2. South Korea: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.5.9.3. South Korea: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.10. Mouth Freshener Market - Australia
  - 8.5.10.1. Australia: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.5.10.2. Australia: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.5.10.3. Australia: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.11. Mouth Freshener Market - Rest of Asia Pacific
  - 8.5.11.1. Rest of Asia Pacific: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.5.11.2. Rest of Asia Pacific: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.5.11.3. Rest of Asia Pacific: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
8.6. Mouth Freshener Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
- 8.6.2. Middle East & Africa: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
- 8.6.3. Middle East & Africa: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.4. Mouth Freshener Market - Saudi Arabia
  - 8.6.4.1. Saudi Arabia: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.6.4.2. Saudi Arabia: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.6.4.3. Saudi Arabia: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.5. Mouth Freshener Market - UAE
  - 8.6.5.1. UAE: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.6.5.2. UAE: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.6.5.3. UAE: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.6. Mouth Freshener Market - Israel
  - 8.6.6.1. Israel: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.6.6.2. Israel: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.6.6.3. Israel: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.7. Mouth Freshener Market - South Africa
  - 8.6.7.1. South Africa: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.6.7.2. South Africa: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.6.7.3. South Africa: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.8. Mouth Freshener Market - Rest of Middle East & Africa
  - 8.6.8.1. Rest of Middle East & Africa: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.6.8.2. Rest of Middle East & Africa: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.6.8.3. Rest of Middle East & Africa: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
8.7. Mouth Freshener Market - Latin America
- 8.7.1. Latin America: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
- 8.7.2. Latin America: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
- 8.7.3. Latin America: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.4. Mouth Freshener Market - Mexico
  - 8.7.4.1. Mexico: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.7.4.2. Mexico: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.7.4.3. Mexico: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.5. Mouth Freshener Market - Brazil
  - 8.7.5.1. Brazil: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.7.5.2. Brazil: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.7.5.3. Brazil: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.6. Mouth Freshener Market - Argentina
  - 8.7.6.1. Argentina: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.7.6.2. Argentina: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.7.6.3. Argentina: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.7. Mouth Freshener Market - Rest of Latin America
  - 8.7.7.1. Rest of Latin America: Mouth Freshener Market, by Type, 2020-2034 (USD Billion)
  - 8.7.7.2. Rest of Latin America: Mouth Freshener Market, by Category, 2020-2034 (USD Billion)
  - 8.7.7.3. Rest of Latin America: Mouth Freshener Market, by Distribution Channel, 2020-2034 (USD Billion)

9. Competitive Landscape

9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

10.1. DABUR
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
10.2. Mondelez International
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
10.3. MidasCare
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
10.4. Lotte
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
10.5. HARIBO GmbH & Co. KG
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
10.6. Perfetti Van Melle
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
10.7. Kpra Foods Pvt. Ltd
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
10.8. Mars, Incorporated
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
10.9. Johnson & Johnson Services, Inc.
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
10.10. FERNDALE CONFECTIONERY PTY LTD
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
10.11. Mountain Breeze
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
10.12. The PUR Company
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
10.13. INVENTZ
- 10.13.1. Company Overview
- 10.13.2. Financial Performance
- 10.13.3. Product Benchmarking
- 10.13.4. Recent Development
10.14. DS Group
- 10.14.1. Company Overview
- 10.14.2. Financial Performance
- 10.14.3. Product Benchmarking
- 10.14.4. Recent Development
10.15. THE HERSHEY COMPANY
- 10.15.1. Company Overview
- 10.15.2. Financial Performance
- 10.15.3. Product Benchmarking
- 10.15.4. Recent Development