Mouth Freshener Market Size, Share & Trends Analysis Report By Type (Spray, Mint Candies, Gum, Others), By Distribution Channel (Retail Stores, Online Stores), By Region, And Segment Forecasts, 2024

Description

Mouth Freshener Market Growth & Trends:

The global mouth freshener market size is expected to reach USD 23.77 billion by 2030, registering a CAGR of 6.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising awareness regarding oral health and increasing usage of tobacco and alcohol is projected to drive the product demand.

Mint candy segment held the largest market share of around 36.0% in 2018. High consumer preference due to easy availability and a wide variety of flavors is among the prominent factors driving the segment growth.

Spray is anticipated to register the fastest CAGR of 5.8% over the forecast period. These products are easy to use and they do not leave residual waste. Both these factors are projected to contribute to the segment growth in the forthcoming years.

Retail outlet segment is anticipated to dominate the mouth freshener market during the forecast period. Availability of a large variety of products, traditional method and easy access are some of the prominent factors driving the segment growth. Online retail is expected to witness the fastest CAGR of 5.6% over the forecast period. Growing usage of internet, product penetration in rural areas, and attractive discounts are among the major growth drivers.

North America held the leading market share of 42.50% in 2018. High usage of tobacco and alcohol and increasing oral health issues due to bad eating habits are projected to drive the regional growth. Asia Pacific is expected to register the fastest CAGR of more than 7.0% in the forthcoming years. High usage of tobacco and alcohol coupled with rising consumer awareness is anticipated to fuel the regional growth.

Mouth Freshener Market Report Highlights:

The mint candies segment held the largest market revenue share of 35.7% in 2023. Consumers increasingly seek convenient and portable solutions for maintaining fresh breath, making mint candies suitable for on-the-go use.
Retail stores segment held the largest market revenue share in 2023. Retail stores provide the convenience of purchasing mouth fresheners and other daily requirements such as grocery and dairy products; thus, consumers don't have to visit particular places for these products.
North America held the largest market revenue share of 39.3% in 2023. One significant driver is the growing awareness of oral hygiene and the importance of maintaining fresh breath, which is often associated with overall health and social confidence.
Asia Pacific is projected to grow with the fastest CAGR over the forecast period. Cultural practices in many Asian countries emphasize maintaining fresh breath and oral hygiene, leading to a growing preference for mouth fresheners.

Product Code: GVR-3-68038-443-7

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Mouth Freshener Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
3.4. Mouth Freshener Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the suppliers
  - 3.4.1.2. Bargaining power of the buyers
  - 3.4.1.3. Threats of substitution
  - 3.4.1.4. Threats from new entrants
  - 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political landscape
  - 3.4.2.2. Economic and Social landscape
  - 3.4.2.3. Technological landscape
  - 3.4.2.4. Environmental landscape
  - 3.4.2.5. Legal landscape

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations

Chapter 5. Mouth Freshener Market: Type Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Mouth Freshener Market: Type Movement Analysis, USD Million, 2023 & 2030
5.3. Spray
- 5.3.1. Spray Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Mint Candies
- 5.4.1. Mint Candies Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Gum
- 5.5.1. Gum Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. Others
- 5.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Mouth Freshener Market: Distribution Channel Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Mouth Freshener Market: Distribution Channel Movement Analysis, USD Million, 2023 & 2030
6.3. Retail Stores
- 6.3.1. Retail Stores Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Online Stores
- 6.4.1. Online Stores Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Mouth Freshener Market: Regional Estimates & Trend Analysis

7.1. Mouth Freshener Market Share, By Region, 2023 & 2030, USD Million,
7.2. North America
- 7.2.1. North America Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.2. U. S.
  - 7.2.2.1. U. S. Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.3. Canada
  - 7.2.3.1. Canada Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.4. Mexico
  - 7.2.4.1. Mexico Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3. Europe
- 7.3.1. Europe Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.2. UK
  - 7.3.2.1. UK Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.3. Germany
  - 7.3.3.1. Germany Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.4. France
  - 7.3.4.1. France Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.5. Italy
  - 7.3.5.1. Italy Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.6. Spain
  - 7.3.6.1. Spain Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. Asia Pacific
- 7.4.1. Asia Pacific Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.2. China
  - 7.4.2.1. China Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.3. India
  - 7.4.3.1. India Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.4. Japan
  - 7.4.4.1. Japan Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.5. Australia
  - 7.4.5.1. Australia Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.6. South Korea
  - 7.4.6.1. South Korea Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5. Latin America
- 7.5.1. Latin America Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million), (Volume in Kilotons)
- 7.5.2. Brazil
  - 7.5.2.1. Brazil Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.2. UAE
  - 7.6.2.1. UAE Mouth Freshener Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Heat Map Analysis
8.4. Company Profiles
- 8.4.1. Johnson & Johnson
  - 8.4.1.1. Participant's Overview
  - 8.4.1.2. Financial Performance
  - 8.4.1.3. Product Benchmarking
  - 8.4.1.4. Recent Developments/ Strategic Initiatives
- 8.4.2. Mars, Incorporated
  - 8.4.2.1. Participant's Overview
  - 8.4.2.2. Financial Performance
  - 8.4.2.3. Product Benchmarking
  - 8.4.2.4. Recent Developments/ Strategic Initiatives
- 8.4.3. The Hershys Company
  - 8.4.3.1. Participant's Overview
  - 8.4.3.2. Financial Performance
  - 8.4.3.3. Product Benchmarking
  - 8.4.3.4. Recent Developments/ Strategic Initiatives
- 8.4.4. Kraft Foods Inc.
  - 8.4.4.1. Participant's Overview
  - 8.4.4.2. Financial Performance
  - 8.4.4.3. Product Benchmarking
  - 8.4.4.4. Recent Developments/ Strategic Initiatives
- 8.4.5. Perfetti Van Melle
  - 8.4.5.1. Participant's Overview
  - 8.4.5.2. Financial Performance
  - 8.4.5.3. Product Benchmarking
  - 8.4.5.4. Recent Developments/ Strategic Initiatives
- 8.4.6. Lotte
  - 8.4.6.1. Participant's Overview
  - 8.4.6.2. Financial Performance
  - 8.4.6.3. Product Benchmarking
  - 8.4.6.4. Recent Developments/ Strategic Initiatives
- 8.4.7. Haribo GmbH & co.
  - 8.4.7.1. Participant's Overview
  - 8.4.7.2. Financial Performance
  - 8.4.7.3. Product Benchmarking
  - 8.4.7.4. Recent Developments/ Strategic Initiatives
- 8.4.8. MidasCare
  - 8.4.8.1. Participant's Overview
  - 8.4.8.2. Financial Performance
  - 8.4.8.3. Product Benchmarking
  - 8.4.8.4. Recent Developments/ Strategic Initiatives
- 8.4.9. Dabur Binaca
  - 8.4.9.1. Participant's Overview
  - 8.4.9.2. Financial Performance
  - 8.4.9.3. Product Benchmarking
  - 8.4.9.4. Recent Developments/ Strategic Initiatives
- 8.4.10. Mondelez United Kingdom
  - 8.4.10.1. Participant's Overview
  - 8.4.10.2. Financial Performance
  - 8.4.10.3. Product Benchmarking
  - 8.4.10.4. Recent Developments/ Strategic Initiatives

Mouth Freshener Market Size, Share & Trends Analysis Report By Type (Spray, Mint Candies, Gum, Others), By Distribution Channel (Retail Stores, Online Stores), By Region, And Segment Forecasts, 2024 - 2030