PUBLISHER: Polaris Market Research | PRODUCT CODE: 1424040
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1424040
The global digestive health supplements market size is expected to reach USD 22.27 billion by 2032, according to a new study by Polaris Market Research. The report "Digestive Health Supplements Market Share, Size, Trends, Industry Analysis Report, By Type (Enzymes, Prebiotics, Probiotics, Symbiotic, Others); By Form; By Distribution Channel; By Region; Segment Forecast, 2024- 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Probiotics are supplements comprising live microorganisms aimed at promoting or enhancing the presence of beneficial bacteria (normal microflora) in the body. The growing health awareness among consumers, fueled by various promotional channels, is anticipated to stimulate the demand for digestive health supplements, with a particular emphasis on those incorporating probiotics.
In 2022, probiotic products constituted approximately 16.7% of the South Korean health functional food market, according to the Ministry of Food and Drug Safety of the Republic of Korea and the National Food Safety Information Service. Manufacturers are incorporating novel strains in supplements to provide high-quality products that offer additional benefits, such as immune support. Notably, in July 2023, Danone introduced Almimama, a probiotic supplement specifically designed for breastfeeding women to prevent mastitis, responding to the growing instances of this condition.
The nutraceutical industry has long seen a demand for gut health and the microbiome. However, the market experienced accelerated growth during the global pandemic. Consumers, realizing the profound connection between digestive health and overall well-being, heightened their understanding. This awareness not only increased the demand for gut health products but also contributed to the expansion of the digestive health market size.
The increasing mindfulness of health ailments in Asian countries such as India and China has resulted in lucrative growth opportunities for the digestive health supplement market. The further market increase is driven by the growing middle class with disposable income and the prevalence of digestive issues. The adoption of Western food patterns has an impact on the need for supplements linked to digestive health. With a focus on preventative healthcare and lifestyle upgrades, China and India offer significant potential for the digestive health supplement industry to grow gradually.
In 2023, the enzymes segment is expected to witness the highest growth during the forecast period owing to increasing demand for enzyme cultures within the food & beverage industry.
The capsules segment is expected to dominate the digestive health supplements market during the forecast period. This is attributed to the increasing aging population.
The pharmacies & Drug Stores segment is expected to witness the highest growth during the forecast period.
In 2023, North America accounted for the largest revenue share due to the presence of major players, technological advancements, and a dynamic startup landscape.
The market is highly competitive owing to the existence of market players with a global presence, including Bayer AG, Nestle S.A., Now Foods, NutraMarks, Inc., and Procter & Gamble Co., among others.
Polaris Market Research has segmented the digestive health supplements market report based on type, form, distribution channel, and region: