Digestive Health Supplements Market Forecasts to 2030 - Global Analysis By Product, Formulation, Ingredient Source, Distribution Channel, Application, End User and By Geography

According to Stratistics MRC, the Global Digestive Health Supplements Market is accounted for $9.23 billion in 2023 and is expected to reach $14.79 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Digestive health supplements are products designed to support and optimize the functioning of the digestive system. They typically contain a blend of vitamins, minerals, enzymes, probiotics, and/or prebiotics aimed at promoting a healthy gut environment. These supplements may assist in improving digestion, relieving symptoms of gastrointestinal discomfort such as bloating or indigestion, enhancing nutrient absorption, and balancing gut flora.

According to the Ministry of Food and Drug Safety of the Republic of Korea and the National Food Safety Information Service, in 2022, probiotic products took up about 16.7% of the South Korean health functional food market.

Market Dynamics:

Driver:

Rising incidence of digestive disorders

The rising incidence of digestive disorders, such as irritable bowel syndrome (IBS), gastroesophageal reflux disease (GERD), and inflammatory bowel diseases (IBD), propels the growth of the digestive health supplements. As individuals seek relief from gastrointestinal symptoms and strive to manage chronic conditions, there's a heightened demand for supplements targeting digestive health. Consumers increasingly turn to these products as complementary or alternative solutions to conventional treatments, driving market expansion.

Restraint:

Perceived efficacy and safety concerns

Perceived efficacy and safety concerns in digestive health supplements stem from a lack of robust scientific evidence supporting their claims, potential adverse effects, and product quality issues. Without clear assurances of effectiveness and safety, hesitant consumers may opt for alternative solutions or refrain from using supplements altogether. This skepticism hampers market growth by deterring consumer confidence and adoption.

Opportunity:

Changing lifestyles and dietary habits

Changing lifestyles and dietary habits, characterized by increased stress, sedentary behaviour and poor dietary choices drive the demand for digestive health supplements. Modern lifestyles often contribute to digestive discomfort and disorders, prompting individuals to seek solutions for digestive wellness. Consumers are increasingly recognizing the role of supplements in supporting digestive function and overall health. As a result, there is a growing market for digestive health supplements tailored to address specific digestive concerns, offering convenience and potential relief from symptoms associated with unhealthy lifestyle and dietary habits.

Threat:

Price sensitivity

Price sensitivity in digestive health supplements arises due to consumer's prioritization of healthcare expenditures and their willingness to pay for perceived value. In regions where healthcare costs are a significant concern, consumers opt for lower-cost alternatives or prioritize essential healthcare expenses over supplements. This price sensitivity can hamper market growth by limiting consumer adoption rates and constraining manufacturers' ability to command higher prices for premium products.

Covid-19 Impact

The covid-19 pandemic has had a mixed impact on the digestive health supplements market. On one hand, heightened health consciousness and concerns about immunity have driven increased interest in preventive healthcare, including digestive health. On the other hand, economic uncertainties and disrupted supply chains have constrained market growth. Fluctuating consumer spending patterns and shifts in purchasing priorities have influenced market dynamics, with some segments experiencing growth while others face challenges.

The gummies segment is expected to be the largest during the forecast period

The gummies segment is estimated to have a lucrative growth. Digestive health supplements in gummy form offer a convenient and tasty way to support gut health. These gummies typically contain ingredients like probiotics, fiber, and digestive enzymes, which can aid in digestion, promote a healthy balance of gut bacteria, and alleviate symptoms like bloating or indigestion. With their enjoyable taste and easy-to-administer format, these supplements appeal to a wide range of consumers who prioritize digestive wellness.

The immunity enhancement segment is expected to have the highest CAGR during the forecast period

The immunity enhancement segment is anticipated to witness the highest CAGR growth during the forecast period. Digestive health supplements play a crucial role in enhancing immunity. A healthy gut microbiome is fundamental for optimal immune function, as it houses a significant portion of the body's immune cells. By nourishing the gut, digestive health supplements contribute to overall immune resilience, supporting the body's ability to fend off infections and maintain wellness.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period due to rising disposable incomes, increasing urbanization and changing dietary habits. Additionally, the prevalence of gastrointestinal disorders, coupled with a shift towards preventive healthcare, fuels demand for supplements. Moreover, the influence of traditional medicine systems, such as Ayurveda and Traditional Chinese Medicine, promotes the use of natural remedies for digestive wellness. As a result, the Asia-Pacific region presents lucrative opportunities for manufacturers and suppliers of digestive health supplements.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to growing aging population, increasing awareness of the importance of digestive health and high prevalence of gastrointestinal disorders. Additionally, the region's strong healthcare infrastructure and consumer purchasing power further support market expansion. With a trend towards preventive healthcare and a focus on natural remedies, North America remains a key region for digestive health supplement manufacturers and retailers.

Key players in the market

Some of the key players profiled in the Digestive Health Supplements Market include Bayer AG, Procter & Gamble, Nestle S.A., Pfizer Inc., Abbott Laboratories, Nature's Bounty Co., Gutsi, NOW Foods, Reckitt Benckiser Group plc, Acutia, Digestive Advantage, Enzymedica, Garden of Life, Gaia Herbs, Himalaya Wellness, Nutramax Laboratories and Church & Dwight Corporation.

Key Developments:

In November 2023, Acutia launched dietary supplement offering a holistic approach to digestive health and overall wellness. The daily supplement works with the microbiome to help ease digestive upset quickly and improve gut health over time.

In October 2023, New Zealand probiotic firm Gutsi has launched a 60-day Gut Reset Kit, hoping to make practitioner-grade supplements more accessible to consumers. The 60-day Gut Reset kit is a comprehensive gut care protocol containing pre-, pro-, and postbiotic nutrition from its existing products - SporeBiotic, Gut Food and Good Guts - to support gut health.

Products Covered:

• Probiotics
• Prebiotics
• Digestive Enzymes
• Dietary Fibers
• Laxatives
• Antacids
• Other Products

Formulations Covered:

• Capsules
• Liquids
• Powders
• Gummies
• Other Formulations

Ingredient Sources Covered:

• Herbs & Botanicals
• Omega-3 Fatty Acids
• Aloe Vera
• Psyllium Husk
• Apple Cider Vinegar
• Other Ingredient Sources

Distribution Channels Covered:

• Pharmacies & Drugstores
• Supermarkets & Hypermarkets
• Online Retail
• Health Food Stores
• Other Distribution Channels

Applications Covered:

• General Well-being
• Immunity Enhancement
• Weight Management
• Heart Health
• Detoxification
• Other Applications

End Users Covered:

• Adults
• Paediatric
• Geriatric
• Athletes & Fitness Enthusiasts
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances