Men's Grooming Products Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031

Description

Persistence Market Research has recently released a comprehensive report on the global Men's Grooming Products Market, providing an in-depth analysis of key market dynamics, including drivers, trends, opportunities, and challenges. This detailed report sheds light on the market structure and growth potential over the forecast period.

Key Insights:

Men's Grooming Products Market Size (2024E): US$68 Bn
Projected Market Value (2031F): US$135.5 Bn
Global Market Growth Rate (CAGR 2024 to 2031): 7.8%

Men's Grooming Products Market - Report Scope:

Men's grooming products include a wide range of personal care items such as skincare, haircare, shaving products, and fragrances, specifically designed for men. The market has been growing due to increasing awareness about personal grooming and self-care among men. Shifting cultural norms, rising disposable incomes, and the influence of social media are major factors contributing to this growth. Additionally, a growing number of brands offering premium and natural grooming products for men has further expanded the market.

Market Growth Drivers:

Several key factors are driving the growth of the global Men's Grooming Products Market. One significant contributor is the rising trend of men prioritizing personal care, particularly in urban areas. The influence of digital marketing, celebrity endorsements, and social media platforms have led to increased product awareness and adoption. Additionally, the growth of e-commerce has made these products more accessible, allowing consumers to explore a broader range of options. Furthermore, the increasing availability of organic and sustainable grooming products has attracted health-conscious and environmentally aware consumers.

Market Restraints:

Despite its rapid expansion, the Men's Grooming Products Market faces several challenges. One major obstacle is the relatively high cost of premium and organic grooming products, which may limit their accessibility to a broader consumer base. Additionally, cultural barriers in certain regions may hinder the adoption of grooming products as traditional views on masculinity persist. Moreover, the market is highly competitive, with numerous players striving for market share, which can create price pressures and reduce profitability for smaller companies.

Market Opportunities:

The Men's Grooming Products Market presents substantial growth opportunities, especially in emerging markets where personal grooming habits are evolving. The increasing preference for natural and organic products is creating opportunities for niche brands to thrive. There is also potential for brands to cater to specific needs such as anti-aging, beard care, and multi-functional grooming products. Expanding product ranges, targeting different age groups, and leveraging digital platforms for targeted marketing can further drive growth in this sector.

Key Questions Answered in the Report:

What are the primary factors driving the global Men's Grooming Products Market?
Which regions and consumer demographics are witnessing the highest demand for men's grooming products?
How are changing social norms influencing the demand for grooming products among men?
Who are the leading players in the Men's Grooming Products Market, and what strategies are they using to strengthen their market positions?
What are the emerging trends and future prospects in the global Men's Grooming Products Market?

Competitive Intelligence and Business Strategy:

Leading players in the Men's Grooming Products Market, including companies like Procter & Gamble, Unilever, and L'Oreal, are focusing on innovation, brand differentiation, and expanding their product portfolios to meet evolving consumer needs. These companies are investing heavily in R&D to introduce new products that cater to the growing demand for natural, sustainable, and premium grooming solutions. Strategic collaborations with e-commerce platforms and influencers, along with personalized marketing campaigns, are helping companies strengthen their presence in the market. Additionally, adopting environmentally-friendly packaging and sustainable production practices aligns these companies with the values of eco-conscious consumers, ensuring long-term success in the Men's Grooming Products Market.

Key Companies Profiled:

Procter & Gamble Co
ITC Limited
Johnson & Johnson Private Limited
Unilever PLC
Coty, Inc.
L'Oreal S.A
Edgewell Personal Care Co
Beiersdorf AG
Colgate-Palmolive Company
Kao Corporation
Estee Lauder Companies, Inc.
Reckitt Benckiser

Market Segmentation

By Product

Skincare
Hair Styling
Accessories

By Distribution Channel

Online Channels
Supermarkets
Retail Stores

By Type

Mass
Premium

By Region

North America
Latin America
Europe
South Asia & Oceania
East Asia
The Middle East & Africa

Product Code: PMRREP11581

1. Executive Summary

1.1. Global Men's Grooming Products Market Snapshot, 2024-2031
1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunities
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Macro-Economic Factors
- 2.3.1. Global Sectorial Outlook
- 2.3.2. Global GDP Growth Outlook
- 2.3.3. Global Healthcare Spending Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Product Adoption Analysis
3.2. Epidemiology - Deafness and Hearing Loss
3.3. Technology Assessment
3.4. Regulatory Landscape
3.5. Value Chain Analysis
- 3.5.1. List of Distribution Channels/Marketplaces
  - 3.5.1.1. Retail
  - 3.5.1.2. E-Commerce
- 3.5.2. List of End Users (Industry)
3.6. Key Deals and Mergers
3.7. PESTLE Analysis
3.8. Porter's Five Forces Analysis

4. Price Trend Analysis, 2019-2024

4.1. Key Highlights
4.2. Key Factors Impacting Product Prices
4.3. Pricing Analysis, By Product
4.4. Regional Prices and Product Preferences

5. Global Men's Grooming Products Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

5.1. Key Highlights
- 5.1.1. Market Volume (Units) Projections
- 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
- 5.1.3. Absolute $ Opportunity
5.2. Market Size (US$ Bn) Analysis and Forecast
- 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
- 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024-2031
5.3. Global Men's Grooming Products Market Outlook: Product
- 5.3.1. Introduction / Key Findings
- 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Product, 2019-2023
- 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product, 2024-2031
  - 5.3.3.1. Skincare
  - 5.3.3.2. Hair Styling
  - 5.3.3.3. Accessories
5.4. Market Attractiveness Analysis: Product
5.5. Global Men's Grooming Products Market Outlook: Type
- 5.5.1. Introduction / Key Findings
- 5.5.2. Historical Market Size (US$ Bn) Analysis, By Type, 2019-2023
- 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
  - 5.5.3.1. Mass
  - 5.5.3.2. Premium
5.6. Market Attractiveness Analysis: Type
5.7. Global Men's Grooming Products Market Outlook: Distribution Channel
- 5.7.1. Introduction / Key Findings
- 5.7.2. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019-2023
- 5.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
  - 5.7.3.1. Online Channels
  - 5.7.3.2. Supermarkets
  - 5.7.3.3. Retail Stores
5.8. Market Attractiveness Analysis: Distribution Channel

6. Global Men's Grooming Products Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019-2023
6.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Region, 2024-2031
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia and Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Men's Grooming Products Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 7.3.1. By Country
- 7.3.2. By Product
- 7.3.3. By Type
- 7.3.4. By Distribution Channel
7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 7.4.1. U.S.
- 7.4.2. Canada
7.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product, 2024-2031
- 7.5.1. Skincare
- 7.5.2. Hair Styling
- 7.5.3. Accessories
7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
- 7.6.1. Mass
- 7.6.2. Premium
7.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
- 7.7.1. Online Channels
- 7.7.2. Supermarkets
- 7.7.3. Retail Stores
7.8. Market Attractiveness Analysis

8. Europe Men's Grooming Products Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 8.3.1. By Country
- 8.3.2. By Product
- 8.3.3. By Type
- 8.3.4. By Distribution Channel
8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. U.K.
- 8.4.4. Italy
- 8.4.5. Spain
- 8.4.6. Russia
- 8.4.7. Turkey
- 8.4.8. Rest of Europe
8.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product, 2024-2031
- 8.5.1. Skincare
- 8.5.2. Hair Styling
- 8.5.3. Accessories
8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
- 8.6.1. Mass
- 8.6.2. Premium
8.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
- 8.7.1. Online Channels
- 8.7.2. Supermarkets
- 8.7.3. Retail Stores
8.8. Market Attractiveness Analysis

9. East Asia Men's Grooming Products Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 9.3.1. By Country
- 9.3.2. By Product
- 9.3.3. By Type
- 9.3.4. By Distribution Channel
9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 9.4.1. China
- 9.4.2. Japan
- 9.4.3. South Korea
9.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product, 2024-2031
- 9.5.1. Skincare
- 9.5.2. Hair Styling
- 9.5.3. Accessories
9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
- 9.6.1. Mass
- 9.6.2. Premium
9.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
- 9.7.1. Online Channels
- 9.7.2. Supermarkets
- 9.7.3. Retail Stores
9.8. Market Attractiveness Analysis

10. South Asia & Oceania Men's Grooming Products Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 10.3.1. By Country
- 10.3.2. By Product
- 10.3.3. By Type
- 10.3.4. By Distribution Channel
10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 10.4.1. India
- 10.4.2. Southeast Asia
- 10.4.3. ANZ
- 10.4.4. Rest of South Asia & Oceania
10.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product, 2024-2031
- 10.5.1. Skincare
- 10.5.2. Hair Styling
- 10.5.3. Accessories
10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
- 10.6.1. Mass
- 10.6.2. Premium
10.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
- 10.7.1. Online Channels
- 10.7.2. Supermarkets
- 10.7.3. Retail Stores
10.8. Market Attractiveness Analysis

11. Latin America Men's Grooming Products Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

11.1. Key Highlights
11.2. Pricing Analysis
11.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 11.3.1. By Country
- 11.3.2. By Product
- 11.3.3. By Type
- 11.3.4. By Distribution Channel
11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 11.4.1. Brazil
- 11.4.2. Mexico
- 11.4.3. Rest of Latin America
11.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product, 2024-2031
- 11.5.1. Skincare
- 11.5.2. Hair Styling
- 11.5.3. Accessories
11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
- 11.6.1. Mass
- 11.6.2. Premium
11.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
- 11.7.1. Online Channels
- 11.7.2. Supermarkets
- 11.7.3. Retail Stores
11.8. Market Attractiveness Analysis

12. Middle East & Africa Men's Grooming Products Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

12.1. Key Highlights
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2023
- 12.3.1. By Country
- 12.3.2. By Product
- 12.3.3. By Type
- 12.3.4. By Distribution Channel
12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
- 12.4.1. GCC Countries
- 12.4.2. Egypt
- 12.4.3. South Africa
- 12.4.4. Northern Africa
- 12.4.5. Rest of Middle East & Africa
12.5. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product, 2024-2031
- 12.5.1. Skincare
- 12.5.2. Hair Styling
- 12.5.3. Accessories
12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
- 12.6.1. Mass
- 12.6.2. Premium
12.7. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
- 12.7.1. Online Channels
- 12.7.2. Supermarkets
- 12.7.3. Retail Stores
12.8. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2023
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping By Market
- 13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. Procter & Gamble Co
  - 13.3.1.1. Overview
  - 13.3.1.2. Segments and Products
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. ITC Limited
- 13.3.3. Johnson & Johnson Private Limited
- 13.3.4. Unilever PLC
- 13.3.5. Coty, Inc.
- 13.3.6. L'Oreal S.A
- 13.3.7. Edgewell Personal Care Co
- 13.3.8. Beiersdorf AG
- 13.3.9. Colgate-Palmolive Company
- 13.3.10. Kao Corporation
- 13.3.11. Estee Lauder Companies, Inc.
- 13.3.12. Reckitt Benckiser
- 13.3.13. Others

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations