Men's Grooming Products Market by Product, Ingredient Type, Price Range, End-User, Distribution Channel

List of Tables

The Men's Grooming Products Market was valued at USD 55.24 billion in 2023, expected to reach USD 58.56 billion in 2024, and is projected to grow at a CAGR of 6.16%, to USD 83.95 billion by 2030.

The men's grooming products market encompasses a wide range of items including skincare, haircare, fragrances, and shaving tools, all specifically designed and marketed for male consumers. This sector has witnessed significant growth due to changing societal norms around male grooming and increased consumer awareness about personal care. The necessity for these products stems from the modern man's desire to maintain a well-groomed appearance, reflecting cultural trends and professionals' increasingly high standards. The application of such products varies from daily skin regimens to specialized grooming kits, catering to diverse end-use appearances like casual, corporate, or fashion-centric styles. Growth is largely driven by rising disposable incomes, increased urbanization, and evolving retail strategies such as e-commerce, which offers a wider reach for niche and boutique brands. Additionally, the growing trend of online tutorials and grooming blogs has influenced male consumers to experiment with new products, creating potential opportunities for growth. Key opportunities include expanding product lines to meet the demand for organic and natural ingredients as environmental and health concerns rise. Regional markets like Asia-Pacific and Latin America offer untapped potential due to their large young populations and increasing adoption of western grooming practices. However, the market does face challenges such as intense competition, brand loyalty to established players, and issues with counterfeit products. Innovations should focus on sustainable packaging, multifunctional products, and technology-driven solutions such as augmented reality try-on tools for a personalized shopping experience. Research is crucial in addressing the varying skincare needs across different cultures and climates to create more effective products. The market nature is dynamic and highly consumer-driven, and businesses should invest heavily in customer engagement and market analytics to anticipate and adapt to changing preferences swiftly.

KEY MARKET STATISTICS
Base Year [2023]	USD 55.24 billion
Estimated Year [2024]	USD 58.56 billion
Forecast Year [2030]	USD 83.95 billion
CAGR (%)	6.16%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Men's Grooming Products Market

The Men's Grooming Products Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Growing male consumer focus on personal care and hygienic practices
- Booming e-commerce platforms and online retailing of men's grooming products
- Influence of social media and celebrity endorsements promoting grooming products
Market Restraints
- Harmful impacts of chemical-based men's grooming products
Market Opportunities
- Continuous product innovation and diversification in product lines
- Technological integration for development of advanced grooming products such as electric shavers and trimmers
Market Challenges
- Lack of personalization and availability of counterfeit products

Porter's Five Forces: A Strategic Tool for Navigating the Men's Grooming Products Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Men's Grooming Products Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Men's Grooming Products Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Men's Grooming Products Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Men's Grooming Products Market

A detailed market share analysis in the Men's Grooming Products Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Men's Grooming Products Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Men's Grooming Products Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Men's Grooming Products Market

A strategic analysis of the Men's Grooming Products Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Men's Grooming Products Market, highlighting leading vendors and their innovative profiles. These include Beardo by Marico, Beiersdorf AG, Colgate-Palmolive Company, Coty, Inc., Edgewell Personal Care Company, Estee Lauder Companies, Inc., Forest Essentials, Garnier LLC, GroomingLounge.com, LLC, Helios Lifestyle Private Limited, ITC Limited, Johnson & Johnson Services, Inc., Kao Corporation, Koninklijke Philips N.V., L'Oreal S.A., LetsShave, Louis Vuitton SE, Malin+Goetz Inc., Natura International Inc., Panasonic Corporation, Procter & Gamble Company, PUIG, S.L., Reckitt Benckiser Group PLC, Reliance Retail Limited, Shiseido Co., Ltd., The Body Shop, The Kroger Co., Unilever PLC, Vi-john Group, and VLCC Health Care Limited.

Market Segmentation & Coverage

This research report categorizes the Men's Grooming Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Product, market is studied across Body Care, Fragrances, Hair Care, Shave & Beard Care, Skincare, and Toiletries.
Based on Ingredient Type, market is studied across Chemical-based and Natural/Organic.
Based on Price Range, market is studied across Low, Mid, and Premium.
Based on End-User, market is studied across Commercial and Household.
Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Hypermarket & Supermarket, Salon/Grooming Clubs, and Speciality Stores.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-69324464D381

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing male consumer focus on personal care and hygienic practices
  - 5.1.1.2. Booming e-commerce platforms and online retailing of men's grooming products
  - 5.1.1.3. Influence of social media and celebrity endorsements promoting grooming products
- 5.1.2. Restraints
  - 5.1.2.1. Harmful impacts of chemical-based men's grooming products
- 5.1.3. Opportunities
  - 5.1.3.1. Continuous product innovation and diversification in product lines
  - 5.1.3.2. Technological integration for development of advanced grooming products such as electric shavers and trimmers
- 5.1.4. Challenges
  - 5.1.4.1. Lack of personalization and availability of counterfeit products
5.2. Market Segmentation Analysis
- 5.2.1. Product: Growing awareness about personal care leading to utilization of shave & beard care products
- 5.2.2. Ingredient Type: Ongoing advancements and R&D initiatives to incorporate natural/organic ingredients in men's grooming products
- 5.2.3. Price Range: Preference for premium men's grooming products equipped with specialty features
- 5.2.4. End-User: Higher penetration in household application helps in brand designing and marketing of grooming products
- 5.2.5. Distribution Channel: Rising inclination towards online channels due to customer convenience
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Men's Grooming Products Market, by Product

6.1. Introduction
6.2. Body Care
6.3. Fragrances
6.4. Hair Care
6.5. Shave & Beard Care
6.6. Skincare
6.7. Toiletries

7. Men's Grooming Products Market, by Ingredient Type

7.1. Introduction
7.2. Chemical-based
7.3. Natural/Organic

8. Men's Grooming Products Market, by Price Range

8.1. Introduction
8.2. Low
8.3. Mid
8.4. Premium

9. Men's Grooming Products Market, by End-User

9.1. Introduction
9.2. Commercial
9.3. Household

10. Men's Grooming Products Market, by Distribution Channel

10.1. Introduction
10.2. Offline
- 10.2.1. Hypermarket & Supermarket
- 10.2.2. Salon/Grooming Clubs
- 10.2.3. Speciality Stores
10.3. Online

11. Americas Men's Grooming Products Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Men's Grooming Products Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Men's Grooming Products Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. 5WPR Announces Continued Expansion of Men's Grooming Category
- 14.3.2. Winston Forays Into Men's Category; Launches Nut Groomer
- 14.3.3. VLCC to Acquire D2C Men's Grooming Brand Ustraa Through Strategic Merger
14.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Beardo by Marico
2. Beiersdorf AG
3. Colgate-Palmolive Company
4. Coty, Inc.
5. Edgewell Personal Care Company
6. Estee Lauder Companies, Inc.
7. Forest Essentials
8. Garnier LLC
9. GroomingLounge.com, LLC
10. Helios Lifestyle Private Limited
11. ITC Limited
12. Johnson & Johnson Services, Inc.
13. Kao Corporation
14. Koninklijke Philips N.V.
15. L'Oreal S.A.
16. LetsShave
17. Louis Vuitton SE
18. Malin+Goetz Inc.
19. Natura International Inc.
20. Panasonic Corporation
21. Procter & Gamble Company
22. PUIG, S.L.
23. Reckitt Benckiser Group PLC
24. Reliance Retail Limited
25. Shiseido Co., Ltd.
26. The Body Shop
27. The Kroger Co.
28. Unilever PLC
29. Vi-john Group
30. VLCC Health Care Limited