Ad Supported Video On Demand Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033

Description

Persistence Market Research has recently published an in-depth report on the global ad-supported video on demand (AVOD) market, offering detailed insights into market dynamics, including drivers, trends, opportunities, and challenges. This report aims to provide a comprehensive understanding of the market structure and future outlook, particularly for stakeholders in the broadcasting and OTT (Over-The-Top) platforms.

Key Insights:

Global Market Revenue (2022): US$ 3.9 Billion
Estimated Market Value (2033): US$ 132.0 Billion
Global Market Growth Rate (CAGR 2022-2033):13.4%

Global AVOD Market - Report Scope:

The AVOD market focuses on the production and distribution of video content that is monetized through advertisements. With the rise of OTT platforms, AVOD has become a popular model, offering free access to video content in exchange for viewing ads. This model has gained traction as viewers increasingly prefer on-demand content, including original and live streaming videos, over traditional TV broadcasts.

Market Growth Drivers:

Increase in Demand for Original Video Content

The broadcasting industry and OTT platforms are experiencing a surge in demand for original video content. Key players in the AVOD market are investing heavily in the production of original content to attract new audiences and retain existing viewers. This trend is driven by the need to differentiate their services in a highly competitive market and to create strong brand awareness among viewers.

Broadcasters are accelerating the growth of their AVOD services by focusing on original content development. This strategic move is aimed at enhancing viewer engagement and building a loyal audience base. As a result, the production and availability of original content on AVOD platforms are expected to increase significantly, driving market expansion.

Growing Shift to Live Streaming Platforms

The quality and availability of premium live content on various devices continue to grow, although live video streaming is still in its early stages. Viewers who traditionally watched live sports and events on TV are increasingly shifting to AVOD platforms due to the convenience and flexibility of live streaming. This shift is fueling demand for live video content on AVOD services.

The number of live events and sports deals available on AVOD platforms is also rising, driven by audience demand for live and original content. As more viewers seek out live streaming options, the AVOD market is expected to see substantial growth, particularly in the live sports and events segment.

Market Challenges:

Competition and Content Costs

While the demand for original and live content is driving growth, the AVOD market faces challenges related to competition and content production costs. The high investment required for producing high-quality original content can be a barrier for smaller players in the market. Additionally, competition from subscription-based video on demand (SVOD) services and other OTT platforms could impact market share for AVOD providers.

Ad Revenue and Monetization

The success of the AVOD model depends heavily on ad revenue, which can fluctuate based on factors such as viewer engagement and ad rates. Monetizing content effectively while maintaining a positive user experience is a challenge that AVOD platforms must navigate to ensure sustainable growth.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the global AVOD market?
How are broadcasters and OTT platforms adapting to the increasing demand for original and live streaming content?
What strategies are key players in the AVOD market employing to maintain their competitive edge?
How is the shift from traditional TV to OTT platforms impacting the AVOD market?
What are the emerging trends and future prospects in the global AVOD market?

Competitive Intelligence and Business Strategy:

Leading players in the global AVOD market, such as YouTube, Hulu, and Pluto TV, are focusing on expanding their content libraries with original and live streaming content. These companies are investing in partnerships with content creators and broadcasters to deliver high-quality, ad-supported video content to a global audience. Additionally, they are exploring new monetization strategies, such as targeted advertising and premium ad formats, to maximize revenue potential.

Key Companies Profiled:

Tubi, Inc.
Muvi LLC
PopcornFlix
Hulu
Roku
Amazon.com, Inc.
iQIYI
Disney+ Hotstar
MX Player
Youku Tudou Inc.

Key Segments Covered in Metallic Glass Industry Research

By Content:

Media & Entertainment
Travel & Tourism
Sports
Others

By Streaming Device:

Smart TVs
Laptops & Desktops
Smartphones & Tablets
Other OTT Devices

By Region:

North America
Latin America
Europe
South Asia
East Asia
Oceania
Middle East & Africa

Product Code: PMRREP23248

1. Executive Summary

1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations

3. Key Market Trends

3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends
3.3. Key Success Factors

4. Impact Analysis of Pandemic Crisis & Economic Slowdown

4.1. Impact of crisis (such as SARs/ 2008 Recession/COVID-19) on Streaming Services
4.2. Future Market Impact Trends
4.3. Current Economic Projections and Probable Impact on GDP
4.4. Growth Analysis of Ad-Supported Video on Demand

5. Market Structure Analysis

5.1. Market Analysis by Tier of Companies
5.2. Market Concentration
5.3. Market Share Analysis of Top Players
5.4. Market Presence Analysis
- 5.4.1. Regional Footprint by Players
- 5.4.2. Product Footprint by Players
- 5.4.3. Channel Footprint by Players

6. Global Ad-Supported Video on Demand Market Demand (in Value or Size in US$ Bn) Analysis 2019-2023 and Forecast, 2024-2033

6.1. Historical Market Value (US$ Bn) Analysis, 2019-2023
6.2. Current and Future Market Value (US$ Bn) Projections, 2024-2033
- 6.2.1. Y-o-Y Growth Trend Analysis
- 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

7.1. Macro-Economic Factors
- 7.1.1. Region Wise GDP Growth Outlook
- 7.1.2. Worldwide ICT Spending
- 7.1.3. Global Telecom Market
7.2. Forecast Factors - Relevance & Impact
- 7.2.1. Economic growth of developing countries such as India and China
- 7.2.2. Increasing adoption of smartphones and smart TVs
- 7.2.3. Improved cloud infrastructure
- 7.2.4. Product Innovations
7.3. Value Chain
7.4. Market Dynamics
- 7.4.1. Drivers
- 7.4.2. Restraints
- 7.4.3. Opportunity Analysis

8. Global Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033, By Content

8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Bn) Analysis By Content, 2019-2023
8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Content, 2024-2033
- 8.3.1. Media & Entertainment
- 8.3.2. Travel & Tourism
- 8.3.3. Sports
- 8.3.4. Others
8.4. Market Attractiveness Analysis By Content

9. Global Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033, By Streaming Device

9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Bn) Analysis By Streaming Device, 2019-2023
9.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Streaming Device, 2024-2033
- 9.3.1. Smart TVs
- 9.3.2. Laptops & Desktops
- 9.3.3. Smartphones & Tablets
- 9.3.4. Other OTT Devices
9.4. Market Attractiveness Analysis By Streaming Device

10. Global Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033, by Region

10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Bn) Analysis By Region, 2019-2023
10.3. Current Market Size (US$ Bn) Analysis and Forecast By Region, 2024-2033
- 10.3.1. North America
- 10.3.2. Latin America
- 10.3.3. Europe
- 10.3.4. East Asia
- 10.3.5. South Asia and Pacific
- 10.3.6. Middle East and Africa (MEA)
10.4. Market Attractiveness Analysis By Region

11. North America Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
11.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 11.3.1. By Country
  - 11.3.1.1. U.S.
  - 11.3.1.2. Canada
- 11.3.2. By Content
- 11.3.3. By Streaming Device
11.4. Market Attractiveness Analysis
- 11.4.1. By Country
- 11.4.2. By Content
- 11.4.3. By Streaming Device
11.5. Market Trends
11.6. Key Market Participants - Intensity Mapping
11.7. Drivers and Restraints - Impact Analysis

12. Latin America Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
12.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 12.3.1. By Country
  - 12.3.1.1. Brazil
  - 12.3.1.2. Mexico
  - 12.3.1.3. Rest of Latin America
- 12.3.2. By Content
- 12.3.3. By Streaming Device
12.4. Market Attractiveness Analysis
- 12.4.1. By Country
- 12.4.2. By Content
- 12.4.3. By Streaming Device
12.5. Market Trends
12.6. Key Market Participants - Intensity Mapping
12.7. Drivers and Restraints - Impact Analysis

13. Europe Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

13.1. Introduction / Key Findings
13.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
13.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 13.3.1. By Country
  - 13.3.1.1. UK
  - 13.3.1.2. France
  - 13.3.1.3. Germany
  - 13.3.1.4. Italy
  - 13.3.1.5. Spain
  - 13.3.1.6. BENELUX
  - 13.3.1.7. Russia
  - 13.3.1.8. Rest of Europe
- 13.3.2. By Content
- 13.3.3. By Streaming Device
13.4. Market Attractiveness Analysis
- 13.4.1. By Country
- 13.4.2. By Content
- 13.4.3. By Streaming Device
13.5. Market Trends
13.6. Key Market Participants - Intensity Mapping
13.7. Drivers and Restraints - Impact Analysis

14. East Asia Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

14.1. Introduction / Key Findings
14.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
14.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 14.3.1. By Country
  - 14.3.1.1. China
  - 14.3.1.2. Japan
  - 14.3.1.3. South Korea
- 14.3.2. By Content
- 14.3.3. By Streaming Device
14.4. Market Attractiveness Analysis
- 14.4.1. By Country
- 14.4.2. By Content
- 14.4.3. By Streaming Device
14.5. Market Trends
14.6. Key Market Participants - Intensity Mapping
14.7. Drivers and Restraints - Impact Analysis

15. South Asia and Pacific Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

15.1. Introduction / Key Findings
15.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
15.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 15.3.1. By Country
  - 15.3.1.1. India
  - 15.3.1.2. Thailand
  - 15.3.1.3. Indonesia
  - 15.3.1.4. Malaysia
  - 15.3.1.5. Oceania
  - 15.3.1.6. Rest of South Asia
- 15.3.2. By Content
- 15.3.3. By Streaming Device
15.4. Market Attractiveness Analysis
- 15.4.1. By Country
- 15.4.2. By Content
- 15.4.3. By Streaming Device
15.5. Market Trends
15.6. Key Market Participants - Intensity Mapping
15.7. Drivers and Restraints - Impact Analysis

16. Middle East and Africa Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

16.1. Introduction / Key Findings
16.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
16.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
- 16.3.1. By Country
  - 16.3.1.1. GCC Countries
  - 16.3.1.2. Turkey
  - 16.3.1.3. Northern Africa
  - 16.3.1.4. South Africa
  - 16.3.1.5. Rest of Middle East and Africa
- 16.3.2. By Content
- 16.3.3. By Streaming Device
16.4. Market Attractiveness Analysis
- 16.4.1. By Country
- 16.4.2. By Content
- 16.4.3. By Streaming Device
16.5. Market Trends
16.6. Key Market Participants - Intensity Mapping
16.7. Drivers and Restraints - Impact Analysis

17. Key Country Analysis- Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

17.1. U.S. Market
- 17.1.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.1.1.1. By Content
  - 17.1.1.2. By Streaming Device
17.2. Canada Market
- 17.2.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.2.1.1. By Content
  - 17.2.1.2. By Streaming Device
17.3. Brazil Market
- 17.3.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.3.1.1. By Content
  - 17.3.1.2. By Streaming Device
17.4. Mexico Market
- 17.4.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.4.1.1. By Content
  - 17.4.1.2. By Streaming Device
17.5. UK Market
- 17.5.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.5.1.1. By Content
  - 17.5.1.2. By Streaming Device
17.6. Germany Market
- 17.6.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.6.1.1. By Content
  - 17.6.1.2. By Streaming Device
17.7. France Market
- 17.7.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.7.1.1. By Content
  - 17.7.1.2. By Streaming Device
17.8. Spain Market
- 17.8.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.8.1.1. By Content
  - 17.8.1.2. By Streaming Device
17.9. Italy Market
- 17.9.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.9.1.1. By Content
  - 17.9.1.2. By Streaming Device
17.10. BENELUX Market
- 17.10.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.10.1.1. By Content
  - 17.10.1.2. By Streaming Device
17.11. Russia Market
- 17.11.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.11.1.1. By Content
  - 17.11.1.2. By Streaming Device
17.12. China Market
- 17.12.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.12.1.1. By Content
  - 17.12.1.2. By Streaming Device
17.13. Japan Market
- 17.13.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.13.1.1. By Content
  - 17.13.1.2. By Streaming Device
17.14. South Korea Market
- 17.14.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.14.1.1. By Content
  - 17.14.1.2. By Streaming Device
17.15. India Market
- 17.15.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.15.1.1. By Content
  - 17.15.1.2. By Streaming Device
17.16. Thailand Market
- 17.16.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.16.1.1. By Content
  - 17.16.1.2. By Streaming Device
17.17. Indonesia Market
- 17.17.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.17.1.1. By Content
  - 17.17.1.2. By Streaming Device
17.18. Malaysia Market
- 17.18.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.18.1.1. By Content
  - 17.18.1.2. By Streaming Device
17.19. Australia Market
- 17.19.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.19.1.1. By Content
  - 17.19.1.2. By Streaming Device
17.20. New Zealand Market
- 17.20.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.20.1.1. By Content
  - 17.20.1.2. By Streaming Device
17.21. GCC Countries Market
- 17.21.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.21.1.1. By Content
  - 17.21.1.2. By Streaming Device
17.22. Turkey Market
- 17.22.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.22.1.1. By Content
  - 17.22.1.2. By Streaming Device
17.23. South Africa Market
- 17.23.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
  - 17.23.1.1. By Content
  - 17.23.1.2. By Streaming Device

18. Competition Analysis

18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Pricing Analysis, by Competition
18.4. Competition Deep Dive
- 18.4.1. Tubi, Inc.
  - 18.4.1.1. Overview
  - 18.4.1.2. Product/Service Portfolio
  - 18.4.1.3. Profitability by Market Segments (Product/Channel/Region)
  - 18.4.1.4. Sales Footprint
  - 18.4.1.5. Strategy Overview
    - 18.4.1.5.1. Marketing Strategy
    - 18.4.1.5.2. Product Strategy
    - 18.4.1.5.3. Channel Strategy
- 18.4.2. Muvi LLC
  - 18.4.2.1. Overview
  - 18.4.2.2. Product/Service Portfolio
  - 18.4.2.3. Profitability by Market Segments (Product/Channel/Region)
  - 18.4.2.4. Sales Footprint
  - 18.4.2.5. Strategy Overview
    - 18.4.2.5.1. Marketing Strategy
    - 18.4.2.5.2. Product Strategy
    - 18.4.2.5.3. Channel Strategy
- 18.4.3. PopcornFlix
  - 18.4.3.1. Overview
  - 18.4.3.2. Product/Service Portfolio
  - 18.4.3.3. Profitability by Market Segments (Product/Channel/Region)
  - 18.4.3.4. Sales Footprint
  - 18.4.3.5. Strategy Overview
    - 18.4.3.5.1. Marketing Strategy
    - 18.4.3.5.2. Product Strategy
    - 18.4.3.5.3. Channel Strategy
- 18.4.4. Hulu
  - 18.4.4.1. Overview
  - 18.4.4.2. Product/Service Portfolio
  - 18.4.4.3. Profitability by Market Segments (Product/Channel/Region)
  - 18.4.4.4. Sales Footprint
  - 18.4.4.5. Strategy Overview
    - 18.4.4.5.1. Marketing Strategy
    - 18.4.4.5.2. Product Strategy
    - 18.4.4.5.3. Channel Strategy
- 18.4.5. Roku
  - 18.4.5.1. Overview
  - 18.4.5.2. Product/Service Portfolio
  - 18.4.5.3. Profitability by Market Segments (Product/Channel/Region)
  - 18.4.5.4. Sales Footprint
  - 18.4.5.5. Strategy Overview
    - 18.4.5.5.1. Marketing Strategy
    - 18.4.5.5.2. Product Strategy
    - 18.4.5.5.3. Channel Strategy
- 18.4.6. Amazon.com, Inc.
  - 18.4.6.1. Overview
  - 18.4.6.2. Product/Service Portfolio
  - 18.4.6.3. Profitability by Market Segments (Product/Channel/Region)
  - 18.4.6.4. Sales Footprint
  - 18.4.6.5. Strategy Overview
    - 18.4.6.5.1. Marketing Strategy
    - 18.4.6.5.2. Product Strategy
    - 18.4.6.5.3. Channel Strategy
- 18.4.7. iQIYI
  - 18.4.7.1. Overview
  - 18.4.7.2. Product/Service Portfolio
  - 18.4.7.3. Profitability by Market Segments (Product/Channel/Region)
  - 18.4.7.4. Sales Footprint
  - 18.4.7.5. Strategy Overview
    - 18.4.7.5.1. Marketing Strategy
    - 18.4.7.5.2. Product Strategy
    - 18.4.7.5.3. Channel Strategy
- 18.4.8. Disney+ Hotstar
  - 18.4.8.1. Overview
  - 18.4.8.2. Product/Service Portfolio
  - 18.4.8.3. Profitability by Market Segments (Product/Channel/Region)
  - 18.4.8.4. Sales Footprint
  - 18.4.8.5. Strategy Overview
    - 18.4.8.5.1. Marketing Strategy
    - 18.4.8.5.2. Product Strategy
    - 18.4.8.5.3. Channel Strategy
- 18.4.9. MX Player
  - 18.4.9.1. Overview
  - 18.4.9.2. Product/Service Portfolio
  - 18.4.9.3. Profitability by Market Segments (Product/Channel/Region)
  - 18.4.9.4. Sales Footprint
  - 18.4.9.5. Strategy Overview
    - 18.4.9.5.1. Marketing Strategy
    - 18.4.9.5.2. Product Strategy
    - 18.4.9.5.3. Channel Strategy
- 18.4.10. Youku Tudou Inc.
  - 18.4.10.1. Overview
  - 18.4.10.2. Product/Service Portfolio
  - 18.4.10.3. Profitability by Market Segments (Product/Channel/Region)
  - 18.4.10.4. Sales Footprint
  - 18.4.10.5. Strategy Overview
    - 18.4.10.5.1. Marketing Strategy
    - 18.4.10.5.2. Product Strategy
    - 18.4.10.5.3. Channel Strategy