AVOD Market Size - By Content (Movies, TV Shows, Original Series, News, Sports, User-generated Content), By Platform (Standalone Platforms, Broader Streaming Platforms, Social Media Platforms), By Device, By Format, By Genre & Forecast, 2024

Description

Global AVOD Market will exhibit over 8% CAGR between 2024 and 2032, thrusted by the spurring demand for free content. Users increasingly favor ad-supported platforms that do not require a subscription fee. This preference is influenced by the desire to avoid recurring payments while still accessing a broad range of content. For instance, In June 2024, Pluto TV expanded its content and added new channels to meet the rising demand for free content. This strategic move aims to attract a broader audience seeking diverse entertainment options without the cost of subscriptions.

As more consumers seek budget-friendly options, AVOD (ad-supported video on demand) services that offer high-quality content for free gain popularity, contributing significantly to the market growth.

The overall AVOD industry is categorized based on content, platform, device, format, genre, and region.

The broader streaming platform segment will register a significant CAGR during the forecast period. Economic conditions are prompting consumers to seek free content options amidst rising subscription costs. Additionally, the increasing availability of high-speed internet and advanced streaming devices makes accessing free, ad-supported content more convenient. This influx of viewers increases the potential for ad revenue, as advertisers are drawn to the extensive user base and targeted advertising capabilities offered by these platforms. Furthermore, the integration of advanced analytics and personalized ad experiences on these platforms enhances viewer engagement and ad effectiveness, driving higher returns for advertisers.

The mobile devices segment will garner a remarkable AVOD market share by 2032, because of increased smartphone use. Mobile users seek convenient, free content while on the go. The rise in affordable data plans & improved streaming technology enhances the viewing experience. Additionally, mobile devices offer flexibility, allowing users to access content anytime, anywhere. The availability of high-quality, ad-supported content on mobile platforms caters to user preferences for cost-free entertainment. The preference for mobile-first media consumption, driven by accessibility and convenience, will drive segment growth.

Europe AVOD market will witness a robust CAGR through 2032, stimulated by economic pressures that have led consumers to seek cost-effective entertainment options amidst rising subscription fees. The proliferation of high-speed internet and mobile devices has made streaming more accessible. Additionally, Europe's diverse cultural landscape drives the need for varied content offerings, which AVOD platforms can provide without a subscription. Regulatory changes and local partnerships have facilitated the expansion of AVOD services, making free, ad-supported content increasingly attractive to European audiences.

Product Code: 10051

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Content creators
- 3.2.2 Platforms
- 3.2.3 Ad tech providers
- 3.2.4 Viewers
- 3.2.5 Profit margin analysis
3.3 Technology & innovation landscape
3.4 Patent analysis
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Increasing digital video consumption
  - 3.7.1.2 Rising investing in mobile-friendly ads and social media campaigns
  - 3.7.1.3 Consumers increasingly seek diverse content offerings across platforms
  - 3.7.1.4 Upsurge in content monetization for creators
- 3.7.2 Industry pitfalls & challenges
  - 3.7.2.1 Difficulties in managing compliance with varying regulations across different countries and regions
  - 3.7.2.2 Addressing viewer dissatisfaction and disengagement due to repetitive or intrusive ads
3.8 Growth potential analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Content, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 Movies
5.3 TV shows
5.4 Original series
5.5 News
5.6 Sports
5.7 User-generated content

Chapter 6 Market Estimates & Forecast, By Platform, 2021 - 2032 ($Bn)

6.1 Key trends
6.2 Standalone platforms
- 6.2.1 Pre-roll ads
- 6.2.2 Mid-roll ads
- 6.2.3 Post-roll ads
- 6.2.4 Banner ads
- 6.2.5 Native ads
- 6.2.6 Others
6.3 Broader streaming platforms
- 6.3.1 Pre-roll ads
- 6.3.2 Mid-roll ads
- 6.3.3 Post-roll ads
- 6.3.4 Banner ads
- 6.3.5 Native ads
- 6.3.6 Others
6.4 Social media platforms
- 6.4.1 Pre-roll ads
- 6.4.2 Mid-roll ads
- 6.4.3 Post-roll ads
- 6.4.4 Banner ads
- 6.4.5 Native ads
- 6.4.6 Others

Chapter 7 Market Estimates & Forecast, By Device, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 Mobile devices
7.3 Smart TVs
7.4 Desktop & laptops
7.5 Streaming devices
7.6 Others

Chapter 8 Market Estimates & Forecast, By Format, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 Pre-roll ads
8.3 Mid-roll ads
8.4 Post-roll ads
8.5 Banner ads
8.6 Native ads
8.7 Others

Chapter 9 Market Estimates & Forecast, By Genre, 2021 - 2032 ($Bn)

9.1 Key trends
9.2 Drama
9.3 Comedy
9.4 Action/adventure
9.5 Reality TV
9.6 Crime/mystery
9.7 Sci-Fi/fantasy
9.8 Documentary
9.9 News
9.10 Sports
9.11 Kids/family
9.12 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032 ($Mn)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Russia
- 10.3.6 Spain
- 10.3.7 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Southeast Asia
- 10.4.7 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
10.6 MEA
- 10.6.1 UAE
- 10.6.2 South Africa
- 10.6.3 Saudi Arabia
- 10.6.4 Rest of MEA

Chapter 11 Company Profiles

11.1 Amazon Freevee
11.2 Crackle
11.3 Dailymotion
11.4 Facebook Watch
11.5 Instagram
11.6 Paramount+
11.7 Plex
11.8 Pluto TV
11.9 Roku
11.10 Samsung TV Plus
11.11 Snapchat
11.12 TikTok
11.13 Tubi
11.14 Twitter
11.15 Vudu
11.16 Xumo
11.17 YouTube
11.18 Twitter

AVOD Market Size - By Content (Movies, TV Shows, Original Series, News, Sports, User-generated Content), By Platform (Standalone Platforms, Broader Streaming Platforms, Social Media Platforms), By Device, By Format, By Genre & Forecast, 2024 - 2032