Household Care Wipes Market by Product Type, End-Users, and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa): Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2030

Description

Persistence Market Research has just published report on the global household care wipes market. The report covers important aspects like what's driving the market, current trends, opportunities, and challenges. It includes exclusive data and statistics, mapping out how the market is expected to grow from 2023 to 2030. This detailed analysis is a useful tool for industry stakeholders who want a clear picture of the market landscape in a nutshell.

The global household care wipes market is expected to grow at a compound annual growth rate (CAGR) of 6.7%, reaching a value of US$7.9 billion by the conclusion of 2030, up from US$5 billion in 2023.

Key Insights

Household Care Wipes Market Size (2023E): US$ 5.0 Billion
Projected Market Value (2030F): US$ 7.9 Billion
Global Market Growth Rate (CAGR 2023 to 2030): 6.7%
Historical Market Growth Rate (CAGR 2018 to 2022): 6.2%

Household Care Wipes Market - Report Scope

Household care wipes are convenient cleaning products designed for various domestic uses. These pre-moistened wipes, containing cleaning solutions with fragrances or disinfectants, offer a quick and effective alternative to traditional cleaning methods. They are widely used for cleaning hands, surfaces, and appliances, contributing to a hygienic home environment.

As the awareness of sanitation and hygiene grows, the household care wipes market is experiencing significant growth. Consumers, recognizing the importance of cleanliness, are opting for convenient cleaning methods, driving the demand for these wipes. The market offers various options like specialty wipes, multi-surface wipes, and antibacterial wipes to cater to diverse consumer needs. Ongoing innovation by manufacturers to meet changing preferences for convenient and effective cleaning products further fuels the expansion of the household care wipes market.

Market Growth Drivers for Household Care Wipes:

The household care wipes industry is thriving due to the growing emphasis on health and hygiene. Consumers, seeking convenient cleaning solutions for a sanitary living environment, are driving the demand for household care wipes. These wipes offer a quick and efficient way to disinfect surfaces, aligning with the increased focus on personal and environmental health. In our fast-paced lifestyles, where time is limited, household care wipes provide a practical alternative, eliminating the need for multiple cleaning products. As urbanization and busy lifestyles persist, the convenience of household care wipes continues to shape the market's trajectory.

Market Restraints

The household care wipes market faces challenges due to privacy concerns about personal health data storage and the high cost of integrating sophisticated technology. Additionally, supply chain disruptions and raw material shortages are significant obstacles. The complex global supply chain for wipes manufacturing is susceptible to disruptions from natural disasters and global issues. Manufacturers need to address these challenges through strategic supply chain management and contingency plans for a reliable supply of raw materials.

Market Opportunities

Technological advancements offer a significant opportunity for household care wipes, improving cleaning properties and environmental benefits. Smart technologies like IoT and antimicrobial agents help companies stay competitive and expand into new markets. The growing e-commerce industry provides a promising avenue, allowing businesses to optimize distribution and use digital platforms for marketing, contributing to overall market growth.

Key Questions Answered in Report:

Which region is anticipated to hold a prominent market share over the forecast period?
What will be the key driving factors propelling the demand for household care wipes market during the forecast period?
How will current trends impact the global household care wipes market?
Who are the significant participants in the market?
What are the crucial strategies of prominent players in the market to upscale their positions in this landscape?

Competitive Intelligence and Business Strategy

The household care wipes industry is competitive, with major brands focusing on innovation and partnerships. Established players leverage distribution networks and invest in research for new formulations and sustainable packaging. Strategic alliances with retailers and e-commerce platforms enhance product visibility. Niche players and startups drive innovation with specialized products, and regional participants cater to local preferences. Factors like pricing, quality, and adaptability influence the competitive landscape, compelling businesses to continually differentiate their products to meet diverse consumer demands.

Key Companies Profiled:

Edana
Diamond Wipes International Inc.
Medline Industries
The Honest Company, Inc.
Procter and Gamble Co.
Edgewell Personal Care Co.
Johnson & Johnson Services, Inc
Pluswipes
Rockline Industries
KCWW

Household Care Wipes Market Research Segmentation

Cleaning and disinfectant wipes lead the household care wipes market due to increased focus on cleanliness and health. The electrostatic wipes segment is growing rapidly with advanced cleaning technologies gaining popularity. Hypermarkets and supermarkets dominate sales channels, offering convenience and promotions. Online retail is expanding quickly, driven by convenience and extensive product choices.

North America dominates the household wipes market, driven by a strong retail sector and consumer preference for effective cleaning solutions. South Asia and Oceania show the fastest growth due to rising disposable incomes and increased awareness of sanitation practices. The market's future looks promising globally, driven by the ongoing emphasis on hygiene and convenience. Technological advancements and sustainability concerns may shape product development and marketing strategies.

E-commerce is expected to become a significant sales channel, providing manufacturers with opportunities to reach a broader consumer base. The household care wipes market demonstrates vitality and considerable promise as it adapts to evolving consumer preferences and embraces novel approaches.

By Products:

Floor Wipes
- Cleaning or Disinfectant wipes
- Electrostatic wipes
- Mops
- Glass & furniture wipes
- Others

By Sales Channel:

Hypermarket & Supermarket
Speciality Stores
Multi-brand Stores
Online stores
Independent Small Stores

By Region:

North America
Europe
East Asia
South Asia & Oceania
Latin America
Middle East & Africa

Product Code: PMRREP33589

1. Executive Summary

1.1. Global Market Snapshot, 2023 and 2030
1.2. Market Opportunity Assessment, 2023 - 2030, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Products Lifecycle Analysis
2.4. House-hold Care Wipes Market: Value Chain
- 2.4.1. List of Raw Material Supplier
- 2.4.2. List of Manufacturers
- 2.4.3. List of Distributors
- 2.4.4. List of End-users
- 2.4.5. Profitability Analysis
2.5. Porter Five Force's Analysis
2.6. Geopolitical Tensions: Market Impact
2.7. Macro-Economic Factors
- 2.7.1. Global Sectorial Outlook
- 2.7.2. Global GDP Growth Outlook
- 2.7.3. Global Parent Market Overview
2.8. Forecast Factors - Relevance and Impact
2.9. Regulatory and Products Landscape

3. Global House-hold Care Wipes Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

3.1. Key Highlights
- 3.1.1. Market Volume (Units) Projections
- 3.1.2. Market Size and Y-o-Y Growth
- 3.1.3. Absolute $ Opportunity
3.2. Market Size (US$ Mn) Analysis and Forecast
- 3.2.1. Historical Market Size Analysis, 2013-2016
- 3.2.2. Current Market Size Forecast, 2018-2026
3.3. Global House-hold Care Wipes Market Outlook: Products
- 3.3.1. Introduction / Key Findings
- 3.3.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Products, 2018 - 2022
- 3.3.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Products, 2023 - 2030
  - 3.3.3.1. Floor Wipes
  - 3.3.3.2. Cleaning or Disinfectantes wipes
  - 3.3.3.3. Electrostatic wipes
  - 3.3.3.4. Mops
  - 3.3.3.5. Glass & furniture wipes
  - 3.3.3.6. Others
3.4. Market Attractiveness Analysis: Products
3.5. Global House-hold Care Wipes Market Outlook: Sales Channel
- 3.5.1. Introduction / Key Findings
- 3.5.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Sales Channel, 2018 - 2022
- 3.5.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2023 - 2030
  - 3.5.3.1. HyperMarket & Supermarket
  - 3.5.3.2. Speciality Stores
  - 3.5.3.3. Multibrand Stoers
  - 3.5.3.4. Online stoers
  - 3.5.3.5. Independent Small Stores
3.6. Market Attractiveness Analysis: Sales Channel

4. Global House-hold Care Wipes Market Outlook: Region

4.1. Key Highlights
4.2. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Region, 2018 - 2022
4.3. Current Market Size (US$ Mn) and Volume (Units) Forecast By Region, 2023 - 2030
- 4.3.1. North America
- 4.3.2. Europe
- 4.3.3. East Asia
- 4.3.4. South Asia and Oceania
- 4.3.5. Latin America
- 4.3.6. Middle East & Africa (MEA)
4.4. Market Attractiveness Analysis: Region

5. North America House-hold Care Wipes Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

5.1. Key Highlights
5.2. Pricing Analysis
5.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 5.3.1. By Country
- 5.3.2. By Products
- 5.3.3. By Sales Channel
5.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 5.4.1. U.S.
- 5.4.2. Canada
5.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Products, 2023 - 2030
- 5.5.1. Floor Wipes
- 5.5.2. Cleaning or Disinfectantes wipes
- 5.5.3. Electrostatic wipes
- 5.5.4. Mops
- 5.5.5. Glass & furniture wipes
- 5.5.6. Others
5.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2023 - 2030
- 5.6.1. HyperMarket & Supermarket
- 5.6.2. Speciality Stores
- 5.6.3. Multibrand Stoers
- 5.6.4. Online stoers
- 5.6.5. Independent Small Stores
5.7. Market Attractiveness Analysis

6. Europe House-hold Care Wipes Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

6.1. Key Highlights
6.2. Pricing Analysis
6.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 6.3.1. By Country
- 6.3.2. By Products
- 6.3.3. By Sales Channel
6.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 6.4.1. Germany
- 6.4.2. France
- 6.4.3. U.K.
- 6.4.4. Italy
- 6.4.5. Spain
- 6.4.6. Russia
- 6.4.7. T rkiye
- 6.4.8. Rest of Europe
6.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Products, 2023 - 2030
- 6.5.1. Floor Wipes
- 6.5.2. Cleaning or Disinfectantes wipes
- 6.5.3. Electrostatic wipes
- 6.5.4. Mops
- 6.5.5. Glass & furniture wipes
- 6.5.6. Others
6.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2023 - 2030
- 6.6.1. HyperMarket & Supermarket
- 6.6.2. Speciality Stores
- 6.6.3. Multibrand Stoers
- 6.6.4. Online stoers
- 6.6.5. Independent Small Stores
6.7. Market Attractiveness Analysis

7. East Asia House-hold Care Wipes Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

7.1. Key Highlights
7.2. Pricing Analysis
7.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 7.3.1. By Country
- 7.3.2. By Products
- 7.3.3. By Sales Channel
7.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 7.4.1. China
- 7.4.2. Japan
- 7.4.3. South Korea
7.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Products, 2023 - 2030
- 7.5.1. Floor Wipes
- 7.5.2. Cleaning or Disinfectantes wipes
- 7.5.3. Electrostatic wipes
- 7.5.4. Mops
- 7.5.5. Glass & furniture wipes
- 7.5.6. Others
7.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2023 - 2030
- 7.6.1. HyperMarket & Supermarket
- 7.6.2. Speciality Stores
- 7.6.3. Multibrand Stoers
- 7.6.4. Online stoers
- 7.6.5. Independent Small Stores
7.7. Market Attractiveness Analysis

8. South Asia & Oceania House-hold Care Wipes Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

8.1. Key Highlights
8.2. Pricing Analysis
8.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 8.3.1. By Country
- 8.3.2. By Products
- 8.3.3. By Sales Channel
8.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 8.4.1. India
- 8.4.2. Southeast Asia
- 8.4.3. ANZ
- 8.4.4. Rest of South Asia & Oceania
8.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Products, 2023 - 2030
- 8.5.1. Floor Wipes
- 8.5.2. Cleaning or Disinfectantes wipes
- 8.5.3. Electrostatic wipes
- 8.5.4. Mops
- 8.5.5. Glass & furniture wipes
- 8.5.6. Others
8.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2023 - 2030
- 8.6.1. HyperMarket & Supermarket
- 8.6.2. Speciality Stores
- 8.6.3. Multibrand Stoers
- 8.6.4. Online stoers
- 8.6.5. Independent Small Stores
8.7. Market Attractiveness Analysis

9. Latin America House-hold Care Wipes Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

9.1. Key Highlights
9.2. Pricing Analysis
9.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 9.3.1. By Country
- 9.3.2. By Products
- 9.3.3. By Sales Channel
9.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 9.4.1. Brazil
- 9.4.2. Mexico
- 9.4.3. Rest of Latin America
9.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Component, 2023 - 2030
- 9.5.1. Floor Wipes
- 9.5.2. Cleaning or Disinfectantes wipes
- 9.5.3. Electrostatic wipes
- 9.5.4. Mops
- 9.5.5. Glass & furniture wipes
- 9.5.6. Others
9.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2023 - 2030
- 9.6.1. HyperMarket & Supermarket
- 9.6.2. Speciality Stores
- 9.6.3. Multibrand Stoers
- 9.6.4. Online stoers
- 9.6.5. Independent Small Stores
9.7. Market Attractiveness Analysis

10. Middle East & Africa House-hold Care Wipes Market Outlook: Historical (2018 - 2022) and Forecast (2023 - 2030)

10.1. Key Highlights
10.2. Pricing Analysis
10.3. Historical Market Size (US$ Mn) and Volume (Units) Analysis By Market, 2018 - 2022
- 10.3.1. By Country
- 10.3.2. By Products
- 10.3.3. By Sales Channel
10.4. Current Market Size (US$ Mn) and Volume (Units) Forecast By Country, 2023 - 2030
- 10.4.1. GCC
- 10.4.2. Egypt
- 10.4.3. South Africa
- 10.4.4. Northern Africa
- 10.4.5. Rest of Middle East & Africa
10.5. Current Market Size (US$ Mn) and Volume (Units) Forecast By Products, 2023 - 2030
- 10.5.1. Smart Refrigirator
- 10.5.2. Smart Coffee Maker
- 10.5.3. Smart Dishwasher
- 10.5.4. Smart Cookware & Cooktop
- 10.5.5. Smart Oven
- 10.5.6. Other Appliances
10.6. Current Market Size (US$ Mn) and Volume (Units) Forecast By Sales Channel, 2023 - 2030
- 10.6.1. Bluetooth
- 10.6.2. Wi-Fi
- 10.6.3. NFC
- 10.6.4. Others
10.7. Market Attractiveness Analysis

11. Competition Landscape

11.1. Market Share Analysis, 2022
11.2. Market Structure
- 11.2.1. Competition Intensity Mapping By Market
- 11.2.2. Competition Dashboard
- 11.2.3. Apparent Product Capacity
11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 11.3.1. Edana.
  - 11.3.1.1. Overview
  - 11.3.1.2. Segments and Product
  - 11.3.1.3. Key Financials
  - 11.3.1.4. Market Developments
  - 11.3.1.5. Market Strategy
- 11.3.2. Diamond Wipes International Inc.
  - 11.3.2.1. Overview
  - 11.3.2.2. Segments and Product
  - 11.3.2.3. Key Financials
  - 11.3.2.4. Market Developments
  - 11.3.2.5. Market Strategy
- 11.3.3. Medline Industries
  - 11.3.3.1. Overview
  - 11.3.3.2. Segments and Product
  - 11.3.3.3. Key Financials
  - 11.3.3.4. Market Developments
  - 11.3.3.5. Market Strategy
- 11.3.4. The Honest Company, Inc.
  - 11.3.4.1. Overview
  - 11.3.4.2. Segments and Product
  - 11.3.4.3. Key Financials
  - 11.3.4.4. Market Developments
  - 11.3.4.5. Market Strategy
- 11.3.5. Procter and Gamble Co.
  - 11.3.5.1. Overview
  - 11.3.5.2. Segments and Product
  - 11.3.5.3. Key Financials
  - 11.3.5.4. Market Developments
  - 11.3.5.5. Market Strategy
- 11.3.6. Edgewell Personal Care Co.
  - 11.3.6.1. Overview
  - 11.3.6.2. Segments and Product
  - 11.3.6.3. Key Financials
  - 11.3.6.4. Market Developments
  - 11.3.6.5. Market Strategy
- 11.3.7. Johnson & Johnson Services, Inc
  - 11.3.7.1. Overview
  - 11.3.7.2. Segments and Product
  - 11.3.7.3. Key Financials
  - 11.3.7.4. Market Developments
  - 11.3.7.5. Market Strategy
- 11.3.8. Pluswipes
  - 11.3.8.1. Overview
  - 11.3.8.2. Segments and Product
  - 11.3.8.3. Key Financials
  - 11.3.8.4. Market Developments
  - 11.3.8.5. Market Strategy
- 11.3.9. Rockline Industries
  - 11.3.9.1. Overview
  - 11.3.9.2. Segments and Product
  - 11.3.9.3. Key Financials
  - 11.3.9.4. Market Developments
  - 11.3.9.5. Market Strategy
- 11.3.10. KCWW
  - 11.3.10.1. Overview
  - 11.3.10.2. Segments and Product
  - 11.3.10.3. Key Financials
  - 11.3.10.4. Market Developments
  - 11.3.10.5. Market Strategy

12. Appendix

12.1. Research Methodology
12.2. Research Assumptions
12.3. Acronyms and Abbreviations