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PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1637091

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PUBLISHER: Fairfield Market Research | PRODUCT CODE: 1637091

House-Hold Care Wipes Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032

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The global household care wipes market is poised for substantial growth, advancing at a compound annual growth rate (CAGR) of 6.40% between 2025 and 2032. With a projected market valuation of US$5.62 billion in 2025, it is anticipated to reach US$8.73 billion by 2032. This growth is primarily fueled by rising awareness regarding hygiene and the increasing need for convenient and effective cleaning solutions.

Overview of Household Care Wipes

Household care wipes are versatile cleaning products designed for effortless use in various domestic settings. These pre-moistened wipes contain specialized cleaning solutions, often infused with disinfectants, fragrances, and antimicrobial agents. Widely used for cleaning surfaces, appliances, and hands, they offer a quick and efficient alternative to traditional cleaning techniques, making them highly preferred by consumers.

Key Market Insights

Primary Growth Factors

1.Increased Focus on Hygiene and Sanitation

  • Growing hygiene consciousness, particularly in the aftermath of the pandemic, is boosting the demand for easy-to-use cleaning solutions.
  • Household care wipes provide an instant and effective method to uphold hygiene standards in fast-paced urban lifestyles.

2.Impact of Urbanization and Evolving Lifestyles

  • Rapid urban expansion and the prevalence of dual-income families are fueling the demand for time-saving cleaning products.

3.Advancements in Technology

  • Continuous improvements in cleaning formulations with antimicrobial agents and eco-friendly components are enhancing product appeal.

Market Challenges

1.Environmental and Sustainability Concerns

  • Issues related to disposal and packaging waste pose a challenge to market expansion.
  • Manufacturers must focus on biodegradable materials and eco-conscious packaging solutions to drive sustainable growth.

2.Disruptions in Supply Chain

  • Raw material shortages and logistical hurdles can impact product availability and production costs.

Opportunities for Growth

Innovation and Technological Progress

  • Advancements in material science and manufacturing techniques are enabling the development of wipes with superior cleaning performance and environmentally friendly attributes.
  • The integration of smart packaging solutions, such as IoT-enabled tracking, offers a competitive advantage.

Expansion of E-Commerce Platforms

  • The boom in online shopping presents lucrative opportunities for manufacturers to expand their reach.
  • Strategic alliances with e-commerce giants and direct-to-consumer platforms can enhance brand visibility and drive higher sales.

Regional Market Trends

North America: Market Leader

  • North America holds the dominant market share, thanks to strong retail infrastructure, high consumer awareness, and a demand for convenience.
  • The presence of leading industry players and continuous product innovation further propels market growth.

South Asia & Oceania: Rapid Expansion

  • This region is witnessing the fastest market growth, driven by rising disposable incomes, population expansion, and increased hygiene consciousness.
  • Urbanization and evolving consumer preferences contribute significantly to demand.

Europe, Latin America, and Middle East & Africa: Steady Growth

  • These regions are experiencing moderate yet consistent growth, propelled by the adoption of advanced cleaning products and an emphasis on sustainable solutions.

Competitive Landscape

Key Industry Players

  • Edana
  • Diamond Wipes International Inc.
  • Medline Industries
  • The Honest Company, Inc.
  • Procter & Gamble Co.
  • Edgewell Personal Care Co.
  • Johnson & Johnson Services, Inc.
  • Pluswipes
  • Rockline Industries
  • KCWW

Market Segmentation

By Product Type:

  • Floor Wipes
  • Cleaning & Disinfectant Wipes
  • Electrostatic Wipes
  • Mops
  • Glass & Furniture Wipes
  • Others

By Sales Channel:

  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Online Stores
  • Independent Small Stores

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global House-Hold Care Wipes Market Snapshot
  • 1.2. Future Projections
  • 1.3. Key Market Trends
  • 1.4. Regional Snapshot, by Value and Volume, 2025
  • 1.5. Analyst Recommendations

2. Market Overview

  • 2.1. Market Definitions and Segmentations
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Market Opportunities
  • 2.3. Value Chain Analysis
  • 2.4. Porter's Five Forces Analysis
  • 2.5. COVID-19 Impact Analysis
    • 2.5.1. Supply
    • 2.5.2. Demand
  • 2.6. Impact of Ukraine-Russia Conflict
  • 2.7. Economic Overview
    • 2.7.1. World Economic Projections
  • 2.8. PESTLE Analysis

3. Price Analysis, 2025

  • 3.1. Global Average Price Analysis, by Product, US$ Per Unit, 2019 - 2023
  • 3.2. Prominent Factor Affecting House-Hold Care Wipes Prices
  • 3.3. Global Average Price Analysis, by Region, US$ Per Unit

4. Global House-Hold Care Wipes Market Outlook, 2019 - 2032

  • 4.1. Global House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 4.1.1. Key Highlights
      • 4.1.1.1. Floor Wipes
      • 4.1.1.2. Cleaning or Disinfectant wipes
      • 4.1.1.3. Electrostatic wipes
      • 4.1.1.4. Mops
      • 4.1.1.5. Glass & furniture wipes
      • 4.1.1.6. Others
  • 4.2. Global House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 4.2.1. Key Highlights
      • 4.2.1.1. Hypermarket & Supermarket
      • 4.2.1.2. Speciality Stores
      • 4.2.1.3. Multi-brand Stores
      • 4.2.1.4. Online stores
      • 4.2.1.5. Independent Small Stores
  • 4.3. Global House-Hold Care Wipes Market Outlook, by Region, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 4.3.1. Key Highlights
      • 4.3.1.1. North America
      • 4.3.1.2. Europe
      • 4.3.1.3. Asia Pacific
      • 4.3.1.4. Latin America
      • 4.3.1.5. Middle East & Africa

5. North America House-Hold Care Wipes Market Outlook, 2019 - 2032

  • 5.1. North America House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 5.1.1. Key Highlights
      • 5.1.1.1. Floor Wipes
      • 5.1.1.2. Cleaning or Disinfectant wipes
      • 5.1.1.3. Electrostatic wipes
      • 5.1.1.4. Mops
      • 5.1.1.5. Glass & furniture wipes
      • 5.1.1.6. Others
  • 5.2. North America House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 5.2.1. Key Highlights
      • 5.2.1.1. Hypermarket & Supermarket
      • 5.2.1.2. Speciality Stores
      • 5.2.1.3. Multi-brand Stores
      • 5.2.1.4. Online stores
      • 5.2.1.5. Independent Small Stores
    • 5.2.2. BPS Analysis/Market Attractiveness Analysis
  • 5.3. North America House-Hold Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 5.3.1. Key Highlights
      • 5.3.1.1. House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 5.3.1.2. House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 5.3.1.3. Canada House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 5.3.1.4. Canada House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Europe House-Hold Care Wipes Market Outlook, 2019 - 2032

  • 6.1. Europe House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 6.1.1. Key Highlights
      • 6.1.1.1. Floor Wipes
      • 6.1.1.2. Cleaning or Disinfectant wipes
      • 6.1.1.3. Electrostatic wipes
      • 6.1.1.4. Mops
      • 6.1.1.5. Glass & furniture wipes
      • 6.1.1.6. Others
  • 6.2. Europe House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 6.2.1. Key Highlights
      • 6.2.1.1. Hypermarket & Supermarket
      • 6.2.1.2. Speciality Stores
      • 6.2.1.3. Multi-brand Stores
      • 6.2.1.4. Online stores
      • 6.2.1.5. Independent Small Stores
    • 6.2.2. BPS Analysis/Market Attractiveness Analysis
  • 6.3. Europe House-Hold Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 6.3.1. Key Highlights
      • 6.3.1.1. Germany House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.2. Germany House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.3. U.K. House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.4. U.K. House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.5. France House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.6. France House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.7. Italy House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.8. Italy House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.9. Turkey House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.10. Turkey House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.11. Russia House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.12. Russia House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.13. Rest of Europe House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 6.3.1.14. Rest of Europe House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Asia Pacific House-Hold Care Wipes Market Outlook, 2019 - 2032

  • 7.1. Asia Pacific House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 7.1.1. Key Highlights
      • 7.1.1.1. Floor Wipes
      • 7.1.1.2. Cleaning or Disinfectant wipes
      • 7.1.1.3. Electrostatic wipes
      • 7.1.1.4. Mops
      • 7.1.1.5. Glass & furniture wipes
      • 7.1.1.6. Others
  • 7.2. Asia Pacific House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 7.2.1. Key Highlights
      • 7.2.1.1. Hypermarket & Supermarket
      • 7.2.1.2. Speciality Stores
      • 7.2.1.3. Multi-brand Stores
      • 7.2.1.4. Online stores
      • 7.2.1.5. Independent Small Stores
    • 7.2.2. BPS Analysis/Market Attractiveness Analysis
  • 7.3. Asia Pacific House-Hold Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 7.3.1. Key Highlights
      • 7.3.1.1. China House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.2. China House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.3. Japan House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.4. Japan House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.5. South Korea House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.6. South Korea House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.7. India House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.8. India House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.9. Southeast Asia House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.10. Southeast Asia House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.11. Rest of Asia Pacific House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 7.3.1.12. Rest of Asia Pacific House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Latin America House-Hold Care Wipes Market Outlook, 2019 - 2032

  • 8.1. Latin America House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 8.1.1. Key Highlights
      • 8.1.1.1. Floor Wipes
      • 8.1.1.2. Cleaning or Disinfectant wipes
      • 8.1.1.3. Electrostatic wipes
      • 8.1.1.4. Mops
      • 8.1.1.5. Glass & furniture wipes
      • 8.1.1.6. Others
  • 8.2. Latin America House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 8.2.1. Key Highlights
      • 8.2.1.1. Hypermarket & Supermarket
      • 8.2.1.2. Speciality Stores
      • 8.2.1.3. Multi-brand Stores
      • 8.2.1.4. Online stores
      • 8.2.1.5. Independent Small Stores
    • 8.2.2. BPS Analysis/Market Attractiveness Analysis
  • 8.3. Latin America House-Hold Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 8.3.1. Key Highlights
      • 8.3.1.1. Brazil House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 8.3.1.2. Brazil House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 8.3.1.3. Mexico House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 8.3.1.4. Mexico House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 8.3.1.5. Argentina House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 8.3.1.6. Argentina House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 8.3.1.7. Rest of Latin America House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 8.3.1.8. Rest of Latin America House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Middle East & Africa House-Hold Care Wipes Market Outlook, 2019 - 2032

  • 9.1. Middle East & Africa House-Hold Care Wipes Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 9.1.1. Key Highlights
      • 9.1.1.1. Floor Wipes
      • 9.1.1.2. Cleaning or Disinfectant wipes
      • 9.1.1.3. Electrostatic wipes
      • 9.1.1.4. Mops
      • 9.1.1.5. Glass & furniture wipes
      • 9.1.1.6. Others
  • 9.2. Middle East & Africa House-Hold Care Wipes Market Outlook, by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 9.2.1. Key Highlights
      • 9.2.1.1. Hypermarket & Supermarket
      • 9.2.1.2. Speciality Stores
      • 9.2.1.3. Multi-brand Stores
      • 9.2.1.4. Online stores
      • 9.2.1.5. Independent Small Stores
    • 9.2.2. BPS Analysis/Market Attractiveness Analysis
  • 9.3. Middle East & Africa House-Hold Care Wipes Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 9.3.1. Key Highlights
      • 9.3.1.1. GCC House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 9.3.1.2. GCC House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 9.3.1.3. South Africa House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 9.3.1.4. South Africa House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 9.3.1.5. Egypt House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 9.3.1.6. Egypt House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 9.3.1.7. Nigeria House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 9.3.1.8. Nigeria House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 9.3.1.9. Rest of Middle East & Africa House-Hold Care Wipes Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
      • 9.3.1.10. Rest of Middle East & Africa House-Hold Care Wipes Market by Sales Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
    • 9.3.2. BPS Analysis/Market Attractiveness Analysis

10. Competitive Landscape

  • 10.1. Company Market Share Analysis, 2025
  • 10.2. Competitive Dashboard
  • 10.3. Company Profiles
    • 10.3.1. Edana
      • 10.3.1.1. Company Overview
      • 10.3.1.2. Product Portfolio
      • 10.3.1.3. Financial Overview
      • 10.3.1.4. Business Strategies and Development
    • 10.3.2. Diamond Wipes International Inc.
      • 10.3.2.1. Company Overview
      • 10.3.2.2. Product Portfolio
      • 10.3.2.3. Financial Overview
      • 10.3.2.4. Business Strategies and Development
    • 10.3.3. Medline Industries
      • 10.3.3.1. Company Overview
      • 10.3.3.2. Product Portfolio
      • 10.3.3.3. Financial Overview
      • 10.3.3.4. Business Strategies and Development
    • 10.3.4. The Honest Company, Inc.
      • 10.3.4.1. Company Overview
      • 10.3.4.2. Product Portfolio
      • 10.3.4.3. Financial Overview
      • 10.3.4.4. Business Strategies and Development
    • 10.3.5. Procter and Gamble Co.
      • 10.3.5.1. Company Overview
      • 10.3.5.2. Product Portfolio
      • 10.3.5.3. Financial Overview
      • 10.3.5.4. Business Strategies and Development
    • 10.3.6. Edgewell Personal Care Co.
      • 10.3.6.1. Company Overview
      • 10.3.6.2. Product Portfolio
      • 10.3.6.3. Financial Overview
      • 10.3.6.4. Business Strategies and Development
    • 10.3.7. Johnson & Johnson Services, Inc
      • 10.3.7.1. Company Overview
      • 10.3.7.2. Product Portfolio
      • 10.3.7.3. Financial Overview
      • 10.3.7.4. Business Strategies and Development
    • 10.3.8. Pluswipes
      • 10.3.8.1. Company Overview
      • 10.3.8.2. Product Portfolio
      • 10.3.8.3. Financial Overview
      • 10.3.8.4. Business Strategies and Development
    • 10.3.9. Rockline Industries
      • 10.3.9.1. Company Overview
      • 10.3.9.2. Product Portfolio
      • 10.3.9.3. Financial Overview
      • 10.3.9.4. Business Strategies and Development
    • 10.3.10. KCWW
      • 10.3.10.1. Company Overview
      • 10.3.10.2. Product Portfolio
      • 10.3.10.3. Financial Overview
      • 10.3.10.4. Business Strategies and Development

11. Appendix

  • 11.1. Research Methodology
  • 11.2. Report Assumptions
  • 11.3. Acronyms and Abbreviations
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