Fish, Small Mammal, Herptile, and Bird Products in the US, 4th Edition

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

INTRODUCTION

Scope and Market Definition: Products for "Other Pets"

Methodology

Market Overview

Sales Growth Resumes Pre-Pandemic Increases

Herptile, Small Mammal Categories See Largest Percentage Growth

Supplies Sales Make Up Bulk of Market

Market Outlook

"Other Pet" Acquisition Spree Moderates

Economic Pressures Persist Despite Lessening Inflation

Other Pet Owners Cut Back on Pet Spending

Other Pets Considered Part of the Family

Intensified Focus on Health and Wellness

Other Pet Owners Willing to Pay for Services

Characteristics of Other Pet Acquisition

Where Other Pets Are Acquired

Sources Influencing Pet Acquisition

Motivations Influencing Other Pet Acquisition

Pet Care Experience Level Varies by Type of Other Pet

Population Changes May Impact Market

Channel Trends

Pet Specialty Channel Captures Over Half of Market

In-Store Purchase Most Common Way to Shop

Changes in Shopping Habits

Convenience Most Important Factor on Shopping Habits

Pet Specialty Stores Fulfill Specific Role in Other Pet Sales

The Marketers

A Consolidated Market

Manna Pro Acquires Oxbow Animal Health, Becomes Compana Pet Brands

Consumer Trends

15% of Households Have "Other" Pets

"Other" Pet Population by the Numbers

Adding Other Pets to the Household

Other Pet Ownership Demographics

Looking Ahead

FISH AND AQUARIUM PRODUCTS

Category Overview

• Growth Moderates in 2022 and

Aquatics Segment Corners Largest Share of Fish Supplies

Pet Specialty Chains Lead in Channel Sales

Types of Freshwater Fish Owned

Marketing and New Product Trends

Overview

Food

Tanks

Filtration and Water Maintenance

SMALL MAMMAL PRODUCTS

Category Overview

Growth Expected to Outpace Overall Market

Category Shares: Supplies vs. Food

Pet Specialty Chains Lead in Channel Sales

Small Mammal Ownership

Marketing and New Product Trends

Overview

Food and Treats

Enclosures, Habitats, and Bedding

Other Products

HERPTILE PRODUCTS

Category Overview

Herptiles Category Sees Largest Sales Bump

Category Shares: Supplies vs. Food

Pet Specialty Chains Lead in Channel Sales

Herptile Ownership

Marketing and New Product Trends

Food

Live Foods

Packaged Foods

Enclosures and Accessories

Heating, Lighting, and Bedding

PET BIRD PRODUCTS

Category Overview

• Moderate Growth in

Category Shares: Supplies vs. Food

Pet Specialty Chains Lead Channel Sales

Pet Bird Ownership

Marketing and New Product Trends

Overview

Foods and Treats

Cages

Toys

OPPORTUNITIES

The Economy

Figure 1-1. Level of Agreement with the Statement, "The cost involved with setting up habitats/tanks for other pets is reasonable", 2023 (percent of other pet owners)

Multiple Pet Households

Focus on All-Ages Fun

Figure 1-2. Top Reasons for Ownership of Pets Other Than Dogs/Cats, 2023 (percent of other pet owners)

Small Pets as Family Members

Omnimarket/E-commerce

Premium Foods

Environmentally Friendly Products

CHAPTER 2: INTRODUCTION

CHAPTER HIGHLIGHTS

INTRODUCTION

Scope and Market Definition: Products for "Other Pets"

Methodology

MARKET OVERVIEW

Sales Growth Resumes Pre-Pandemic Increases

Table 2-1. US Retail Sales of Other Pet Products, 2018-2023P (dollars in millions)

Herptile, Small Mammal Categories See Largest Percentage Growth

Table 2-2. US Retail Sales of Other Pet Products by Type of Pet, 2021-2023P (dollars in millions and percent change)

Figure 2-1. Share of Other Pet Product Sales by Type of Pet, 2023P

Supplies Sales Make Up Bulk of Market

Figure 2-2. Share of Other Pet Product Sales: Supplies (Non-Food) vs. Food, 2023P

MARKET OUTLOOK

"Other Pet" Acquisition Spree Moderates

Figure 2-3. Changes in Other Pet Ownership, 2022 vs. 2021 (percent of pet owners)

Economic Pressures Persist Despite Lessening Inflation

Table 2-3. Effects of the Economic Environment on Other Pet Owners, 2023 (percent negatively/positively affected)

Figure 2-4. Significant Challenges to Pet Ownership Faced in Past Twelve Months, 2023 (percent of other pet owners)

Table 2-4. Selected Pet Product Spending Psychographics, Pet Owners Overall vs. Other Pet Owners, 2023 (percent of pet product shoppers)

Table 2-5. Level of Concern About Rising Prices in Select Categories, 2023 (percent of pet product shoppers)

Other Pet Owners Cut Back on Pet Spending

Figure 2-5. Changes in Household Spending on Pet Products Overall, 2022 vs. 2021 (percent of other pet owners)

Figure 2-6. Changes in Household Spending on Pet Food, 2022 vs. 2021 (percent of other pet owners)

Figure 2-7. Changes in Household Spending on Non-Food Pet Supplies, 2022 vs. 2021 (percent of other pet owners)

Figure 2-8. Level of Agreement with the Statement, "The cost involved with setting up habitats/tanks for other pets is reasonable", 2023 (percent of other pet owners)

Other Pets Considered Part of the Family

Table 2-6. Selected Pets as Family Psychographics, 2023 (percent of other pet owners)

Intensified Focus on Health and Wellness

Figure 2-9. Level of Agreement with Mental and Physical Health Attitudes, 2023 (percent of other pet owners)

Other Pet Owners Willing to Pay for Services

Figure 2-10. Other Pet Owner Willingness to Pay for Pet Services, 2023 (percent of other pet owners)

Characteristics of Other Pet Acquisition

Figure 2-11. Characteristics of Pet Acquisition in the Last 12 Months: For Pet Other Than Dogs or Cats, 2023 (percent)

Where Other Pets Are Acquired

Table 2-7. Sources of Pet Acquisition in Last 12 Months, 2023 (percent of pet owners acquiring new pets)

Sources Influencing Pet Acquisition

Figure 2-12. Top Sources Influencing Acquisition of Most Recent Pet Other than Dogs/Cats, 2023 (percent of other pet owners)

Motivations Influencing Other Pet Acquisition

Figure 2-13. Top Reasons for Ownership of Pets Other Than Dogs/Cats, 2023 (percent of other pet owners)

Pet Care Experience Level Varies by Type of Other Pet

Figure 2-14. Level of Experience Taking Care of Other Pets by Type of Pet, 2023 (percent of owners of pets other than dogs and cats)

Figure 2-15. Other Pet Owners Pet Care Knowledge, 2023 (percent of owners of pets other than dogs and cats)

Population Changes May Impact Market

Table 2-8. Annual Percent Change in US Births, 2012-2021 (dollars)

CHANNEL TRENDS

Pet Specialty Channel Captures Over Half of Market

Figure 2-16. Share of Other Pet Product Sales by Channel, 2022 (percent and dollars in millions)

Figure 2-17. Share of Other Pet Product Sales by Channel, 2023P (percent and dollars in millions)

Figure 2-18. Share of Other Pet Product Sales by Channel, 2027P (percent and dollars in millions)

In-Store Purchase Most Common Way to Shop

Figure 2-19. Channel Choice for Other Pet Product Purchases in Last 12 Months, 2023 (percent of other pet owners purchasing pet products)

Changes in Shopping Habits

Table 2-9. Changes in Spending by Channel, 2022 vs. 2021 (percent of other pet owners purchasing pet products)

Convenience Most Important Factor on Shopping Habits

Figure 2-20. Top Influences on Where Other Pet Owners Purchase Pet Products, 2023 (percent of other pet owners purchasing pet products)

Pet Specialty Stores Fulfill Specific Role in Other Pet Sales

Petco Continued to Focus on Other Pets

Illustration 2-1. Petco 2023 Halloween "Bootique" Banner Ad

PetSmart Partners With Design Duo on Other Pet Decor

Illustration 2-2. PetSmart Nate + Jeremiah Collection

THE MARKETERS

A Consolidated Market

Manna Pro Acquires Oxbow Animal Health, Becomes Compana Pet Brands

CONSUMER TRENDS

15% of Households Have "Other" Pets

"Other" Pet Population by the Numbers

Table 2-10. Number of Pets Owned by Type of Pet, 2023 (percent of other pet owners)

Adding Other Pets to the Household

Figure 2-21. Share of Other Pet-Owning Households Adding Pets in Past 12 Months, 2023 (percent of other pet owners)

Other Pet Ownership Demographics

Table 2-11. Other Pets Owned by Generation, 2023 (index of pet owners with a base of 100)

Table 2-12. Other Pets Owned by Household Income, 2023 (index of pet owners with a base of 100)

Table 2-13. Other Pets Owned, Urban vs. Suburban vs. Rural 2023 (index of pet owners with a base of 100)

LOOKING AHEAD

• Sales Projected to Moderate Through

Table 2-14. US Retail Sales of Other Pet Products, 2022, 2023P and 2027P (dollars)

Table 2-15. US Retail Sales of Other Pet Products, 2022, 2023P and 2027P (dollars)

Figure 2-22. Share of Other Pet Product Sales by Type of Pet, 2027P

CHAPTER 3: FISH AND AQUARIUM PRODUCTS

CHAPTER HIGHLIGHTS

CATEGORY OVERVIEW

• Growth Moderates in 2022 and

Table 3-1. US Retail Sales of Fish and Aquarium Products, 2019-2023P and 2027P (dollars in millions)

Aquatics Segment Corners Largest Share of Fish Supplies

Figure 3-1. Fish and Aquatic Products Share of Sales: Supplies (Non-Food) vs. Food, 2023P

Pet Specialty Chains Lead in Channel Sales

• Figure 3-2. Fish and Aquarium Products Sales and Shares by Channel,

Figure 3-3. Fish and Aquarium Products Sales and Shares by Channel, 2023P

Figure 3-4. Fish and Aquarium Products Sales and Shares by Channel, 2027P

Fish Ownership

Figure 3-5. Ownership Rates for Freshwater Fish vs. Saltwater Fish, 2022 (percent of fish owners)

Types of Freshwater Fish Owned

Figure 3-6. Types of Freshwater Fish Owned, 2022 (percent of freshwater fish owners)

MARKETING AND NEW PRODUCT TRENDS

Overview

Food

Illustration 3-1. San Francisco Bay Brand Frozen Fish Food

Illustration 3-2. San Francisco Bay Brand Frozen Fish Food

Tanks

Illustration 3-3. Penn-Plax Triad Desktop Tank

Illustration 3-4. Fluval 32.5 Flex Curve-Front Aquarium

Illustration 3-5. Coralife BioCube Aquarium

Illustration 3-6. Tetra Goldfish Program

Filtration and Water Maintenance

Illustration 3-7. AquaIllumination Nero 7 Filter

Illustration 3-8. Marineland BIO-Wheel Filter

Illustration 3-9. Aqueon PURE Betta Beads

Illustration 3-10. AquaSprouts Garden Aquarium

CHAPTER 4: SMALL MAMMAL PRODUCTS

CHAPTER HIGHLIGHTS

CATEGORY OVERVIEW

Growth Expected to Outpace Overall Market

Table 4-1. US Retail Sales of Small Mammal Products, 2019 through 2023P and 2027P (dollars)

Category Shares: Supplies vs. Food

Figure 4-1. Small Mammal Products Share of Sales: Supplies (Non-Food) vs. Food, 2023P (millions of dollars and percent)

Pet Specialty Chains Lead in Channel Sales

• Figure 4-2. Small Mammal Products Share of Sales by Channel,

Figure 4-3. Small Mammal Products Share of Sales by Channel, 2023P

Figure 4-4. Small Mammal Products Share of Sales by Channel, 2027P

Small Mammal Ownership

Figure 4-5. Types of Small Animal Pets Owned: Guinea Pigs, Rabbits, Hamsters, 2022 (percent of small animal pet owners)

MARKETING AND NEW PRODUCT TRENDS

Overview

Food and Treats

Table 4-2. Types of Food and Treats Purchased for Small Mammal Pets in Past 12 Months, 2022 (percent of small mammal owners)

Illustration 4-1. Kaytee Focus on Veterinary-Recommended Foods

Illustration 4-2. Supreme Petfoods Junior Guinea Pig Food

Illustration 4-3. Oxbow Animal Health Essentials Senior Rabbit Food

Illustration 4-4. Kaytee Field + Forest Small Mammal Food

Illustration 4-5. Kaytee Food from the Wild Chinchilla Food

Illustration 4-6. F.M. Brown's Natural Behavior Foraging Pellets

Illustration 4-7. Exotic Nutrition Fruity O's Treat

Illustration 4-8. Vitakraft Sun Seed Fruity Bar

Illustration 4-9. Wild Harvest Cupcakes Bake Shop Treat

Enclosures, Habitats, and Bedding

Illustration 4-10. New Age Pet

Illustration 4-11. Ware Pet Products Critter Universe

Illustration 4-12. Prevue Pet Products Stackable Cage System

Illustration 4-13. Prevue Pet Products Stackable Cage System

Illustration 4-14. Kaytee Clean & Cozy Confetti Bedding

Illustration 4-15. Health Pet CritterCare and carefresh Bedding

Other Products

Illustration 4-16. Oxbow Animal Health Enriched Life Customizable Play Place

Illustration 4-17. Kavee Keep Your Kool Mat

Illustration 4-18. Happy Habitats Halo Pet Carrier

Illustration 4-19. Penn-Plax Pinatas

Illustration 4-20. Science Selective Bathing Sand

Illustration 4-21. ZYMOX Small Animal & Exotic Topical Solution and Spray

CHAPTER 5: HERPTILE PRODUCTS

CHAPTER HIGHLIGHTS

CATEGORY OVERVIEW

Herptiles Category Sees Largest Sales Bump

Table 5-1. US Retail Sales of Herptile Products, 2019 through 2023P and 2027P (dollars)

Category Shares: Supplies vs. Food

Figure 5-1. Herptile Products Share of Sales: Supplies (Non-Food) vs. Food, 2023P

Pet Specialty Chains Lead in Channel Sales

• Figure 5-2. Herptile Products Share of Sales by Channel,

Figure 5-3. Herptile Products Share of Sales by Channel, 2023P

Figure 5-4. Herptile Products Share of Sales by Channel, 2027P

Herptile Ownership

Figure 5-5. Types of Herptile Pets Owned: Turtles, Lizards, Snakes, and Amphibians 2023 (percent of herptile pet owners)

MARKETING AND NEW PRODUCT TRENDS

Overview

Food

Table 5-2. Types of Food Purchased for Pet Reptiles in Past 12 Months, 2022 (percent of reptile owners)

Live Foods

Packaged Foods

Illustration 5-1. Zoo Med Grassland Tortoise Food Crumbles

Illustration 5-2. Hikari Dragon Delite

Illustration 5-3. JurassiPet Pelleted and Canned Foods

Illustration 5-4. Mack's Natural Reptile Food Frozen Mice

Enclosures and Accessories

Illustration 5-5. biOrb EARTH Vivarium

Illustration 5-6. Zoo Med Low Bow Terrarium

Illustration 5-7. Zilla QuickBuild Terrarium

Illustration 5-8. Exo Terra BioActive Terrariums

Heating, Lighting, and Bedding

Illustration 5-9. Exo Terra Heat Mat

Illustration 5-10. Zoo Med Reptisun UVB Lamp

Illustration 5-11. Fluker's Day Time Blue Heating Light

Illustration 5-12. Exo Terra TerraSky LED Light

Illustration 5-13. Josh's Frogs Dart Frog BioBedding

Illustration 5-14. Exo Terra Sub Stratum

Illustration 5-15. Zoo Med Leaf Litter

CHAPTER 6: PET BIRD PRODUCTS

CHAPTER HIGHLIGHTS

CATEGORY OVERVIEW

• Moderate Growth in

Table 6-1. US Retail Sales of Pet Bird Products, 2019 through 2023P and 2027P (dollars)

Category Shares: Supplies vs. Food

Figure 6-1. Pet Bird Products Share of Sales: Supplies (Non-Food) vs. Food, 2023P

Pet Specialty Chains Lead Channel Sales

• Figure 6-2. Pet Bird Products Share of Sales by Channel,

Figure 6-3. Pet Bird Products Share of Sales by Channel, 2023P

Figure 6-4. Pet Bird Products Share of Sales by Channel, 2027P

Pet Bird Ownership

Table 6-2. Types of Birds Owned, 2022 (percent of bird owners)

MARKETING AND NEW PRODUCT TRENDS

Overview

Foods and Treats

Figure 6-5. Type of Pet Bird Food Purchased in Past 12 Months, 2022 (percent of bird owners)

Illustration 6-1. Kaytee NutriSoft Bird Food

Illustration 6-2. TOP's Large and Small Parrot Food

Illustration 6-3. HARI TropiMix Bird Food

Illustration 6-4. Wild Harvest Health Benefits Sprout Blend

Illustration 6-5. inTune Duets Bird Treat

Illustration 6-6. Zoo Med Electrolyte Soak

Cages

Illustration 6-7. Prevue Pet Parakeet Manor Cage

Illustration 6-8. A&E Cage Company Retail Boxes Announcement

Toys

Illustration 6-9. Hagen Smart.Play Toys

Illustration 6-10. Prevue Pet Playfuls and Naturals Bird Toys

Illustration 6-11. PerchPal Bird Retriever