US Pet Market Outlook, 2024-2025

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• SCOPE AND METHODOLOGY
• THE MARKET
• INDUSTRY TRENDS
• PET FOOD AND TREATS
• NON-FOOD PET SUPPLIES
• VETERINARY SERVICES SECTOR
• NON-MEDICAL PET SERVICES SECTOR
• RETAIL AND E-COMMERCE TRENDS
• PET OWNERSHIP AND PET POPULATION TRENDS
• OPPORTUNITIES
• Figure 1-1. Share of Shoppers Using One Main Store, Website, or Smartphone App for Pet Product Purchasing, 2024 (percent)
• Table 1-1. Use of "Buy Now, Pay Later" Plans Among Pet Owners, 2024 (percent)
• Illustration 1-1. Primal Pet Foods' Kibble in the Raw
• Illustration 1-2. Freshpet Custom Meals Through Petco
• Illustration 1-3. Doggy Parton Pet Accessories Collection
• Table 1-2. Most Important Sources of Pet Care Information: By Generational Cohort, 2024 (percent)
• Figure 1-2. Level of Agreement with the Statement, "I'm concerned about the ethical/humane treatment of the animals raised to use in pet food/treats/chews", 2023 (percent of dog and cat owners)

CHAPTER 2: MARKET SIZE AND GROWTH

• CHAPTER HIGHLIGHTS
• MARKET SIZE & GROWTH
• Pandemic and Inflation Fueled Dollar Growth
• Table 2-1a. US Pet Market Retail Sales by Sector, 2018 - 2023 (billion dollars)
• Table 2-1b. US Pet Market Retail Sales Annual Change by Sector, 2018 - 2023 (percent change over previous year)
• Market Shares by Sector
• Table 2-2. Sector Share of US Pet Market Retail Sales, 2018 - 2023 and 2028P (percent)
• Market Shares by Animal Type
• Table 2-3a. Sector Sales of US Pet Market Retail Sales by Animal Type, 2023 (billion dollars)
• Table 2-3b. Sector Share of US Pet Market Retail Sales by Animal Type, 2023 (percent)
• Pet Product and Service Spending Levels
• Table 2-4. Dollar Sales Per Pet-Owning Household by Sector, 2018 - 2023 (dollars)
• Table 2-5. Dollar Sales Per Dog-Owning Household by Sector, 2018 - 2023 (dollars)
• Table 2-6. Dollar Sales Per Cat-Owning Household by Sector, 2018 - 2023 (dollars)
• Table 2-7. Dollar Sales per Individual Dog and Cat by Sector, 2023 (millions of dollars and dollars)
• Retail Channel Trends: E-commerce Growth Continues to Outperform
• Table 2-8a. US Retail Channel Sales of Pet Products by Channel Classification: Overall, Pet Food/Treats, and Pet Supplies, 2018 vs. 2023 (billion dollars)
• Table 2-8b. Share of US Retail Channel Sales of Pet Products by Channel Classification: Overall, Pet Food/Treats, and Pet Supplies, 2018 vs. 2023 (percent)
• Table 2-9a. US Retail Channel Sales of Pet Products by Channel Classification, 2018 - 2023 (billion dollars)
• Table 2-9b. Growth in US Retail Channel Sales of Pet Products by Channel Classification, 2019 - 2023 (percent)
• LOOKING AHEAD
• Moderate Growth Through
• Table 2-10. Projected US Retail Sales of Products and Services, 2023 - 2028 (billion dollars)
• Projected Growth by Product Versus Service Sectors
• Table 2-11a. Projected US Retail Sales of Products and Services by Sector, 2023 - 2028P (billion dollars)
• Table 2-11b. Projected Annual Change in US Retail Sales of Products and Services by Sector, 2023 - 2028P (percent change over previous year)
• Table 2-12. US Pet Market Compound Annual Growth Rates by Sector, 2018 - 2023 vs. 2023 - 2028P (percent)
• Projected Growth by Retail Channel
• Table 2-13. Projected Growth by Pet Market Sector, 2023 vs. 2028P (billion dollars)
• MARKET DRIVERS
• A Challenging Environment Post Pandemic
• Table 2-14. Percentage Change in Consumer Price Index: Overall and by Pet Industry Sector, 2019 -
• Table 2-15. Effects of the Economic Environment on Pet Owners, January 2022, February 2023, and January 2024 (percent negatively/positively affected)
• Table 2-16. Selected Pet Product Spending Psychographics, January 2022, February 2023, and January 2024 (percent of pet product shoppers)
• Figure 2-1. Share of Pet Owners Facing Significant Challenges with Pet Care Costs, 2024 (percent)
• Table 2-17. Changes in Levels of Pet Care Spending in Last 12 Months, February 2021, January 2022, February 2023, and January 2024 (percent of pet care customers with 2+ years as pet owners)
• Consumer Sentiment Improving, But...
• Pet Population Outlook: Declining Dog Population Is Cause for Caution
• Table 2-18. Dog- and Cat-Owning Household Population by Generational Cohort, 2019 - 2023 (thousand households and numerical/percent change)
• Figure 2-2. Projected Growth in Dog vs. Cat Household Population, 2024 - 2030 (percent)
• Figure 2-3. Projected Growth in Dog and Cat Household Population vs. US Population Overall, 2024 - 2030 (percent)
• Macroeconomic Headwinds
• Consumer Credit and Buy Now, Pay Later
• Figure 2-4. Total Household Debt Balance by Category, 2005 -Q3 2023 (trillion dollars)
• Student Loans Strike Back
• Housing Patterns
• Figure 2-5. Annual Change in Asking Rents, 2015 - 2023 (percent)
• Figure 2-6. Median Sales Price of Houses Sold in the United States, 1990 - 2023 (dollars)
• Figure 2-7. Average 30-Year Fixed Mortgage Rates, September 2014 - January 2024 (percent)
• Pet Shelter Data as Indicator
• Higher-Income Households Represent Two-Thirds of Spending
• Table 2-19. $70K+ Household Share of Pet Market Expenditures: By Classification, 2012 - 2021 (percent)
• "Pets as Family"
• Figure 2-8. Level of Agreement with Statement: "I consider my pets to be part of the family", 2024 (percent of pet owners)
• Figure 2-9. Level of Agreement with Statement: "My pets are central to my home life", 2024 (percent of pet owners)
• Figure 2-10. Patterns for Keeping Dogs and Cats Inside or Out, 2024 (percent of pet owners)
• Figure 2-11. Patterns for Where Dogs and Cats Are Fed, 2024 (percent of pet owners)
• Figure 2-12. Patterns for Where Dogs and Cats Sleep, 2024 (percent of pet owners)
• Companionship, Love Top Reasons for Pet Ownership
• Table 2-20. Top Reasons Why Pet Owners Have Their Pet: By Type of Pet, 2024 (percent of pet owners)
• Intensified Focus on Health and Wellness
• Figure 2-13. Agreement with Selected Statements Related to Pet Health Concerns: Dog vs. Cat Owners, 2024 (percent)
• Pet Obesity and Aging Pets Contribute to Health Concerns
• Figure 2-14. Share of Dog/Cat-Owning Households With Senior Pets Age 7+, 2013-2023 (percent)
• Pets' Impact on Human Health
• Figure 2-15. Percentage Strongly or Somewhat Agreeing with Statement: "My pets are important to my mental health": Dog vs. Cat Owners, 2024 (percent)
• Figure 2-16. Percentage Strongly or Somewhat Agreeing with Statement: "My pets are important to my physical health": Dog vs. Cat Owners, 2024 (percent)
• Mystery Respiratory Illness in Dogs Bears Watching

CHAPTER 3: INDUSTRY TRENDS

• CHAPTER HIGHLIGHTS
• INDUSTRY TRENDS
• Overview
• Omnichannel and Omnimarket
• Illustration 3-1. Omnimarket Strategies Cross Traditional Business Boundaries
• Figure 3-1. Agreement with Selected Industry Trend Psychographics: Overall and by Generational Cohort, 2024 (percent of pet owners)
• Consolidation Continues Apace
• Independent Pet Partners Scales Back
• Pet Food Market Leaders
• Non-Food Pet Supplies Market Leaders
• Leading Veterinary and Non-Medical Pet Service Operators
• Fast-Growing Franchises and Private Companies
• The Supply Chain Situation
• Pet Industry Leaders Back Promising Startups with Venture Funds
• Mars' Companion Venture Fund
• Mars' Leap Venture Studio
• Mars Leap Venture Academy
• Nestle Purina's PetCare Innovation Prize
• Illustration 3-2. Purina's Pet Care Innovation Prize Winners
• The SKU Accelerator Program
• Illustration 3-3. SKU Pet Startup Accelerator Program
• The Plug and Play Topeka Accelerator Program
• Central Garden & Pet's CV Fund
• 2023 Sees a Number of Billion-Dollar Transactions but Fewer Deals Overall
• Mergers, Acquisitions, Investments

CHAPTER 4: FOCUS ON PET FOOD AND TREATS

• CHAPTER HIGHLIGHTS
• PET FOOD AND TREATS
• Double-Digit Inflation
• Table 4-1. Level of Agreement with Selected Statements Related to Pet Product Spending: Pet Owners Overall and Dog vs. Cat Owners, 2024 (percent of pet product shoppers)
• Trading Down
• Figure 4-1. Types of Pet Food Changes Made, 2023 (percent of pet owners who changed pet foods in past 12 months)
• Figure 4-2. Level of Agreement with Statement, "Private-label (store brand) pet foods provide the same or better quality compared to national brand pet foods", 2023 (percent of pet owners)
• Illustration 4-1. Spot & Tango's "Affordable Fresh" Pet Food
• Pricing Pressure Expected to Continue in
• Pet Food: The No. 1 Pet Health Product
• Figure 4-3. Products Considered Most Important for Pet Health and Wellness: Dog vs. Cat Owners, 2024 (percent)
• The Superpremium Evolution
• Grain-Free Pet Food and DCM: Not Guilty
• Alternative Pet Foods' Rising Appeal
• Table 4-2. Pet Food Usage by Formulation Type, 2024 (percent of dog/cat owners)
• Illustration 4-2. The Pets Table from HelloFresh
• Illustration 4-3. Fromm Family Foods' Bonnihill Farms Gently Cooked, Fresh-Frozen Dog Food
• Freshpet Continues Forward Momentum
• Figure 4-4. Freshpet Historical and Projected Sales, 2020 -
• Retailers Also Ramping Up in Fresh
• CESAR FRESH CHEF and BLUE Fresh Hit a Wall
• Gently Cooked Shelf-Stable Pet Food
• Freeze-Dried and Air-Dried Pet Foods
• Illustration 4-4. NutriSource Element Series Freeze-Dried Raw Bites
• Advancements in Human-Grade Pet Food
• Illustration 4-5. Full Moon Pet's New Freshly Crafted Dog Food
• New Pet Food Label Guidelines
• Locally Sourced, Limited Ingredient, Made in USA
• Smucker Downsizes Pet Food Portfolio
• Post Jumps Full Force Into Pet Food
• General Mills/Blue Buffalo Challenged by Value Shift
• Mars Bulks Up Superpremium Portfolio Including Royal Canin
• Purina Contributes Most to Nestle Growth Despite Challenges
• Science-Based Diets Including Hill's Are on a Roll
• Illustration 4-6. Hill's ONC Care Pet Food
• Microbiome and Postbiotics
• Illustration 4-7. Nutrena's Loyall Life Postbiotic Pet Food
• Sustainable Pet Food Formulas and Industry Initiatives
• Table 4-3. Agreement with Selected Statements Related to Pet Food Sustainability and Eco-Consciousness: Overall and by Generational Cohort, 2024 (percent of pet food purchasers)
• Illustration 4-8. Canidae Sustain Line of Sustainable Pet Foods
• Usage Rates Stabilize Across Pet Food/Treat Types
• Table 4-4. Household Usage of Pet Food or Treats by Type in Last 6 Months, 2019 - 2023 (percent of dog/cat-owning households)
• Pet Treats: High Prices Hinder Volume Growth
• Figure 4-5. Purchase Rates for Pet Treats/Chews by Type: Dog vs. Cat Owners, 2024 (percent)

CHAPTER 5: FOCUS ON NON-FOOD PET SUPPLIES

• CHAPTER HIGHLIGHTS
• NON-FOOD PET SUPPLIES
• Pandemic Blowback
• Figure 5-1. Year-Over-Year Changes in Levels of Non-Food Pet Supplies Spending, 2021 - 2024 (percent of non-food pet supplies purchasers)
• Figure 5-2. Top Considerations in Choosing Where to Buy Pet Products, 2024 (percent of pet product shoppers)
• Product Shortages and Supply Chian Issues Sorting Out
• Home Centered Marketing and Product Design
• Illustration 5-1. PetSmart's Nate + Jeremiah for PetSmart Collection
• Illustration 5-2. Petco's Reddy Kitchen Line
• Illustration 5-3. Chewy Home Collection
• Away from Home
• Figure 5-3. Percentage of Paid Full Days Worked From Home, Pre-COVID - January
• Health & Wellness
• Figure 5-4. Products Considered Most Important for Pet Health, 2024 (percent of dog/cat owners)
• Pet Medications Not Spared Substantial Headwinds
• Table 5-1. US Dollar Sales of Pet Medications, 2019 - 2023, 2024P, and 2028P
• Impact of Generics
• Illustration 5-4. 1800petmeds.com Generic Equivalent
• Sales Trending Online
• Figure 5-5. Share of Customers Purchasing Prescription Pet Medications Online in Last 12 Months, 2024 (percent of Rx pet medication purchasers)
• Figure 5-6. Draw Among Prescription Pet Medication Customers in Last 12 Months: Selected Online Pet Pharmacies, 2024 (percent of Rx pet medication purchasers)
• Illustration 5-5. Vetsource's Vet-Targeted Web Page
• Illustration 5-6. PetArmor Direct-To-Consumer Products
• WalmartPetRx Is Shuttered
• Pet Supplements Going Strong
• Table 5-2. US Retail Dollar Sales of Pet Supplements, 2019 - 2023, and 2024P and 2028P
• CBD (Still) Seeking Validation
• Pet Tech/Technology Extends Omnimarket Reach
• Figure 5-7. Share of Pet Owners Who Use Internet/Bluetooth Connected Pet Products: Overall and by Generational Cohort, 2023 (percent)
• Table 5-3. High-Tech Pet Products Purchased in Last 12 Months, February 2023 (percent of dog or cat owners)
• Table 5-4. Agreement with Statement, "Technology is allowing me to save time on pet care": Overall and by Generational Cohort, 2024 (percent of dog/cat owners)
• Table 5-5. Agreement with Statement, "Technology is allowing me to spend more quality time with my pets": Overall and by Generational Cohort, 2024 (percent of dog/cat owners)
• Table 5-6. Selected Attitudes and Behaviors Related to Smartphone Apps, 2024 (percent of pet owners)
• Illustration 5-7. Artie Gently Cooked Pet Food System
• Illustration 5-8. Companion AI Canine Enrichment System
• Illustration 5-9. Ogmen Robotics ORo's AI-powered Pet Robot
• Test Kit Field Continues to Broaden
• Illustration 5-10. Ancestry's New Know Your Pet DNA Test Kit
• Celebrities and Designer Brands Coming on Strong
• Illustration 5-11. Doggy Parton Pet Accessories Collection
• Illustration 5-12. Martha Stewart and Pretty Litter
• Sustainability and Corporate Responsibility
• Table 5-7. Cat Litter Usage in Last 12 Months, 2020 - 2023 (percent of cat-owning households)
• Illustration 5-13. Dofu Cat Natural Cat Litter
• Illustration 5-14. Pet Supplies Recycling Program with TerraCycle

CHAPTER 6: FOCUS ON VETERINARY SERVICES

• CHAPTER HIGHLIGHTS
• VETERINARY SECTOR SALES OVERVIEW
• Topline Revenues and Growth
• Table 6-1. US Veterinary Sector Revenues: Overall and Services vs. Products, 2019 - 2023 (million dollars and percent change)
• Dog Versus Cat Share of Veterinary Revenues
• Revenues and Growth for Core Medical Services
• Table 6-2. US Medical Veterinary Service Revenues, 2019 - 2023 (million dollars and percent change)
• Price Inflation for Veterinary Services
• Figure 6-1. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 - 2023 (percent)
• Figure 6-2. Changes in Levels of Veterinary Spending in Last 12 Months: Dog vs. Cat Owners, January 2024 (percent of vet services customers with 2+ years as pet owners)
• Figure 6-3. Significant Pet Care Challenges Faced by Veterinary Clients, 2024 (percent)
• Veterinary Share of Non-Medical Pet Care Service Revenues
• Sector Projections
• Table 6-3. Projected US Veterinary Sector Revenues: Overall and by Services vs. Products, 2023 vs. 2028 (million dollars and percent change)
• COMPETITIVE LANDSCAPE
• Overview of Service Providers
• Industry Consolidation
• Chewy Tests Vet Clinic Market
• Usage Patterns by Service Provider Type
• Table 6-4. Usage Rates for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2024 (percent of veterinary customers)
• Illustration 6-1. PetVet Clinics at Tractor Supply
• Generational Patterns
• Figure 6-4. Usage Rates for Local, Independent Vet Practices by Generational Cohort: Dog Owners vs. Cat Owners, 2024 (percent)
• Table 6-5. Levels of Agreement with Statements Related to Vet Service Providers by Type/Location: Overall and by Generational Cohort, 2024 (percent of veterinary customers)
• Table 6-6. Most Important Sources of Pet Care Information: By Generational Cohort, 2024 (percent)
• Telehealth Trends
• Figure 6-5. Selected Stats on Online/App Veterinary Telehealth Service Users, 2023 (percent)
• Table 6-7. Levels of Agreement with Selected Statements Related to Telehealth, 2024 (percent of veterinary customers)
• Illustration 6-2. Chewy's Connect With a Vet
• Illustration 6-3. Airvet: "Meet Your New Pet Care Companion"
• Market Prospects for Traditional Vet Practices in Overall Medical Industry Context
• Illustration 6-4. Truss Vet Urgent Vet Care
• VETERINARY SERVICE USAGE AND SPENDING PATTERNS
• Usage Rates Are Down
• Table 6-8. Veterinary Service Usage Rates: Overall and by Dog/Cat Ownership, 2019 - 2023 (percent of dog/cat owning households)
• Vet Services Customer Base
• Table 6-9. Client Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2013, 2018, and 2023 (in millions of households)
• Figure 6-6. Growth for Veterinary Services Client Base vs. Overall Dog/Cat Households and Overall Households, 2013 vs. 2018 and 2018 vs. 2023 (percent change over 5-year periods)
• Dog/Cat Owner Share of Client Base
• Figure 6-7. Dog/Cat Household Shares of Veterinary Services Client Base vs. Overall Dog/Cat Households, 2013, 2018, and 2023 (percent)
• Patterns for Regular/Check-Up vs. Urgent/Emergency Care Visits
• Figure 6-8. Patterns for Regular/Check-Up vs. Urgent/Emergency Care Veterinary Visits: For Dogs vs. Cats, 2024 (percent of dog/cat veterinary service users in last 12 months)
• Patterns by Number of Vet Visits
• Table 6-10. Patterns for Annual Number of Visits to Vet by Selected Dog/Cat Owner Classifications, 2013 - 2023 (odd-numbered years) (percent of veterinary customers)
• The Income Factor to Use of Vet Services
• Figure 6-9. Indexes for Use of Veterinary Services by Household Income Bracket: Dog Owners vs. Cat Owners, 2023 (base index among dog/cat owners = 100)
• Vet Care Spending Per Client Household
• Table 6-11. Veterinary Care Spending in Last 12 Months per Client Household: By Dollar Ranges, 2021 - 2023 (percent)
• Table 6-12. Veterinary Care Spending in Last 12 Months per Dog/Cat Ownership Classification: By Dollar Ranges, 2021 - 2023 (percent)

CHAPTER 7: FOCUS ON PET SERVICES

• CHAPTER HIGHLIGHTS
• NON-MEDICAL PET SERVICES SECTOR
• Market Segmentation and Performance by Category
• Table 7-1a. US Sales of Non-Medical Pet Services by Category, 2022 - 2024P (billion dollars and percent change)
• Table 7-1b. Share of US Pet Services Sales by Category, 2021 - 2023 (percent)
• Economic Stress/Inflation Takes a Toll
• Figure 7-1. Changes in Levels of Pet Services Spending in Last 12 Months: Dog vs. Cat Owners, January 2024 (percent of pet services customers with 2+ years as pet owners)
• Table 7-2. Changes in Levels of Spending on Non-Medical Pet Services in Last 12 Months, 2021 - 2024 (percent of pet services customers with 2+ years as pet owners)
• Table 7-3. Share of Pet Owners Facing Significant Challenges with Pet Care Costs: By Topline Sector and Generational Cohort, 2024 (percent)
• Table 7-4. Pet Services Usage Rates by Type: Overall and by Dog/Cat Ownership, 2019 - 2023 (percent of dog/cat owning households)
• Table 7-5. Overall Dog/Cat Customer Base for Pet Services by Type, 2019 - 2023 (thousand households and percent change)
• Declining Dog Population a Particular Concern
• Pet Grooming Considered Second-Most Important Pet Service
• Table 7-6. Pet Care Services Considered Most Important to Health and Wellness: Overall and by Generational Cohort, 2024 (percent of dog/cat owners)
• The Franchise Revolution
• Pet Supplies Plus + Wag N' Wash
• Dogtopia
• Figure 7-2. Number of Dogtopia Units, 2002 -2025P
• Propelled Brands Acquires Camp Bow Wow from Mars
• EarthWise Pet
• Woof Gang Bakery & Grooming
• Other Leading Pet Care Franchises
• More Franchisors Entering the Market
• Best Friends Pet Care Teams with Walmart, Meijer
• Illustration 7-1. Best Friends Web Page: "Looking to Pass on the Reins of Your Business?"
• Other Non-Franchise Pet Services Chains
• Rover and Wag! Dominate App-Based Pet Sitting/Walking
• Rover Goes Private
• Wag! Repositions as Platform for Busy Pet Parents
• Walmart Opens First Walmart Branded Pet Services Center
• Illustration 7-2. Walmart Pet Services Center - Exterior
• Pet Specialty Retailers Increasingly Reliant on Services
• Table 7-7. Selected Attitudes and Behaviors Related to Pet Services, 2024 (percent of pet services customers)
• Petco
• PetSmart
• Illustration 7-3. PetSmart PetsHotel Promotion
• Chewy Focuses on CarePlus Pet Insurance, Virtual Vet Care
• Illustration 7-4. Chewy CarePlus Pet Insurance and Virtual Vet Consult
• Pet Insurance Is Star Pet Services Performer
• High Cost of Veterinary Services a Key Driver
• The Inflation Factor
• Cats Outrunning Dogs
• Fragmentation - and Consolidation
• Retailer Programs
• Human Brand Cross-Overs
• Employee Benefits Programs

CHAPTER 8: RETAIL AND E-COMMERCE TRENDS

• CHAPTER HIGHLIGHTS
• RETAIL SECTOR SALES OVERVIEW
• Sales Overall and by Food Versus Non-Food Products
• Table 8-1a. US Retail Sector Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2020 - 2023 and 2028P (billion dollars)
• Table 8-1b. US Retail Sector Sales of Pet Products: Overall and by Pet Food/Treats vs. Non-Food Pet Supplies, 2020 - 2023, 2028P (percent change)
• Brick-and-Mortar Versus E-Commerce Sales
• Figure 8-1. Brick-and-Mortar vs. E-Commerce Shares of Retail Sector Pet Product Sales, 2018 - 2023 (percent)
• Table 8-2. Pet Product Retail Sales and Shares: Overall and Brick-and-Mortar vs. E-Commerce, 2018 - 2023, 2028P (billion dollars, percent growth, and percent share)
• Breakout of Brick-and-Mortar Sales: Mass Market Versus Pet Specialty
• Table 8-3. Brick-and-Mortar (In-Store) Retail Sales of Pet Products: By Sector, 2018 - 2023 (billion dollars, percent dollar growth, and percent of pet product sales)
• COMPETITIVE LANDSCAPE
• Pet Industry Reset
• Mass, Pet Specialty, and Online Share of Customers
• Figure 8-2. Selected Retail Channel Shares of Pet Food Shoppers, 2023 (percent of households who buy pet food)
• Figure 8-3. Top Retailer/E-Tailer Shares of Pet Food Shoppers, 2023 (percent of households who buy pet food)
• Leading Pet Specialty Retail Chains
• Table 8-4. Leading Pet Specialty Retailers in North America, 2023 (number of stores)
• Consumer Priorities in Choosing Where and What to Buy
• Table 8-5. Especially Important Considerations in Choosing Where to Buy Pet Products, 2024 (percent of pet product shoppers)
• The Omnipresent Internet
• Figure 8-4. Uses of the Internet for Pet Product Shopping, 2024 (percent of pet product shoppers)
• Customer Loyalty and Private Label
• Figure 8-5. Share of Shoppers Using One Main Store, Website, or Smartphone App for Pet Product Purchasing, 2024 (percent)
• Illustration 8-1. PetSmart Treats Loyalty Program
• Subscription Purchasing and Direct-to-Consumer
• Illustration 8-2. Chewy Goody Box
• Home and On-Demand Delivery Services
• Illustration 8-3. Instacart Delivery: Selected Store Partners in Southeast Florida
• Payment Services
• Illustration 8-4. Klarna Buy Now, Pay Later at Petco
• IN-STORE AND E-COMMERCE SHOPPING PATTERNS
• Topline Retail Shopping Patterns
• Table 8-6. Where/How Purchased Pet Products in Last 12 Months, 2024 (percent of pet product shoppers)
• Table 8-7. General In-Store vs. Online Shopping Patterns: Pet Owners Overall and by Dog vs. Cat Owners, 2023 vs. 2024 (percent of pet product shoppers)
• Table 8-8. Most Recent Purchase of Pet Products: In-Store, Online, by Smartphone App, 2024 (percent of pet product shoppers)
• Channel Purchasing Patterns
• In-Store Shopping for Pet Food/Treats
• Table 8-9. Where Purchased Pet Food/Treats in Last 12 Months: In a Physical Store, by Pet Product Shoppers Overall and by Dog vs. Cat Owners, 2024 (percent of category purchasers)
• Online Shopping for Pet Food/Treats
• Table 8-10. Where Purchased Pet Food/Treats in Last 12 Months: Through the Website, by Pet Product Shoppers Overall and by Dog vs. Cat Owners, 2024 (percent of category purchasers)
• In-Store Shopping for Non-Food Pet Supplies
• Table 8-11. Where Purchased Non-Food Pet Supplies in Last 12 Months: In a Physical Store, by Pet Product Shoppers Overall and by Dog vs. Cat Owners, 2024 (percent of category purchasers)
• Online Shopping for Non-Food Pet Supplies
• Table 8-12. Where Purchased Non-Food Pet Supplies in Last 12 Months: Through the Website, by Pet Product Shoppers Overall and by Dog vs. Cat Owners, 2024 (percent of category purchasers)
• Top Websites for Pet Products
• Figure 8-6. Leading Websites Shopped for Pet Products in Last 12 Months, 2024 (percent of online shoppers for pet products)
• Table 8-13. Pet Food Cross-Shopping Indices Across Key Retailers and Retail Classifications,

CHAPTER 9: PET OWNERSHIP AND POPULATION TRENDS

• CHAPTER HIGHLIGHTS
• OVERVIEW OF DOG AND CAT OWNERSHIP
• Topline Pet Ownership Rates
• Table 9-1a. Topline Pet Ownership Rates by Type, 2019 - 2023 (percent of overall households)
• Table 9-1b. Number of Pet-Owning Households by Type, 2019 - 2023 (in millions)
• Historical Dog vs. Cat Ownership Rates
• Table 9-2. Household Ownership Rates for Dogs vs. Cats, 2003 - 2023 (percent)
• Widening Ownership by Age Bracket Drove Dog Population Growth
• Table 9-3. Household Ownership Rates for Dogs by Pet Owner Age Bracket, 2003 - 2023 (percent)
• Puppy vs. Kitten Adoption Trends
• Figure 9-1. Percent of Dog Owners with Puppies vs. Percent of Cat Owners with Kittens, 2014 - 2023 (% of dog/cat-owning households)
• Table 9-4. Number of US Households with Dogs/Puppies vs. Cats/Kittens, 2013 - 2023 (thousands)
• Dog and Cat Owner Household Projections
• Figure 9-2. Projected Growth in Dog vs. Cat Household Population, 2024 - 2030 (percent)
• Table 9-5. Dog and Cat Household Population, 2023 vs. 2030P (percent of overall households and million households)
• PATTERNS BY DOG OR CAT OWNERSHIP CLASSIFICATION
• Topline Ownership Rates and Population
• Table 9-6a. Household Ownership Rates by Dog/Cat-Keeping Classification, 2018 - 2023 (percent)
• Table 9-6b. Household Ownership Base by Dog/Cat-Keeping Classification, 2018 - 2023 (thousands)
• Figure 9-3. Growth in Number of Pet-Owning Households by Dog/Cat Ownership Classification, 2018 vs. 2023 (percent)
• Figure 9-4. Growth in Number of Pet-Owning Households by Dog/Cat Keeping Classifications: By Five-Year Spans, 2003 - 2023 (percent)
• Distribution Trends by Dog vs. Cat Ownership
• Table 9-7. Distribution Trends by Dog vs. Cat Ownership, 2018 - 2023 (percent of overall dog/cat households)
• FOCUS ON DOG POPULATION TRENDS
• Topline Ownership Rates and Population
• Table 9-8. Dog Ownership, 2018 - 2023 (percent and million households)
• Trends by Number of Dogs Owned
• Table 9-9. Household Ownership Rates for Dogs: Overall and by Number of Dogs, 2018 - 2023 (percent of US households)
• Table 9-10. Dog Ownership Distribution by Number of Dogs, 2018 - 2023 (percent of dog-owning households)
Table 9-11. Household Base of Dog Owners: Overall and by Number of Dogs, 2018 - 2023 (thousands)
• Size of Dogs Owned
• Figure 9-5. Distribution of Dog Ownership by Size/Weight of Dogs, 2023 (percent of dog owners)
• Puppy and Senior Dog Populations
• Table 9-12a. Percentage of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2018 - 2023 (percent)
• Table 9-12b. Number of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2018 - 2023 (thousands)
• Overweight and Special Needs Dogs
• FOCUS ON CAT POPULATION TRENDS
• Topline Ownership Rates and Population
• Table 9-13. Cat Ownership, 2018 - 2023 (percent and million households)
• Trends by Number of Cats Owned
• Table 9-14. Household Ownership Rates for Cats: Overall and by Number of Cats, 2018 - 2023 (percent of US households)
• Table 9-15. Cat Ownership Distribution by Number of Cats, 2018 - 2023 (percent of cat-owning households)
• Table 9-16. Household Base of Cat Owners: Overall and by Number of Cats, 2018 - 2023 (thousands)
• Size of Cats Owned
• Figure 9-6. Distribution of Cat Ownership by Size/Weight of Cats, 2023 (percent of cat owners)
• Kitten and Senior Cat Populations
• Table 9-17a. Percentage of Cat-Owning Households With Kittens Under Age 1 or Senior Cats Age 7+, 2018 - 2023 (percent)
• Table 9-17b. Number of Cat-Owning Households With Kittens Under Age 1 or Senior Cats Age 7+, 2018 - 2023 (thousands)
• Overweight and Special Needs Cats
• FOCUS ON OTHER PETS
• 15% of Households Have Pets Other Than Dogs or Cats
• Table 9-18. Topline Ownership Rates for Pets Other Than Dogs or Cats, 2023 (percent of overall households)
• Ownership Skews to Newer Pet Owners
• Figure 9-7. Years as Pet Owners by Type of Pet Owned, 2024 (percent of current pet owners by classification)
• Types of Small Animals Owned
• Figure 9-8. Distribution of Small Mammal Ownership by Type of Pet, 2024 (percent of small mammal owners)
• Types of Herptiles Owned
• Figure 9-9. Distribution of Herptile Ownership by Type of Pet, 2024 (percent of herptile owners)