T-Commerce: Buying Through the TV

Description

In the highly competitive video services market, content owners, service providers, and platform players seek to maximize revenue through subscriptions and advertising revenue. TV user interfaces and underlying technologies now make possible a third source of revenue generation: television-based commerce.

SAMPLE VIEW

This research study explores the potential of T-commerce, or buying goods and services through the television, to generate additional revenues for video services providers and be an effective means of brand advertising and sales. The study assesses consumer openness to T-commerce offerings, including the types of products and services most likely to generate sales. It explores preferred T-commerce providers, user interfaces, and payment methods, and identifies top barriers to T-commerce activity.

Key questions addressed:

1) What is consumer interest in purchasing items through a TV?

2) How do consumers' current online shopping behaviors influence the appeal of T-commerce?

3) How would consumers prefer to pay for T-commerce purchases?

4) What product categories are well-suited to a T-commerce model?

5) What are consumers' top concerns with T-commerce concepts?

ANALYST INSIGHT:

"Streaming services and connected TV platforms seek valuable advertising revenue; players across the video ecosystem have an opportunity to build a new revenue stream by creating commerce experiences that link content and ads to purchases." - John Barrett, Director, Consumer Analytics, Parks Associates.

Methodology: Brand Loyalists

Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

CE Brand Loyalists
CE Brand Loyalist Technology Adoption Segment
Smart Speaker Major Brand Purchased by Loyalists
OTT Video Service Subscription by Brand Loyalists

Device Adoption by Brand

Trends in Adoption of Consumer Electronics Products
Smart TV System Share
Smart TV OS Adoption
Streaming Media Player Share
Streaming Media Player Brand Adoption
Smart Speaker Share Among Single Device Owner
Smart Speaker Brand Adoption
Smart Display Share Among Single Device Owner
Smart Display Brand Adoption
Tablet System Share
Tablet System Adoption
Smartphone System Share
Smartphone OS Adoption
Smart Watch Share
Smart Watch Brand Adoption
PC System Share
PC OS Adoption
Smartphone OS Adoption
Smart TV OS Adoption
SMP OS Adoption

Overview of Brand Loyalists

Overall Brand Loyalists
Apple Device Adoption by Apple Loyalist
Amazon Device Adoption by Amazon Loyalist
Google/ Android System Device Adoption by Google/ Android System Loyalist
Samsung Device Adoption by Samsung Loyalist
Apple Loyalist Demographics Breakdown
Amazon Loyalist Demographics Breakdown
Google/ Android System Loyalist Demographics Breakdown
Samsung Loyalist Demographics Breakdown
Brand Loyalist Technology Adoption Segment

Loyalists & Brands: Purchases

Desktop Computer Major Brand Purchased by Loyalists
Laptop Computer Major Brand Purchased by Loyalists
Tablet Major Brand Purchased by Loyalists
Smartphone Major Brand Purchased by Loyalists
Future Purchase Intentions: Smartphone Brand by Loyalists
Smart TV Major Brand Purchased by Loyalists
Future Purchase Intentions: Smart TV Brand by Loyalists
Smart Watch Major Brand Purchased by Loyalists
Future Purchase Intentions: Smart Watch Brand by Loyalists
Smart Speaker Major Brand Purchased by Loyalists
Future Purchase Intentions: Smart Speaker Brand by Loyalists
Smart Display Major Brand Purchased by Loyalists
Future Purchase Intentions: Smart Display Brand by Loyalists
Streaming Media Player Major Brand Purchased by Loyalists
Future Purchase Intentions: Streaming Media Player Brand by Loyalists
Brand Perceptions by Brand Loyalists

Loyalists & Content Platforms

Music Service Subscription by Brand Loyalists
Video Service Subscription by Brand Loyalists
OTT Service NPS by Brand Loyalists
Video Service Spend Per Month By Brand Loyalists
Average Subscription Months of Apple TV+ vs Amazon Prime Video By Brand Loyalists
Average Number of OTT Services Subscribed By Brand Loyalists
Top Transactional OTT Service Used by Brand Loyalists