Teleshopping Market - Global Industry Method, Share, Trends, Opportunity and Forecast, By Product Type, By Payment Method, By Distribution Channel, By Region & Competition, 2020-2030F

Description

Global Teleshopping market was valued at USD 47.64 billion in 2024 and is expected to grow to USD 50.23 billion by 2030 with a CAGR of 2.45% during the forecast period. The Teleshopping market is primarily driven by the increasing internet penetration, which allows consumers to easily access teleshopping platforms via smartphones, laptops, and smart TVs. As more people prefer shopping from home for convenience, teleshopping is gaining traction. The growing popularity of celebrity endorsements and influencers also plays a significant role in attracting consumers to teleshopping channels, especially in the beauty, wellness, and fashion segments. Technological advancements, including interactive television and seamless digital payment systems, are enhancing the user experience, making it easier to shop. Also, the rise of disposable incomes in emerging economies and the growing preference for doorstep delivery further fuel market expansion. With the integration of e-commerce and traditional TV, the global teleshopping market is evolving rapidly.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 47.64 Billion
Market Size 2030	USD 50.23 Billion
CAGR 2025-2030	2.45%
Fastest Growing Segment	Net Banking
Largest Market	North America

Key Market Drivers

Rising Usage of Smartphones

The rising usage of smartphones is a key driver of growth in the teleshopping market globally. As smartphones become increasingly affordable and accessible, they enable consumers to engage with teleshopping platforms on-the-go, making shopping more convenient than ever. As a part of this, according to a recent study, as of January 2025, around 4.69 billion people possess a smartphone. It is expected to increase to 5.83 billion by 2028. With high-speed internet, mobile apps, and seamless payment options, smartphones are transforming how consumers interact with teleshopping channels, blending traditional television-based shopping with e-commerce. Consumers can now watch teleshopping advertisements on TV and then easily transition to their smartphones to browse and purchase products online, expanding the potential customer base. The integration of social media and digital marketing further accelerates this trend, as brands can target users with personalized ads and product recommendations. In addition, mobile payment systems such as e-wallets, UPI, and mobile banking have become more prevalent, making it easier for consumers to complete purchases directly from their phones, thus enhancing the convenience of teleshopping. This is especially attractive to younger, tech-savvy consumers who value the ability to shop quickly and securely from their smartphones. Overall, the rise in smartphone usage is making teleshopping more accessible, improving customer experience, and driving significant growth in the market, particularly in regions with increasing mobile penetration.

Key Market Challenges

High Operational Cost

High operational costs are a significant challenge for the teleshopping market. The nature of the business involves substantial expenditures in areas such as television advertising, customer service, inventory management, and logistics. Running 24/7 TV channels and airing continuous advertisements to reach a wide audience adds to the cost burden. These advertisements are often expensive, and creating high-quality product demonstrations or infomercials further increases the financial strain on teleshopping companies.In addition to advertising, managing a dedicated customer support team, which must handle queries, complaints, and product orders, adds to operational expenses. The logistics of delivering products across diverse regions, especially in a large and varied country like India, require significant investment in distribution infrastructure. Warehousing and shipping costs also rise, especially when dealing with returns, exchanges, or damaged products, all of which can add up quickly. These high costs can affect profitability, particularly for smaller teleshopping companies that lack the economies of scale enjoyed by larger players or online retail giants. While some teleshopping companies are incorporating online platforms to reduce costs, managing the complex logistics and high customer acquisition costs remains a challenge. To remain competitive, teleshopping businesses need to optimize their operations and find ways to balance costs with the need to deliver quality service.

Key Market Trends

Rising Adoption of Digital Payment Method

The rising adoption of digital payment methods is a prominent trend in the teleshopping market, driven by the increasing shift towards cashless transactions across the globe. As a part of this, according to a recent study, as of 2024, in the United States, the use of digital payments for in-app purchases has climbed to 60%, representing an 8-percentage point increase since 2019. The penetration of digital wallets is moving beyond its established domains of in-app and online use into the realm of physical purchases; the rate of in-store adoption has risen from 19% in 2019 to 28% in 2024.As consumers become more comfortable with digital wallets, UPI (Unified Payments Interface), net banking, and mobile payment apps, teleshopping platforms are adapting to provide seamless, secure, and convenient payment options. This trend is particularly significant in emerging markets, where smartphones and internet penetration are on the rise, enabling consumers to shop more easily from home. Teleshopping companies are integrating these digital payment options to cater to the growing demand for secure and efficient payment methods. The ease of making instant payments, without the need for cash on delivery, is attracting tech-savvy consumers who value convenience and speed. Also, digital payment systems offer increased security, reducing concerns about fraud or payment mishaps, which boosts consumer confidence. For teleshopping businesses, embracing digital payments also helps streamline operations, reduce handling costs associated with cash transactions, and speed up the order fulfilment process. With the continued growth of digital payment infrastructure and government initiatives like "Digital India," this trend is likely to drive further growth in the teleshopping market, making it a key enabler of its evolution in the digital age.

Key Market Players

AVC
HSN, Inc.
Shop TJC Limited (Vaibhav Global Limited)
America's Collectibles Network, Inc.
Gem Shopping Network Inc.,
Naaptol Online Shopping Private Limited
Teleshop.in
Teleone Consumers Product Pvt.Ltd
QVC UK
John Mills Ltd

Report Scope:

In this report, the Global Teleshopping Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Teleshopping Market, By Product Type:

Home & Kitchen Appliances
Electronics
Health & Beauty Products
Fashion & Accessories
Food & Beverages
Others

Teleshopping Market, By Payment Method:

Cash on Delivery
Credit Card
Debit Card
Netbanking
Others

Teleshopping Market, By Distribution Channel:

Television
Internet

Teleshopping Market, By Region:

North America
- United States
- Canada
- Mexico
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Teleshopping Market.

Available Customizations:

Global Teleshopping Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customers

4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision

5. Global Teleshopping Market Outlook

5.1. Market Method & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type Market Share Analysis (Home & Kitchen Appliances, Electronics, Health & Beauty Products, Fashion & Accessories, Food & Beverages, Others)
- 5.2.2. By Payment Method Market Share Analysis (Cash on Delivery, Credit Card, Debit Card, Netbanking, Others)
- 5.2.3. By Distribution Channel Market Share Analysis (Television, Internet)
- 5.2.4. By Regional Market Share Analysis
  - 5.2.4.1. North America Market Share Analysis
  - 5.2.4.2. Europe Market Share Analysis
  - 5.2.4.3. Asia Pacific Market Share Analysis
  - 5.2.4.4. Middle East & Africa Market Share Analysis
  - 5.2.4.5. South America Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
5.3. Global Teleshopping Market Mapping & Opportunity Assessment
- 5.3.1. By Product Type Market Mapping & Opportunity Assessment
- 5.3.2. By Payment Method Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Teleshopping Market Outlook

6.1. Market Method & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis
- 6.2.2. By Payment Method Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis
- 6.2.4. By Country Market Share Analysis
6.3. North America: Country Analysis
- 6.3.1. United States Teleshopping Market Outlook
  - 6.3.1.1. Market Method & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type Market Share Analysis
    - 6.3.1.2.2. By Payment Method Market Share Analysis
    - 6.3.1.2.3. By Distribution Channel Market Share Analysis
- 6.3.2. Canada Teleshopping Market Outlook
  - 6.3.2.1. Market Method & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type Market Share Analysis
    - 6.3.2.2.2. By Payment Method Market Share Analysis
    - 6.3.2.2.3. By Distribution Channel Market Share Analysis
- 6.3.3. Mexico Teleshopping Market Outlook
  - 6.3.3.1. Market Method & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type Market Share Analysis
    - 6.3.3.2.2. By Payment Method Market Share Analysis
    - 6.3.3.2.3. By Distribution Channel Market Share Analysis

7. Asia Pacific Teleshopping Market Outlook

7.1. Market Method & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis
- 7.2.2. By Payment Method Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis
- 7.2.4. By Country Market Share Analysis
7.3. Asia Pacific: Country Analysis
- 7.3.1. China Teleshopping Market Outlook
  - 7.3.1.1. Market Method & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type Market Share Analysis
    - 7.3.1.2.2. By Payment Method Market Share Analysis
    - 7.3.1.2.3. By Distribution Channel Market Share Analysis
- 7.3.2. Japan Teleshopping Market Outlook
  - 7.3.2.1. Market Method & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type Market Share Analysis
    - 7.3.2.2.2. By Payment Method Market Share Analysis
    - 7.3.2.2.3. By Distribution Channel Market Share Analysis
- 7.3.3. India Teleshopping Market Outlook
  - 7.3.3.1. Market Method & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type Market Share Analysis
    - 7.3.3.2.2. By Payment Method Market Share Analysis
    - 7.3.3.2.3. By Distribution Channel Market Share Analysis
- 7.3.4. Australia Teleshopping Market Outlook
  - 7.3.4.1. Market Method & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type Market Share Analysis
    - 7.3.4.2.2. By Payment Method Market Share Analysis
    - 7.3.4.2.3. By Distribution Channel Market Share Analysis
- 7.3.5. South Korea Teleshopping Market Outlook
  - 7.3.5.1. Market Method & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type Market Share Analysis
    - 7.3.5.2.2. By Payment Method Market Share Analysis
    - 7.3.5.2.3. By Distribution Channel Market Share Analysis
- 7.3.6. Indonesia Teleshopping Market Outlook
  - 7.3.6.1. Market Method & Forecast
    - 7.3.6.1.1. By Value
  - 7.3.6.2. Market Share & Forecast
    - 7.3.6.2.1. By Product Type Market Share Analysis
    - 7.3.6.2.2. By Payment Method Market Share Analysis
    - 7.3.6.2.3. By Distribution Channel Market Share Analysis

8. Europe Teleshopping Market Outlook

8.1. Market Method & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis
- 8.2.2. By Payment Method Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis
- 8.2.4. By Country Market Share Analysis
8.3. Europe: Country Analysis
- 8.3.1. France Teleshopping Market Outlook
  - 8.3.1.1. Market Method & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type Market Share Analysis
    - 8.3.1.2.2. By Payment Method Market Share Analysis
    - 8.3.1.2.3. By Distribution Channel Market Share Analysis
- 8.3.2. United Kingdom Teleshopping Market Outlook
  - 8.3.2.1. Market Method & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type Market Share Analysis
    - 8.3.2.2.2. By Payment Method Market Share Analysis
    - 8.3.2.2.3. By Distribution Channel Market Share Analysis
- 8.3.3. Italy Teleshopping Market Outlook
  - 8.3.3.1. Market Method & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type Market Share Analysis
    - 8.3.3.2.2. By Payment Method Market Share Analysis
    - 8.3.3.2.3. By Distribution Channel Market Share Analysis
- 8.3.4. Germany Teleshopping Market Outlook
  - 8.3.4.1. Market Method & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type Market Share Analysis
    - 8.3.4.2.2. By Payment Method Market Share Analysis
    - 8.3.4.2.3. By Distribution Channel Market Share Analysis
- 8.3.5. Spain Teleshopping Market Outlook
  - 8.3.5.1. Market Method & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type Market Share Analysis
    - 8.3.5.2.2. By Payment Method Market Share Analysis
    - 8.3.5.2.3. By Distribution Channel Market Share Analysis

9. South America Teleshopping Market Outlook

9.1. Market Method & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type Market Share Analysis
- 9.2.2. By Payment Method Market Share Analysis
- 9.2.3. By Distribution Channel Market Share Analysis
- 9.2.4. By Country Market Share Analysis
9.3. South America: Country Analysis
- 9.3.1. Argentina Teleshopping Market Outlook
  - 9.3.1.1. Market Method & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type Market Share Analysis
    - 9.3.1.2.2. By Payment Method Market Share Analysis
    - 9.3.1.2.3. By Distribution Channel Market Share Analysis
- 9.3.2. Colombia Teleshopping Market Outlook
  - 9.3.2.1. Market Method & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type Market Share Analysis
    - 9.3.2.2.2. By Payment Method Market Share Analysis
    - 9.3.2.2.3. By Distribution Channel Market Share Analysis
- 9.3.3. Brazil Teleshopping Market Outlook
  - 9.3.3.1. Market Method & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type Market Share Analysis
    - 9.3.3.2.2. By Payment Method Market Share Analysis
    - 9.3.3.2.3. By Distribution Channel Market Share Analysis

10. Middle East & Africa Teleshopping Market Outlook

10.1. Market Method & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type Market Share Analysis
- 10.2.2. By Payment Method Market Share Analysis
- 10.2.3. By Distribution Channel Market Share Analysis
- 10.2.4. By Country Market Share Analysis
10.3. Middle East & Africa: Country Analysis
- 10.3.1. South Africa Teleshopping Market Outlook
  - 10.3.1.1. Market Method & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type Market Share Analysis
    - 10.3.1.2.2. By Payment Method Market Share Analysis
    - 10.3.1.2.3. By Distribution Channel Market Share Analysis
- 10.3.2. Saudi Arabia Teleshopping Market Outlook
  - 10.3.2.1. Market Method & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type Market Share Analysis
    - 10.3.2.2.2. By Payment Method Market Share Analysis
    - 10.3.2.2.3. By Distribution Channel Market Share Analysis
- 10.3.3. UAE Teleshopping Market Outlook
  - 10.3.3.1. Market Method & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type Market Share Analysis
    - 10.3.3.2.2. By Payment Method Market Share Analysis
    - 10.3.3.2.3. By Distribution Channel Market Share Analysis
- 10.3.4. Turkey Teleshopping Market Outlook
  - 10.3.4.1. Market Method & Forecast
    - 10.3.4.1.1. By Value
  - 10.3.4.2. Market Share & Forecast
    - 10.3.4.2.1. By Product Type Market Share Analysis
    - 10.3.4.2.2. By Payment Method Market Share Analysis
    - 10.3.4.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Teleshopping Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Region Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. AVC
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. HSN, Inc.
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. Shop TJC Limited (Vaibhav Global Limited)
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. America's Collectibles Network, Inc.
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. Gem Shopping Network Inc.,
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. Naaptol Online Shopping Private Limited
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. Teleshop.in
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. Teleone Consumers Product Pvt.Ltd
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. QVC UK
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10. John Mills Ltd
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas
15.2. Target By Product Type
15.3. Target By Payment Method