Global Video Game Controller Market 2023-2030

The global video game controller market is anticipated to grow at a CAGR of 7.3% during the forecast period. An increasing number of professional gamers globally is expected to drive global gaming controller market revenue growth over the forecast period. Additionally, the growth of subscription gaming services and cloud gaming is increasing, and there are now earning options for gamers on various platforms, such as YouTube, through competitions and live streams. Hence, the number of professional gamers is increasing at a rapid pace, which is expected to increase the adoption of gaming controllers among gamers and drive market revenue growth.

Segmental Outlook:

The global video game controller market is segmented by product type, compatibility, and connectivity. Based on product type, the market is sub-segmented into gamepad, paddle, joystick, trackball, throttle quadrant, yoke, light gun, and steering wheel. Based on compatibility, the market is sub-segmented into PC and mobile. Based on connectivity, the market is sub-segmented into wireless and wired. In the connectivity segment, the wired segment dominates the market since wired controllers are preferred by gamers who play solo on their own connected systems. Additionally, the low cost of wired controllers in comparison to Bluetooth wireless controllers is also driving growth in the segment.

The Gamepad Sub-Segment Holds a Prominent Share in the Global Video Game Controller Market

Based on product type, the market is sub-segmented into gamepad, paddle, joystick, trackball, throttle quadrant, yoke, light gun, and steering wheel. Among these, the gamepad segment is expected to hold the largest market share. A gamepad is a computer or console gaming controller that includes multiple buttons and one or two mini joysticks for systems such as the Xbox 360, PlayStation 3, and Nintendo Wii. This controller is used to play a variety of video games, including first-person shooters and role-playing games. Gamepad controllers can also be used with portable gaming systems such as the Sony PSP. These gamepads are available in wireless and wired configurations. Wired gamepads are typically connected to a computer or laptop via a USB port. With recent advancements in gamepad manufacturing, some of them now include haptic feedback, which allows players to sense the actions in the game through the vibration of the controller, providing a better gaming experience. As a result, the aforementioned factors drive the adoption of gamepads across the globe.

Regional Outlook:

The global video game controller market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the Asia-Pacific region is expected to generate the highest market share, followed by the North American market. The key driver of the region's growth is the presence of large video game controller companies and gamers. According to a report published by the Entertainment Software Association in July 2021, there were about 226.6 million video gamers in the US in 2021, compared to 164 million in 2019.

The Asia-Pacific Region is Expected to Dominate the Global Video Game Controller Market

Asia-Pacific has a large number of online gamers in countries such as China, Indonesia, Vietnam, and India, which is driving the market in the region. For instance, according to the World Economic Forum, China's video gaming market held the highest market share across the globe with a turnover of $49.3 billion and is expected to reach $71.2 billion by 2025. Another factor that is supporting the market's growth is the population growth in the region and the high number of young people. According to the Asian Development Bank, there are more than 1.1 billion young people (aged between 15 and 29) living in the Asia-Pacific region. The young population is more inclined towards video games, which is supporting the market's growth in the region.

Market Players Outlook:

The major companies serving the global video game controller market include Nintendo, Sony, Microsoft, Sega, Atari, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and the launch of new video game controllers to stay competitive in the market. For instance, in March 2023,Microsoft launched a new Xbox wireless controller called Velocity Green. It has a color-shifting blue-purple shimmer and a purple swirl grip. The triggers, bumpers, and back case all have textured grips.

Product Code: OMR2027290

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
- 1.2.1. By Segments
- 1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report
2.2. Analyst Insight and Current Market Trends
- 2.2.1. Key Findings
- 2.2.2. Recommendations
- 2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis
- 3.1.1. Overview
- 3.1.2. Financial Analysis
- 3.1.3. SWOT Analysis
- 3.1.4. Recent Developments
3.2. Key Strategy Analysis

4. Market Segmentation

4.1. Global Video Game Controller Market by Product Type
- 4.1.1. Gamepad
- 4.1.2. Paddle
- 4.1.3. Joystick
- 4.1.4. Trackball
- 4.1.5. Throttle Quadrant
- 4.1.6. Yoke
- 4.1.7. Light Gun
- 4.1.8. Steering Wheel
4.2. Global Video Game Controller Market by Compatibility
- 4.2.1. PC
- 4.2.2. Mobile
4.3. Global Video Game Controller Market by Connectivity
- 4.3.1. Wireless
- 4.3.2. Wired

5. Regional Analysis

5.1. North America
- 5.1.1. US
- 5.1.2. Canada
5.2. Europe
- 5.2.1. UK
- 5.2.2. Germany
- 5.2.3. Italy
- 5.2.4. Spain
- 5.2.5. France
- 5.2.6. Rest of Europe
5.3. Asia-Pacific
- 5.3.1. China
- 5.3.2. India
- 5.3.3. Japan
- 5.3.4. South Korea
- 5.3.5. Rest of Asia-Pacific
5.4. Rest of the World

6. Company Profiles

6.1. Atari
6.2. Bensussen Deutsch & Associates, LLC.
6.3. dreamGEAR
6.4. Guillemot Corporation S.A.
6.5. HORI USA
6.6. Logitech
6.7. Mad Catz Global Ltd.
6.8. Microsoft
6.9. Nintendo
6.10. Performance Designed Products LLC
6.11. Razor Inc.
6.12. Sabrent
6.13. Scuf Gaming International LLC
6.14. Sega
6.15. Sony Corp.
6.16. Thrustmaster