Global Sales Enablement Software Market 2023-2030

The global sales enablement software market is anticipated to grow at a CAGR of 18.5% during the forecast period. The market's expansion is attributed to an increase in business investments in technologies such as machine learning and AI, as well as the adoption of sales enablement platforms across multiple industries to improve their efficiencies in content management, training, sales communication, and training. Additionally, a surge in the number of sales enablement systems that focus on offering customized content and coaching based on industry type bodes well for the market. The addition of microlearning, sales gamification, and AI-enabled sales KPIs is expected to generate significant income for the sales enablement platform.

Segmental Outlook:

The global sales enablement software market is segmented by organization size, deployment type, and end-user industry. Based on organization size, the market is bifurcated into large enterprises and small and medium-sized enterprises (SMEs). Based on deployment type, the market is bifurcated into cloud and on-premises. Based on end-user industry, the market is bifurcated into BFSI, consumer goods and retail, IT and telecom, media and entertainment, healthcare and life sciences, and manufacturing. Among organization sizes, the large enterprises segment is expected to account for the largest market share. One reason for this is that larger enterprises tend to have larger and more geographically dispersed sales teams, which makes it more challenging to manage and distribute sales collateral and product information effectively. Sales enablement software can help address this challenge by providing a centralized platform for managing and sharing this information.

The Consumer Goods and Retail Segment Holds a Prominent Share in the Global Sales Enablement Software Market

Based on end-user industry, the market is bifurcated into BFSI, consumer goods and retail, IT and telecom, media and entertainment, healthcare and life sciences, and manufacturing. Among these, the consumer goods and retail segment is expected to hold the largest market share during the forecast period. Consumer goods and retail companies often have large and geographically dispersed sales teams that require access to up-to-date product information, sales collateral, and customer insights to close deals effectively. Sales enablement software provides a centralized platform for managing and distributing this information to the sales teams, making it easier for them to access and share the content they need to engage with prospects and customers.

Regional Outlook:

The global sales enablement software market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is expected to generate the highest market share, followed by the Asia-Pacific markets. The existence of several small and large businesses presents a potential market for sales enablement platforms.

The North American Region is Expected to Dominate the Global Sales Enablement Software Market

Sales enablement platforms have become increasingly important in highly competitive environments like North America, where sales need to be implemented, scaled, and executed effectively. Automation of the sales process to improve the rate of deal closures is a significant driving force behind the growth of the US sales enablement platform market. Additionally, many organizations in the region are becoming more aware of the benefits of technology. For instance, in March 2022, Leap, a provider of home contractor sales enablement software, acquired Job Progress, a workflow and CRM product for home contractors, to serve over 2,400 contractors in North America, including large and small businesses. The region is also home to many prominent market players who invest heavily in developing their products and launching new offerings. For instance, in January 2022, Highspot, a sales enablement platform provider, raised USD 248 million in Series F funding led by new investors, B Capital Group and D1 Capital Partners, along with participation from existing investors. The investment will support international expansion, product development, and hiring, according to the company.

Market Players Outlook:

The major companies serving the global sales enablement software market include Salesforce.com, Inc., HubSpot, Inc., Seismic Software Holdings, Inc., ClearSlide, Inc., Highspot, Inc., and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in October 2022, Bigtincan Holdings Ltd. announced the release of sales enablement software for macOS. The program will enable sales staff to work productively from their preferred device and location in a virtual sales environment. Besides, in September 2022, Seismic also announced a cooperation with Microsoft for its seller experience application. Seismic offered job automation, content creation, and engagement information to Microsoft's seller platform "Viva Sales" as part of the agreement.

Product Code: OMR2027287

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
- 1.2.1. By Segments
- 1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report
2.2. Analyst Insight and Current Market Trends
- 2.2.1. Key Findings
- 2.2.2. Recommendations
- 2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis
- 3.1.1. Overview
- 3.1.2. Financial Analysis
- 3.1.3. SWOT Analysis
- 3.1.4. Recent Developments
3.2. Key Strategy Analysis

4. Market Segmentation

4.1. Global Sales Enablement SoftwareMarket by Organization Size
- 4.1.1. Large Enterprises
- 4.1.2. Small and Medium-Sized Enterprises (SMEs)
4.2. Global Sales Enablement SoftwareMarket by Deployment Type
- 4.2.1. Cloud
- 4.2.2. On-premises
4.3. Global Sales Enablement SoftwareMarket by End-user Industry
- 4.3.1. BFSI
- 4.3.2. Consumer Goods and Retail
- 4.3.3. IT and Telecom
- 4.3.4. Media and Entertainment
- 4.3.5. Healthcare and Life Sciences
- 4.3.6. Manufacturing

5. Regional Analysis

5.1. North America
- 5.1.1. US
- 5.1.2. Canada
5.2. Europe
- 5.2.1. UK
- 5.2.2. Germany
- 5.2.3. Italy
- 5.2.4. Spain
- 5.2.5. France
- 5.2.6. Rest of Europe
5.3. Asia-Pacific
- 5.3.1. China
- 5.3.2. India
- 5.3.3. Japan
- 5.3.4. South Korea
- 5.3.5. Rest of Asia-Pacific
5.4. Rest of the World

6. Company Profiles

6.1. Accent Technologies, Inc.
6.2. Adobe, Inc.
6.3. Brainshark, Inc.
6.4. ClearSlide, Inc.
6.5. GetAccept Inc.
6.6. Highspot, Inc.
6.7. HubSpot, Inc.
6.8. Mindtickle Inc.
6.9. Paperflite
6.10. Qorus Software Ltd.
6.11. Qstream Inc.
6.12. Rallyware Inc.
6.13. Salesforce.com, Inc.
6.14. SalesHood Inc.
6.15. Seismic Software Holdings, Inc.