PUBLISHER: Orion Market Research | PRODUCT CODE: 1215678
PUBLISHER: Orion Market Research | PRODUCT CODE: 1215678
Title:Global Sugar-Free Chewing Gum Market Size, Share &Trends Analysis Report by Flavor (Bubble Gum, Spearmint, Peppermint, Fruit Flavor, and Others), and by Distribution Channel (Online and Offline) Forecast (2022-2028).
The global sugar-free chewing gum market is anticipated to grow at a significant CAGR of 6.8% during the forecast period. The rising demand for sugar-free chewing gums from kids is driving the growth of the global sugar-free chewing gum market. Consumption of regular chewing gums makes the teeth weak of kids due to which many companies are introducing sugar-free chewing gums that prevent cavities. For instance, in April 2021, Perfetti Van Melle U.S.A., Inc. introduced Mentos Pure Fresh Gum. The product has also been awarded the ADA Seal of Acceptance by the American Dental Association (ADA) following the ADA's finding that the product is safe and effective to prevent cavities when chewed for 20 minutes after eating.
The global sugar-free chewing gum market is segmented based on flavor, and distribution channels. Based on the flavor, the market is segmented into bubble gum, spearmint, peppermint, fruit flavor, and others. Based on the distribution channel, the market is sub-segmented into online and offline. Among the flavor segment, fruit flavor sugar-free chewing gums are expected to hold a prominent share in the global sugar-free gum market across the globe. The rising demand of consumers for fruit flavor sugar-free gums has accelerated the production of the fruit flavor sugar-free gums which directly will lead to the growth of the market. For instance, in March 2022, Mars Wrigley's Extra gum launched two new fruit flavors including apple and blueberry within its sugar-free chewing gum product range. The company aims to increase its sale by 25% with the launch of two new flavors in the markets of UK.
Geographically, the sugar-free chewing gum market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia-Pacific region is expected to be the fastest-growing region in the global sugar-free chewing gum market during the forecast period. Companies are expanding their business in rural areas by launching new products at a reasonable price which contributes to the growth of the global sugar-free gums market. For instance, in March 2021, Mars Wrigley India launched Doublemint and Orbit at Re 1. The company also introduced various other Re 1 price variants of its premium confectionery brands. Through this, the company aims to strengthen its existing portfolio within the Indian market along with expanding and widening its presence across rural areas.
The major companies serving the global sugar-free chewing gum market include Ferndale Confectionery Pty Ltd., HARIBO GmbH & Co. KG, Health Made Easy Group, Mondelez Global LLC, Perfetti Van Melle Group B.V., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in December 2021, Humble Group AB signed an agreement to acquire True Gum (Group 472 ApS), a European food tech company to expand its product portfolio within chewing gums, mints, and throat drops.
Research Methodology
The market study of the global sugar-free chewing gum market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: