Sugar-Free Chewing Gum Market

Overview

Global Sugar-Free Chewing Gum Market reached US$ 13.81 billion in 2022 and is expected to reach US$ 22.85 billion by 2030, growing with a CAGR of 6.5% during the forecast period 2023-2030.

Functional inputs of sugar-free chewing gums and continuous product improvements with the launch of novel flavours are providing a better expansion of the market. The refreshing taste of these chewing gums without sugar increases their popularity among health-conscious people. In addition, the growing demand for convenient and on-the-go healthy snacks boosts the demand for sugar-free chewing gum.

People are seeking convenient options to refresh themselves in a healthy way. The various approvals by the organizations boost the market expansion. For instance, the Oral Health Foundation approved a xylitol-based chewing gum manufactured by a UK-based confectionery company, Peppersmith. Xylitol is helpful for oral health as it can kill up to 90% of oral health.

The continuous product developments with innovation in flavors, textures, and formulations are expected to boost market growth. For instance, Nuud Gum UK-based gum company launched their plant-based and plastic-free chewing gum in May 2021, which is sugar-free. The natural ingredients used in them make them environmentally sustainable. This biodegradable chewing gum is available in two different flavors, including peppermint and spearmint.

Dynamics

Harmful Effects of Sugar-Based Chewing Gum

The adverse effects of sugar and sugar-based products are increasing the demand for sugar-free products. The higher consumption of sugar-based products causes various health issues. The constant exposure of teeth to sugar may result in tooth decay. Thus, to avoid these harmful effects, people choose sugar-free chewing gums, driving the market growth.

The International Diabetes Federation Atlas estimated that around 537 million adults suffer from diabetes in 2021. It is expected to reach up to 643 million by 2030. The increasing prevalence of obesity and diabetes encourages health-conscious consumers to take up sugar-free chewing gums, driving the market growth. These products can be very good alternatives to decrease sugar consumption and help manage lifestyle disorders.

Benefits of Chewing Gum

Sugarless chewing gum aids in gum protection and provides dental health benefits. WHO estimated that in 2022 around 3.5 billion people suffered from dental problems. Chewing gum maintains mouth pH and relieves symptoms of dry mouth and bad breath. Chewing gums increases the blood flow to the brain and enhances memory.

The role of chewing gums in the reduction of depression is increasing their popularity. They also provide oral health benefits and help in weight management. The functional sugar-free chewing gum helps to improve metabolism and boost immunity. Chewing gum helps in dealing with food cravings and thus helps in maintaining weight.

Health Concerns

The production of sugar-free chewing gums utilizes artificial sweeteners like xylitol, sorbitol and aspartame. These sugar substitutes cause adverse health effects like bowel disorders. The regular use of sugar substitutes can lead to digestive issues. According to NIH, these sugar substitutes can lead to weight gain, brain tumors and many other health issues. The negative health impact of higher consumption of chewing gum can also hinder the market.

The health issues like joint disorders and muscle pains will be caused by overconsumption of these chewing gums. The continuous consumption of chewing gums will lead to the overuse of muscles. The overstrain of muscles causes pain in the neck and ear muscle areas. This can even lead to joint pains. In addition, the high prices of these sugar-free chewing gums compared to that of conventional products may act as a restraining factor.

Segment Analysis

The global sugar-free chewing gum market is segmented based on type, flavour, distribution channel and region.

Health Advantages

The sugar-free chewing gum is segmented into spearmint, peppermint, bubble gum, fruit flavor and others based on the flavor. The peppermint segment has a larger segment share due to its higher demand among youngsters and adults. The cooling effect of menthol in peppermint is mostly liked by consumers. It helps in dealing with sore and painful muscles and is thus used as popularly in chewing gum.

Peppermint helps soothe an upset stomach. The high preference for this flavour is mainly due to its refreshing nature and cooling effect. Peppermint is promoted for its health advantages in colds and headaches. Sugar-free peppermint chewing gum has natural antibacterial properties. This helps in maintaining healthier oral conditions.

Geographical Penetration

Increasing Adoption of Healthier Lifestyle

Sugar-free chewing gums are trending in the North American region due to the rising adoption of these products by the consumer as a healthier alternative to unhealthy snacks. The key market players of this region are launching new and healthy chewing gums to gain consumer attention. The high product awareness and rising demand for natural and organic sugar-free chewing gum boost this region's market. There is an increasing awareness among people regarding the dental benefits.

The Centers for Disease Control and Prevention released the National Diabetes Statistics Report 2022. According to this report, more than 130 million adults are dealing with diabetes in the United States. Similarly, there are around 41.9 % of adults, and 19.7% of children are suffering from obesity. The increasing diabetes and obesity prevalence pushes consumers to purchase these sugar-free products.

Well-established players and new innovations drive the North American sugar-free chewing gum market. Expanding distribution channels, the wide availability of these products, along with growing e-commerce platforms and convenience stores, fuel the market expansion. Further, the increased affordability of consumers and the significant influence of social media on people's health and lifestyle expands product growth.

Competitive Landscape

The major global players in the market include Mondelez International, Hershey's, Perfetti Van Melle, Wrigley Company, Nicotex, Gud Gum, Act, Mars, Incorporated, Dentyne and Impact Mints.

COVID-19 Impact Analysis

The COVID-19 pandemic has had an average impact on the sugar-free chewing gum market. The market experienced challenges due to the halt in production and distribution. The scarcity of raw materials and labor badly impacted the market. The shutdown of the production plants disrupted supply chains and made it hard for the producers to reach out to consumer demand.

The lack of employment and decreased consumer spending negatively impacted the market. The closure of all offline stores and production and supply chains made a loss for the market. On the contrary, there is an increased health consciousness among people. Consumers' increased focus on health and wellness increased the need for healthy products. Consumers acknowledge the importance of sugar-free chewing gum in maintaining good oral health.

Sugar-free chewing gum demand has risen as a convenient oral care product. The increased awareness among people regarding the health benefits of these products increased product demand and sales. The increased social media influence on health, increased demand for functional and medicated sugar-free chewing gum.

Russia- Ukraine War Impact

The Russia-Ukraine war majorly impacted the overall food and beverage industry. The disruption in the import and export trades had a massive impact on the overall economy. The scarcity of raw materials and labours declined the production and distribution of the product. The distribution channel disruption affected the product availability in the market. The war resulted in a major imbalance in the demand-supply chain.

The interrupted trade among various countries, along with the government policy changes, impacted the market. The disrupted product exchanges and price fluctuations also affected the market. The war resulted in employment loss and created major problems in consumer earnings. The lack of income decreased the affordability of consumers.

By Type

• Breath-Freshening Gum
• Tooth Protection Gum
• Quit Smoking Gum
• Weight Loss Gum
• Others

By Flavor

• Spearmint
• Peppermint
• Bubble Gum
• Fruit Flavor
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In June 2022, Sweet Victory, a leading natural and sugar-free chewing gum brand, partnered with Givaudan, a Swiss flavors and fragrance developer, to launch a sugar-free gum that helps deal with sweet cravings in children.
• In March 2022, the Liquid CORE Gum Company, chewing gum manufacturer, launched its new Flatliner zero sugar vegan chewing gum.
• In May 2021, Stride, a Cadbury gum company, announced the launch of four new flavours into the market. Mango peach, lime passionfruit, peppermint and lemonade are the four flavors in the new launch.

Why Purchase the Report?

• To visualize the global sugar-free chewing gum market segmentation based on type, flavor, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of sugar-free chewing gum market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global sugar-free chewing gum market report would provide approximately 61 tables, 63 figures and 189 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies