Tomato - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

The Tomato Market size is estimated at USD 217.03 billion in 2025, and is expected to reach USD 273.84 billion by 2030, at a CAGR of 4.76% during the forecast period (2025-2030).

Key Highlights

• Tomatoes are juicy and sweet, full of antioxidants, and may help fight several diseases. They are especially high in lycopene, a plant compound linked to improved heart health, cancer prevention, and protection against sunburns.
• Major exporting countries for tomatoes are Mexico, the Netherlands, and Spain, followed by Morocco and Canada. The United States is the leading importer of tomatoes from Mexico. According to a United States Department of Agriculture report, tomato production in Mexico is highly concentrated, with six states producing 53% of the total production in 2020. Sinaloa is the largest tomato-producing state in Mexico.
• Tomatoes in industries, such as home, food processing, and snack foods, are driving the tomato market. They're also popular in the food service industry and used in hotels, restaurants, and fast-food outlets. The fast-food business is growing across the world, propelling the market forward. The expanding organized retail sector is also contributing to market expansion.
• Additionally, processed tomatoes are in high demand due to their enhanced health benefits and longer shelf life. Tomato puree is a particularly important processed product since it is used in so many other products, including tomato juice, ketchup, paste, strained tomato pulp, pickles, pasta, pizza sauces, salsa, gravies, ready-to-eat curries, and tomato-based powder goods.
• Further, government initiatives with extensive financial and political support for enhanced agricultural production in the countries through technological innovation are anticipated to raise the production level of tomatoes during the forecast period. In 2021, the government of Ghana commissioned the Weddi Africa Tomato Processing Factory in the town of Domfete under the 1-District-1-Factory initiative. The government facilitated a loan of USD 16 million to support the establishment and operations of the factory. As Domfete is a major center for the cultivation of fresh tomatoes, the factory is anticipated to process 40,000 metric tons of fresh tomatoes annually. Thereby, driving the market during the foreacast period.

Tomato Market Trends

China Dominates the Market in Term of Production

Tomato (Lycopersicon esculentum Miller) is an important vegetable crop widely cultivated in China. The tomato production in China has been increasing gradually over the last decade. The country is the world's largest tomato producer with 68.2 million MT total production in 2022, according to FAOSTAT. The good quality of the soil has favored the high production of tomatoes in the country. Additionally, China has a well-established agricultural industry and is known for producing a wide variety of crops, including tomatoes. Tomato cultivation is carried out in four ecological districts of the country namely the southern district, middle and eastern District, northern district, and northeastern District. Tomatoes are grown mainly in plastic tunnels or open fields including varieties with large fruit, red or pink.

Moreover, in recent periods, Chinese consumers are increasingly looking for product quality as their living standards improve, and the regular, large, fleshy tomato is no longer able to please their developed taste which has made flavored tomatoes more popular in the Chinese market, according to Beijing Crown Vegetable Agricultural Science and Technology Co., Ltd. Strawberry persimmon, iron skin persimmon, or alkaline soil persimmon are some of the flavored tomato cultivated in the country. Thus, the increasing demand for tomatoes due to the increasing product quality in the country as well as in the international market has driven the production of tomatoes, which is further anticipated to drive the market in the coming years.

Asia-Pacific is the Fastest Growing Market

Asia-Pacific is one of the fastest-growing regions in the market. Increasing the high-intensity cultivation of tomatoes is the major factor driving market growth in the region. Tomato is one of the third most important crops under the Indian government's top priority list of horticultural crops after potatoes and onions. These three staple crops are found across the country with the government of India's initiative called 'Operation Greens' to improve the living conditions of farmers.

China is witnessing continuous growth of tomato acreage owing to increased farmers' interest in planting as the tomato market price has risen, and high yield promoted the expansion of planting area. According to the Ministry of Commerce, in 2021, retail sales of consumer goods, including fruits and vegetables, hit USD 6.8 trillion, which is an increase of about 12.5% from 2020. In the fresh produce segment, tomatoes are one of the major vegetables that contributed to the higher sales. Moreover, India has embraced tomato farming, with various states contributing significantly to its production. The major tomato-producing states include Bihar, Karnataka, Uttar Pradesh, Orissa, Maharashtra, Andhra Pradesh, Madhya Pradesh, and West Bengal.

Furthermore, the use of artificial intelligence (AI) technology in tomato cultivation is one of the important emerging trends in the region, especially in Japan. Recently, in June 2021, NEC Corp. and Kagome Co. announced that the companies have jointly developed an AI-equipped agricultural support system for tomato farmers in the country. According to the company, the newly developed AI technology has resulted in reduced fertilizer use by 20% from the average while increasing tomato crop yield by 30% in the trial run at farms. Therefore, the use of modern technologies such as AI technology is anticipated to drive the tomato market, which is anticipated to grow during the forecast period.

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