Asia-Pacific Casein And Caseinates - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029

The Asia-Pacific casein and caseinate protein market size is expected to grow from USD 181.1 million for the current year and is projected to register a CAGR of 6.4% over the next five years.

Key Highlights

• The Asia-Pacific casein and caseinate market is likely driven mainly by the booming food & beverage sector and increasing consumer awareness of healthy diets with casein as an ingredient. Besides, the growing popularity of on-the-go food and beverages, especially among the increasing working population due to changing consumer lifestyles and rapid urbanization worldwide, is another prominent aspect expected to boost the market.
• For instance, according to the National Bureau of Statistics of China, in 2022, the workforce in China amounted to around 733.5 million people. Moreover, the implementation of numerous dairy development schemes, such as the National Project for Cattle and Buffalo Breeding (NPCBB) by the Government of India (GoI) to promote the production of mammalian milk for casein extraction purposes, is contributing to the market growth in India.
• Moreover, casein and caseinates have been widely used in dietary supplements. Thus, the demand for dietary supplements is also anticipated to drive the market studied. According to the Associated Chambers of Commerce and Industry of India (Assocham), about 78% of adolescents in urban areas of India consume at least one dietary supplement, such as pills, energy drinks, and high protein powder.
• The market for nutritional supplements has experienced significant expansion, particularly for vitamins and protein supplements. Thus, the demand of the market is expected to boost due to a rise in application. Also, changes in disposable income levels influence consumer spending on premium and healthier food options, which can impact the demand for casein and caseinate.

Asia-Pacific Casein And Caseinates Market Trends

Increasing Application of Casein and Caseinates in Protein-rich Food Products

• The rising demand for protein-rich food and the easy availability of casein protein is driving the casein and caseinates market worldwide, mainly due to the increasing number of health and fitness centers and rising health consciousness among consumers.
• Functional advancements, including muscle repair, energy boosting, and weight loss, rising usage of protein-based meal replacements, and surging consumer demand for greater ingredient traceability and authenticity are likely to augment the demand for casein and caseinates over the forecast period.
• According to the UN Comtrade, the Import value of protein concentrates and textured protein substances in India was valued at USD 26.1 million in 2020. Also, increasing milk production in the region is one of the factors driving the Asia Pacific casein and caseinate market.
• Furthermore, caseins are widely used in dietary supplement products, which are in high demand among professional athletes, mainly due to their high protein and low-fat content. Hydrolyzed casein and caseinate products are driven by their increasing application in the market's sports nutrition and clinical nutrition segments due to their ease of absorption compared to other whey protein ingredients available. This trend is mainly due to the presence of di- and tripeptides that enhance the absorption of protein by the human body.
• Caseinates are used because of their numerous functional properties and their nutritional and dietary qualities. The main reasons for this trend are an increase in the number of health and fitness centers and an increase in consumer health consciousness. Thus, providing new opportunities for casein to increase its market share.

China Held The Largest Market Share

• Chinese consumers are diversifying their diets and incorporating more dairy-based products into their meals. Casein and caseinate, as derivatives of milk protein, have become essential ingredients in various dairy-based foods and beverages, including infant formula, yogurt, and cheese. The acceptance of casein protein for sports nutrition is driving the market's growth. The availability of affordable, high-quality, edible casein and the demand for acid casein for industrial applications are supporting the market's growth in developing economies.
• Additionally, the growing awareness of the importance of early childhood nutrition and its long-term impact on a child's health has further driven the demand for infant formula enriched with essential nutrients, including milk protein.
• The prominence of nutritional enrichment in food and beverage products is growing in the market, in line with the rising awareness for maintaining a healthy lifestyle, thus strongly impacting the casein and caseinates market across the region. The multifunctionality of dairy ingredients like casein and caseinates in different end-user industries, like bakery, confectionery, nutritional beverage, meat, and dairy, is escalating their demand in the market. Hence, players have been launching new products to take advantage of the new opportunities in the market across the region.
• For instance, in 2021, Arla Foods Ingredients launched a premium nutrilac range of functional protein solutions targeting Chinese children. Thus, the surging consumer inclination toward protein-based meal replacements and ever-growing requirements for greater ingredient traceability and authenticity further project an upward demand trend in the casein and caseinates market over the coming years.

Asia-Pacific Casein And Caseinates Industry Overview

The Asia-Pacific casein and caseinates market are consolidated, with the top few companies occupying a major share. The major players in this market are Arla Foods amba, Fonterra Co-operative Group Limited, Gansu Hua'an Biotechnology Group, Lacto Japan Co., Ltd., and Royal FrieslandCampina N.V. (sorted alphabetically). The players typically focus on product innovations, expansions, and other activities to boost their brand presence among consumers.

For instance, in August 2020, Arla Foods Ingredients launched the first-ever organic micellar casein isolate to meet manufacturers' demand for organic, natural, and functional protein products. The new micellar casein isolate, MicelPure, contains a minimum of 87% native protein. It is suitable for food, functional health foods, and active nutrition applications, and it is low in lactose and fat, heat-stable, and taste-neutral.

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