Home Fitness Equipment Market Size, Share, Forecast, & Trends Analysis by Type (Cardio Strength Training ) Distribution Channel (Online, Retailer), Price

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List of Tables

Home Fitness Equipment Market Size, Share, Forecast, & Trends Analysis by Type (Cardio [Exercise Bike, Rowers, Treadmills, Ellipticals], Strength Training [Dumbbells, Free Weight, Power Racks]), Distribution Channel (Online, Retailer), Price-Global Forecast to 2031

The home fitness equipment market is projected to reach $ 14.63 billion by 2031 at a CAGR of 6.0% from 2024 to 2031.

After extensive secondary and primary research and an in-depth analysis of the market scenario, the report provides an analysis of key industry drivers, restraints, opportunities, and challenges. The growth of the home fitness equipment market is driven by the high prevalence of obesity and cardiovascular diseases, technological advancements in home fitness equipment, rising disposable incomes, and increasing awareness regarding the health benefits of regular exercise among people. However, the lack of guidance from a personal trainer or fitness instructor and space requirements for home fitness equipment are considerations restraining the market's growth.

The convenience and ease of access propelling the shift toward home fitness are expected to offer significant growth opportunities for market players. However, alternative fitness routines and the high costs of procuring and maintaining home fitness equipment are major challenges in the home fitness equipment market. Also, AI-powered home fitness training sessions are a growing trend in the home fitness equipment market.

The report offers a competitive landscape based on an extensive assessment of the leading players' product portfolios, geographic presence, and key strategies adopted over the last four years (2020-2024). The key players operating in the home fitness equipment market are Peloton Interactive, Inc. (U.S.), Cybex International, Inc. (U.S.), Johnson Health Tech. Co., Ltd. (U.S.), ControllerTechnogym S.p.A. (Italy), Dyaco International Inc. (Taiwan), Decathlon SA (France), Precor Incorporated (U.S.), Hammer Sport AG (Germany), Tonal Systems, Inc. (U.S), HOIST Fitness Systems, Inc. (U.S.), and NordicTrack (U.S.).

Based on type, the home fitness equipment market is segmented into cardiovascular training equipment, strength training equipment, and other equipment and accessories. In 2024, the cardiovascular training equipment segment is expected to account for the largest share of over 54.5% of the home fitness equipment market. Cardiovascular training promotes heart and lung health and reduces the risk of obesity, high blood pressure, and diabetes. The large market share of this segment is attributed to the rising awareness and preference for cardiovascular training and the wide availability of cardiovascular training equipment in the market.

Based on price, in 2024, the medium segment is expected to account for the largest share of the home fitness equipment market. While purchasing home fitness equipment, customers look for a balance between quality and price. The wide availability of advanced products in the medium price range, coupled with a rise in spending among sports enthusiasts, supports the segment's large market share.

Based on distribution channel, the home fitness equipment market is segmented into online/e-commerce, and retail. In 2024, the retail segment is expected to account for the larger share of the home fitness equipment market. The large market share of this segment is attributed to the easy and wide accessibility of retail stores, installation services provided by retail stores, and the fear of receiving damaged products from online/e-commerce platforms. Fitness equipment for home use is heavy and bulky, has higher shipping costs, and the assembly is challenging. Retail sellers provide complementary services, including installation or assembly, through technical experts. Thus, buyers prefer retail stores over e-commerce.

An in-depth analysis of the geographical scenario in the home fitness equipment market provides detailed qualitative and quantitative insights into five major geographies (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) along with the coverage of major countries in each region. Asia-Pacific is slated to register the highest growth rate of over 7.0% during the forecast period. The countries in Asia-Pacific, including China and India, are projected to offer significant growth opportunities for the vendors in this market. The large share of this regional market is attributed to the increasing potential and availability of home fitness equipment in the region, increasing out-of-pocket expenditure for fitness, and an increase in the adoption of home fitness equipment. Expanding chains of fitness brands in APAC countries also support market growth. For instance, in March 2024, a renowned sports brand, Decathlon (France), announced investments in India to increase production and retail presence in India.

Scope of the Report:

Home Fitness Equipment Market Assessment-by Type

Cardiovascular Training Equipment
- Exercise Bikes
Air Bikes
Stationary Cycles
- Elliptical Machines
- Treadmills
Manual Treadmills
Automatic Treadmills
- Rowers
- Treadclimbers
Strength Training Equipment
- Free Weights
- Power Racks
- Dumbbells
Other Equipment & Accessories

Note: Other equipment & accessories include climbers, kettlebells, medicine balls, mini resistance bands, pull-up bars, and weight-lifting benches.

Home Fitness Equipment Market Assessment-by Price

Low
Medium
High

Home Fitness Equipment Market Assessment-by Distribution Channel

Online/E-commerce
Retail

Home Fitness Equipment Market Assessment-by Geography

North America
- U.S.
- Canada
Europe
- Germany
- France
- U.K
- Italy
- Spain
- Netherlands
- Ireland
- Denmark
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa

Product Code: MRHC - 1041205

1. Introduction

1.1. Market Definition & Scope
1.2. Market Ecosystem
1.3. Currency & Limitations
1.4. Key Stakeholders

2. Research Methodology

2.1. Research Approach
2.2. Process of Data Collection and Validation
- 2.2.1. Secondary Research
- 2.2.2. Primary Research/Interviews with Key Opinion Leaders from the Industry
2.3. Market Sizing and Forecasting
- 2.3.1. Market Size Estimation Approach
- 2.3.2. Growth Forecast Approach
- 2.3.3. Market Share Analysis
2.4. Assumptions for the Study

3. Executive Summary

4. Market Insights

4.1. Overview
4.2. Drivers
- 4.2.1. High Prevalence of Obesity and Cardiovascular Diseases
- 4.2.2. Technological Advancements in Home Fitness Equipment
- 4.2.3. Rising Disposable Income
- 4.2.4. Increasing Health Awareness and Benefits of Regular Exercise Among People
4.3. Restraints
- 4.3.1. Lack of Guidance from a Personal Trainer or Fitness Instructor
- 4.3.2. Space Requirement for Home Fitness Equipment
4.4. Opportunities
- 4.4.1. Convenience and Ease of Access Propelling the Shift to Home Fitness
4.5. Challenges
- 4.5.1. Alternative Fitness Routines
- 4.5.2. High Cost and Maintenance of Home Fitness Equipment
4.6. Trends
- 4.6.1. AI-powered Home Fitness Training Sessions
4.7. Factor Analysis
4.8. Trends
4.9. Pricing Analysis
4.10. Porter's Five Force Analysis
4.11. Adjescent/Parent Market Analysis

5. Home Fitness Equipment Market Assessment-by Type

5.1. Overview
5.2. Cardiovascular Training Equipment
- 5.2.1. Exercise Bikes
  - 5.2.1.1. AirBikes
  - 5.2.1.2. Stationary Cycles
- 5.2.2. Elliptical Machines
- 5.2.3. Treadmills
  - 5.2.3.1. Manual Treadmills
  - 5.2.3.2. Automatic Treadmills
- 5.2.4. Rowers
- 5.2.5. Treadclimbers
5.3. Strength Training Equipment
- 5.3.1. Free Weights
- 5.3.2. Power Racks
- 5.3.3. Dumbbells
5.4. Other Equipment and Accessories

6. Home Fitness Equipment Market Assessment-by Price

6.1. Overview
6.2. Low
6.3. Medium
6.4. High

7. Home Fitness Equipment Market Assessment-by End User

7.1. Overview
7.2. Online/E-commerce
7.3. Retail

8. Home Fitness Equipment Market Assessment-by Geography

8.1. Overview
8.2. North America
- 8.2.1. U.S.
- 8.2.2. Canada
8.3. Europe
- 8.3.1. Germany
- 8.3.2. France
- 8.3.3. U.K.
- 8.3.4. Italy
- 8.3.5. Spain
- 8.3.6. Denmark
- 8.3.7. Netherlands
- 8.3.8. Ireland
- 8.3.9. Rest of Europe (RoE)
8.4. Asia-Pacific
- 8.4.1. Japan
- 8.4.2. China
- 8.4.3. India
- 8.4.4. South Korea
- 8.4.5. Australia
- 8.4.6. Rest of Asia-Pacific (RoAPAC)
8.5. Latin America
- 8.5.1. Brazil
- 8.5.2. Mexico
- 8.5.3. Rest of Latin America (RoLATAM)
8.6. Middle East & Africa

9. Competition Analysis

9.1. Overview
9.2. Key Growth Strategies
9.3. Competitive Benchmarking
9.4. Competitive Dashboard
- 9.4.1. Industry Leaders
- 9.4.2. Market Differentiators
- 9.4.3. Vanguards
- 9.4.4. Emerging Companies
9.5. Market Share Analysis/Market Ranking, by Key Players (2023)

10. Company Profiles (Company Overview, Financial Overview, Product Portfolio, Strategic Developments, and SWOT Analysis)

10.1. BowFlex Inc.
10.2. Peloton Interactive, Inc.
10.3. Cybex International, Inc.
10.4. Johnson Health Tech. Co., Ltd.
10.5. ControllerTechnogym S.p.A.
10.6. Dyaco International Inc.
10.7. Decathlon SA
10.8. Precor Incorporated
10.9. Hammer Sport AG
10.10. Tonal Systems, Inc.
10.11. HOIST Fitness Systems, Inc.
10.12. NordicTrack

(Note: SWOT Analysis of the Top 5 Companies Is Provided)

11. Appendix

11.1. Available Customization
11.2. Related Reports