US CBD-Infused Beverages Market Research Report Forecast to 2030

PUBLISHED: November 29, 2023

PAGES: 71 Pages

DELIVERY TIME: 1-2 business days

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The USA CBD-Infused Beverages Market is expected to register 19.30% CAGR during the forecast period, 2023 to 2030, and is expected to reach USD 4,221.23 million in 2030.

During this period, the market saw a surge in new product launches, with various companies introducing a wide range of CBD-infused beverages, including sparkling waters, teas, coffees, energy drinks, and even alcoholic beverages. These products were marketed to alleviate stress, anxiety, and pain while promoting relaxation and general well-being. Additionally, some brands positioned their offerings as a healthier alternative to traditional sugary drinks, targeting health-conscious consumers.

The market's growth was supported by a gradual shift in public perception regarding cannabis products, especially CBD, which became more widely accepted due to increased scientific research and positive media coverage. Moreover, easing legal restrictions in certain states and at the federal level further fueled the industry's expansion.

In this rapidly evolving landscape, consumer awareness and education about CBD's effects, dosage, and potential interactions with other substances are vital in shaping purchasing decisions. Consequently, reputable companies invested in providing transparent information about their products, including sourcing, manufacturing processes, and third-party testing for quality and safety.

However, the regulatory environment surrounding CBD-infused beverages remained somewhat uncertain. The Food and Drug Administration (FDA) had yet to issue comprehensive guidelines, leading to variations in state-level regulations and creating challenges for manufacturers and distributors seeking national consistency.

Market Segmentation

USA CBD-Infused Beverages Market is segmented based on product, CBD Type, and distribution channel. The market segment of product includes Alcoholic and Non-Alcoholic. Based on CBD Type includes Marijuana-Derived, Hemp-Derived and Synthetic. Based on the market distribution channel, the market deals in Supermarkets & Hypermarkets, Specialty Stores, Online and others. Some of the players operating in the market are Alkaline Water Company Inc, Canopy Growth Corporation, Heineken N.V., The Molson Coors Beverage Company, Aurora Cannabis Inc. Tilray, Cann, Centr Brands Corp, Daytrip and many more.

Major Players

Some of the players operating in the market are Alkaline Water Company Inc, Canopy Growth Corporation, Heineken N.V., The Molson Coors Beverage Company, Aurora Cannabis Inc. Tilray, Cann, Centr Brands Corp, Daytrip and many more.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

1.1 USA CBD-INFUSED BEVERAGES MARKET, BY PRODUCT TYPE
1.2 USA CBD-INFUSED BEVERAGES MARKET, BY CBD
1.3 USA CBD-INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 MARKET STRUCTURE

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS
3.2 PRIMARY RESEARCH
3.3 SECONDARY RESEARCH
3.4 MARKET MATERIAL ESTIMATION
3.5 TOP DOWN & BOTTOM-UP APPROACH
3.6 FORECAST MODEL
3.7 LIST OF ASSUMPTIONS

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 RISING DEMAND FOR WELLNESS DRINKS
- 4.2.2 EXPANDING HORECA SECTOR AND MODERN TRADE PRACTICES
- 4.2.3 DRIVERS IMPACT ANALYSIS
4.3 RESTRAINT
- 4.3.1 VARIOUS HEALTH ISSUES ASSOCIATED AND REGULATORY CHALLENGES WITH THE CONSUMPTION OF

CANNABIS BEVERAGES 26

4.3.2 RESTRAINT IMPACT ANALYSIS

4.4 OPPORTUNITIES
- 4.4.1 INCREASED DEMAND FOR INNOVATIVE AND FLAVORFUL BEVERAGES
4.5 CHALLENGES
4.6 IMPACT OF COVID-19 PANDEMIC ON THE US CBD-INFUSED BEVERAGES MARKET
- 4.6.1 IMPACT ON RAW MATERIAL AVAILABILITY:
- 4.6.2 IMPACT ON CONSUMER BUYING BEHAVIOR
- 4.6.3 IMPACT ON ONLINE VS STORE-BASED SALES:
- 4.6.4 IMPACT ON PRICING

5 MARKET FACTOR ANALYSIS

5.1 SUPPLY/ VALUE CHAIN ANALYSIS
- 5.1.1 RAW MATERIALS
- 5.1.2 MANUFACTURERS
- 5.1.3 DISTRIBUTION & SALES
- 5.1.4 END-USER
5.2 PORTER'S FIVE FORCES MODEL
5.3 THREAT OF NEW ENTRANTS
- 5.3.1 BARGAINING POWER OF SUPPLIERS
5.4 BARGAINING POWER OF BUYERS
5.5 THREAT OF SUBSTITUTES
5.6 INTENSITY OF RIVALRY

6 USA CBD-INFUSED BEVERAGES MARKET, BY PRODUCT

6.1 OVERVIEW
6.2 ALCOHOLIC
6.3 NON-ALCOHOLIC

7 USA CBD-INFUSED BEVERAGES MARKET, BY CBD TYPE

7.1 OVERVIEW
7.2 MARIJUANA-DERIVED
7.3 HEMP-DERIVED
7.4 SYNTHETIC

8 USA CBD-INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL

8.1 OVERVIEW
8.2 SUPERMARKETS & HYPERMARKETS
8.3 SPECIALTY STORES
8.4 ONLINE
8.5 OTHERS

9 COMPETITIVE LANDSCAPE

9.1 COMPETITIVE OVERVIEW
9.2 MAJOR GROWTH STRATEGY IN THE USA CBD-INFUSED BEVERAGES MARKET
- 9.2.1 RECENT STRATEGIES DEPLOYED IN US CBD-INFUSED BEVERAGES MARKET
9.3 COMPETITIVE BENCHMARKING

10 COMPANY PROFILES

10.1 ALKALINE WATER COMPANY INC
- 10.1.1 COMPANY OVERVIEW
- 10.1.2 FINANCIAL OVERVIEW
- 10.1.3 PRODUCTS OFFERED
- 10.1.4 KEY DEVELOPMENTS
- 10.1.5 SWOT ANALYSIS
- 10.1.6 KEY STRATEGIES
10.2 CANOPY GROWTH CORPORATION
- 10.2.1 COMPANY OVERVIEW
- 10.2.2 FINANCIAL OVERVIEW
- 10.2.3 PRODUCTS OFFERED
- 10.2.4 KEY DEVELOPMENTS
- 10.2.5 SWOT ANALYSIS
- 10.2.6 KEY STRATEGIES
10.3 HIENEKEN NV
- 10.3.1 COMPANY OVERVIEW
- 10.3.2 FINANCIAL OVERVIEW
- 10.3.3 PRODUCTS OFFERED
- 10.3.4 KEY DEVELOPMENTS
- 10.3.5 SWOT ANALYSIS
- 10.3.6 KEY STRATEGIES
10.4 THE MOLSON COORS BEVERAGE COMPANY
- 10.4.1 COMPANY OVERVIEW
- 10.4.2 FINANCIAL OVERVIEW
- 10.4.3 PRODUCTS OFFERED
- 10.4.4 KEY DEVELOPMENTS
- 10.4.5 SWOT ANALYSIS
- 10.4.6 KEY STRATEGIES
10.5 AURORA CANNABIS INC.
- 10.5.1 COMPANY OVERVIEW
- 10.5.2 FINANCIAL OVERVIEW
- 10.5.3 PRODUCTS OFFERED
- 10.5.4 KEY DEVELOPMENTS
- 10.5.5 KEY STRATEGIES
10.6 TILRAY BRANDS, INC
- 10.6.1 COMPANY OVERVIEW
- 10.6.2 FINANCIAL OVERVIEW
- 10.6.3 PRODUCTS OFFERED
- 10.6.4 KEY DEVELOPMENTS
- 10.6.5 SWOT ANALYSIS
- 10.6.6 KEY STRATEGIES
10.7 CANN
- 10.7.1 COMPANY OVERVIEW
- 10.7.2 FINANCIAL OVERVIEW
- 10.7.3 PRODUCTS OFFERED
- 10.7.4 KEY DEVELOPMENTS
- 10.7.5 KEY STRATEGIES
10.8 CENTR BRANDS CORP
- 10.8.1 COMPANY OVERVIEW
- 10.8.2 FINANCIAL OVERVIEW
- 10.8.3 PRODUCTS OFFERED
- 10.8.4 KEY DEVELOPMENTS
- 10.8.5 KEY STRATEGIES
10.9 DAYTRIP
- 10.9.1 COMPANY OVERVIEW
- 10.9.2 FINANCIAL OVERVIEW
- 10.9.3 PRODUCTS OFFERED
- 10.9.4 KEY DEVELOPMENTS
- 10.9.5 KEY STRATEGIES
10.10 AMERICAN PREMIUM WATER CORP
- 10.10.1 COMPANY OVERVIEW
- 10.10.2 FINANCIAL OVERVIEW
- 10.10.3 PRODUCTS OFFERED
- 10.10.4 KEY DEVELOPMENTS
- 10.10.5 KEY STRATEGIES

LIST OF TABLES

TABLE 1 LIST OF ASSUMPTIONS 22
TABLE 2 USA CBD-INFUSED BEVERAGES MARKET, BY TYPE, 2020 - 2030 (USD MILLION) 37
TABLE 3 USA CBD-INFUSED BEVERAGES MARKET, BY CBD TYPE, 2020 - 2030 (USD MILLION) 39
TABLE 4 USA CBD-INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2020 - 2030 (USD MILLION) 41
TABLE 5 ALKALINE WATER COMPANY INC: PRODUCTS OFFERED 47
TABLE 6 ALKALINE WATER COMPANY INC: KEY DEVELOPMENTS 47
TABLE 7 CANOPY GROWTH CORPORATION: PRODUCTS OFFERED 50
TABLE 8 CANOPY GROWTH CORPORATION: KEY DEVELOPMENTS 51
TABLE 9 HIENEKEN NV: PRODUCTS OFFERED 54
TABLE 10 MOLSON COORS BEVERAGE COMPANY: PRODUCTS OFFERED 57
TABLE 11 MOLSON COORS BEVERAGE COMPANY: KEY DEVELOPMENTS 57
TABLE 12 AURORA CANNABIS: PRODUCTS OFFERED 59
TABLE 13 MOLSON COORS BEVERAGE COMPANY: KEY DEVELOPMENTS 59
TABLE 14 TILRAY BRANDS: PRODUCTS OFFERED 62
TABLE 15 TILRAY BRANDS: KEY DEVELOPMENTS 63
TABLE 16 CANN: PRODUCTS OFFERED 65
TABLE 17 CANN: KEY DEVELOPMENTS 66
TABLE 18 CENTR BRANDS CORP: PRODUCTS OFFERED 67
TABLE 19 DAYTRIP: PRODUCTS OFFERED 68
TABLE 20 AMERICAN PREMIUM WATER CORP: PRODUCTS OFFERED 70

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 11
FIGURE 2 USA CBD-INFUSED BEVERAGES MARKET ANALYSIS BY PRODUCT TYPE (2022) 12
FIGURE 3 USA CBD-INFUSED BEVERAGES, BY PRODUCT, 2020 - 2030 (USD MILLION) 12
FIGURE 4 USA CBD-INFUSED BEVERAGES MARKET ANALYSIS BY CBD (2022) 13
FIGURE 5 USA CBD-INFUSED BEVERAGES, BY CBD, 2020 - 2030 (USD MILLION) 13
FIGURE 6 USA CBD-INFUSED BEVERAGES MARKET ANALYSIS BY DISTRIBUTION CHANNEL, 2022 14
FIGURE 7 USA CBD-INFUSED BEVERAGES, BY DISTRIBUTION CHANNEL, 2020 - 2030 (USD MILLION) 14
FIGURE 8 USA CBD-INFUSED BEVERAGES MARKET: MARKET STRUCTURE 16
FIGURE 9 RESEARCH PROCESS OF MRFR 17
FIGURE 10 DRO ANALYSIS OF USA CBD-INFUSED BEVERAGES MARKET 23
FIGURE 11 DRIVERS IMPACT ANALYSIS: CBD-INFUSED BEVERAGES MARKET 26
FIGURE 12 RESTRAINT IMPACT ANALYSIS: CBD-INFUSED BEVERAGES MARKET 27
FIGURE 13 SUPPLY / VALUE CHAIN: USA CBD-INFUSED BEVERAGES MARKET 31
FIGURE 14 PORTER'S FIVE FORCES ANALYSIS OF THE USA CBD-INFUSED BEVERAGES MARKET 33
FIGURE 15 USA CBD-INFUSED BEVERAGES MARKET, BY PRODUCT, 2020 - 2030 (USD MILLION) 36
FIGURE 16 USA CBD-INFUSED BEVERAGES MARKET, BY CBD TYPE, 2020 - 2030 (USD MILLION) 39
FIGURE 17 USA CBD-INFUSED BEVERAGES MARKET, BY DISTRIBUTION CHANNEL, 2020 - 2030 (USD MILLION) 41
FIGURE 18 BENCHMARKING OF MAJOR COMPETITORS 45
FIGURE 19 ALKALINE WATER COMPANY INC: FINANCIAL OVERVIEW SNAPSHOT 46
FIGURE 20 ALKALINE WATER COMPANY.: SWOT ANALYSIS 48
FIGURE 21 CANOPY GROWTH CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 50
FIGURE 22 CANOPY GROWTH CORPORATION.: SWOT ANALYSIS 51
FIGURE 23 HIENEKEN NV: FINANCIAL OVERVIEW SNAPSHOT 53
FIGURE 24 HIENEKEN NV: SWOT ANALYSIS 54
FIGURE 25 MOLSON COORS BEVERAGE COMPANY: FINANCIAL OVERVIEW SNAPSHOT 56
FIGURE 26 MOLSON COORS BEVERAGE COMPANY: SWOT ANALYSIS 58
FIGURE 27 TILRAY BRANDS: FINANCIAL OVERVIEW SNAPSHOT 62
FIGURE 28 TILRAY BRANDS: SWOT ANALYSIS 63