Global CBD-Infused Beverages Market - 2024-2031

Global CBD-Infused Beverages Market reached US$ 3.1 billion in 2023 and is expected to reach US$ 4.6 billion by 2031, growing with a CAGR of 5.06% during the forecast period 2024-2031.

The global CBD-infused beverages market is driven by the rising demand for wellness products, with 4% of the population experiencing anxiety disorders and 74% feeling overwhelmed by stress, according to the Mental Health Foundation in 2023. As consumers seek natural solutions for stress relief and relaxation, CBD beverages offer a promising option. Legalization of CBD and product innovations, such as CBD-infused teas and waters, further fuel market growth.

the rising demand for health-conscious products continues to drive consumer interest in CBD-infused beverages. As awareness of CBD's potential benefits spreads, particularly in emerging markets where regulatory frameworks are evolving, there is an opportunity for growth with innovative and exclusive launches. For instance, in January 2024, Aurora Cannabis launched three cannabis-infused beverages available exclusively to veteran patients that offer an alternative cannabis option.

In 2023, 64% of US adults tried a CBD product, with nearly half doing so on a doctor's recommendation, according to a Forbes Health survey. This widespread acceptance and medical endorsement of CBD drive North America's dominance in the global CBD-infused beverages market. As more consumers seek CBD for stress relief and wellness, US leads in both demand and innovation, solidifying its position as the primary market driver.

Dynamics

The Shift Towards Wellness and Natural Products

As millennials and Gen Z become more health-conscious, there's a growing demand for wellness-focused and natural products to help manage stress, anxiety, and sleep disorders. People are shifting away from sugary sodas and energy drinks in favor of plant-based alternatives that promote overall well-being. CBD-infused beverages are gaining popularity as part of this trend, offering a natural, non-psychoactive option for relaxation and mental clarity.

With their calming and therapeutic effects, CBD-infused beverages have become an appealing choice for those seeking healthier lifestyle options without the downsides of traditional stimulants. This rising demand is further fueled by increased awareness of CBD's potential health benefits. As scientific research continues to highlight its positive effects such as reducing anxiety, aiding sleep, and supporting mental health more people are embracing CBD as part of their wellness routines.

According to the NIH (National Institues of Health), studies suggest that CBD may help reduce seizures, stress, anxiety, pain, sleep issues, arthritis, depression, migraines, and headaches. Several clinical trials are currently exploring these and other potential benefits. With growing trust in its therapeutic properties, CBD has moved into the mainstream, gaining widespread acceptance in the beverage and wellness markets. This expanding recognition is driving both its popularity and the overall growth of the CBD market.

Product Innovation and Variety

The growing consumer interest in CBD has driven beverage manufacturers to innovate and diversify their product offerings, creating a broad range of options in flavor and other criteria that cater to various preferences. From CBD-infused sparkling waters to energy drinks, teas, and even coffee, these new products provide consumers with more choices, helping to fuel market expansion.

The introduction of diverse CBD beverages enables brands to tap into a wide array of consumer needs, from those seeking relaxation to those in search of an energy boost, further promoting the adoption. For instance, Canopy Growth's launch of Quatreau in March 2021, a premium CBD-infused sparkling water introduced to US market. Quatreau is formulated with 20 mg of U.S.-grown hemp-based CBD.

It is available in four refreshing flavors: cucumber + mint, passionfruit + guava, ginger + lime, and blueberry + acai. This product combines functionality with a low-calorie profile, offering a unique alternative to traditional sugary drinks. By incorporating appealing flavors and the added benefits of CBD, Quatreau resembles how beverage companies are diversifying their offerings to meet increasing consumer demand for healthy, functional beverages.

Regulatory Uncertainty of CBD-Infused Products

The regulatory environment for CBD-infused beverages is highly complex and inconsistent across the globe, creating significant uncertainty for both producers and consumers. The legal status of CBD and its derivatives, including those used in beverages, varies greatly between countries and regions. The different regulations make it difficult for companies to navigate international markets, as the rules governing the production, sale, and marketing of CBD products differ substantially.

In some countries, CBD is fully legalized, while in others, it remains tightly restricted or entirely prohibited. In US, the lack of clear FDA guidelines for CBD in food and beverages further exacerbates this uncertainty. While the FDA has acknowledged that CBD products are excluded from the dietary supplement definition under the FD&C Act, it has yet to establish comprehensive regulations. The prohibition of cannabis cultivation under Section 8 of the Act only adds to the confusion.

Segment Analysis

The global CBD-infused beverages market is segmented based on ingredient type, product, grade, packaging type, distribution channel, and region.

Benefits and Consumer Preferences of Full-Spectrum CBD

The full-spectrum CBD segment dominates the global CBD-infused beverages market due to its comprehensive range of cannabinoids and terpenes, which appeal to consumers seeking the full benefits of the cannabis plant. Full-spectrum CBD contains not only CBD but also other beneficial compounds like THC, CBG, CBN, and terpenes, which work synergistically to enhance the effects.

The entourage effect suggests that all the components in the cannabis plant work better together than when isolated, making full-spectrum products more desirable for those seeking enhanced therapeutic benefits such as pain relief, stress reduction, and improved mood. Manufacturers are launching new and innovative products into the market that meet the needs of consumers who are willing to incorporate more than just isolated compounds.

For instance, in October 2024, Climbing Kites launched a line of THC and CBD-infused sparkling waters in Athens. These beverages, available in refreshing flavors like Orange Mango and Pineapple Passionfruit, contain 100% naturally derived Delta-9 THC and full-spectrum CBD, with varying levels of both cannabinoids. This move reflects the growing preference for full-spectrum products, as consumers seek the holistic, synergistic benefits of the entire cannabis plant.

Geographical Penetration

Workplace Stress and Wellness Trends Fuel North America's Dominance

North America dominates the global CBD-infused beverages market due to a combination of growing consumer demand for wellness products, increasing awareness of stress-related health issues, and favorable regulatory shifts. Chronic stress is a significant concern, particularly in US, where the OSHA links it to 120,000 deaths annually. Furthermore, 83% of American workers report experiencing high levels of stress, with 65% identifying their jobs as a major stressor.

As companies realize the productivity benefits of addressing mental health, many are incorporating wellness programs that include drinks like CBD-infused beverages. Studies show that for every $1 invested in mental health, businesses see a $4 return in productivity, further driving demand for these beverages. With more consumers seeking natural, plant-based alternatives to manage stress and anxiety, CBD beverages fit perfectly into the broader wellness trend.

Competitive Landscape

The major global players in the market include Canopy Growth Corporation, Tilray Brands, Inc., Truss CBD USA, CANN SOCIAL TONICS, Aurora Cannabis Inc., The Clean Beverage Co., New Age Beverages Corporation, Cannara Biotech Inc., Dixie Brands Inc., Curaleaf Holdings Inc among others.

Sustainability Analysis

The global CBD-infused beverages market is increasingly prioritizing sustainability across sourcing, production, and packaging. Hemp, the primary source of CBD, is naturally eco-friendly, requiring minimal pesticides and water while enriching the soil. Companies are also adopting organic farming methods and renewable energy for production processes, ensuring a lower carbon footprint.

As consumer awareness of environmental issues rises, CBD beverage companies are aligning with sustainability trends by offering transparent, clean-label products. They are investing in eco-friendly packaging and more efficient supply chains, while also complying with stricter regulations. The industry faces challenges like high production costs and the need for consumer education, but ongoing innovation in sustainable practices and packaging solutions is likely to drive long-term growth.

By Ingredient Type

• CBD Isolate
• Broad-Spectrum CBD
• Full-Spectrum CBD
• Water-Soluble CBD

By Product

• CBD-Infused Soft Drinks
• CBD-Infused Alcoholic Beverages
• CBD-Infused Tea & Coffee
• CBD-Infused Sports & Functional Drinks
• CBD-Infused Water
• Other

By Grade

• Pharmaceutical Grade
• Food Grade

By Packaging Type

• Cans
• Bottles
• Tetra Paks
• Others

By Distribution Channel

• Convenience Stores
• Specialty Stores
• Bars and Restaurants
• Online Retail

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In October 2024, Climbing Kites launched THC and CBD-infused beverages in Athens. The sparkling waters, available in flavors like Orange Mango and Pineapple Passionfruit, contain 100% naturally derived Delta-9 THC and full spectrum CBD, with varying levels of both.
• In January 2021, Truss CBD USA, a Molson Coors and Hexo joint venture, launched Veryvell, a line of sparkling, nonalcoholic CBD drinks, in Colorado. Available in grapefruit tarragon, strawberry hibiscus, and blueberry lavender, Veryvell contains no calories or sugar and only CBD (no THC).
• In February 2021, Cruise Beverages, a Chicago-based start-up, launched Nitro Infused CBD Craft Beverages. These all-natural drinks, available in flavors like mango and lemon, contain 25mg of CBD, organic caffeine, and natural fruit extracts. With only five calories and no sugar, they offer a functional, alcohol-free alternative to help with focus and stress relief.

Why Purchase the Report?

• To visualize the global CBD-infused beverages market segmentation based on ingredient type, product, grade, packaging type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous CBD-infused beverages market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global CBD-infused beverages market report would provide approximately 78 tables, 77 figures and 218 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies