Europe Ayurveda Market Research Report Forecast to 2030

Ayurveda is a system of medicine that has its roots in India and was established over 3,000 years ago. With the rising demand for alternative medicine across the globe, Ayurveda is one of the frontrunners as an alternative form of medicine. The growth of the European Ayurveda market is attributed to the strategic initiatives to expand the Ayurvedic market in Europe and government initiatives to regulate and support Ayurveda in Europe. However, stringent regulatory policies are anticipated to hamper market growth.

Ayurveda is a natural system of medicine with historical roots in India. The treatment options in Ayurveda can include herbal medicines, acupuncture, yoga, massage therapy, and dietary changes. It is considered as one of the world's oldest healing systems. Most of the raw materials used in ayurveda arise from plant origin, parts like leaves, bark, herbs, and seeds.

The strategic initiatives to expand the ayurvedic market in Europe is the primary factor driving the growth of the Europe ayurveda market. Similarly, government initiatives to regulate and support ayurveda in Europe are further boosting the growth of the Europe market during the forecast period. However, the stringent regulatory policies are restricting the Europe ayurvedic market. Moreover, the establishment of ayurvedic institutes and the active participation of European universities and ayurveda associations aggressively promoting ayurveda in Europe are creating opportunities for market growth during the forecast period.

Market Segmentation

Based on products, the market has been segmented into ayurvedic personal care products, ayurvedic medicine, ayurvedic nutraceuticals, and dietary supplements.

Based on the distribution channel, the market has been segmented into an offline channel and an online channel. The online segment is further bifurcated into e-commerce websites, online stores, and others.

Regional Analysis

The Europe ayurveda market has been segmented into German, UK, Italy, Spain, France, and Rest of Europe. Germany accounted for the largest market share of 22.78% in 2022 and is anticipated to reach approximately USD 611.45 million by 2030 at an 18.87% CAGR during the forecast period. However, France is projected to grow at the highest CAGR of 19.84% during the forecast period.

Major Players

Dabur Ltd. (India), Patanjali Ayurveda (India), Emami Group (India), Kottakkal Arya Vaidya Sala (India), Himalaya Global Holding (India), Vidya Europe SAS (France), Vitro Naturals (India), Planet Ayurveda (India), Maharishi Ayurveda Europe B.V. (Netherlands), Sri Sri Tattva Europe B.V. (Netherland) are among of the industry's other major companies.

FIGURE 1 MARKET SYNOPSIS 12
FIGURE 2 EUROPE AYURVEDA MARKET 13
FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES 20
FIGURE 4 MARKET DYNAMICS: ANALYSIS OF THE EUROPE AYURVEDA MARKET 23
FIGURE 5 DRIVER IMPACT ANALYSIS 25
FIGURE 6 RESTRAINT IMPACT ANALYSIS 25
FIGURE 7 VALUE CHAIN ANALYSIS: EUROPE AYURVEDA MARKET 27
FIGURE 8 PORTER'S FIVE FORCES ANALYSIS: EUROPE AYURVEDA MARKET 29
FIGURE 9 EUROPE AYURVEDA MARKET, BY PODUCT, 2022 & 2030 (USD MILLION) 35
FIGURE 10 EUROPE: AYURVEDA MARKET SHARE (%), BY PRODUCT, 2022 36
FIGURE 11 EUROPE AYURVEDA MARKET, BY APPLICATION, 2022 & 2030 (USD MILLION) 40
FIGURE 12 EUROPE: AYURVEDA MARKET SHARE (%), BY APPLICATION, 2022 40
FIGURE 13 EUROPE AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2022 & 2030 (USD MILLION) 48
FIGURE 14 EUROPE: AYURVEDA MARKET SHARE (%), BY DISTRIBUTION CHANNEL, 2022 49
FIGURE 15 EUROPE AYURVEDA MARKET, BY COUNTRY, 2022 & 2030 (USD MILLION) 53
FIGURE 16 EUROPE: AYURVEDA MARKET SHARE (%), BY COUNTRY, 2022 54
FIGURE 17 BENCHMARKING OF MAJOR COMPETITORS 68
FIGURE 18 MAJOR STRATEGY ADOPTED BY KEY PLAYERS IN THE EUROPE AYURVEDA MARKET 69
FIGURE 19 MAJOR PLAYERS SALES, 2022 (USD MILLION) 70
FIGURE 20 MAJOR PLAYER R&D EXPENDITURE, 2022 (USD MILLION) 70
FIGURE 21 DABUR LTD: FINANCIAL OVERVIEW SNAPSHOT 72
FIGURE 22 DABUR LTD: SWOT ANALYSIS 74
FIGURE 23 PATANJALI AYURVED: FINANCIAL OVERVIEW SNAPSHOT 75
FIGURE 24 PATANJALI AYURVED: SWOT ANALYSIS 77
FIGURE 25 EMAMI GROUP: FINANCIAL OVERVIEW SNAPSHOT 78
FIGURE 26 KOTTAKKAL ARYA VAIDYA SALA: SWOT ANALYSIS 82
FIGURE 27 VIDYA EUROPE SAS: SWOT ANALYSIS 86
FIGURE 28 PLANET AYURVEDA: SWOT ANALYSIS 89

LIST OF TABLES

TABLE 1 LIST OF ASSUMPTIONS & LIMITATIONS 14
TABLE 2 PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS 17
TABLE 3 US SUPPLIERS AND DISTRIBUTERS FOR AYURVEDA PRODUCTS 32
TABLE 4 EUROPE SUPPLIERS AND DISTRIBUTERS FOR AYURVEDA PRODUCTS 33
TABLE 5 EUROPE: AYURVEDA MARKET, BY PRODUCT, 2019-2030 (USD MILLION) 36
TABLE 6 EUROPE: AYURVEDA MARKET, FOR AYURVEDA PERSONAL CARE PRODUCTS, BY COUNTRY, 2019-2030 (USD MILLION) 37
TABLE 7 EUROPE: AYURVEDA MARKET, FOR AYURVEDA MEDICINES, BY COUNTRY, 2019-2030 (USD MILLION) 37
TABLE 8 EUROPE: AYURVEDA MARKET, FOR AYURVEDA NUTRACEUTICALS AND DIETARY SUPPLEMENTS, BY COUNTRY, 2019-2030 (USD MILLION) 38
TABLE 9 EUROPE: AYURVEDA MARKET, BY APPLICATION, 2019-2030 (USD MILLION) 40
TABLE 10 EUROPE: AYURVEDA MARKET, FOR PERSONAL CARE, BY COUNTRY, 2019-2030 (USD MILLION) 41
TABLE 11 EUROPE: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2019-2030 (USD MILLION) 41
TABLE 12 EUROPE: AYURVEDA MARKET, FOR HAIR CARE, BY COUNTRY, 2019-2030 (USD MILLION) 42
TABLE 13 EUROPE: AYURVEDA MARKET, FOR ORAL CARE, BY COUNTRY, 2019-2030 (USD MILLION) 42
TABLE 14 EUROPE: AYURVEDA MARKET, FOR SKIN CARE, BY COUNTRY, 2019-2030 (USD MILLION) 43
TABLE 15 EUROPE: AYURVEDA MARKET, FOR COSMETICS, BY COUNTRY, 2019-2030 (USD MILLION) 43
TABLE 16 EUROPE: AYURVEDA MARKET, FOR HEALTHCARE, BY COUNTRY, 2019-2030 (USD MILLION) 44
TABLE 17 EUROPE: AYURVEDA MARKET, FOR HEALTH CARE, BY TYPE, 2019-2030 (USD MILLION) 44
TABLE 18 EUROPE: AYURVEDA MARKET, FOR RESPIRATORY DISORDERS, BY COUNTRY, 2019-2030 (USD MILLION) 45
TABLE 19 EUROPE: AYURVEDA MARKET, FOR MENTAL HEALTH, BY COUNTRY, 2019-2030 (USD MILLION) 45
TABLE 20 EUROPE: AYURVEDA MARKET, FOR NERVOUS SYSTEM DISORDERS, BY COUNTRY, 2019-2030 (USD MILLION) 46
TABLE 21 EUROPE: AYURVEDA MARKET, FOR DIABETES, BY COUNTRY, 2019-2030 (USD MILLION) 46
TABLE 22 EUROPE: AYURVEDA MARKET, FOR SKIN DISEASES, BY COUNTRY, 2019-2030 (USD MILLION) 47
TABLE 23 EUROPE: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2019-2030 (USD MILLION) 48
TABLE 24 EUROPE: AYURVEDA MARKET, FOR OFFLINE CHANNEL, BY COUNTRY, 2019-2030 (USD MILLION) 49
TABLE 25 EUROPE: AYURVEDA MARKET, FOR ONLINE CHANNEL, BY COUNTRY, 2019-2030 (USD MILLION) 50
TABLE 26 EUROPE: AYURVEDA MARKET, FOR ONLINE CHANNEL, BY TYPE, 2019-2030 (USD MILLION) 50
TABLE 27 EUROPE: AYURVEDA MARKET, FOR E-COMMERCE WEBSITES, BY COUNTRY, 2019-2030 (USD MILLION) 51
TABLE 28 EUROPE: AYURVEDA MARKET, FOR ONLINE STORES, BY COUNTRY, 2019-2030 (USD MILLION) 51
TABLE 29 EUROPE: AYURVEDA MARKET, FOR ONLINE PHARMACIES, BY COUNTRY, 2019-2030 (USD MILLION) 52
TABLE 30 EUROPE: AYURVEDA MARKET, FOR OTHERS, BY COUNTRY, 2019-2030 (USD MILLION) 52
TABLE 31 EUROPE AYURVEDA MARKET, BY COUNTRY, 2019-2030 (USD MILLION) 54
TABLE 32 GERMANY: AYURVEDA MARKET, BY PRODUCT, 2019-2030 (USD MILLION) 55
TABLE 33 GERMANY: AYURVEDA MARKET BY APPLICATION, 2019-2030 (USD MILLION) 55
TABLE 34 GERMANY: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2019-2030 (USD MILLION) 55
TABLE 35 GERMANY: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2019-2030 (USD MILLION) 56
TABLE 36 GERMANY: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2019-2030 (USD MILLION) 56
TABLE 37 GERMANY: AYURVEDA MARKET, FOR ONLINE CHANNEL, BY TYPE, 2019-2030 (USD MILLION) 56
TABLE 38 UK: AYURVEDA MARKET, BY PRODUCT, 2019-2030 (USD MILLION) 57
TABLE 39 UK: AYURVEDA MARKET BY APPLICATION, 2019-2030 (USD MILLION) 57
TABLE 40 UK: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2019-2030 (USD MILLION) 57
TABLE 41 UK: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2019-2030 (USD MILLION) 58
TABLE 42 UK: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2019-2030 (USD MILLION) 58
TABLE 43 UK: AYURVEDA MARKET, FOR ONLINE CHANNEL, BY TYPE, 2019-2030 (USD MILLION) 58
TABLE 44 ITALY: AYURVEDA MARKET, BY PRODUCT, 2019-2030 (USD MILLION) 59
TABLE 45 ITALY: AYURVEDA MARKET BY APPLICATION, 2019-2030 (USD MILLION) 59
TABLE 46 ITALY: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2019-2030 (USD MILLION) 59
TABLE 47 ITALY: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2019-2030 (USD MILLION) 60
TABLE 48 ITALY: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2019-2030 (USD MILLION) 60
TABLE 49 ITALY: AYURVEDA MARKET, FOR ONLINE CHANNEL, BY TYPE, 2019-2030 (USD MILLION) 60
TABLE 50 SPAIN: AYURVEDA MARKET, BY PRODUCT, 2019-2030 (USD MILLION) 61
TABLE 51 SPAIN: AYURVEDA MARKET BY APPLICATION, 2019-2030 (USD MILLION) 61
TABLE 52 SPAIN: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2019-2030 (USD MILLION) 61
TABLE 53 SPAIN: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2019-2030 (USD MILLION) 62
TABLE 54 SPAIN: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2019-2030 (USD MILLION) 62
TABLE 55 SPAIN: AYURVEDA MARKET, FOR ONLINE CHANNEL, BY TYPE, 2019-2030 (USD MILLION) 62
TABLE 56 FRANCE: AYURVEDA MARKET, BY PRODUCT, 2019-2030 (USD MILLION) 63
TABLE 57 FRANCE: AYURVEDA MARKET BY APPLICATION, 2019-2030 (USD MILLION) 63
TABLE 58 FRANCE: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2019-2030 (USD MILLION) 63
TABLE 59 FRANCE: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2019-2030 (USD MILLION) 64
TABLE 60 FRANCE: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2019-2030 (USD MILLION) 64
TABLE 61 FRANCE: AYURVEDA MARKET, FOR ONLINE CHANNEL, BY TYPE, 2019-2030 (USD MILLION) 64
TABLE 62 REST OF EUROPE: AYURVEDA MARKET, BY PRODUCT, 2019-2030 (USD MILLION) 65
TABLE 63 REST OF EUROPE: AYURVEDA MARKET BY APPLICATION, 2019-2030 (USD MILLION) 65
TABLE 64 REST OF EUROPE: AYURVEDA MARKET, FOR PERSONAL CARE, BY TYPE, 2019-2030 (USD MILLION) 65
TABLE 65 REST OF EUROPE: AYURVEDA MARKET, FOR HEALTHCARE, BY TYPE, 2019-2030 (USD MILLION) 66
TABLE 66 REST OF EUROPE: AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2019-2030 (USD MILLION) 66
TABLE 67 REST OF EUROPE: AYURVEDA MARKET, FOR ONLINE CHANNEL, BY TYPE, 2019-2030 (USD MILLION) 66
TABLE 68 MAJOR PLAYERS IN THE EUROPE AYURVEDA MARKET 67
TABLE 69 MOST ACTIVE PLAYER IN THE EUROPE AYURVEDA MARKET 69
TABLE 70 PRODUCT LAUNCH/PRODUCT APPROVAL/PRODUCT EXPANSION 69
TABLE 71 DABUR LTD: PRODUCTS OFFERED 72
TABLE 72 PATANJALI AYURVED: PRODUCTS OFFERED 76
TABLE 73 PATANJALI AYURVED: KEY DEVELOPMENTS 77
TABLE 74 EMAMI GROUP: PRODUCTS OFFERED 79
TABLE 75 EMAMI GROUP: KEY DEVELOPMENTS 80
TABLE 76 KOTTAKKAL ARYA VAIDYA SALA.: PRODUCTS OFFERED 81
TABLE 77 HIMALAYA GLOBAL HOLDING: PRODUCTS OFFERED 83
TABLE 78 VIDYA EUROPE SAS: PRODUCTS OFFERED 85
TABLE 79 VITRO NATURALS: PRODUCTS OFFERED 87
TABLE 80 PLANET AYURVEDA: PRODUCTS OFFERED 88
TABLE 81 MAHARISHI AYURVEDA EUROPE B.V.: PRODUCTS OFFERED 91
TABLE 82 SRI SRI TATTVA EUROPE B.V.: PRODUCTS OFFERED 93

LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 12
FIGURE 2 EUROPE AYURVEDA MARKET 13
FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES 20
FIGURE 4 MARKET DYNAMICS: ANALYSIS OF THE EUROPE AYURVEDA MARKET 23
FIGURE 5 DRIVER IMPACT ANALYSIS 25
FIGURE 6 RESTRAINT IMPACT ANALYSIS 25
FIGURE 7 VALUE CHAIN ANALYSIS: EUROPE AYURVEDA MARKET 27
FIGURE 8 PORTER'S FIVE FORCES ANALYSIS: EUROPE AYURVEDA MARKET 29
FIGURE 9 EUROPE AYURVEDA MARKET, BY PODUCT, 2022 & 2030 (USD MILLION) 35
FIGURE 10 EUROPE: AYURVEDA MARKET SHARE (%), BY PRODUCT, 2022 36
FIGURE 11 EUROPE AYURVEDA MARKET, BY APPLICATION, 2022 & 2030 (USD MILLION) 40
FIGURE 12 EUROPE: AYURVEDA MARKET SHARE (%), BY APPLICATION, 2022 40
FIGURE 13 EUROPE AYURVEDA MARKET, BY DISTRIBUTION CHANNEL, 2022 & 2030 (USD MILLION) 48
FIGURE 14 EUROPE: AYURVEDA MARKET SHARE (%), BY DISTRIBUTION CHANNEL, 2022 49
FIGURE 15 EUROPE AYURVEDA MARKET, BY COUNTRY, 2022 & 2030 (USD MILLION) 53
FIGURE 16 EUROPE: AYURVEDA MARKET SHARE (%), BY COUNTRY, 2022 54
FIGURE 17 BENCHMARKING OF MAJOR COMPETITORS 68
FIGURE 18 MAJOR STRATEGY ADOPTED BY KEY PLAYERS IN THE EUROPE AYURVEDA MARKET 69
FIGURE 19 MAJOR PLAYERS SALES, 2022 (USD MILLION) 70
FIGURE 20 MAJOR PLAYER R&D EXPENDITURE, 2022 (USD MILLION) 70
FIGURE 21 DABUR LTD: FINANCIAL OVERVIEW SNAPSHOT 72
FIGURE 22 DABUR LTD: SWOT ANALYSIS 74
FIGURE 23 PATANJALI AYURVED: FINANCIAL OVERVIEW SNAPSHOT 75
FIGURE 24 PATANJALI AYURVED: SWOT ANALYSIS 77
FIGURE 25 EMAMI GROUP: FINANCIAL OVERVIEW SNAPSHOT 78
FIGURE 26 KOTTAKKAL ARYA VAIDYA SALA: SWOT ANALYSIS 82
FIGURE 27 VIDYA EUROPE SAS: SWOT ANALYSIS 86
FIGURE 28 PLANET AYURVEDA: SWOT ANALYSIS 89

Europe Ayurveda Market Research Report Forecast to 2030

Description

Table of Contents

List of Tables

Market Overview

Market Segmentation

Regional Analysis

Major Players

TABLE OF CONTENTS

LIST OF TABLES

LIST OF FIGURES