Global Ayurveda Market 2025-2029

The ayurveda market is forecasted to grow by USD 11299 mn during 2024-2029, accelerating at a CAGR of 20.1% during the forecast period. The report on the ayurveda market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by low side effects of ayurveda medicines, rising demand for natural medicines, and increasing launches of new products.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	16.5%
CAGR	20.1%
Incremental Value	$11299 mn

Technavio's ayurveda market is segmented as below:

By Type

Products
Services

By Application

Personal care
Medicinal

By Geographical Landscape

Asia
North America
Europe
Rest of World (ROW)

This study identifies the inclination toward herbal and natural products as one of the prime reasons driving the ayurveda market growth during the next few years. Also, increase in number of clinical studies demonstrating health benefits and proliferating demand for personalized herbal medicines will lead to sizable demand in the market.

The report on the ayurveda market covers the following areas:

Ayurveda Market sizing
Ayurveda Market forecast
Ayurveda Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ayurveda market vendors that include BACFO Pharmaceuticals India Ltd., Charak Pharma Pvt. Ltd., Colgate Palmolive Co., Dabur India Ltd., Emami Ltd, Hamdard Laboratories, Himalaya Wellness Co., Herbalhillswellness, Katra Phytochem Pvt. Ltd., Maharishi Ayurveda, Manipal Natural Pvt. Ltd., Patanjali Ayurved Ltd., Polycare Herbals, PUIG S.L., shahnaz Husain, Shathayu Ayurveda Clinic, Shree Baidyanath Ayurved Bhawan Pvt., Ltd, Srisritattva, Unilever PLC, and Vicco Laboratories. Also, the ayurveda market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR71810

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Ayurveda Market 2019 - 2023
- Historic Market Size - Data Table on Global Ayurveda Market 2019 - 2023 ($ million)
5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ million)
5.3 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 The AI impact on Global Ayurveda Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Type

8.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
8.3 Products - Market size and forecast 2024-2029
- Chart on Products - Market size and forecast 2024-2029 ($ million)
- Data Table on Products - Market size and forecast 2024-2029 ($ million)
- Chart on Products - Year-over-year growth 2024-2029 (%)
- Data Table on Products - Year-over-year growth 2024-2029 (%)
8.4 Services - Market size and forecast 2024-2029
- Chart on Services - Market size and forecast 2024-2029 ($ million)
- Data Table on Services - Market size and forecast 2024-2029 ($ million)
- Chart on Services - Year-over-year growth 2024-2029 (%)
- Data Table on Services - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)

9 Market Segmentation by Application

9.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
9.3 Personal care - Market size and forecast 2024-2029
- Chart on Personal care - Market size and forecast 2024-2029 ($ million)
- Data Table on Personal care - Market size and forecast 2024-2029 ($ million)
- Chart on Personal care - Year-over-year growth 2024-2029 (%)
- Data Table on Personal care - Year-over-year growth 2024-2029 (%)
9.4 Medicinal - Market size and forecast 2024-2029
- Chart on Medicinal - Market size and forecast 2024-2029 ($ million)
- Data Table on Medicinal - Market size and forecast 2024-2029 ($ million)
- Chart on Medicinal - Year-over-year growth 2024-2029 (%)
- Data Table on Medicinal - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 Asia - Market size and forecast 2024-2029
- Chart on Asia - Market size and forecast 2024-2029 ($ million)
- Data Table on Asia - Market size and forecast 2024-2029 ($ million)
- Chart on Asia - Year-over-year growth 2024-2029 (%)
- Data Table on Asia - Year-over-year growth 2024-2029 (%)
11.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.6 Rest of World (ROW) - Market size and forecast 2024-2029
- Chart on Rest of World (ROW) - Market size and forecast 2024-2029 ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast 2024-2029 ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth 2024-2029 (%)
- Data Table on Rest of World (ROW) - Year-over-year growth 2024-2029 (%)
11.7 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 Indonesia - Market size and forecast 2024-2029
- Chart on Indonesia - Market size and forecast 2024-2029 ($ million)
- Data Table on Indonesia - Market size and forecast 2024-2029 ($ million)
- Chart on Indonesia - Year-over-year growth 2024-2029 (%)
- Data Table on Indonesia - Year-over-year growth 2024-2029 (%)
11.10 The Netherlands - Market size and forecast 2024-2029
- Chart on The Netherlands - Market size and forecast 2024-2029 ($ million)
- Data Table on The Netherlands - Market size and forecast 2024-2029 ($ million)
- Chart on The Netherlands - Year-over-year growth 2024-2029 (%)
- Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
11.11 UAE - Market size and forecast 2024-2029
- Chart on UAE - Market size and forecast 2024-2029 ($ million)
- Data Table on UAE - Market size and forecast 2024-2029 ($ million)
- Chart on UAE - Year-over-year growth 2024-2029 (%)
- Data Table on UAE - Year-over-year growth 2024-2029 (%)
11.12 Nepal - Market size and forecast 2024-2029
- Chart on Nepal - Market size and forecast 2024-2029 ($ million)
- Data Table on Nepal - Market size and forecast 2024-2029 ($ million)
- Chart on Nepal - Year-over-year growth 2024-2029 (%)
- Data Table on Nepal - Year-over-year growth 2024-2029 (%)
11.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.14 Switzerland - Market size and forecast 2024-2029
- Chart on Switzerland - Market size and forecast 2024-2029 ($ million)
- Data Table on Switzerland - Market size and forecast 2024-2029 ($ million)
- Chart on Switzerland - Year-over-year growth 2024-2029 (%)
- Data Table on Switzerland - Year-over-year growth 2024-2029 (%)
11.15 Saudi Arabia - Market size and forecast 2024-2029
- Chart on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Data Table on Saudi Arabia - Market size and forecast 2024-2029 ($ million)
- Chart on Saudi Arabia - Year-over-year growth 2024-2029 (%)
- Data Table on Saudi Arabia - Year-over-year growth 2024-2029 (%)
11.16 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ million)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
11.17 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 BACFO Pharmaceuticals India Ltd.
- BACFO Pharmaceuticals India Ltd. - Overview
- BACFO Pharmaceuticals India Ltd. - Product / Service
- BACFO Pharmaceuticals India Ltd. - Key offerings
- SWOT
14.5 Charak Pharma Pvt. Ltd.
- Charak Pharma Pvt. Ltd. - Overview
- Charak Pharma Pvt. Ltd. - Product / Service
- Charak Pharma Pvt. Ltd. - Key offerings
- SWOT
14.6 Dabur India Ltd.
- Dabur India Ltd. - Overview
- Dabur India Ltd. - Business segments
- Dabur India Ltd. - Key news
- Dabur India Ltd. - Key offerings
- Dabur India Ltd. - Segment focus
- SWOT
14.7 Emami Ltd
- Emami Ltd - Overview
- Emami Ltd - Product / Service
- Emami Ltd - Key offerings
- SWOT
14.8 Himalaya Wellness Co.
- Himalaya Wellness Co. - Overview
- Himalaya Wellness Co. - Product / Service
- Himalaya Wellness Co. - Key offerings
- SWOT
14.9 Herbalhillswellness
- Herbalhillswellness - Overview
- Herbalhillswellness - Product / Service
- Herbalhillswellness - Key offerings
- SWOT
14.10 Maharishi Ayurveda
- Maharishi Ayurveda - Overview
- Maharishi Ayurveda - Product / Service
- Maharishi Ayurveda - Key offerings
- SWOT
14.11 Patanjali Ayurved Ltd.
- Patanjali Ayurved Ltd. - Overview
- Patanjali Ayurved Ltd. - Product / Service
- Patanjali Ayurved Ltd. - Key offerings
- SWOT
14.12 Polycare Herbals
- Polycare Herbals - Overview
- Polycare Herbals - Product / Service
- Polycare Herbals - Key offerings
- SWOT
14.13 shahnaz Husain
- shahnaz Husain - Overview
- shahnaz Husain - Product / Service
- shahnaz Husain - Key offerings
- SWOT
14.14 Shathayu Ayurveda Clinic
- Shathayu Ayurveda Clinic - Overview
- Shathayu Ayurveda Clinic - Product / Service
- Shathayu Ayurveda Clinic - Key offerings
- SWOT
14.15 Shree Baidyanath Ayurved Bhawan Pvt., Ltd
- Shree Baidyanath Ayurved Bhawan Pvt., Ltd - Overview
- Shree Baidyanath Ayurved Bhawan Pvt., Ltd - Product / Service
- Shree Baidyanath Ayurved Bhawan Pvt., Ltd - Key offerings
- SWOT
14.16 Srisritattva
- Srisritattva - Overview
- Srisritattva - Product / Service
- Srisritattva - Key offerings
- SWOT
14.17 Unilever PLC
- Unilever PLC - Overview
- Unilever PLC - Business segments
- Unilever PLC - Key offerings
- Unilever PLC - Segment focus
- SWOT
14.18 Vicco Laboratories
- Vicco Laboratories - Overview
- Vicco Laboratories - Product / Service
- Vicco Laboratories - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations