Global Hard Seltzers Market Research Report Forecast to 2030

The global market for hard seltzers is expected to increase at a substantial rate over the forecast period of 2022-2030. The global hard seltzer market is experiencing a growth in consumer preference for flavor-fused alcoholic beverages as a result of rising disposable income, shifting lifestyles, rapid urbanisation, and rising demand for alcoholic beverages, particularly among younger generations. This is largely attributable to the creation of sour and fruity flavours, the blending of sugar with novel components, and the adoption of new fermentation techniques by a number of businesses. Hard seltzer is even more well-liked because it has fewer calories and carbs than standard alcoholic beverages.

The travel and tourist sectors, as well as the expansion of the global economy, have all contributed to the market for hard seltzer's recent significant increase. Alcohol, coffee, and bar shop sales online have all aided in this expansion. Furthermore, both older and younger generations are now drinking more hard seltzer due to rising disposable income, evolving consumer preferences, and peer pressure. The global sparkling water market has expanded as a result of the availability of hard carbonated beverages with improved flavour and a greater selection of health-conscious options.

Segment Overview

The flavour, packaging type, distribution channel, and regional segments have been used to divide the market for global hard seltzers market. The global market has been divided into pineapple, grapefruit, lime, berries, orange, blends and others based on the type of hard seltzers. Lime segment is likely to grow significantly over the forecast period.

The packaging type segment has been bifurcated into bottles and cans. Also, the distribution channel segment has been bifurcated into store-based and non-store-based categories.

Regional Analysis

The global hard seltzer market is divided into seven regions: Americas, Africa, Middle East, Asia, and Europe. North America is expected to stand out in the Hard Seltzer market. The Middle East and African region has seen enhanced growth in the caustic soda market, while Latin America region has seen a gradual growth in its market share.

The market growth in the European region is anticipated to propel in the foreseeable future. Mode Seltzer, an Australian-based company, is set to join the competitive hard seltzer industry in Australia in October 2022. The company has promised to create four unique hard seltzers by fusing premium vodka and local ingredients in an artisanal manner, in order to offer consumers a wider range of products in Australia..

Major Players

Vizzy Hard Selter, Oscar Blues, Smirnoff, Nauti Seltzer, Pikita Seltzer, and White Claw are some of the affluent contenders holding sizeable hard seltzers market share.

COVID 19 Impacts

The COVID-19 pandemic has had a detrimental effect on the hard seltzer market, with supply chain disruptions and significant production losses resulting from the closure of main assembly points. Major producers have put a halt to the launch of their products and production in developing and emerging nations, including the India and other East Asian countries. Despite this, the hard seltzer sector presents lucrative and dynamic possibilities for new entrants into the alcohol industry. Nevertheless, lockdown measures imposed by governments in an attempt to contain the virus remain an obstacle for companies looking to expand their operations.

Product Code: MRFR/F-B & N/8624-CR

1 EXECUTIVE SUMMARY

1.1 MARKET ATTRACTIVENESS ANALYSIS 15
- 1.1.1 GLOBAL HARD SELTZERS MARKET, BY FLAVOR 15
- 1.1.2 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE 16
- 1.1.3 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL 17
- 1.1.4 GLOBAL HARD SELTZERS MARKET, BY REGION 18

2 MARKET INTRODUCTION

2.1 DEFINITION 19
2.2 SCOPE OF THE STUDY 19
2.3 RESEARCH OBJECTIVE 19
2.4 MARKET STRUCTURE 20
2.5 KEY BUYING CRITERIA 20

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS 21
3.2 PRIMARY RESEARCH 22
3.3 SECONDARY RESEARCH 23
3.4 MARKET SIZE ESTIMATION 24
3.5 FORECAST MODEL 25
3.6 LIST OF ASSUMPTIONS & LIMITATIONS 26

4 MARKET INSIGHTS

5 MARKET DYNAMICS

5.1 INTRODUCTION 29
5.2 DRIVERS 30
- 5.2.1 RISING ASSOCIATION OF HARD SELTZERS WITH CONVENIENCE 30
- 5.2.2 CONSUMER PREFERENCE FOR CARBONATED BEVERAGES WITH REDUCED ALCOHOL CONTENT 30
- 5.2.3 HIGH DEMAND FOR HEALTH HALO ALCOHOLIC BEVERAGES 30
- 5.2.4 DRIVERS IMPACT ANALYSIS 32
5.3 RESTRAINT 32
- 5.3.1 SURGING DEMAND FOR NON-ALCOHOLIC BEVERAGES 32
- 5.3.2 RESTRAINT IMPACT ANALYSIS 33
5.4 OPPORTUNITIES 33
- 5.4.1 PRODUCT INNOVATION 33
- 5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR 34
- 5.4.3 INNOVATIVE MARKETING STRATEGIES 34

6 MARKET FACTOR ANALYSIS

6.1 VALUE CHAIN ANALYSIS 35
- 6.1.1 RAW MATERIAL PROCUREMENT 36
- 6.1.2 PROCESSING 37
- 6.1.3 PACKAGING 37
6.2 SUPPLY CHAIN ANALYSIS 37
6.3 PORTER'S FIVE FORCES MODEL 38
- 6.3.1 THREAT OF NEW ENTRANTS 39
- 6.3.2 BARGAINING POWER OF SUPPLIERS 39
- 6.3.3 THREAT OF SUBSTITUTES 39
- 6.3.4 BARGAINING POWER OF BUYERS 39
- 6.3.5 INTENSITY OF RIVALRY 39
6.4 IMPACT OF COVID-19 OUTBREAK ON THE GLOBAL HARD SELTZERS MARKET 40

7 GLOBAL HARD SELTZERS MARKET, BY FLAVOR

7.1 OVERVIEW 42
- 7.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2018-2030 43
7.2 LIME 43
- 7.2.1 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 43
7.3 BERRIES 44
- 7.3.1 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 44
7.4 PINEAPPLE 44
- 7.4.1 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 45
7.5 GRAPEFRUIT 45
- 7.5.1 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 45
7.6 ORANGE 46
- 7.6.1 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 46
7.7 BLENDS 46
- 7.7.1 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 47
7.8 OTHERS 47
- 7.8.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 47

8 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE

8.1 OVERVIEW 48
- 8.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2018-2030 49
8.2 BOTTLES 49
- 8.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 49
8.3 CANS 50
- 8.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 50

9 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL

9.1 OVERVIEW 51
- 9.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018-2030 52
9.2 STORE-BASED 52
- 9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 52
9.3 NON-STORE-BASED 53
- 9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018-2030 53

10 GLOBAL HARD SELTZERS MARKET, BY REGION

10.1 OVERVIEW 54
10.2 NORTH AMERICA 56
- 10.2.1 US 58
- 10.2.2 CANADA 60
- 10.2.3 MEXICO 61
10.3 EUROPE 63
- 10.3.1 GERMANY 65
- 10.3.2 UK 67
- 10.3.3 SPAIN 68
- 10.3.4 ITALY 70
- 10.3.5 REST OF EUROPE 71
10.4 ASIA-PACIFIC 73
- 10.4.1 CHINA 76
- 10.4.2 JAPAN 78
- 10.4.3 SOUTH KOREA 79
- 10.4.4 AUSTRALIA & NEW ZEALAND 81
- 10.4.5 REST OF ASIA-PACIFIC 82
10.5 REST OF THE WORLD 84
- 10.5.1 SOUTH AMERICA 86
- 10.5.2 MIDDLE EAST 88
- 10.5.3 AFRICA 89

11 COMPETITIVE LANDSCAPE

11.1 INTRODUCTION 91
- 11.1.1 MARKET STRATEGY ANALYSIS 91
11.2 COMPETITIVE BENCHMARKING 92
11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 93
- 11.3.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93
- 11.3.2 INVESTMENTS 93
- 11.3.3 ACQUISITION 93

12 COMPANY PROFILES

12.1 MARK ANTHONY BRANDS 94
- 12.1.1 COMPANY OVERVIEW 94
- 12.1.2 FINANCIAL OVERVIEW 94
- 12.1.3 PRODUCTS OFFERED 94
- 12.1.4 KEY DEVELOPMENTS 95
- 12.1.5 SWOT ANALYSIS 95
- 12.1.6 KEY STRATEGIES 95
12.2 ANHEUSER-BUSCH COMPANIES, LLC 96
- 12.2.1 COMPANY OVERVIEW 96
- 12.2.2 FINANCIAL OVERVIEW 96
- 12.2.3 PRODUCTS OFFERED 97
- 12.2.4 KEY DEVELOPMENTS 97
- 12.2.5 SWOT ANALYSIS 98
- 12.2.6 KEY STRATEGIES 98
12.3 MOLSON COORS BEVERAGE COMPANY 99
- 12.3.1 COMPANY OVERVIEW 99
- 12.3.2 FINANCIAL OVERVIEW 99
- 12.3.3 PRODUCTS OFFERED 99
- 12.3.4 KEY DEVELOPMENTS 100
- 12.3.5 SWOT ANALYSIS 100
- 12.3.6 KEY STRATEGIES 100
12.4 CONSTELLATION BRANDS, INC. 101
- 12.4.1 COMPANY OVERVIEW 101
- 12.4.2 FINANCIAL OVERVIEW 101
- 12.4.3 PRODUCTS OFFERED 102
- 12.4.4 KEY DEVELOPMENTS 102
- 12.4.5 SWOT ANALYSIS 103
- 12.4.6 KEY STRATEGIES 103
12.5 BOSTON BEER CO. 104
- 12.5.1 COMPANY OVERVIEW 104
- 12.5.2 FINANCIAL OVERVIEW 104
- 12.5.3 PRODUCTS OFFERED 105
- 12.5.4 KEY DEVELOPMENTS 105
- 12.5.5 SWOT ANALYSIS 106
- 12.5.6 KEY STRATEGIES 106
12.6 POLAR BEVERAGES 107
- 12.6.1 COMPANY OVERVIEW 107
- 12.6.2 FINANCIAL OVERVIEW 107
- 12.6.3 PRODUCTS OFFERED 107
- 12.6.4 KEY DEVELOPMENTS 108
- 12.6.5 KEY STRATEGIES 108
12.7 BLITZ-WEINHARD BREWING CO. 109
- 12.7.1 COMPANY OVERVIEW 109
- 12.7.2 FINANCIAL OVERVIEW 109
- 12.7.3 PRODUCTS OFFERED 109
- 12.7.4 KEY DEVELOPMENTS 109
- 12.7.5 KEY STRATEGIES 109
12.8 CRAFT COCKTAIL COMPANY 110
- 12.8.1 COMPANY OVERVIEW 110
- 12.8.2 FINANCIAL OVERVIEW 110
- 12.8.3 PRODUCTS OFFERED 110
- 12.8.4 KEY DEVELOPMENTS 110
- 12.8.5 KEY STRATEGIES 110
12.9 OSKAR BLUES 111
- 12.9.1 COMPANY OVERVIEW 111
- 12.9.2 FINANCIAL OVERVIEW 111
- 12.9.3 PRODUCTS OFFERED 111
- 12.9.4 KEY DEVELOPMENTS 111
- 12.9.5 KEY STRATEGIES 111
12.10 DIAGEO PLC 112
- 12.10.1 COMPANY OVERVIEW 112
- 12.10.2 FINANCIAL OVERVIEW 112
- 12.10.3 PRODUCTS OFFERED 113
- 12.10.4 KEY DEVELOPMENTS 113
- 12.10.5 KEY STRATEGIES 113
12.11 NATRL DRINKS 114
- 12.11.1 COMPANY OVERVIEW 114
- 12.11.2 FINANCIAL OVERVIEW 114
- 12.11.3 PRODUCTS OFFERED 114
- 12.11.4 KEY DEVELOPMENTS 114
- 12.11.5 KEY STRATEGIES 114

13 REFERENCES