The global augmented analytics market, valued at US$8.532 billion in 2030 from US$4.950 billion in 2025, is projected to grow at a CAGR of 11.5% through 2030.
Advanced technologies like artificial intelligence (AI), machine learning, and natural language processing are employed in augmented analytics to help facilitate data analysis. Technology has enabled companies to make decisions faster and more appropriately for growth. Further, the notable increase in data drove the demand for analytical solutions and the adoption of AI across industries. The market grew more quickly due to this wave of digitalization across industries. In addition, the high growth of digital data will also increase the demand for sophisticated and effective tools for data analysis.
Market Trends:
- Exponential Data Growth: The massive volume of data generated across industries necessitates advanced analytical capabilities. Augmented analytics addresses this need by offering scalable solutions to process and analyze vast amounts of data efficiently. For example, Amazon Web Services has enhanced its "Data Lake Formation" service to support large-scale data management.
- Rise of Self-Service Analytics: Self-service analytics tools are gaining popularity as they empower non-technical users to analyze data independently. Augmented analytics further supports this trend by providing user-friendly interfaces and automated insights, making data analysis more accessible.
- AI and ML Integration: The integration of artificial intelligence (AI) and machine learning (ML) is transforming the global augmented analytics market. These technologies enable automated data analysis, predictive assessments, and improved decision-making. By identifying patterns and trends in large datasets, AI and ML help businesses derive actionable insights quickly. This trend is particularly impactful in industries like healthcare and finance, where timely data analysis enhances operational efficiency.
- North America's Market Dominance: North America leads the global augmented analytics market due to the strong presence of key market players, widespread adoption of AI and ML technologies, and advanced technological infrastructure. Industries such as retail, finance, and healthcare in the region are rapidly adopting augmented analytics to enhance decision-making and operational effectiveness.
Some of the major players covered in this report include Microsoft, IBM, SAP Analytics Cloud, and Salesforce.com, inc., among others:
Key Benefits of this Report:
- Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
- Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
- Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
- Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
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Report Coverage:
- Historical data from 2022 to 2024 & forecast data from 2025 to 2030
- Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
- Competitive Positioning, Strategies, and Market Share Analysis
- Revenue Growth and Forecast Assessment of segments and regions including countries
- Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)
Global Augmented Analytics Market is analyzed into the following segments:
By Component
- Hardware
- Software
- Services
By Deployment Model
By Enterprise Size
By Industry Vertical
- Retail
- IT and Telecom
- BFSI
- Healthcare
- Government
- Manufacturing
- Others
By Region
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa