PUBLISHER: KBV Research | PRODUCT CODE: 1709537
PUBLISHER: KBV Research | PRODUCT CODE: 1709537
North America Menstrual Cup Market Size, Share & Trends Analysis Report By Type (Reusable and Disposable), By Distribution Channel, By Material Type, By Country and Growth Forecast, 2025 - 2032
The North America Menstrual Cup Market would witness market growth of 4.8% CAGR during the forecast period (2025-2032).
The US market dominated the North America Menstrual Cup Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $351.6 million by 2032. The Canada market is experiencing a CAGR of 7.1% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 6.1% during (2025 - 2032).
This market has significantly transformed in recent years, fuelled by rising environmental concerns, demand for cost-effective menstrual hygiene products, and increased awareness about sustainable alternatives. These cups-small, flexible bell-shaped cups made of medical-grade silicone, rubber, or thermoplastic elastomer-are designed to be inserted into the vagina to collect menstrual fluid.
Unlike disposable pads and tampons, these cups are reusable and can last for years, reducing both cost and waste. As per the European Commission, mass-produced and single-use menstrual products contain plastic and other nonbiodegradable materials that harm the environment. Pads are made of 90% plastic, while tampons have at least 6% plastic.
The market is experiencing rapid global growth, particularly across North America, where a blend of policy support, rising e-commerce penetration, and demographic factors are creating fertile ground for sustainable menstrual hygiene solutions. In Canada, Mexico, and the United States, unique national trends are converging to elevate menstrual health awareness, product accessibility, and adopting eco-friendly alternatives like menstrual cups. Furthermore, in Canada, the government is actively addressing menstrual equity and access through targeted funding. As outlined in Budget 2022, the Menstrual Equity Fund (MEF) pilot program was introduced to tackle affordability and reduce stigma around menstrual products. The program's continuation in Budget 2024 reinforces Canada's commitment to making menstrual products accessible through food banks and community organizations. With Mexico ranked among the top five countries globally in e-commerce retail growth, consumers now have greater access to a diverse range of menstrual hygiene products, including menstrual cups. This digital transformation improves availability and allows for education and outreach efforts via online platforms, helping reduce stigma and increase adoption, especially among urban millennials and Gen Z consumers. Therefore, rising e-commerce, high women population, and rising budget allocation for women's health are propelling the growth of the market.
Based on Type, the market is segmented into Reusable and Disposable. Based on Distribution Channel, the market is segmented into Online Stores, Pharmacies, and Retail Stores. Based on Material Type, the market is segmented into Silicone, Thermoplastic, Latex, and Rubber. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Diva International Inc.
- &SISTERS LTD (Mooncup)
- Me Luna GmbH
- Lena Cup LLC
- The Flex Company
- Lyv Life, Inc. (Cora)
- Blossom Cup Inc.
- Fleurcup
- Peptonic Medical AB
- YUUKI Company s.r.o.
North America Menstrual Cup Market Report Segmentation
By Type
- Reusable
- Disposable
By Distribution Channel
- Online Stores
- Pharmacies
- Retail Stores
By Material Type
- Silicone
- Thermoplastic
- Latex
- Rubber
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Menstrual Cup Market, by Type
- 1.4.2 North America Menstrual Cup Market, by Distribution Channel
- 1.4.3 North America Menstrual Cup Market, by Material Type
- 1.4.4 North America Menstrual Cup Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. North America Menstrual Cup Market by Type
- 4.1 North America Reusable Market by Region
- 4.2 North America Disposable Market by Region
Chapter 5. North America Menstrual Cup Market by Distribution Channel
- 5.1 North America Online Stores Market by Country
- 5.2 North America Pharmacies Market by Country
- 5.3 North America Retail Stores Market by Country
Chapter 6. North America Menstrual Cup Market by Material Type
- 6.1 North America Silicone Market by Country
- 6.2 North America Thermoplastic Market by Country
- 6.3 North America Latex Market by Country
- 6.4 North America Rubber Market by Country
Chapter 7. North America Menstrual Cup Market by Country
- 7.1 US Menstrual Cup Market
- 7.1.1 US Menstrual Cup Market by Type
- 7.1.2 US Menstrual Cup Market by Distribution Channel
- 7.1.3 US Menstrual Cup Market by Material Type
- 7.2 Canada Menstrual Cup Market
- 7.2.1 Canada Menstrual Cup Market by Type
- 7.2.2 Canada Menstrual Cup Market by Distribution Channel
- 7.2.3 Canada Menstrual Cup Market by Material Type
- 7.3 Mexico Menstrual Cup Market
- 7.3.1 Mexico Menstrual Cup Market by Type
- 7.3.2 Mexico Menstrual Cup Market by Distribution Channel
- 7.3.3 Mexico Menstrual Cup Market by Material Type
- 7.4 Rest of North America Menstrual Cup Market
- 7.4.1 Rest of North America Menstrual Cup Market by Type
- 7.4.2 Rest of North America Menstrual Cup Market by Distribution Channel
- 7.4.3 Rest of North America Menstrual Cup Market by Material Type
Chapter 8. Company Profiles
- 8.1 Diva International Inc.
- 8.1.1 Company Overview
- 8.2 &SISTERS LTD (Mooncup)
- 8.2.1 Company Overview
- 8.2.2 Recent strategies and developments:
- 8.2.2.1 Acquisition and Mergers:
- 8.3 Me Luna GmbH
- 8.3.1 Company Overview
- 8.4 Lena Cup LLC
- 8.4.1 Company Overview
- 8.5 The Flex Company
- 8.5.1 Company Overview
- 8.5.2 Recent strategies and developments:
- 8.5.2.1 Acquisition and Mergers:
- 8.6 Lyv Life, Inc. (Cora)
- 8.6.1 Company Overview
- 8.7 Blossom Cup Inc.
- 8.7.1 Company Overview
- 8.8 Fleurcup
- 8.8.1 Company Overview
- 8.9 Peptonic Medical AB
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.10. YUUKI Company s.r.o.
- 8.10.1 Company Overview
LIST OF TABLES
- TABLE 1 North America Menstrual Cup Market, 2021 - 2024, USD Million
- TABLE 2 North America Menstrual Cup Market, 2025 - 2032, USD Million
- TABLE 3 North America Menstrual Cup Market by Type, 2021 - 2024, USD Million
- TABLE 4 North America Menstrual Cup Market by Type, 2025 - 2032, USD Million
- TABLE 5 North America Reusable Market by Region, 2021 - 2024, USD Million
- TABLE 6 North America Reusable Market by Region, 2025 - 2032, USD Million
- TABLE 7 North America Disposable Market by Region, 2021 - 2024, USD Million
- TABLE 8 North America Disposable Market by Region, 2025 - 2032, USD Million
- TABLE 9 North America Menstrual Cup Market by Distribution Channel, 2021 - 2024, USD Million
- TABLE 10 North America Menstrual Cup Market by Distribution Channel, 2025 - 2032, USD Million
- TABLE 11 North America Online Stores Market by Country, 2021 - 2024, USD Million
- TABLE 12 North America Online Stores Market by Country, 2025 - 2032, USD Million
- TABLE 13 North America Pharmacies Market by Country, 2021 - 2024, USD Million
- TABLE 14 North America Pharmacies Market by Country, 2025 - 2032, USD Million
- TABLE 15 North America Retail Stores Market by Country, 2021 - 2024, USD Million
- TABLE 16 North America Retail Stores Market by Country, 2025 - 2032, USD Million
- TABLE 17 North America Menstrual Cup Market by Material Type, 2021 - 2024, USD Million
- TABLE 18 North America Menstrual Cup Market by Material Type, 2025 - 2032, USD Million
- TABLE 19 North America Silicone Market by Country, 2021 - 2024, USD Million
- TABLE 20 North America Silicone Market by Country, 2025 - 2032, USD Million
- TABLE 21 North America Thermoplastic Market by Country, 2021 - 2024, USD Million
- TABLE 22 North America Thermoplastic Market by Country, 2025 - 2032, USD Million
- TABLE 23 North America Latex Market by Country, 2021 - 2024, USD Million
- TABLE 24 North America Latex Market by Country, 2025 - 2032, USD Million
- TABLE 25 North America Rubber Market by Country, 2021 - 2024, USD Million
- TABLE 26 North America Rubber Market by Country, 2025 - 2032, USD Million
- TABLE 27 North America Menstrual Cup Market by Country, 2021 - 2024, USD Million
- TABLE 28 North America Menstrual Cup Market by Country, 2025 - 2032, USD Million
- TABLE 29 US Menstrual Cup Market, 2021 - 2024, USD Million
- TABLE 30 US Menstrual Cup Market, 2025 - 2032, USD Million
- TABLE 31 US Menstrual Cup Market by Type, 2021 - 2024, USD Million
- TABLE 32 US Menstrual Cup Market by Type, 2025 - 2032, USD Million
- TABLE 33 US Menstrual Cup Market by Distribution Channel, 2021 - 2024, USD Million
- TABLE 34 US Menstrual Cup Market by Distribution Channel, 2025 - 2032, USD Million
- TABLE 35 US Menstrual Cup Market by Material Type, 2021 - 2024, USD Million
- TABLE 36 US Menstrual Cup Market by Material Type, 2025 - 2032, USD Million
- TABLE 37 Canada Menstrual Cup Market, 2021 - 2024, USD Million
- TABLE 38 Canada Menstrual Cup Market, 2025 - 2032, USD Million
- TABLE 39 Canada Menstrual Cup Market by Type, 2021 - 2024, USD Million
- TABLE 40 Canada Menstrual Cup Market by Type, 2025 - 2032, USD Million
- TABLE 41 Canada Menstrual Cup Market by Distribution Channel, 2021 - 2024, USD Million
- TABLE 42 Canada Menstrual Cup Market by Distribution Channel, 2025 - 2032, USD Million
- TABLE 43 Canada Menstrual Cup Market by Material Type, 2021 - 2024, USD Million
- TABLE 44 Canada Menstrual Cup Market by Material Type, 2025 - 2032, USD Million
- TABLE 45 Mexico Menstrual Cup Market, 2021 - 2024, USD Million
- TABLE 46 Mexico Menstrual Cup Market, 2025 - 2032, USD Million
- TABLE 47 Mexico Menstrual Cup Market by Type, 2021 - 2024, USD Million
- TABLE 48 Mexico Menstrual Cup Market by Type, 2025 - 2032, USD Million
- TABLE 49 Mexico Menstrual Cup Market by Distribution Channel, 2021 - 2024, USD Million
- TABLE 50 Mexico Menstrual Cup Market by Distribution Channel, 2025 - 2032, USD Million
- TABLE 51 Mexico Menstrual Cup Market by Material Type, 2021 - 2024, USD Million
- TABLE 52 Mexico Menstrual Cup Market by Material Type, 2025 - 2032, USD Million
- TABLE 53 Rest of North America Menstrual Cup Market, 2021 - 2024, USD Million
- TABLE 54 Rest of North America Menstrual Cup Market, 2025 - 2032, USD Million
- TABLE 55 Rest of North America Menstrual Cup Market by Type, 2021 - 2024, USD Million
- TABLE 56 Rest of North America Menstrual Cup Market by Type, 2025 - 2032, USD Million
- TABLE 57 Rest of North America Menstrual Cup Market by Distribution Channel, 2021 - 2024, USD Million
- TABLE 58 Rest of North America Menstrual Cup Market by Distribution Channel, 2025 - 2032, USD Million
- TABLE 59 Rest of North America Menstrual Cup Market by Material Type, 2021 - 2024, USD Million
- TABLE 60 Rest of North America Menstrual Cup Market by Material Type, 2025 - 2032, USD Million
- TABLE 61 Key Information - Diva International Inc.
- TABLE 62 Key Information - &SISTERS LTD
- TABLE 63 Key Information - Me Luna GmbH
- TABLE 64 Key Information - Lena Cup LLC
- TABLE 65 Key Information - The Flex Company
- TABLE 66 Key Information - Lyv Life, Inc.
- TABLE 67 Key Information - Blossom Cup Inc.
- TABLE 68 Key Information - Fleurcup
- TABLE 69 Key Information - Peptonic Medical AB
- TABLE 70 Key Information - YUUKI Company s.r.o.
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 North America Menstrual Cup Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting Menstrual Cup Market
- FIG 4 Porter's Five Forces Analysis - Menstrual Cup Market
- FIG 5 North America Menstrual Cup Market share by Type, 2024
- FIG 6 North America Menstrual Cup Market share by Type, 2032
- FIG 7 North America Menstrual Cup Market by Type, 2021 - 2032, USD Million
- FIG 8 North America Menstrual Cup Market share by Distribution Channel, 2024
- FIG 9 North America Menstrual Cup Market share by Distribution Channel, 2032
- FIG 10 North America Menstrual Cup Market by Distribution Channel, 2021 - 2032, USD Million
- FIG 11 North America Menstrual Cup Market share by Material Type, 2024
- FIG 12 North America Menstrual Cup Market share by Material Type, 2032
- FIG 13 North America Menstrual Cup Market by Material Type, 2021 - 2032, USD Million
- FIG 14 North America Menstrual Cup Market share by Country, 2024
- FIG 15 North America Menstrual Cup Market share by Country, 2032
- FIG 16 North America Menstrual Cup Market by Country, 2021 - 2032, USD Million
