PUBLISHER: Grand View Research | PRODUCT CODE: 1701624
PUBLISHER: Grand View Research | PRODUCT CODE: 1701624
Menstrual Cup Market Size, Share & Trends Analysis Report By Material Type (Silicone, Thermoplastic Elastomer, Latex Rubber), By Type, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030
Menstrual Cup Market Size & Trends:
The global menstrual cup market size was estimated at USD 865.0 million in 2024 and is expected to grow at a CAGR of 5.6% from 2025 to 2030. One of the primary reasons for the growth of the menstrual cup industry is the heightened environmental awareness. Traditional menstrual products like pads and tampons contribute significantly to non-biodegradable waste. Menstrual cups, made from eco-friendly materials such as medical-grade silicone, are reusable for up to 10 years, drastically reducing menstrual waste. This aligns with global efforts to promote sustainability and reduce environmental impact. Government policies and campaigns encouraging sustainable alternatives further bolster this trend.
Menstrual cups offer significant long-term cost savings compared to disposable products like tampons and pads. While the initial purchase cost of a menstrual cup may be higher, its reusability eliminates recurring monthly expenses. This economic advantage appeals to consumers globally, especially in regions where affordability is a concern. Additionally, online platforms have made these products more accessible and affordable by allowing consumers to compare prices and read reviews.
Growing concerns about the health risks associated with traditional menstrual products, such as exposure to chemicals and fragrances in pads and tampons, have driven consumers toward safer alternatives like menstrual cups. These products are free from harmful chemicals and have a lower risk of causing toxic shock syndrome (TSS). Endorsements from healthcare providers and health-focused media have further increased consumer trust in menstrual cups as a safer option.
The rise in educational initiatives about menstrual health has played a pivotal role in market growth. Governments, NGOs, and corporations are actively promoting awareness about menstrual hygiene through campaigns targeting schools, communities, and online platforms. These efforts not only educate women about the benefits of menstrual cups but also help break cultural taboos surrounding menstruation. Policies such as tax exemptions on menstrual products or free distribution in schools have also contributed to wider adoption.
Continuous innovation in menstrual cup design has enhanced comfort and usability, making them more appealing to a broader audience. Manufacturers are focusing on customization by offering various sizes and shapes to suit individual needs. The use of advanced materials like medical-grade silicone ensures durability and safety while improving user experience. Such innovations have expanded the market by addressing consumer concerns about comfort and ease of use.
Government initiatives aimed at improving access to feminine hygiene products have significantly influenced market growth. For example, regulatory efforts like the Menstrual Equity for All Act in the U.S. promote access to reusable options like menstrual cups. Additionally, collaborations between manufacturers and governments or educational institutions help expand the reach of these products into untapped markets, especially in developing regions where cultural stigmas still exist.
One of the most significant challenges is the lack of awareness and education regarding menstrual cups, particularly in developing countries. Many women are unfamiliar with how to use menstrual cups or their benefits compared to traditional products like pads and tampons. This lack of knowledge often leads to misconceptions about safety and hygiene, which can deter potential users from making the switch. Educational campaigns are crucial but have been hampered by social distancing measures during the COVID-19 pandemic, limiting outreach efforts to inform women about menstrual health and hygiene.
The market for menstrual hygiene products is highly competitive, with various alternatives such as reusable cloth pads and period underwear gaining popularity. These alternatives often appeal to consumers who may find them easier to use or more comfortable than menstrual cups. As a result, the presence of these competing products can limit the market penetration of menstrual cups, particularly among those who are hesitant to try something new.
Global Menstrual Cup Market Report Segmentation
This report forecasts revenue growth globally, regionally, and country-wide and analyzes the latest industry trends and opportunities in each sub-segment from 2018 to 2030. Grand View Research has segmented the global menstrual cup market report by material type, type, distribution channel, and region:
- Material Type Outlook (Revenue, USD Million, 2018 - 2030)
- Silicone
- Thermoplastic
- Latex
- Rubber
- Type Outlook (Revenue, USD Million, 2018 - 2030)
- Reusable
- Disposable
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Online Stores
- Pharmacies
- Retail Stores
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
- Central & South America
- Brazil
- Middle East & Africa
- UAE
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Material Type Outlook
- 2.3. Type Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Competitive Landscape Outlook
Chapter 3. Menstrual Cup Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales Channel Analysis
- 3.3.4. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Menstrual Cup Market: Material Type Estimates & Trend Analysis
- 4.1. Material Type Market, by Material Type : Key Takeaways
- 4.2. Material Type Movement Analysis & Market Share, 2024 & 2030
- 4.3. Market Estimates & Forecasts, by Material Type , 2018 - 2030 (USD Million)
- 4.3.1. Silicone
- 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.2. Thermoplastic Elastomer
- 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.3. Latex
- 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.4. Rubber
- 4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.3.1. Silicone
Chapter 5. Menstrual Cup Market: Type Estimates & Trend Analysis
- 5.1. Menstrual Cup Market, by Type: Key Takeaways
- 5.2. Type Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Million)
- 5.3.1. Reusable
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Disposable
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1. Reusable
Chapter 6. Menstrual Cup Market: Distribution Estimates & Trend Analysis
- 6.1. Menstrual Cup Market, by Distribution: Key Takeaways
- 6.2. Distribution Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Distribution, 2018 - 2030 (USD Million)
- 6.3.1. Online
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Pharmacy
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Retail
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.1. Online
Chapter 7. Menstrual Cup Market: Regional Estimates & Trend Analysis
- 7.1. Menstrual Cup Market: Regional Outlook
- 7.2. Regional Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
- 7.3.1. North America
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.2. U.S.
- 7.3.1.2.1. Key country dynamics
- 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.3. Canada
- 7.3.1.3.1. Key country dynamics
- 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.4. Mexico
- 7.3.1.4.1. Key country dynamics
- 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.2. Germany
- 7.3.2.2.1. Key country dynamics
- 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.3. UK
- 7.3.2.3.1. Key country dynamics
- 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.4. France
- 7.3.2.4.1. Key country dynamics
- 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.5. Italy
- 7.3.2.5.1. Key country dynamics
- 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.6. Spain
- 7.3.2.6.1. Key country dynamics
- 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.2. China
- 7.3.3.2.1. Key country dynamics
- 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.3. Japan
- 7.3.3.3.1. Key country dynamics
- 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.4. India
- 7.3.3.4.1. Key country dynamics
- 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.5. Australia & New Zealand
- 7.3.3.5.1. Key country dynamics
- 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.6. South Korea
- 7.3.3.6.1. Key country dynamics
- 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Central & South America
- 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4.2. Brazil
- 7.3.4.2.1. Key country dynamics
- 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
- 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5.2. UAE
- 7.3.5.2.1. Key country dynamics
- 7.3.1. North America
Chapter 8. Competitive Analysis
- 8.1. Recent Developments & Impact Analysis, by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Diva International Inc.
- 8.9.2. Mooncup Ltd.
- 8.9.3. Me Luna GmbH
- 8.9.4. Lena Cup LLC
- 8.9.5. The Flex Company
- 8.9.6. LYV Life Inc. (Cora)
- 8.9.7. LELOi AB (Intimina)
- 8.9.8. Blossom Cup
- 8.9.9. Fleurcup
- 8.9.10. Lune Group Oy Ltd.
- 8.9.11. Lunette Menstrual Cup (Peptonic Medical AB)
- 8.9.12. Jaguara s.r.o. (LadyCup)
- 8.9.13. YUUKI Company s.r.o.
- 8.9.14. Ruby Cup
- 8.9.15. Saalt
- 8.9.16. The Keeper, Inc.
- 8.9.17. Sirona Hygiene Private Limited
- 8.9.18. SochGreen
- 8.9.19. Redcliffe Hygiene Private Limited
- 8.9.20. Procter & Gamble
List of Tables
- Table 1. Menstrual Cup market - Key market driver analysis
- Table 2. Menstrual Cup market - Key market restraint analysis
- Table 3. Menstrual Cup market estimates & forecast, by material type (USD Million)
- Table 4. Menstrual Cup market estimates & forecast, by type (USD Million)
- Table 5. Menstrual Cup market estimates & forecast, by distribution channel (USD Million)
- Table 6. North America Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 7. North America Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 8. North America Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 9. U.S. macro-economic outlay
- Table 10. U.S. Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 11. U.S. Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 12. U.S. Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 13. Canada macro-economic outlay
- Table 14. Canada Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 15. Canada Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 16. Canada Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 17. Mexico macro-economic outlay
- Table 18. Mexico Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 19. Mexico Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 20. Mexico Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 21. Europe Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 22. Europe Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 23. Europe Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 24. Germany macro-economic outlay
- Table 25. Germany Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 26. Germany Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 27. Germany Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 28. UK macro-economic outlay
- Table 29. UK Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 30. UK Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 31. UK Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 32. France macro-economic outlay
- Table 33. France Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 34. France Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 35. France Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 36. Italy macro-economic outlay
- Table 37. Italy Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 38. Italy Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 39. Italy Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 40. Spain macro-economic outlay
- Table 41. Spain Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 42. Spain Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 43. Spain Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 44. Asia Pacific Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 45. Asia Pacific Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 46. Asia Pacific Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 47. China macro-economic outlay
- Table 48. China Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 49. China Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 50. China Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 51. Japan macro-economic outlay
- Table 52. Japan Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 53. Japan Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 54. Japan Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 55. India macro-economic outlay
- Table 56. India Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 57. India Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 58. India Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 59. Australia macro-economic outlay
- Table 60. New Zealand macro-economic outlay
- Table 61. Australia & New Zealand Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 62. Australia & New Zealand Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 63. Australia & New Zealand Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 64. South Korea macro-economic outlay
- Table 65. South Korea Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 66. South Korea Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 67. South Korea Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 68. Central & South America Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 69. Central & South America Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 70. Central & South America Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 71. Brazil macro-economic outlay
- Table 72. Brazil Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 73. Brazil Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 74. Brazil Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 75. Middle East & Africa Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 76. Middle East & Africa Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 77. Middle East & Africa Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 78. UAE macro-economic outlay
- Table 79. UAE Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Table 80. UAE Menstrual Cup market revenue estimates and forecast by material type, 2018 - 2030 (USD Million)
- Table 81. UAE Menstrual Cup market revenue estimates and forecast by type, 2018 - 2030 (USD Million)
- Table 82. Recent developments & impact analysis, by key market participants
- Table 83. Company market share, 2023
- Table 84. Company heat map analysis
- Table 85. Companies undergoing key strategies
List of Figures
- Fig. 1 Menstrual Cup market segmentation
- Fig. 2 Primary research pattern
- Fig. 3 Primary research approaches
- Fig. 4 Primary research process
- Fig. 5 Market snapshot
- Fig. 6 Product snapshot
- Fig. 7 Packaging snapshot
- Fig. 8 Regional snapshot
- Fig. 9 Competitive landscape snapshot
- Fig. 10 Menstrual Cup market size, 2018 to 2030 (USD Million)
- Fig. 11 Menstrual Cup market: Penetration & growth prospect mapping
- Fig. 12 Menstrual Cup market: Value chain analysis
- Fig. 13 Menstrual Cup market: Profit margin analysis
- Fig. 14 Menstrual Cup market: Market dynamics
- Fig. 15 Menstrual Cup market: Porter's five forces analysis
- Fig. 16 Menstrual Cup market, by material type: Key Takeaways
- Fig. 17 Menstrual Cup market: Product movement analysis, 2024 & 2030 (%)
- Fig. 18 Egg White Protein market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 19 Egg Yolk Protein market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 20 Whole Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 21 Menstrual Cup market, by type: Key Takeaways
- Fig. 22 Menstrual Cup market: Application movement analysis, 2024 & 2030 (%)
- Fig. 23 Menstrual Cup market: Regional outlook, 2024 & 2030 (USD Million)
- Fig. 24 Regional marketplace: Key takeaways
- Fig. 25 North America Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 26 US Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 27 Canada Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 28 Mexico Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 29 Europe Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 30 UK Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 31 Germany Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 32 France Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 33 Italy Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 34 Spain Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 35 Asia Pacific Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 36 China Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 37 Japan Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 38 India Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 39 Australia & New Zealand Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 40 South Korea Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 41 Central & South America Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 42 Brazil Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 43 Middle East & Africa Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 44 UAE Menstrual Cup market estimates and forecast, 2018 - 2030 (USD Million)
- Fig. 45 Key company categorization
- Fig. 46 Company market share analysis, 2023
- Fig. 47 Strategic framework of the Menstrual Cup market
