PUBLISHER: KBV Research | PRODUCT CODE: 1649367
PUBLISHER: KBV Research | PRODUCT CODE: 1649367
The Latin America, Middle East and Africa Virtual Tour Market would witness market growth of 31.9% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Virtual Tour Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $143.3 million by 2031. The Argentina market is showcasing a CAGR of 32.8% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 30.5% during (2024 - 2031).
The utility of these tours extends beyond convenience, offering tangible benefits for businesses and users alike. These tours create interactive and visually appealing content, keeping users engaged longer than traditional images or videos. This results in higher conversion rates for businesses. By allowing remote exploration, these tours reduce the need for physical visits, saving customers and businesses travel time and costs.
Businesses can integrate analytics tools into these tours to gather insights into user behaviour, such as which areas are most viewed or how much time users spend exploring specific features. These tours provide detailed, real-time visuals that help users make informed decisions, whether choosing a vacation destination, purchasing a property or enrolling in a university.
The UAE is witnessing significant investment and growth in its travel and tourism sector, which is expected to fuel the expansion of this market. The UAE government has forecasted a steady rise in investment in the travel and tourism sector, estimating an annual growth rate of 11% to reach USD 20.3 billion by 2027, accounting for 11.2% of total investments. This increasing investment is expected to enhance the country's infrastructure and innovation within the tourism industry, creating demand for digital solutions such as virtual tours. This market in Brazil is growing steadily, driven by various factors specific to the country's industries and socio-economic conditions. Retailers are incorporating these tours into their online platforms, allowing customers to digitally explore store layouts and product collections. For example, retail brands like Havaianas and O Boticario use virtual showroom tours to engage customers and enhance their online shopping experience. Hence, the UAE's rising investment in the travel and tourism sector and the rising above factors in Brazil are expected to increase the market's growth.
Based on Technology, the market is segmented into Semi & Fully Immersive, and Non-immersive. Based on Component, the market is segmented into Hardware, Software, and Services. Based on Application, the market is segmented into Real Estate, Tourism & Hospitality, Art Galleries & Museums, and Other Application. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
LAMEA Virtual Tour Market Report Segmentation
By Technology
By Component
By Application
By Country