PUBLISHER: KBV Research | PRODUCT CODE: 1649356
PUBLISHER: KBV Research | PRODUCT CODE: 1649356
The Asia Pacific Virtual Tour Market would witness market growth of 30.5% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Virtual Tour Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $642.7 million by 2031. The Japan market is registering a CAGR of 29.7% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 31.4% during (2024 - 2031).
The adoption of these tours has accelerated due to multiple factors. Improved VR and AR hardware, such as headsets and smartphones, has made these tours more accessible and immersive. The availability of high-speed internet, 5G connectivity, and cloud computing has also facilitated seamless delivery. These tours enable businesses to cater to an international audience without requiring physical visits, making them particularly attractive in industries such as tourism and retail.
Also, the COVID-19 pandemic significantly boosted the demand for virtual experiences as physical access to locations became limited. Industries such as real estate and education leaned heavily on these tours to maintain operations. The cost of creating these tours has decreased with the advent of affordable 360-degree cameras, AI-based software, and self-service platforms, encouraging small and medium businesses to adopt the technology.
Australia is promising an emerging growth for these tours, driven by a rising familiarity and acceptance of extended reality (XR) technologies, including VR and AR. According to an April-May 2022 Ipsos survey for the World Economic Forum, 46% of Australians surveyed were familiar with the metaverse, with VR familiarity at 80% and AR familiarity at 51%. This widespread familiarity with XR technologies indicates a solid foundation for adopting these tours. As Australians become more accustomed to VR and AR applications, there is a growing willingness to explore these technologies for various purposes. Virtual tours, which leverage these immersive technologies to offer interactive and detailed experiences, are well-positioned to cater to the evolving needs of Australian consumers increasingly engaging with XR in their everyday lives. Therefore, the rising above factors drive the growth of the market.
Based on Technology, the market is segmented into Semi & Fully Immersive, and Non-immersive. Based on Component, the market is segmented into Hardware, Software, and Services. Based on Application, the market is segmented into Real Estate, Tourism & Hospitality, Art Galleries & Museums, and Other Application. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
Asia Pacific Virtual Tour Market Report Segmentation
By Technology
By Component
By Application
By Country