PUBLISHER: KBV Research | PRODUCT CODE: 1649329
PUBLISHER: KBV Research | PRODUCT CODE: 1649329
LAMEA Augmented Reality Navigation Market Size, Share & Trends Analysis Report By Type (Outdoor Navigation and Indoor Navigation), By Component (Hardware, Software, and Services), By End Use, By Country and Growth Forecast, 2024 - 2031
The Latin America, Middle East and Africa Augmented Reality Navigation Market would witness market growth of 41.4% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Augmented Reality Navigation Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $312.8 million by 2031. The Argentina market is registering a CAGR of 43.3% during (2024 - 2031). Additionally, The UAE market would witness a CAGR of 40.2% during (2024 - 2031).
Smartphones are perhaps the most common entry point for AR navigation applications. As smartphones become more powerful with higher-end processors, better camera systems, and advanced sensors, the usability of AR applications in everyday life has become more accessible. Most AR navigation apps are available for free or cheaply in app stores, making them widely available to consumers. The accuracy and reliability of GPS services have greatly improved in recent years, with high-precision mapping systems now able to provide highly accurate real-time location data. Combined with AR technology, these advancements have made AR navigation systems more practical for widespread use.
The market is growing and evolving rapidly, driven by the following: The integration of AR navigation with AI and machine learning is one of the key innovations enhancing its capabilities. AI can optimize route planning by analyzing traffic patterns and real-time data, while machine learning algorithms can adapt to a user's preferences over time. This allows for personalized navigation that is highly efficient and responsive to changing conditions.
Brazil's retail sector has shown remarkable resilience, with seasonally adjusted sales increasing by 1.0% in January 2024 from December 2023 and a significant 8.2% growth in February 2023 compared to the previous year. The cumulative annual index of 6.15% and a 2.3% increase over the last 12 months highlight consistent consumer activity and economic recovery. This robust retail performance translates into greater investment in advanced technologies like AR to enhance customer experience. Retailers in Brazil are increasingly leveraging AR navigation solutions to streamline in-store navigation, improve inventory management, and provide interactive shopping experiences. Moreover, AR-based mobile applications are being adopted to guide customers through large retail spaces, enhancing operational efficiency and customer satisfaction. Thus, the rising entertainment streaming and gaming trends in the UAE and Brazil's robust retail trade growth catalyze the adoption of AR navigation technologies in their respective regions.
Based on Type, the market is segmented into Outdoor Navigation and Indoor Navigation. Based on Component, the market is segmented into Hardware, Software, and Services. Based on End Use, the market is segmented into Industrial & Manufacturing, E-Commerce & Retail, Gaming & Entertainment, Healthcare, Aerospace & Defense, Education, Military & Defense, and Other End Use. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Google LLC (Alphabet Inc.)
- Apple, Inc.
- Microsoft Corporation
- WayRay AG
- Fujitsu Limited
- IndoorAtlas Ltd.
- Niantic, Inc.
- Mapbox, Inc.
- HERE Global B.V.
- Sygic a.s.
LAMEA Augmented Reality Navigation Market Report Segmentation
By Type
- Outdoor Navigation
- Indoor Navigation
By Component
- Hardware
- Software
- Services
By End Use
- Industrial & Manufacturing
- E-Commerce & Retail
- Gaming & Entertainment
- Healthcare
- Aerospace & Defense
- Education
- Military & Defense
- Other End Use
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 LAMEA Augmented Reality Navigation Market, by Type
- 1.4.2 LAMEA Augmented Reality Navigation Market, by Component
- 1.4.3 LAMEA Augmented Reality Navigation Market, by End Use
- 1.4.4 LAMEA Augmented Reality Navigation Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. LAMEA Augmented Reality Navigation Market by Type
- 4.1 LAMEA Outdoor Navigation Market by Country
- 4.2 LAMEA Indoor Navigation Market by Country
Chapter 5. LAMEA Augmented Reality Navigation Market by Component
- 5.1 LAMEA Hardware Market by Country
- 5.2 LAMEA Software Market by Country
- 5.3 LAMEA Services Market by Country
Chapter 6. LAMEA Augmented Reality Navigation Market by End Use
- 6.1 LAMEA Industrial & Manufacturing Market by Country
- 6.2 LAMEA E-Commerce & Retail Market by Country
- 6.3 LAMEA Gaming & Entertainment Market by Country
- 6.4 LAMEA Healthcare Market by Country
- 6.5 LAMEA Aerospace & Defense Market by Country
- 6.6 LAMEA Education Market by Country
- 6.7 LAMEA Military & Defense Market by Country
- 6.8 LAMEA Other End Use Market by Country
Chapter 7. LAMEA Augmented Reality Navigation Market by Country
- 7.1 Brazil Augmented Reality Navigation Market
- 7.1.1 Brazil Augmented Reality Navigation Market by Type
- 7.1.2 Brazil Augmented Reality Navigation Market by Component
- 7.1.3 Brazil Augmented Reality Navigation Market by End Use
- 7.2 Argentina Augmented Reality Navigation Market
- 7.2.1 Argentina Augmented Reality Navigation Market by Type
- 7.2.2 Argentina Augmented Reality Navigation Market by Component
- 7.2.3 Argentina Augmented Reality Navigation Market by End Use
- 7.3 UAE Augmented Reality Navigation Market
- 7.3.1 UAE Augmented Reality Navigation Market by Type
- 7.3.2 UAE Augmented Reality Navigation Market by Component
- 7.3.3 UAE Augmented Reality Navigation Market by End Use
- 7.4 Saudi Arabia Augmented Reality Navigation Market
- 7.4.1 Saudi Arabia Augmented Reality Navigation Market by Type
- 7.4.2 Saudi Arabia Augmented Reality Navigation Market by Component
- 7.4.3 Saudi Arabia Augmented Reality Navigation Market by End Use
- 7.5 South Africa Augmented Reality Navigation Market
- 7.5.1 South Africa Augmented Reality Navigation Market by Type
- 7.5.2 South Africa Augmented Reality Navigation Market by Component
- 7.5.3 South Africa Augmented Reality Navigation Market by End Use
- 7.6 Nigeria Augmented Reality Navigation Market
- 7.6.1 Nigeria Augmented Reality Navigation Market by Type
- 7.6.2 Nigeria Augmented Reality Navigation Market by Component
- 7.6.3 Nigeria Augmented Reality Navigation Market by End Use
- 7.7 Rest of LAMEA Augmented Reality Navigation Market
- 7.7.1 Rest of LAMEA Augmented Reality Navigation Market by Type
- 7.7.2 Rest of LAMEA Augmented Reality Navigation Market by Component
- 7.7.3 Rest of LAMEA Augmented Reality Navigation Market by End Use
Chapter 8. Company Profiles
- 8.1 Google LLC (Alphabet Inc.)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 SWOT Analysis
- 8.2 Apple, Inc.
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
- 8.2.5.1 Partnerships, Collaborations, and Agreements:
- 8.2.6 SWOT Analysis
- 8.3 Microsoft Corporation
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expenses
- 8.3.5 SWOT Analysis
- 8.4 WayRay AG
- 8.4.1 Company Overview
- 8.5 Fujitsu Limited
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segmental and Regional Analysis
- 8.5.4 Research & Development Expenses
- 8.5.5 SWOT Analysis
- 8.6 IndoorAtlas Ltd.
- 8.6.1 Company Overview
- 8.6.2 Recent strategies and developments:
- 8.6.2.1 Partnerships, Collaborations, and Agreements:
- 8.7 Niantic, Inc.
- 8.7.1 Company Overview
- 8.8 Mapbox, Inc.
- 8.8.1 Company Overview
- 8.9 HERE Global B.V.
- 8.9.1 Company Overview
- 8.10. Sygic a.s.
- 8.10.1 Company Overview
LIST OF TABLES
- TABLE 1 LAMEA Augmented Reality Navigation Market, 2020 - 2023, USD Million
- TABLE 2 LAMEA Augmented Reality Navigation Market, 2024 - 2031, USD Million
- TABLE 3 LAMEA Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
- TABLE 4 LAMEA Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
- TABLE 5 LAMEA Outdoor Navigation Market by Country, 2020 - 2023, USD Million
- TABLE 6 LAMEA Outdoor Navigation Market by Country, 2024 - 2031, USD Million
- TABLE 7 LAMEA Indoor Navigation Market by Country, 2020 - 2023, USD Million
- TABLE 8 LAMEA Indoor Navigation Market by Country, 2024 - 2031, USD Million
- TABLE 9 LAMEA Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
- TABLE 10 LAMEA Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
- TABLE 11 LAMEA Hardware Market by Country, 2020 - 2023, USD Million
- TABLE 12 LAMEA Hardware Market by Country, 2024 - 2031, USD Million
- TABLE 13 LAMEA Software Market by Country, 2020 - 2023, USD Million
- TABLE 14 LAMEA Software Market by Country, 2024 - 2031, USD Million
- TABLE 15 LAMEA Services Market by Country, 2020 - 2023, USD Million
- TABLE 16 LAMEA Services Market by Country, 2024 - 2031, USD Million
- TABLE 17 LAMEA Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
- TABLE 18 LAMEA Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
- TABLE 19 LAMEA Industrial & Manufacturing Market by Country, 2020 - 2023, USD Million
- TABLE 20 LAMEA Industrial & Manufacturing Market by Country, 2024 - 2031, USD Million
- TABLE 21 LAMEA E-Commerce & Retail Market by Country, 2020 - 2023, USD Million
- TABLE 22 LAMEA E-Commerce & Retail Market by Country, 2024 - 2031, USD Million
- TABLE 23 LAMEA Gaming & Entertainment Market by Country, 2020 - 2023, USD Million
- TABLE 24 LAMEA Gaming & Entertainment Market by Country, 2024 - 2031, USD Million
- TABLE 25 LAMEA Healthcare Market by Country, 2020 - 2023, USD Million
- TABLE 26 LAMEA Healthcare Market by Country, 2024 - 2031, USD Million
- TABLE 27 LAMEA Aerospace & Defense Market by Country, 2020 - 2023, USD Million
- TABLE 28 LAMEA Aerospace & Defense Market by Country, 2024 - 2031, USD Million
- TABLE 29 LAMEA Education Market by Country, 2020 - 2023, USD Million
- TABLE 30 LAMEA Education Market by Country, 2024 - 2031, USD Million
- TABLE 31 LAMEA Military & Defense Market by Country, 2020 - 2023, USD Million
- TABLE 32 LAMEA Military & Defense Market by Country, 2024 - 2031, USD Million
- TABLE 33 LAMEA Other End Use Market by Country, 2020 - 2023, USD Million
- TABLE 34 LAMEA Other End Use Market by Country, 2024 - 2031, USD Million
- TABLE 35 LAMEA Augmented Reality Navigation Market by Country, 2020 - 2023, USD Million
- TABLE 36 LAMEA Augmented Reality Navigation Market by Country, 2024 - 2031, USD Million
- TABLE 37 Brazil Augmented Reality Navigation Market, 2020 - 2023, USD Million
- TABLE 38 Brazil Augmented Reality Navigation Market, 2024 - 2031, USD Million
- TABLE 39 Brazil Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
- TABLE 40 Brazil Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
- TABLE 41 Brazil Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
- TABLE 42 Brazil Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
- TABLE 43 Brazil Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
- TABLE 44 Brazil Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
- TABLE 45 Argentina Augmented Reality Navigation Market, 2020 - 2023, USD Million
- TABLE 46 Argentina Augmented Reality Navigation Market, 2024 - 2031, USD Million
- TABLE 47 Argentina Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
- TABLE 48 Argentina Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
- TABLE 49 Argentina Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
- TABLE 50 Argentina Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
- TABLE 51 Argentina Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
- TABLE 52 Argentina Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
- TABLE 53 UAE Augmented Reality Navigation Market, 2020 - 2023, USD Million
- TABLE 54 UAE Augmented Reality Navigation Market, 2024 - 2031, USD Million
- TABLE 55 UAE Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
- TABLE 56 UAE Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
- TABLE 57 UAE Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
- TABLE 58 UAE Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
- TABLE 59 UAE Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
- TABLE 60 UAE Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
- TABLE 61 Saudi Arabia Augmented Reality Navigation Market, 2020 - 2023, USD Million
- TABLE 62 Saudi Arabia Augmented Reality Navigation Market, 2024 - 2031, USD Million
- TABLE 63 Saudi Arabia Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
- TABLE 64 Saudi Arabia Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
- TABLE 65 Saudi Arabia Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
- TABLE 66 Saudi Arabia Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
- TABLE 67 Saudi Arabia Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
- TABLE 68 Saudi Arabia Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
- TABLE 69 South Africa Augmented Reality Navigation Market, 2020 - 2023, USD Million
- TABLE 70 South Africa Augmented Reality Navigation Market, 2024 - 2031, USD Million
- TABLE 71 South Africa Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
- TABLE 72 South Africa Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
- TABLE 73 South Africa Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
- TABLE 74 South Africa Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
- TABLE 75 South Africa Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
- TABLE 76 South Africa Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
- TABLE 77 Nigeria Augmented Reality Navigation Market, 2020 - 2023, USD Million
- TABLE 78 Nigeria Augmented Reality Navigation Market, 2024 - 2031, USD Million
- TABLE 79 Nigeria Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
- TABLE 80 Nigeria Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
- TABLE 81 Nigeria Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
- TABLE 82 Nigeria Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
- TABLE 83 Nigeria Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
- TABLE 84 Nigeria Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
- TABLE 85 Rest of LAMEA Augmented Reality Navigation Market, 2020 - 2023, USD Million
- TABLE 86 Rest of LAMEA Augmented Reality Navigation Market, 2024 - 2031, USD Million
- TABLE 87 Rest of LAMEA Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
- TABLE 88 Rest of LAMEA Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
- TABLE 89 Rest of LAMEA Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
- TABLE 90 Rest of LAMEA Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
- TABLE 91 Rest of LAMEA Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
- TABLE 92 Rest of LAMEA Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
- TABLE 93 Key Information - Google LLC
- TABLE 94 Key Information - Apple, Inc.
- TABLE 95 Key Information - Microsoft Corporation
- TABLE 96 Key Information - WayRay AG
- TABLE 97 Key Information - Fujitsu Limited
- TABLE 98 Key Information - IndoorAtlas Ltd.
- TABLE 99 Key Information -Niantic, Inc.
- TABLE 100 Key Information - Mapbox, Inc.
- TABLE 101 Key Information - HERE Global B.V.
- TABLE 102 Key Information - Sygic a.s.
