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PUBLISHER: KBV Research | PRODUCT CODE: 1429031

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PUBLISHER: KBV Research | PRODUCT CODE: 1429031

North America Action Figures Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), by End-user, By Type (Superheroes, Anime Characters, Movie Characters, and Others), By Country and Growth Forecast, 2023 - 2030

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The North America Action Figures Market would witness market growth of 7.6% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 2,01,693.4 thousand units, showcasing a growth of 9.0% (2019-2022).

The action figures market is a vibrant and dynamic sector within the broader realm of toys and collectibles. Defined by its diversity, creativity, and the profound connection it forges with popular culture, this market has evolved significantly over the years, reflecting the changing preferences of consumers, technological advancements, and the influence of rising trends. The versatility of action figures extends far beyond the realm of traditional play. These miniature representations of characters have found applications in diverse domains, contributing to their ubiquity in popular culture. From serving as promotional items for movies and TV shows to becoming sought-after collectibles with investment potential, action figures have carved out a multifaceted niche.

Moreover, action figures have become integral to promotional strategies for movies, TV series, and video games. Immortalizing characters in the form of action figures not only generates additional revenue for entertainment franchises but also serves as a tangible and enduring promotional tool. The collector's sector has elevated action figures to the status of valuable investments. Limited editions, rare variants, and figures associated with iconic characters or franchises can be appreciated over time, turning collecting into a serious pursuit for investors and enthusiasts alike.

The United States has a strong culture of licensing popular characters from movies, TV shows, and video games for merchandise, including action figures. Higher disposable income can drive demand for action figures featuring characters from beloved franchises. Thus, rising disposable income and e-commerce growth in North America is expected to boost the demand for action figures in the region.

The US market dominated the North America Action Figures Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3,930.7 Million by 2030. The Canada market is experiencing a CAGR of 10% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9% during (2023 - 2030).

Based on Distribution Channel, the market is segmented into Offline, and Online. Based on End-user, the market is segmented into 9 - 15 Years, up to 8 Years, and 15 Years & Above. Based on Type, the market is segmented into Superheroes, Anime Characters, Movie Characters, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

  • Hasbro, Inc.
  • LEGO Group (KIRKBI A/S)
  • Playmates Toys Ltd. (Playmates Holdings Ltd.)
  • JAKKS Pacific, Inc.
  • Mattel, Inc.
  • Bandai Namco Holdings Inc.
  • Diamond Select Toys
  • Good Smile Company, Inc.
  • Spin Master Corp.
  • McFarlane Toys

North America Action Figures Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)

  • Offline
  • Online

By End-user (Volume, Thousand Units, USD Billion, 2019-2030)

  • 9 - 15 Years
  • Up to 8 Years
  • 15 Years & Above

By Type (Volume, Thousand Units, USD Billion, 2019-2030)

  • Superheroes
  • Anime Characters
  • Movie Characters
  • Others

By Country (Volume, Thousand Units, USD Billion, 2019-2030)

  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 North America Action Figures Market, by Distribution Channel
    • 1.4.2 North America Action Figures Market, by End-user
    • 1.4.3 North America Action Figures Market, by Type
    • 1.4.4 North America Action Figures Market, by Country
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Opportunities
    • 3.2.3 Market Restraints
    • 3.2.4 Market Challenges
  • 3.3 Porter's Five Forces Analysis

Chapter 4. North America Action Figures Market by Distribution Channel

  • 4.1 North America Offline Market by Country
  • 4.2 North America Online Market by Country

Chapter 5. North America Action Figures Market by End-user

  • 5.1 North America 9 - 15 Years Market by Country
  • 5.2 North America Up to 8 Years Market by Country
  • 5.3 North America 15 Years & Above Market by Country

Chapter 6. North America Action Figures Market by Type

  • 6.1 North America Superheroes Market by Country
  • 6.2 North America Anime Characters Market by Country
  • 6.3 North America Movie Characters Market by Country
  • 6.4 North America Others Market by Country

Chapter 7. North America Action Figures Market by Country

  • 7.1 US Action Figures Market
    • 7.1.1 US Action Figures Market by Distribution Channel
    • 7.1.2 US Action Figures Market by End-user
    • 7.1.3 US Action Figures Market by Type
  • 7.2 Canada Action Figures Market
    • 7.2.1 Canada Action Figures Market by Distribution Channel
    • 7.2.2 Canada Action Figures Market by End-user
    • 7.2.3 Canada Action Figures Market by Type
  • 7.3 Mexico Action Figures Market
    • 7.3.1 Mexico Action Figures Market by Distribution Channel
    • 7.3.2 Mexico Action Figures Market by End-user
    • 7.3.3 Mexico Action Figures Market by Type
  • 7.4 Rest of North America Action Figures Market
    • 7.4.1 Rest of North America Action Figures Market by Distribution Channel
    • 7.4.2 Rest of North America Action Figures Market by End-user
    • 7.4.3 Rest of North America Action Figures Market by Type

Chapter 8. Company Profiles

  • 8.1 Hasbro, Inc.
    • 8.1.1 Company Overview
    • 8.1.2 Financial Analysis
    • 8.1.3 Segmental and Regional Analysis
    • 8.1.4 SWOT Analysis
  • 8.2 LEGO Group (KIRKBI A/S)
    • 8.2.1 Company Overview
    • 8.2.2 Financial Analysis
    • 8.2.3 Regional Analysis
    • 8.2.4 SWOT Analysis
  • 8.3 JAKKS Pacific, Inc.
    • 8.3.1 Company Overview
    • 8.3.2 Financial Analysis
    • 8.3.3 Segmental and Regional Analysis
    • 8.3.4 SWOT Analysis
  • 8.4 Mattel, Inc.
    • 8.4.1 Company Overview
    • 8.4.2 Financial Analysis
    • 8.4.3 Segmental and Regional Analysis
    • 8.4.4 Research & Development Expenses
    • 8.4.5 SWOT Analysis
  • 8.5 Bandai Namco Holdings, Inc.
    • 8.5.1 Company Overview
    • 8.5.2 Financial Analysis
    • 8.5.3 Segmental and Regional Analysis
  • 8.6 Playmates Toys Limited (Playmates Holdings Ltd.)
    • 8.6.1 Company Overview
    • 8.6.2 Financial Analysis
    • 8.6.3 Regional Analysis
    • 8.6.4 SWOT Analysis
  • 8.7 Spin Master Corp.
    • 8.7.1 Company Overview
    • 8.7.2 Financial Analysis
    • 8.7.3 Regional & Segmental Analysis
    • 8.7.4 SWOT Analysis
  • 8.8 Diamond Select Toys
    • 8.8.1 Company Overview
    • 8.8.2 SWOT Analysis
  • 8.9 Good Smile Company, Inc.
    • 8.9.1 Company Overview
    • 8.9.2 SWOT Analysis
  • 8.10. McFarlane Toys
    • 8.10.1 Company Overview
    • 8.10.2 SWOT Analysis

LIST OF TABLES

  • TABLE 1 North America Action Figures Market, 2019 - 2022, USD Million
  • TABLE 2 North America Action Figures Market, 2023 - 2030, USD Million
  • TABLE 3 North America Action Figures Market, 2019 - 2022, Thousand Units
  • TABLE 4 North America Action Figures Market, 2023 - 2030, Thousand Units
  • TABLE 5 North America Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
  • TABLE 6 North America Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
  • TABLE 7 North America Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
  • TABLE 8 North America Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
  • TABLE 9 North America Offline Market by Country, 2019 - 2022, USD Million
  • TABLE 10 North America Offline Market by Country, 2023 - 2030, USD Million
  • TABLE 11 North America Offline Market by Country, 2019 - 2022, Thousand Units
  • TABLE 12 North America Offline Market by Country, 2023 - 2030, Thousand Units
  • TABLE 13 North America Online Market by Country, 2019 - 2022, USD Million
  • TABLE 14 North America Online Market by Country, 2023 - 2030, USD Million
  • TABLE 15 North America Online Market by Country, 2019 - 2022, Thousand Units
  • TABLE 16 North America Online Market by Country, 2023 - 2030, Thousand Units
  • TABLE 17 North America Action Figures Market by End-user, 2019 - 2022, USD Million
  • TABLE 18 North America Action Figures Market by End-user, 2023 - 2030, USD Million
  • TABLE 19 North America Action Figures Market by End-user, 2019 - 2022, Thousand Units
  • TABLE 20 North America Action Figures Market by End-user, 2023 - 2030, Thousand Units
  • TABLE 21 North America 9 - 15 Years Market by Country, 2019 - 2022, USD Million
  • TABLE 22 North America 9 - 15 Years Market by Country, 2023 - 2030, USD Million
  • TABLE 23 North America 9 - 15 Years Market by Country, 2019 - 2022, Thousand Units
  • TABLE 24 North America 9 - 15 Years Market by Country, 2023 - 2030, Thousand Units
  • TABLE 25 North America Up to 8 Years Market by Country, 2019 - 2022, USD Million
  • TABLE 26 North America Up to 8 Years Market by Country, 2023 - 2030, USD Million
  • TABLE 27 North America Up to 8 Years Market by Country, 2019 - 2022, Thousand Units
  • TABLE 28 North America Up to 8 Years Market by Country, 2023 - 2030, Thousand Units
  • TABLE 29 North America 15 Years & Above Market by Country, 2019 - 2022, USD Million
  • TABLE 30 North America 15 Years & Above Market by Country, 2023 - 2030, USD Million
  • TABLE 31 North America 15 Years & Above Market by Country, 2019 - 2022, Thousand Units
  • TABLE 32 North America 15 Years & Above Market by Country, 2023 - 2030, Thousand Units
  • TABLE 33 North America Action Figures Market by Type, 2019 - 2022, USD Million
  • TABLE 34 North America Action Figures Market by Type, 2023 - 2030, USD Million
  • TABLE 35 North America Action Figures Market by Type, 2019 - 2022, Thousand Units
  • TABLE 36 North America Action Figures Market by Type, 2023 - 2030, Thousand Units
  • TABLE 37 North America Superheroes Market by Country, 2019 - 2022, USD Million
  • TABLE 38 North America Superheroes Market by Country, 2023 - 2030, USD Million
  • TABLE 39 North America Superheroes Market by Country, 2019 - 2022, Thousand Units
  • TABLE 40 North America Superheroes Market by Country, 2023 - 2030, Thousand Units
  • TABLE 41 North America Anime Characters Market by Country, 2019 - 2022, USD Million
  • TABLE 42 North America Anime Characters Market by Country, 2023 - 2030, USD Million
  • TABLE 43 North America Anime Characters Market by Country, 2019 - 2022, Thousand Units
  • TABLE 44 North America Anime Characters Market by Country, 2023 - 2030, Thousand Units
  • TABLE 45 North America Movie Characters Market by Country, 2019 - 2022, USD Million
  • TABLE 46 North America Movie Characters Market by Country, 2023 - 2030, USD Million
  • TABLE 47 North America Movie Characters Market by Country, 2019 - 2022, Thousand Units
  • TABLE 48 North America Movie Characters Market by Country, 2023 - 2030, Thousand Units
  • TABLE 49 North America Others Market by Country, 2019 - 2022, USD Million
  • TABLE 50 North America Others Market by Country, 2023 - 2030, USD Million
  • TABLE 51 North America Others Market by Country, 2019 - 2022, Thousand Units
  • TABLE 52 North America Others Market by Country, 2023 - 2030, Thousand Units
  • TABLE 53 North America Action Figures Market by Country, 2019 - 2022, USD Million
  • TABLE 54 North America Action Figures Market by Country, 2023 - 2030, USD Million
  • TABLE 55 North America Action Figures Market by Country, 2019 - 2022, Thousand Units
  • TABLE 56 North America Action Figures Market by Country, 2023 - 2030, Thousand Units
  • TABLE 57 US Action Figures Market, 2019 - 2022, USD Million
  • TABLE 58 US Action Figures Market, 2023 - 2030, USD Million
  • TABLE 59 US Action Figures Market, 2019 - 2022, Thousand Units
  • TABLE 60 US Action Figures Market, 2023 - 2030, Thousand Units
  • TABLE 61 US Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
  • TABLE 62 US Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
  • TABLE 63 US Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
  • TABLE 64 US Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
  • TABLE 65 US Action Figures Market by End-user, 2019 - 2022, USD Million
  • TABLE 66 US Action Figures Market by End-user, 2023 - 2030, USD Million
  • TABLE 67 US Action Figures Market by End-user, 2019 - 2022, Thousand Units
  • TABLE 68 US Action Figures Market by End-user, 2023 - 2030, Thousand Units
  • TABLE 69 US Action Figures Market by Type, 2019 - 2022, USD Million
  • TABLE 70 US Action Figures Market by Type, 2023 - 2030, USD Million
  • TABLE 71 US Action Figures Market by Type, 2019 - 2022, Thousand Units
  • TABLE 72 US Action Figures Market by Type, 2023 - 2030, Thousand Units
  • TABLE 73 Canada Action Figures Market, 2019 - 2022, USD Million
  • TABLE 74 Canada Action Figures Market, 2023 - 2030, USD Million
  • TABLE 75 Canada Action Figures Market, 2019 - 2022, Thousand Units
  • TABLE 76 Canada Action Figures Market, 2023 - 2030, Thousand Units
  • TABLE 77 Canada Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
  • TABLE 78 Canada Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
  • TABLE 79 Canada Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
  • TABLE 80 Canada Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
  • TABLE 81 Canada Action Figures Market by End-user, 2019 - 2022, USD Million
  • TABLE 82 Canada Action Figures Market by End-user, 2023 - 2030, USD Million
  • TABLE 83 Canada Action Figures Market by End-user, 2019 - 2022, Thousand Units
  • TABLE 84 Canada Action Figures Market by End-user, 2023 - 2030, Thousand Units
  • TABLE 85 Canada Action Figures Market by Type, 2019 - 2022, USD Million
  • TABLE 86 Canada Action Figures Market by Type, 2023 - 2030, USD Million
  • TABLE 87 Canada Action Figures Market by Type, 2019 - 2022, Thousand Units
  • TABLE 88 Canada Action Figures Market by Type, 2023 - 2030, Thousand Units
  • TABLE 89 Mexico Action Figures Market, 2019 - 2022, USD Million
  • TABLE 90 Mexico Action Figures Market, 2023 - 2030, USD Million
  • TABLE 91 Mexico Action Figures Market, 2019 - 2022, Thousand Units
  • TABLE 92 Mexico Action Figures Market, 2023 - 2030, Thousand Units
  • TABLE 93 Mexico Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
  • TABLE 94 Mexico Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
  • TABLE 95 Mexico Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
  • TABLE 96 Mexico Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
  • TABLE 97 Mexico Action Figures Market by End-user, 2019 - 2022, USD Million
  • TABLE 98 Mexico Action Figures Market by End-user, 2023 - 2030, USD Million
  • TABLE 99 Mexico Action Figures Market by End-user, 2019 - 2022, Thousand Units
  • TABLE 100 Mexico Action Figures Market by End-user, 2023 - 2030, Thousand Units
  • TABLE 101 Mexico Action Figures Market by Type, 2019 - 2022, USD Million
  • TABLE 102 Mexico Action Figures Market by Type, 2023 - 2030, USD Million
  • TABLE 103 Mexico Action Figures Market by Type, 2019 - 2022, Thousand Units
  • TABLE 104 Mexico Action Figures Market by Type, 2023 - 2030, Thousand Units
  • TABLE 105 Rest of North America Action Figures Market, 2019 - 2022, USD Million
  • TABLE 106 Rest of North America Action Figures Market, 2023 - 2030, USD Million
  • TABLE 107 Rest of North America Action Figures Market, 2019 - 2022, Thousand Units
  • TABLE 108 Rest of North America Action Figures Market, 2023 - 2030, Thousand Units
  • TABLE 109 Rest of North America Action Figures Market by Distribution Channel, 2019 - 2022, USD Million
  • TABLE 110 Rest of North America Action Figures Market by Distribution Channel, 2023 - 2030, USD Million
  • TABLE 111 Rest of North America Action Figures Market by Distribution Channel, 2019 - 2022, Thousand Units
  • TABLE 112 Rest of North America Action Figures Market by Distribution Channel, 2023 - 2030, Thousand Units
  • TABLE 113 Rest of North America Action Figures Market by End-user, 2019 - 2022, USD Million
  • TABLE 114 Rest of North America Action Figures Market by End-user, 2023 - 2030, USD Million
  • TABLE 115 Rest of North America Action Figures Market by End-user, 2019 - 2022, Thousand Units
  • TABLE 116 Rest of North America Action Figures Market by End-user, 2023 - 2030, Thousand Units
  • TABLE 117 Rest of North America Action Figures Market by Type, 2019 - 2022, USD Million
  • TABLE 118 Rest of North America Action Figures Market by Type, 2023 - 2030, USD Million
  • TABLE 119 Rest of North America Action Figures Market by Type, 2019 - 2022, Thousand Units
  • TABLE 120 Rest of North America Action Figures Market by Type, 2023 - 2030, Thousand Units
  • TABLE 121 Key Information - Hasbro, Inc.
  • TABLE 122 key information - LEGO Group
  • TABLE 123 key information - JAKKS Pacific, Inc.
  • TABLE 124 Key Information - MATTEL, INC.
  • TABLE 125 Key Information - Bandai Namco Holdings, Inc.
  • TABLE 126 key information - Playmates Toys Limited
  • TABLE 127 Key information - Spin Master Corp.
  • TABLE 128 Key Information - Diamond Select Toys
  • TABLE 129 Key Information - Good Smile Company, Inc.
  • TABLE 130 Key Information - McFarlane Toys
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