Global Mini Figures Market 2024-2028

The mini figures market is forecasted to grow by USD 5.52 bn during 2023-2028, accelerating at a CAGR of 6.8% during the forecast period. The report on the mini figures market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the immense popularity of TV shows and movies, the growing number of animation figure fan bases, and the increasing adoption of multi-channel marketing and promotional strategies by vendors.

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	5.8%
CAGR	6.8%
Incremental Value	$5.52bn

Technavio's mini figures market is segmented as below:

By Distribution Channel

Offline
Online

By Type

Superheroes
Anime characters
Movie and television characters
Game figures
Others

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the increasing adoption of distribution channel expansion strategies by vendors as one of the prime reasons driving the mini-figure market growth during the next few years. Also, an increase in the development of environment-friendly products and the emergence of 3D printing will lead to sizable demand in the market.

The report on the mini figures market covers the following areas:

Mini figures market sizing
Mini figures market forecast
Mini figures market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mini figures market vendors that include 52TOYS, Bandai Namco Holdings Inc., Dongguan Weijun Toy Co. Ltd., Funskool India Ltd., Happy Worker Inc., Hasbro Inc., Horst Brandstatter Group, HOT TOYS Ltd., LEGO System AS, LongPack Games, Mattel Inc., MAX FACTORY INC., Medicom Toy Corp., MULTITECH International HK Co. Ltd., Shenzhen Demeng Toy Design Development Co. Ltd., Shenzhen Idea Animation Co. Ltd., Square Enix Holdings Co. Ltd., Zeal 3D Services, Shenzhen R and d Animation Technology Co. Ltd., and POP MART INTERNATIONAL GROUP LTD.. Also, the mini figures market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market through study, synthesis, and summation of data from multiple sources by analyzing key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Product Code: IRTNTR77326

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global mini figures market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global mini figures market 2018 - 2022 ($ billion)
4.2 Distribution Channel Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
4.3 Type Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
6.2 Comparison by Distribution Channel
Exhibit 32: Chart on Comparison by Distribution Channel
Exhibit 33: Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2023-2028
Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
6.4 Online - Market size and forecast 2023-2028
Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Distribution Channel
Exhibit 42: Market opportunity by Distribution Channel ($ billion)
Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Type

7.1 Market segments
Exhibit 44: Chart on Type - Market share 2023-2028 (%)
Exhibit 45: Data Table on Type - Market share 2023-2028 (%)
7.2 Comparison by Type
Exhibit 46: Chart on Comparison by Type
Exhibit 47: Data Table on Comparison by Type
7.3 Superheroes - Market size and forecast 2023-2028
Exhibit 48: Chart on Superheroes - Market size and forecast 2023-2028 ($ billion)
Exhibit 49: Data Table on Superheroes - Market size and forecast 2023-2028 ($ billion)
Exhibit 50: Chart on Superheroes - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on Superheroes - Year-over-year growth 2023-2028 (%)
7.4 Anime characters - Market size and forecast 2023-2028
Exhibit 52: Chart on Anime characters - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on Anime characters - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on Anime characters - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Anime characters - Year-over-year growth 2023-2028 (%)
7.5 Movie and television characters - Market size and forecast 2023-2028
Exhibit 56: Chart on Movie and television characters - Market size and forecast 2023-2028 ($ billion)
Exhibit 57: Data Table on Movie and television characters - Market size and forecast 2023-2028 ($ billion)
Exhibit 58: Chart on Movie and television characters - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on Movie and television characters - Year-over-year growth 2023-2028 (%)
7.6 Game figures - Market size and forecast 2023-2028
Exhibit 60: Chart on Game figures - Market size and forecast 2023-2028 ($ billion)
Exhibit 61: Data Table on Game figures - Market size and forecast 2023-2028 ($ billion)
Exhibit 62: Chart on Game figures - Year-over-year growth 2023-2028 (%)
Exhibit 63: Data Table on Game figures - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
Exhibit 64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 66: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 67: Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Type
Exhibit 68: Market opportunity by Type ($ billion)
Exhibit 69: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
Exhibit 71: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 73: Chart on Geographic comparison
Exhibit 74: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Exhibit 87: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 China - Market size and forecast 2023-2028
Exhibit 99: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on China - Year-over-year growth 2023-2028 (%)
9.10 Japan - Market size and forecast 2023-2028
Exhibit 103: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.11 UK - Market size and forecast 2023-2028
Exhibit 107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 109: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 110: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.12 Germany - Market size and forecast 2023-2028
Exhibit 111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 113: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 117: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape
Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 119: Overview on factors of disruption
11.4 Industry risks
Exhibit 120: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
Exhibit 121: Vendors covered
12.2 Market positioning of vendors
Exhibit 122: Matrix on vendor position and classification
12.3 52TOYS
Exhibit 123: 52TOYS - Overview
Exhibit 124: 52TOYS - Product / Service
Exhibit 125: 52TOYS - Key offerings
12.4 Bandai Namco Holdings Inc.
Exhibit 126: Bandai Namco Holdings Inc. - Overview
Exhibit 127: Bandai Namco Holdings Inc. - Business segments
Exhibit 128: Bandai Namco Holdings Inc. - Key offerings
Exhibit 129: Bandai Namco Holdings Inc. - Segment focus
12.5 Dongguan Weijun Toy Co. Ltd.
Exhibit 130: Dongguan Weijun Toy Co. Ltd. - Overview
Exhibit 131: Dongguan Weijun Toy Co. Ltd. - Product / Service
Exhibit 132: Dongguan Weijun Toy Co. Ltd. - Key offerings
12.6 Funskool India Ltd.
Exhibit 133: Funskool India Ltd. - Overview
Exhibit 134: Funskool India Ltd. - Product / Service
Exhibit 135: Funskool India Ltd. - Key offerings
12.7 Hasbro Inc.
Exhibit 136: Hasbro Inc. - Overview
Exhibit 137: Hasbro Inc. - Business segments
Exhibit 138: Hasbro Inc. - Key news
Exhibit 139: Hasbro Inc. - Key offerings
Exhibit 140: Hasbro Inc. - Segment focus
12.8 Horst Brandstatter Group
Exhibit 141: Horst Brandstatter Group - Overview
Exhibit 142: Horst Brandstatter Group - Product / Service
Exhibit 143: Horst Brandstatter Group - Key offerings
12.9 HOT TOYS Ltd.
Exhibit 144: HOT TOYS Ltd. - Overview
Exhibit 145: HOT TOYS Ltd. - Product / Service
Exhibit 146: HOT TOYS Ltd. - Key offerings
12.10 LEGO System AS
Exhibit 147: LEGO System AS - Overview
Exhibit 148: LEGO System AS - Product / Service
Exhibit 149: LEGO System AS - Key news
Exhibit 150: LEGO System AS - Key offerings
12.11 Mattel Inc.
Exhibit 151: Mattel Inc. - Overview
Exhibit 152: Mattel Inc. - Business segments
Exhibit 153: Mattel Inc. - Key news
Exhibit 154: Mattel Inc. - Key offerings
Exhibit 155: Mattel Inc. - Segment focus
12.12 MAX FACTORY INC.
Exhibit 156: MAX FACTORY INC. - Overview
Exhibit 157: MAX FACTORY INC. - Product / Service
Exhibit 158: MAX FACTORY INC. - Key offerings
12.13 Medicom Toy Corp.
Exhibit 159: Medicom Toy Corp. - Overview
Exhibit 160: Medicom Toy Corp. - Product / Service
Exhibit 161: Medicom Toy Corp. - Key offerings
12.14 POP MART INTERNATIONAL GROUP LTD.
Exhibit 162: POP MART INTERNATIONAL GROUP LTD. - Overview
Exhibit 163: POP MART INTERNATIONAL GROUP LTD. - Product / Service
Exhibit 164: POP MART INTERNATIONAL GROUP LTD. - Key offerings
12.15 Shenzhen Idea Animation Co. Ltd.
Exhibit 165: Shenzhen Idea Animation Co. Ltd. - Overview
Exhibit 166: Shenzhen Idea Animation Co. Ltd. - Product / Service
Exhibit 167: Shenzhen Idea Animation Co. Ltd. - Key offerings
12.16 Shenzhen R and d Animation Technology Co. Ltd.
Exhibit 168: Shenzhen R and d Animation Technology Co. Ltd. - Overview
Exhibit 169: Shenzhen R and d Animation Technology Co. Ltd. - Product / Service
Exhibit 170: Shenzhen R and d Animation Technology Co. Ltd. - Key offerings
12.17 Square Enix Holdings Co. Ltd.
Exhibit 171: Square Enix Holdings Co. Ltd. - Overview
Exhibit 172: Square Enix Holdings Co. Ltd. - Product / Service
Exhibit 173: Square Enix Holdings Co. Ltd. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 174: Inclusions checklist
Exhibit 175: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 176: Currency conversion rates for US$
13.4 Research methodology
Exhibit 177: Research methodology
Exhibit 178: Validation techniques employed for market sizing
Exhibit 179: Information sources
13.5 List of abbreviations
Exhibit 180: List of abbreviations