Global Mobile Messaging Market: 2024-2029

PUBLISHED: July 22, 2024

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Description

KEY STATISTICS
Total SMS revenue in 2024:	$66bn
Total SMS revenue in 2029:	$47bn
2024 to 2029 RCS revenue growth:	968%
Forecast period:	2024-2029

Overview

Our latest "Mobile Messaging" research suite provides a detailed and insightful analysis of a market set for significant disruption over the next five years. It enables stakeholders from mobile operators and mobile messaging vendors to understand the impact of emerging technologies, fraud, and changing user demand, as well as analysing key trends and the competitive environment.

The mobile messaging services market suite includes several different options that can be purchased separately, including access to data mapping of the adoption and future growth of mobile messaging, and an insightful study uncovering the latest trends and opportunities within the market. Additionally, it includes a document containing an extensive analysis of the 27 market leaders in the Mobile Messaging space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly emerging market outlook; allowing mobile messaging vendors and operators to identify key strategies to shape their future strategy. This research suite's unparalleled coverage makes it an incredibly useful resource for projecting the future of such an uncertain and fast-growing market.

Key Features

Market Dynamics: Insights into key growth trends and market challenges within the mobile messaging market; addressing challenges within each messaging platform. The market splits include SMS, MMS, OTT Messaging, Social Media Messaging, Email and RCS Messaging. This research addresses challenges posed by rising SMS prices and AIT fraud, and the impact of Apple's recent support of RCS. This mobile messaging research also includes a regional market growth rate analysis on the current development and future growth of mobile messaging across 60 key countries.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile messaging market, accompanied by key strategic recommendations for mobile messaging vendors, CPaaS players and network operators.
Benchmark Industry Forecasts: Five-year forecast databases are provided for mobile messaging market growth, split by SMS, MMS, OTT, Social Media, Chatbots, Email and RCS Messaging.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 27 mobile messaging vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.

Market Data & Forecasting Report

The market-leading research suite for the "Mobile Messaging" market includes access to a comprehensive five-year forecast dataset comprising 207 tables and over 94,000 datapoints. Metrics in the research suite include:

Total Number of Users of Mobile Messaging Services
Total Number of Messages Sent
Total Mobile Messaging Revenue

These metrics are provided for the following key market verticals:

Chatbots
Email
MMS
Mobile Social Media
OTT Messaging
RCS Messaging
SMS

Juniper Research Interactive Forecast Excel contains the following functionality:

Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions via 5 interactive scenarios.

Market Trends & Strategies Report

This trends analysis report examines the "Mobile Messaging" market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging providers; addressing key verticals and developing challenges, and how stakeholders must navigate these to create a competitive user experience. It also includes evaluation of key country-level opportunities for mobile messaging growth.

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

1.1. Key Takeaways & Strategic Recommendations
1.2. Key Takeaways
1.3. Strategic Recommendations

2. Mobile Messaging Future Market Outlook

2.1. Mobile Messaging Introduction
2.2. SMS
- Figure 2.3: Total SMS Traffic (m), Split by 8 Key Regions, 2024-2029
- i. The Cost of SMS
- 2.2.2. Conversational Commerce
- 2.2.3. SMS Fraud
  - Figure 2.4: Infographic with SMS Fraud Types
  - i. AIT Fraud
    - Figure 2.5: AIT Fraud Infographic
  - ii. Toll-free Numbers
  - iii. Tighter Global Restrictions
- 2.2.4. Two-way SMS for Businesses
  - Figure 2.6: One-way vs Two-way Business SMS Infographic
- 2.2.5. SMS Verification
  - i. OTP APIs
2.3. MMS
- Figure 2.7: Total MMS Traffic (m), Split by 8 Key Regions, 2024-2029
2.4. OTT
- Figure 2.8: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
i.WhatsApp and AI
2.5. Social Media
- Figure 2.9: Total Social Media Messaging Traffic (m), Split by 8 Key Regions, 2024-2029
2.6. Email
- Figure 2.10: Total Email Traffic (m), Split by 8 Key Regions, 2024-2029
2.7. RCS
- Figure 2.11: Total RCS Traffic (m), Split by 8 Key Regions, 2024-2029
- Figure 2.12: RCS Infographic
- i. Apple Support for RCS
- ii. Key RCS Use Cases
- iii. RCS Encryption
2.8. Mobile Messaging Platform Summary
2.9. Introduction to Mobile Messaging Ecosystem Analysis
2.10. Mobile Operators
2.11. Wholesale Messaging
2.12. SMS Firewall Providers
2.13. Chatbot Vendors
2.14. Social Media Platforms

3. Country Readiness Index

3.1. Introduction to Country Readiness Index
- Figure 3.1: Mobile Messaging Country Readiness Index Regional Definitions
- Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Messaging
- Figure 3.3: Juniper Research Country Readiness Index: Mobile Messaging
- Table 3.4: Mobile Messaging Country Readiness Index: Market Segments
- 3.1.1. Focus Markets
  - Figure 3.5: Total Mobile Messaging Revenue ($m), Split by 8 Focus Markets, 2024
  - i. High GDP
    - Figure 3.6: GDP per Capita ($), Split by 8 Focus Markets, 2024
  - ii. Indian Subcontinent
    - Figure 3.7: GDP per Capita ($), Split by 3 Focus Markets, 2024
  - iii. High Internet User Rates
    - Figure 3.8: Total Internet Users (m), Split by 8 Focus Markets, 2024
- 3.1.2. Growth Markets
  - Figure 3.9: Total Number of Smartphones (m), Split by 4 Growth Markets, 2024-2029
  - i. Digital Revolution
  - ii. Vietnam
  - iii. Nigeria
- 3.1.3. Saturated Markets
  - Figure 3.10: Total Mobile Messaging Revenue ($m), Split by Saturated Markets, 2024
- 3.1.4. Developing Markets
  - Figure 3.11: Total Mobile Messaging Traffic (m), 2024, Split by 12 Developing Markets
  - i. GDP
    - Table 3.12: Juniper Research's Country Readiness Index Heatmap: North America
    - Table 3.13: Juniper Research's Country Readiness Index Heatmap: Latin America
    - Table 3.14: Juniper Research's Country Readiness Index Heatmap: West Europe
    - Table 3.15: Juniper Research's Country Readiness Index Heatmap: Central & East Europe
    - Table 3.16: Juniper Research's Country Readiness Index Heatmap: Far East & China
    - Table 3.17: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
    - Table 3.18: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
    - Table 3.19: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

1.1. Why Read This Report
- Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (Table 1 of 2)
- Table 1.2: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (Table 2 of 2)
- Figure 1.3: Juniper Research Competitor Leaderboard: Mobile Messaging
- Table 1.4: Juniper Research Competitor Leaderboard: Vendors
- Table 1.5: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (1 of 3)
- Table 1.6: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (2 of 3)
- Table 1.7: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (3 of 3)

2. Vendor Profiles

2.1. Mobile Messaging Vendor Profiles
- 2.1.1. BICS
  - i. Corporate Information
    - Table 2.1: BICS' Select Financial Information ($m), 2022 and 2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.2. Bird
  - i. Corporate Information
    - Table 2.2: Bird's Acquisitions 2011 - Present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.3. Cequens
  - i. Corporate Information
    - Table 2.3: Cequens' Acquisitions, 2016
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.4. Cisco Webex
  - i. Corporate Information
    - Table 2.4: Cisco's Financial Information ($m), 2021-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.5. Clickatell
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.6. CM.com
  - i. Corporate Information
    - Table 2.5: Acquisitions Made by CM.com, 2021-present
    - Table 2.6: CM.com's Select Financial Information ($m), 2021-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.7. Comviva
  - i. Corporate
    - Table 2.7: Comviva's Select Financial Information ($m), 2021-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Recommendations
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.8. Globe Teleservices
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Recommendations
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.9. GMS (Global Message Services)
  - i. Corporate Profile
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.10. Infobip
  - i. Corporate Profile
    - Table 2.8: Infobip's Acquisitions - April 2021 to present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.11. Interop Technologies
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.12. LANCK Telecom
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.13. LINK Mobility
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.14. Messaggio
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.15. Mitto
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.16. Monty Mobile
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.17. Orange Wholesale
  - i. Corporate Information
    - Table 2.9: Orange Wholesale's Revenue for Financial Years (Euro m), 2021-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
    - Figure 2.10: The Range of Clients Using Orange Wholesale's Services
    - Figure 2.11: Orange Wholesale France's Mobile Operator Customers
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.18. Route Mobile
  - i. Corporate Information
    - Table 2.12: Route Mobile's Annual Financial Information (Indian Rupee Cr), 2021-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.13: How Route Mobile's OTP Service Works
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.19. Sinch
  - i. Corporate
    - Table 2.14: Sinch's Acquisitions 2020-Present
    - Table 2.15: Sinch's Selected Financial Information ($m), 2020-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.20. SMSPortal
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.21. Soprano Design
  - i. Corporate Information
    - Table 2.16: Soprano Design's Acquisitions, 2020-present
  - ii. Geographical Spread
    - Figure 2.17: Soprano Design Global Reach and Support Network
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.22. Syniverse
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.23. Tanla
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.24. Tata Communications
  - i. Corporate
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.25. Twilio
  - i. Corporate
    - Table 2.18: Twilio's Acquisitions, November 2019-Present
    - Table 2.19: Twilio's Selected Financial Information ($m), 2021-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.26. Vonage
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.27. Unifonic
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-Level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.2. Juniper Research Leaderboard Assessment Methodology
2.3. Limitations & Interpretations
- Table 2.20: Juniper Research Competitor Leaderboard Scoring Criteria: Mobile Messaging Vendors

Data & Forecasting

1. Mobile Messaging Market Summary

1.1. Introduction to Mobile Messaging Market Forecasts
- Figure 1.1: Total Number of Users of Messaging Services (m), Split by Service, 2024-2029
1.2. Total Mobile Messaging Traffic
- Figure and Table 1.2: Total Mobile Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
- Table 1.3: Total Number of Users of Messaging Services (m), Split by 6 Key Services, 2024-2029
- Table 1.4: Total Number of Messages Sent (m), Split by 6 Key Services, 2024-2029
1.3. Total Mobile Messaging Revenue
- Figure & Table 1.5: Total Mobile Messaging Revenue ($m), Split by 8 Key Regions, 2024-2029

2. SMS & MMS: Market Forecasts & Key Takeaways

2.1. SMS & MMS Market
- 2.1.1. P2P Messaging Forecast Methodology
- 2.1.2. A2P Messaging Forecast Methodology
  - Figure 2.1: P2P SMS Forecast Methodology
  - Figure 2.2: A2P SMS Forecast Methodology
  - Figure 2.3: MMS Forecast Methodology
2.2. Total SMS Traffic
- Figure & Table 2.4: Total Annual Handset SMS Traffic (bn), Split by 8 Key Regions, 2024-2029
- 2.2.1. P2P SMS Traffic
  - Figure & Table 2.5: Total P2P SMS Traffic (bn), Split by 8 Key Regions, 2024-2029
- 2.2.2. A2P SMS Traffic
  - Figure & Table 2.6: Total A2P SMS Traffic (bn), Split by 8 Key Regions, 2024-2029
2.3. Total SMS Revenue
- Figure & Table 2.7: Total SMS Revenue ($m), Split by 8 Key Regions, 2024-2029
- 2.3.1. Total P2P SMS Revenue
  - Figure & Table 2.8: Total P2P SMS Revenue ($m), Split by 8 Key Regions, 2024-2029
- 2.3.2. Total A2P SMS Revenue
  - Figure & Table 2.9: Total A2P SMS Revenue ($m), Split by 8 Key Regions, 2024-2029
2.4. Total MMS Traffic
- Figure & Table 2.10: Total MMS Traffic (m), Split by 8 Key Regions, 2024-2029
- 2.4.1. Total MMS Revenue
  - Figure & Table 2.11: Total MMS Revenue ($m), Split by 8 Key Regions, 2024-2029

3. OTT Messaging: Market Forecasts & Key Takeaways

3.1. OTT Messaging Market
- 3.1.1. Forecast & Methodology
  - Figure 3.1: OTT Mobile Messaging Forecast Methodology
- 3.1.2. Total OTT Messaging Traffic
  - Figure & Table 3.2: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
- 3.1.3. Total Mobile OTT Messaging Revenue
  - Figure & Table 3.3: Total Mobile OTT Messaging Market Value ($m), Split by 8 Key Regions, 2024-2029
  - Table 3.4: Proportion of Smartphone Users Who Use OTT Messaging (%), Split by 8 Key Regions, 2024-2029

4. RCS Messaging: Market Forecasts & Key Takeaways

4.1. Introduction to RCS Messaging
- 4.1.1. Forecast & Methodology
  - Figure 4.1: RCS Mobile Messaging Forecast Methodology
- 4.1.2. Total Annual RCS Handset Traffic
  - Figure & Table 4.2: Total Annual Handset RCS Traffic (m), Split by 8 Key Regions, 2024-2029
- 4.1.3. Total Revenue from RCS Traffic
  - Figure & Table 4.3: Total Revenue from RCS Traffic ($m), Split by 8 Key Regions, 2024-2029

5. Chatbots: Market Forecasts & Key Takeaways

5.1. The Future of Chatbots in Mobile Messaging
- 5.1.1. Forecast & Methodology
  - Figure 5.1: Messaging Chatbots Forecast Methodology
- 5.1.2. Total Number of Chatbots Accessed
  - Figure & Table 5.2: Total Number of Chatbots Accessed (m), Split by 8 Key Regions, 2024-2029
- 5.1.3. Total Transaction Spend over Messaging App Chatbots
  - Figure & Table 5.3: Total Transaction Spend over Messaging App Chatbots ($m), Split by 8 Key Regions, 2024-2029
  - Table 5.4: Total Cost Savings to Businesses Enabled by Messaging App Chatbot Implementation ($m), Split by 8 Key Regions, 2024-2029

6. Social Media Messaging: Forecasts & Key Takeaways

6.1.1. Forecast & Methodology
- Figure 6.1: Social Media Mobile Messaging Forecast Methodology
6.1.2. Total Mobile Device Social Media Messaging Traffic
- Figure & Table 6.2: Total Mobile Device Social Media Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
- Table 6.3: Total Mobile Device Social Messaging Traffic (bn), Split by Device Type, 2024-2029