U.S. SMS Marketing Market Size, Share & Trends Analysis Report By SMS Type, By Organization (SME, Large Organization), By End-use, And Segment Forecasts, 2024 - 2030

PUBLISHED: September 24, 2024

PAGES: 80 Pages

DELIVERY TIME: 2-10 business days

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Description

U.S. SMS Marketing Market Growth & Trends:

The U.S. SMS marketing market size is expected to reach USD 9.96 billion by 2030, expanding at a CAGR of 20.8%, according to a study conducted by Grand View Research, Inc. Use of text messages for promotion and advertisement is gaining popularity owing to increasing number of mobile phone users in the country. U.S. is one of the leading country in terms of adoption of smart phones, aiding the marketers in reaching the target customer. Moreover, cost effectiveness and convenience of reaching the target is anticipated to propel the demand for text message marketing over the forecast period.

The use of Rich Communication Service (RCS) protocol is enhancing the text message system by allowing sending and receiving of high-resolution media files via messages. It allows marketers to make promotional messages more interactive and creative in order to attract customers. The advent of RCS, coupled with technologically advanced smartphones that support advanced messaging features is expected to drive the market growth.

Companies are largely focusing on improving customer relationships and engagement by providing special discounts and offers, tailor-made for customers. The use of SMS for sending such offers helps them to customize messages according to the individual customer. Thus, increasing competition has led to the increased usage of text messages, and the trend is expected to influence market growth over the forecast period.

U.S. SMS Marketing Market Report Highlights:

SMS marketing market is gaining traction owing to the fact that it eliminates the use of paper used by other means of marketing
The SMEs segment is anticipated to record substantial growth from 2024 to 2030 owing to increasing use of text messages by small retailers and businesses to send promotional coupons and other offers
In an attempt to sustain competition, banks are introducing several services. The use of texts for marketing these services is expected to augment the growth of the BFSI segment over the forecast period

Product Code: GVR-3-68038-842-8

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. U.S. SMS Marketing Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
- 3.3.3. Industry Opportunities
- 3.3.4. Industry Challenges
3.4. U.S. SMS Marketing Market Analysis Tools
- 3.4.1. Porter's Analysis
  - 3.4.1.1. Bargaining power of the Suppliers
  - 3.4.1.2. Bargaining power of the Buyers
  - 3.4.1.3. Threats of Substitution
  - 3.4.1.4. Threats from New Entrants
  - 3.4.1.5. Competitive Rivalry
- 3.4.2. PESTEL Analysis
  - 3.4.2.1. Political Landscape
  - 3.4.2.2. Economic and Social Landscape
  - 3.4.2.3. Technological Landscape
  - 3.4.2.4. Environmental Landscape
  - 3.4.2.5. Legal Landscape

Chapter 4. U.S. SMS Marketing Market: SMS Type Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. U.S. SMS Marketing Market: SMS Type Movement Analysis, USD Million, 2023 & 2030
4.3. Transactional SMS
- 4.3.1. Transactional SMS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Promotional SMS
- 4.4.1. Promotional SMS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Service Alerts
- 4.5.1. Service Alerts Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. SMS Marketing Market: Organization Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. U.S. SMS Marketing Market: Organization Movement Analysis, USD Million, 2023 & 2030
5.3. SME
- 5.3.1. SME Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Large Organization
- 5.4.1. Large Organization Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. U.S. SMS Marketing Market: End Use Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. U.S. SMS Marketing Market: End Use Analysis, USD Million, 2023 & 2030
6.3. Retail
- 6.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Media & Entertainment
- 6.4.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Travel
- 6.5.1. Travel Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Automotive
- 6.6.1. Automotive Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.7. Healthcare
- 6.7.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.8. IT & Telecom
- 6.8.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.9. BFSI
- 6.9.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.10. Others
- 6.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

7.1. Recent Developments & Impact Analysis by Key Market Participants
7.2. Company Categorization
7.3. Company Market Positioning
7.4. Company Heat Map Analysis
7.5. Strategy Mapping
- 7.5.1. Expansion
- 7.5.2. Mergers & Acquisition
- 7.5.3. Partnerships & Collaborations
- 7.5.4. New Product Launches
- 7.5.5. Research And Development
7.6. Company Profiles
- 7.6.1. Alibaba Cloud
  - 7.6.1.1. Participant's Overview
  - 7.6.1.2. Financial Performance
  - 7.6.1.3. Product Benchmarking
  - 7.6.1.4. Recent Developments/ Strategic Initiatives
- 7.6.2. Amazon Web Services, Inc.
  - 7.6.2.1. Participant's Overview
  - 7.6.2.2. Financial Performance
  - 7.6.2.3. Product Benchmarking
  - 7.6.2.4. Recent Developments/ Strategic Initiatives
- 7.6.3. Cisco Systems, Inc.
  - 7.6.3.1. Participant's Overview
  - 7.6.3.2. Financial Performance
  - 7.6.3.3. Product Benchmarking
  - 7.6.3.4. Recent Developments/ Strategic Initiatives
- 7.6.4. Dell Inc.
  - 7.6.4.1. Participant's Overview
  - 7.6.4.2. Financial Performance
  - 7.6.4.3. Product Benchmarking
  - 7.6.4.4. Recent Developments/ Strategic Initiatives
- 7.6.5. Google Cloud Platform (GCP)
  - 7.6.5.1. Participant's Overview
  - 7.6.5.2. Financial Performance
  - 7.6.5.3. Product Benchmarking
  - 7.6.5.4. Recent Developments/ Strategic Initiatives
- 7.6.6. Hewlett Packard Enterprise Development LP
  - 7.6.6.1. Participant's Overview
  - 7.6.6.2. Financial Performance
  - 7.6.6.3. Product Benchmarking
  - 7.6.6.4. Recent Developments/ Strategic Initiatives
- 7.6.7. IBM Corporation
  - 7.6.7.1. Participant's Overview
  - 7.6.7.2. Financial Performance
  - 7.6.7.3. Product Benchmarking
  - 7.6.7.4. Recent Developments/ Strategic Initiatives
- 7.6.8. Microsoft
  - 7.6.8.1. Participant's Overview
  - 7.6.8.2. Financial Performance
  - 7.6.8.3. Product Benchmarking
  - 7.6.8.4. Recent Developments/ Strategic Initiatives
- 7.6.9. Oracle
  - 7.6.9.1. Participant's Overview
  - 7.6.9.2. Financial Performance
  - 7.6.9.3. Product Benchmarking
  - 7.6.9.4. Recent Developments/ Strategic Initiatives
- 7.6.10. Red Hat, Inc.
  - 7.6.10.1. Participant's Overview
  - 7.6.10.2. Financial Performance
  - 7.6.10.3. Product Benchmarking
  - 7.6.10.4. Recent Developments/ Strategic Initiatives
- 7.6.11. Salesforce, Inc.
  - 7.6.11.1. Participant's Overview
  - 7.6.11.2. Financial Performance
  - 7.6.11.3. Product Benchmarking
  - 7.6.11.4. Recent Developments/ Strategic Initiatives
- 7.6.12. SAP SE
  - 7.6.12.1. Participant's Overview
  - 7.6.12.2. Financial Performance
  - 7.6.12.3. Product Benchmarking
  - 7.6.12.4. Recent Developments/ Strategic Initiatives
- 7.6.13. ServiceNow.
  - 7.6.13.1. Participant's Overview
  - 7.6.13.2. Financial Performance
  - 7.6.13.3. Product Benchmarking
  - 7.6.13.4. Recent Developments/ Strategic Initiatives
- 7.6.14. Tencent Cloud.
  - 7.6.14.1. Participant's Overview
  - 7.6.14.2. Financial Performance
  - 7.6.14.3. Product Benchmarking
  - 7.6.14.4. Recent Developments/ Strategic Initiatives
- 7.6.15. VMware Cloud
  - 7.6.15.1. Participant's Overview
  - 7.6.15.2. Financial Performance
  - 7.6.15.3. Product Benchmarking
  - 7.6.15.4. Recent Developments/ Strategic Initiatives