Summary
The aim of this study is to examine the impact of the arrival of AI in the media and entertainment sector.
It seeks to answer the following questions:
- What disruptions can be expected as a result of the arrival of AI in the media sector?
- Which parts of the value chain are most likely to be affected?
- What are the concrete use cases for AI in the sector?
- What developments are expected from these initial applications?
- What are the main benefits and barriers to the use of AI in the media sector?