Probiotics Dietary Supplements Market by Form, Application, End-User, Distribution Channel

Description

List of Tables

The Probiotics Dietary Supplements Market was valued at USD 35.40 billion in 2023, expected to reach USD 39.01 billion in 2024, and is projected to grow at a CAGR of 10.51%, to USD 71.27 billion by 2030.

Probiotics dietary supplements are products containing viable microorganisms that confer health benefits when consumed. These supplements are designed to support digestive health, boost immunity, and maintain gut flora balance. Their necessity arises from modern lifestyle factors, including poor diet, stress, and antibiotic use, which can disrupt gut microbiota. Their applications span various health areas, such as digestive disorders, lactose intolerance, and immune support. End-use sectors include infants, adults, geriatric populations, and specific dietary-focused groups, like vegans. The market is driven by growing consumer awareness about gut health and preventive healthcare. Increased research linking gut microbiota to overall health, coupled with technological advancements in product formulation and delivery methods, bolster growth. Opportunities lie in developing personalized and condition-specific probiotics, expanding product lines that cater to specific health issues such as mental health, or those tailored to specific demographics. Diversification into delivery formats, like gummies or beverages, also presents expansion potentials. However, challenges include stringent regulatory frameworks, standardization issues across global markets, and stability of probiotic strains regarding shelf life and efficacy. Misleading claims and insufficient consumer education can also hinder growth. Areas ripe for innovation include formulating multi-strain and spore-forming probiotics for enhanced stability and efficacy, and exploring the symbiotic relationship between probiotics and other gut health compounds like prebiotics and postbiotics. The market is highly dynamic, with a competitive landscape requiring constant adaptation to new scientific findings and consumer trends. Strategic collaborations with research institutions for scientific validation and with technology firms for new delivery methods could provide an edge. Overall, the probiotics dietary supplements market holds promise, requiring stakeholders to navigate regulatory landscapes responsibly while capitalizing on scientific advancements and consumer interest in gut health.

KEY MARKET STATISTICS
Base Year [2023]	USD 35.40 billion
Estimated Year [2024]	USD 39.01 billion
Forecast Year [2030]	USD 71.27 billion
CAGR (%)	10.51%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Probiotics Dietary Supplements Market

The Probiotics Dietary Supplements Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rising inclination toward preventive healthcare and increased awareness of gut health
- Growing availability of probiotics dietary supplements through eCommerce
Market Restraints
- Issues associated with product recall and need for extensive clinical research to substantiate health claims
Market Opportunities
- Analysis of ne species as potential probiotics for dietary supplements
- Introduction of new probiotics dietary supplement formulations
Market Challenges
- Challenges related to ingredient stability and taste

Porter's Five Forces: A Strategic Tool for Navigating the Probiotics Dietary Supplements Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Probiotics Dietary Supplements Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Probiotics Dietary Supplements Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Probiotics Dietary Supplements Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Probiotics Dietary Supplements Market

A detailed market share analysis in the Probiotics Dietary Supplements Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Probiotics Dietary Supplements Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Probiotics Dietary Supplements Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Probiotics Dietary Supplements Market

A strategic analysis of the Probiotics Dietary Supplements Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Probiotics Dietary Supplements Market, highlighting leading vendors and their innovative profiles. These include Aenova Holding GmbH, Archer Daniels Midland Company, BASF SE, BioGaia AB, Chr. Hansen Holding A/S, Church & Dwight Co., Inc., Custom Probiotics, Inc., Danone S.A., DuPont de Nemours, Inc., Herbaland, International Flavors & Fragrances, Inc., Leucine Rich Bio, Lonza Group AG, Nature's Bounty (NY) Inc., Nestle S.A., NOW Health Group, Inc., NutriFlair, Optibac Probiotics by Wren Laboratories Ltd., Ora Organic, Probi AB, Probium by Dietary Pros, Inc., Procter & Gamble Company, Reckitt Benckiser Group PLC, Roquette Freres, Royal DSM, SC Nutra, Wellbeing Nutrition, and Yakult Danone India Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Probiotics Dietary Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Form, market is studied across Capsules, Chewables & Softgels, Powders, and Tablets.
Based on Application, market is studied across Medical and Sports & Fitness.
Based on End-User, market is studied across Adults, Children, Geriatric, and Infants.
Based on Distribution Channel, market is studied across Offline and Online.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-563BF1FCF50F

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising inclination toward preventive healthcare and increased awareness of gut health
  - 5.1.1.2. Growing availability of probiotics dietary supplements through eCommerce
- 5.1.2. Restraints
  - 5.1.2.1. Issues associated with product recall and need for extensive clinical research to substantiate health claims
- 5.1.3. Opportunities
  - 5.1.3.1. Analysis of ne species as potential probiotics for dietary supplements
  - 5.1.3.2. Introduction of new probiotics dietary supplement formulations
- 5.1.4. Challenges
  - 5.1.4.1. Challenges related to ingredient stability and taste
5.2. Market Segmentation Analysis
- 5.2.1. Form: Growing preferences for chewable and softgels with new taste flavors
- 5.2.2. Application: Rising consumption of sports probiotic dietary supplements to enhance physical performance and recovery
- 5.2.3. End-User: Growing demand for easy-to-swallow capsules or powders from geriatric and infant population
- 5.2.4. Distribution Channel: Inclining preferences for online channels owing to convenience of home delivery
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Probiotics Dietary Supplements Market, by Form

6.1. Introduction
6.2. Capsules
6.3. Chewables & Softgels
6.4. Powders
6.5. Tablets

7. Probiotics Dietary Supplements Market, by Application

7.1. Introduction
7.2. Medical
7.3. Sports & Fitness

8. Probiotics Dietary Supplements Market, by End-User

8.1. Introduction
8.2. Adults
8.3. Children
8.4. Geriatric
8.5. Infants

9. Probiotics Dietary Supplements Market, by Distribution Channel

9.1. Introduction
9.2. Offline
9.3. Online

10. Americas Probiotics Dietary Supplements Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Probiotics Dietary Supplements Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Probiotics Dietary Supplements Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Herbaland Develops Probiotic Powder Sticks Featuring 10-Strain Blend
- 13.3.2. Danone launches new science-based probiotic supplement to support breastfeeding experiences
- 13.3.3. Roquette Launches PEARLITOL ProTec, a new excipient for the stability of probiotic supplements
13.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Aenova Holding GmbH
2. Archer Daniels Midland Company
3. BASF SE
4. BioGaia AB
5. Chr. Hansen Holding A/S
6. Church & Dwight Co., Inc.
7. Custom Probiotics, Inc.
8. Danone S.A.
9. DuPont de Nemours, Inc.
10. Herbaland
11. International Flavors & Fragrances, Inc.
12. Leucine Rich Bio
13. Lonza Group AG
14. Nature's Bounty (NY) Inc.
15. Nestle S.A.
16. NOW Health Group, Inc.
17. NutriFlair
18. Optibac Probiotics by Wren Laboratories Ltd.
19. Ora Organic
20. Probi AB
21. Probium by Dietary Pros, Inc.
22. Procter & Gamble Company
23. Reckitt Benckiser Group PLC
24. Roquette Freres
25. Royal DSM
26. SC Nutra
27. Wellbeing Nutrition
28. Yakult Danone India Pvt. Ltd.