Probiotics Dietary Supplements Market Forecasts to 2030 - Global Analysis By Product, Form, Distribution Channel, Application, End User and By Geography

According to Stratistics MRC, the Global Probiotic Dietary Supplements Market is accounted for $20.9 billion in 2023 and is expected to reach $59.5 billion by 2030 growing at a CAGR of 16.1% during the forecast period. Probiotic dietary supplements are products containing live beneficial bacteria or yeasts that are consumed to promote a healthy balance of microorganisms in the gut. These supplements are designed to support digestive health by replenishing or enhancing the population of "good" bacteria in the gastrointestinal tract. They often contain strains of bacteria such as Lactobacillus and Bifidobacterium, which are believed to confer various health benefits, including improved digestion, immune function, and possibly even mental health.

According to the International Food Information Council, about 32% of Americans are actively trying to consume probiotics, from which 24% try to consume probiotics multiple times a day.

Market Dynamics:

Driver:

Rising health awareness and preventive healthcare focus

Consumers are increasingly prioritizing products that support gut health and overall well-being, leading to a growing demand for probiotic supplements. This trend reflects a broader societal emphasis on proactive health measures, with individuals seeking natural and science-backed solutions to enhance their immune systems and digestive functions. As a result, the market is expected to continue expanding in response to these health-conscious preferences.

Restraint:

Consumer misconceptions

Consumer misconceptions in the market often revolve around exaggerated health claims. Many consumers believe that all probiotics are the same or that higher CFU (colony-forming units) counts always mean better results. Additionally, some think that probiotics can cure all digestive issues instantly, without considering individual health factors. Misunderstandings about refrigeration requirements and probiotic strains' specific benefits also contribute to consumer confusion in this market.

Opportunity:

Innovation in probiotic products

Innovation in probiotic products within the probiotic dietary supplements market is witnessing remarkable growth. Novel formulations, such as encapsulated probiotics for targeted delivery, and diverse strains catering to specific health needs are gaining traction. Advanced technologies like microencapsulation ensure probiotic viability, enhancing shelf life and efficacy. Additionally, the integration of prebiotics and synbiotics further boosts product effectiveness, fostering consumer interest and driving market expansion.

Threat:

Product shelf life and storage requirements

Shelf life presents a hurdle for probiotic supplements. These live bacteria can degrade over time, reducing their effectiveness. Manufacturers use various strategies to extend shelf life, but proper storage by consumers is crucial. This often involves refrigeration, which can be inconvenient. Research is ongoing to improve stability, but for now, ensuring optimal storage conditions throughout the supply chain remains a challenge.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the Probiotic Dietary Supplements market, leading to increased consumer interest in immune health products. The demand for probiotics surged as people sought ways to boost their immunity. However, disruptions in supply chains and manufacturing processes initially posed challenges. As the pandemic progressed, online sales of probiotic supplements rose, compensating for declines in brick-and-mortar retail.

The capsules segment is expected to be the largest during the forecast period

The capsules segment is expected to be the largest during the forecast period. Consumers are increasingly drawn to the convenience and shelf stability offered by capsules, making them a preferred choice for many. This segment encompasses a wide range of probiotic strains, catering to diverse health needs such as gut health, immune support, and overall wellness. With ongoing research and innovation, the capsules market within probiotic supplements is poised for sustained expansion and evolution.

The skin health segment is expected to have the highest CAGR during the forecast period

The skin health segment is expected to have the highest CAGR during the forecast period. Probiotics are believed to support skin health by balancing gut bacteria, reducing inflammation, and strengthening the skin barrier. These supplements often contain strains like Lactobacillus and Bifidobacterium known for their beneficial effects on skin. Increasing consumer awareness of the gut-skin connection has driven demand for probiotic supplements that promote healthy, glowing skin.

Region with largest share:

North America is projected to hold the largest market share during the forecast period driven by increasing consumer awareness of the health benefits associated with probiotics. Key factors contributing to this growth include the rising prevalence of digestive disorders, emphasis on preventive healthcare, and the availability of a wide range of probiotic products. There has been a significant increase in consumer awareness regarding the benefits of probiotics.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. Factors such as increasing health consciousness among consumers, growing awareness about the benefits of probiotics for digestive health, and rising disposable incomes have contributed to this growth. The market in the region is expected to continue growing as consumers prioritize health and wellness, driving innovation and competition among industry players.

Key players in the market

Some of the key players in Probiotic Dietary Supplements market include Dietary Pros, Inc., Vitakem Nutraceuticals Inc, Lesaffre, H&H Group, DuPont Nutrition & Biosciences, BASF SE, Abbott, Bayer AG, Glanbia Plc, Pfizer Inc., Symrise, Koninklijke DSM N.V., GSK Plc, Reckitt Benckiser Group plc, Custom Probiotics Inc., Swanson Health Products, Nestle, Danone S.A., Kerry Group Plc and Yakult Honsha Co Ltd.

Key Developments:

In November 2023, Nestle (Switzerland) launched N3 milk, a breakthrough in nutritional innovation. Incorporating prebiotic fibers and reduced lactose, it enriches gut health and boasts over 15% fewer calories.

In September 2023, Yakult Honsha Co Ltd (Japan) Introduced the Yakult Gohonmaru Cafe & Gallery in Utsunomiya, Japan. This innovative venture, inclusive of a beauty salon and gallery, offers patrons an array of delectable treats infused with Yakult probiotic beverage.

Products Covered:

• Lactobacillus Acidophilus
• Bifidobacterium Lactis
• Saccharomyces Boulardii
• Multiple Strain Blends
• Other Products

Forms Covered:

• Chewables & Gummies
• Tablets & Softgels
• Capsules
• Powders
• Other Forms

Distribution Channels Covered:

• Supermarkets and Hypermarkets
• Pharmacy and Health Stores
• Online Stores
• Other Distribution Channels

Applications Covered:

• Digestive Health
• Skin Health
• Immune System Support
• Women's Health
• Overall Well-being
• Other Applications

End Users Covered:

• Geriatric
• Infants
• Adults
• Children
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances