Shapewear Products Market by Gender, Application, Distribution Channel

List of Tables

The Shapewear Products Market was valued at USD 5.75 billion in 2023, expected to reach USD 6.18 billion in 2024, and is projected to grow at a CAGR of 7.95%, to USD 9.83 billion by 2030.

Shapewear products, designed to shape and contour the body, fall under the broader personal care and apparel segment, targeting primarily women but increasingly men. The necessity of shapewear arises from evolving beauty standards and consumer aspirations for enhanced body aesthetics, often amplified by media influence and fashion trends. The primary applications include slimming silhouettes, providing posture support, and seamless styling for various outfits, catering to customers seeking comfort, confidence, and versatility in their attire. Key end-use sectors include everyday casual wear, professional attire, formal occasions, and, increasingly, activewear to complement exercise routines.

KEY MARKET STATISTICS
Base Year [2023]	USD 5.75 billion
Estimated Year [2024]	USD 6.18 billion
Forecast Year [2030]	USD 9.83 billion
CAGR (%)	7.95%

Market growth is driven by several factors: the rise of e-commerce platforms, heightened self-awareness, and expanding product innovations such as eco-friendly materials and size inclusivity. Strategic endorsements by celebrities and social media influencers also augment market penetration. The increasing acceptance of body positivity has led brands to emphasize inclusivity, propelling the introduction of diverse sizing and adaptive design offerings. The advent of technologically advanced fabrics that offer both functionality and comfort represents significant potential opportunities. Companies should leverage digital channels for direct consumer engagement and incorporate data analytics to discern shifting consumer preferences rapidly.

However, market challenges include high competition and potential market saturation with numerous brands vying for consumer attention, requiring differentiation through branding, innovation, and price strategies. Furthermore, the sustainability of manufacturing practices remains a pressing challenge as eco-consciousness burgeons among consumers. The key areas for innovation include developing breathable and adaptive fabrics, integration of smart textiles that monitor body health metrics, and the exploration of hypoallergenic materials catering to sensitive skin. Market dynamism is characterized by a blend of traditional retail channels with burgeoning online merchandising, necessitating agility and creative digital marketing strategies. Capitalizing on emerging trends such as gender-neutral shapewear and customization can spur brand loyalty and carve niche markets, essential for enduring success in this competitive landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Shapewear Products Market

The Shapewear Products Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rising Attention to a Slim Physical Appearance Among the People Across the Globe
- Increasing Awareness Related to Fitness, Advancement in Fabric Technology, and More Comfortable Garments
- Growing Participation in Sports and Physical Activity Coupled With High Disposable Income
Market Restraints
- Concern associated with probable side effects of wearing shapewear products
Market Opportunities
- Demand for Shapewear Products Generated from the Geriatric Population
- Rising Adoption of the Internet and Increase in the Global Penetration of e-Commerce
Market Challenges
- Interbrand Competition among Shapewear Products Market Players

Porter's Five Forces: A Strategic Tool for Navigating the Shapewear Products Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Shapewear Products Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Shapewear Products Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Shapewear Products Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Shapewear Products Market

A detailed market share analysis in the Shapewear Products Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Shapewear Products Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Shapewear Products Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Shapewear Products Market, highlighting leading vendors and their innovative profiles. These include Ann Chery, Shapeez, Inc., Yummie, Motherhood Maternity, Jockey International, Inc., Actoserba Active Wholesale Private Limited, Triumph International Corporation, Hanesbrands Inc., Squeem LLC, Karl Mayer, Van de Velde N.V., Wacoal America, Inc., FarmaCell shapewear, The London Corset Company, 2XU Pty. Ltd., Corset Story UK, Leonisa S.A., Adidas AG, Spanx, Inc., Under Armour, Inc., Amoena Medizin-Orthopadie-Technik GmbH, Classic Shapewear, Marks and Spencer PLC, Miraclesuit, and Orion Manufacturing Inc..

Market Segmentation & Coverage

This research report categorizes the Shapewear Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Gender, market is studied across Female and Male.
Based on Application, market is studied across Body Shaping, Menstrual/Period Wear, and Performance and Recovery.
Based on Distribution Channel, market is studied across Modern Trade, Online Channels, and Specialty Retail Store.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-03050D1B2DBC

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising Attention to a Slim Physical Appearance Among the People Across the Globe
  - 5.1.1.2. Increasing Awareness Related to Fitness, Advancement in Fabric Technology, and More Comfortable Garments
  - 5.1.1.3. Growing Participation in Sports and Physical Activity Coupled With High Disposable Income
- 5.1.2. Restraints
  - 5.1.2.1. Concern associated with probable side effects of wearing shapewear products
- 5.1.3. Opportunities
  - 5.1.3.1. Demand for Shapewear Products Generated from the Geriatric Population
  - 5.1.3.2. Rising Adoption of the Internet and Increase in the Global Penetration of e-Commerce
- 5.1.4. Challenges
  - 5.1.4.1. Interbrand Competition among Shapewear Products Market Players
5.2. Market Segmentation Analysis
- 5.2.1. Gender: Growing preference for female shapewear products with an emphasis on inclusive sizing and skin-matching tones
- 5.2.2. Application: Wider application of shapewear for performance and recovery improve posture and provide structural support during workouts
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Shapewear Products Market, by Gender

6.1. Introduction
6.2. Female
6.3. Male

7. Shapewear Products Market, by Application

7.1. Introduction
7.2. Body Shaping
7.3. Menstrual/Period Wear
7.4. Performance and Recovery

8. Shapewear Products Market, by Distribution Channel

8.1. Introduction
8.2. Modern Trade
8.3. Online Channels
8.4. Specialty Retail Store

9. Americas Shapewear Products Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Shapewear Products Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Shapewear Products Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Popilush Unveils New Outerwear Onesie Series: A Fusion of Comfort, Confidence, and Style
- 12.3.2. Knix Launches Leakproof Shapewear Collection Catering to a Diverse Clientele
- 12.3.3. Reliance Retail Acquires Lingerie and Personal Care Brand Clovia for USD 125 Million

Companies Mentioned

1. Ann Chery
2. Shapeez, Inc.
3. Yummie
4. Motherhood Maternity
5. Jockey International, Inc.
6. Actoserba Active Wholesale Private Limited
7. Triumph International Corporation
8. Hanesbrands Inc.
9. Squeem LLC
10. Karl Mayer
11. Van de Velde N.V.
12. Wacoal America, Inc.
13. FarmaCell shapewear
14. The London Corset Company
15. 2XU Pty. Ltd.
16. Corset Story UK
17. Leonisa S.A.
18. Adidas AG
19. Spanx, Inc.
20. Under Armour, Inc.
21. Amoena Medizin-Orthopadie-Technik GmbH
22. Classic Shapewear
23. Marks and Spencer PLC
24. Miraclesuit
25. Orion Manufacturing Inc.