Shapewear Market Size, Share & Trends Analysis Report By End-use (Female, Male), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2025

The global shapewear market size is expected to reach USD 4.32 billion by 2030, registering a CAGR of 8.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growth of this market is fueled by factors such as changing lifestyles, increased use of compression wear among the geriatric population, and developments in garment designs and fabric technology. Furthermore, the rise in online sales of compression wear and shapewear, as well as the rising demand for plus-size clothes, has fueled the growth of the market.

The market is also influenced by a variety of cultural factors. When it comes to the body, the concept of perfection is being replaced with the concept of self-love and comfort in one's own shape and size. The market has been influenced by this body-positivity philosophy.

Shapewear is not about hiding defects for millennials and Gen-Z shoppers; rather, it is seen as apparel that improves rather than alters one's appearance. As a result, Gen Z-focused manufacturers like Honeylove have gained a wider audience by avoiding the term "shapewear" and instead of offering "sculptwear" in a variety of sensual styles with flattering elements that women want to flaunt in public.

Most of these companies also have enormous communities - Shapermint, for example, has four million members - who are encouraged to share their photos using shapewear across various social media platforms. Skims' inclusive strategy, which includes varied ad campaigns and a wide assortment of items in all shapes and colors, has also made it popular with millennials. They have one of the broadest size ranges (XXS to 4X) and a wide selection of skin tones to accommodate people of all ethnicities.

Women nowadays expect work-life flexibility intimates that may keep their bodies in tip-top form and make them appear attractive. Many firms are examining this as a customer-centric strategy and expanding their product portfolios to include lighter, firmer, and more practical products for everyday use throughout the year.

Shapewear Market Report Highlights:

The female segment held the largest revenue share of 93.8% in the shapewear industry in 2024, primarily due to the heightened focus on body image and fashion among women.
The male segment is expected to grow at the highest CAGR over the forecast period due to evolving fashion trends in men's apparel, with increasing awareness about fitness and body image among them.
The specialty stores segment held the largest revenue share of 58.4% in the shapewear industry in 2024, largely due to the personalized shopping experience provided by these stores.
The online segment is expected to grow at the fastest CAGR over the forecast period due to the convenience and accessibility that it offers to consumers worldwide.
The North America shapewear market held the largest revenue share of 38.6% in 2024, primarily due to strong consumer demand, innovative product offerings, and a well-established retail infrastructure.

Product Code: GVR-3-68038-178-8

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Shapewear Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Shapewear Market: Distribution Channel Estimates & Trend Analysis

5.1. Shapewear Market, by Distribution Channel: Key Takeaways
5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
5.4. Hypermarket & Supermarket
- 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.5. Specialty Stores
- 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.6. Online
- 5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.7. Others
- 5.7.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Shapewear Market: End Use Estimates & Trend Analysis

6.1. Shapewear Market, by End Use: Key Takeaways
6.2. End Use Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
- 6.3.1. Female
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Male
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Shapewear Market: Regional Estimates & Trend Analysis

7.1. Shapewear Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
- 7.3.1. North America
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.2. U.S.
    - 7.3.1.2.1. Key country dynamics
    - 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.3. Canada
    - 7.3.1.3.1. Key country dynamics
    - 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.1.4. Mexico
    - 7.3.1.4.1. Key country dynamics
    - 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.2. UK
    - 7.3.2.2.1. Key country dynamics
    - 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.3. Germany
    - 7.3.2.3.1. Key country dynamics
    - 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.4. France
    - 7.3.2.4.1. Key country dynamics
    - 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.5. Italy
    - 7.3.2.5.1. Key country dynamics
    - 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.2.6. Spain
    - 7.3.2.6.1. Key country dynamics
    - 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.2. China
    - 7.3.3.2.1. Key country dynamics
    - 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.3. India
    - 7.3.3.3.1. Key country dynamics
    - 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.4. Japan
    - 7.3.3.4.1. Key country dynamics
    - 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.5. Australia
    - 7.3.3.5.1. Key country dynamics
    - 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.3.6. South Korea
    - 7.3.3.6.1. Key country dynamics
    - 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
  - 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 7.3.4.2. Brazil
    - 7.3.4.2.1. Key country dynamics
    - 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
  - 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Shapewear Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant's Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Heat Map Analysis
8.7. Strategy Mapping
8.8. Company Profiles
- 8.8.1. Nike, Inc.
  - 8.8.1.1. Company Overview
  - 8.8.1.2. Financial Performance
  - 8.8.1.3. Product Portfolios
  - 8.8.1.4. Strategic Initiatives
- 8.8.2. Adidas AG
  - 8.8.2.1. Company Overview
  - 8.8.2.2. Financial Performance
  - 8.8.2.3. Product Portfolios
  - 8.8.2.4. Strategic Initiatives
- 8.8.3. Spanx, LLC
  - 8.8.3.1. Company Overview
  - 8.8.3.2. Financial Performance
  - 8.8.3.3. Product Portfolios
  - 8.8.3.4. Strategic Initiatives
- 8.8.4. Triumph Intertrade AG.
  - 8.8.4.1. Company Overview
  - 8.8.4.2. Financial Performance
  - 8.8.4.3. Product Portfolios
  - 8.8.4.4. Strategic Initiatives
- 8.8.5. Leonisa
  - 8.8.5.1. Company Overview
  - 8.8.5.2. Financial Performance
  - 8.8.5.3. Product Portfolios
  - 8.8.5.4. Strategic Initiatives
- 8.8.6. Wacoal.
  - 8.8.6.1. Company Overview
  - 8.8.6.2. Financial Performance
  - 8.8.6.3. Product Portfolios
  - 8.8.6.4. Strategic Initiatives
- 8.8.7. ANN CHERY
  - 8.8.7.1. Company Overview
  - 8.8.7.2. Financial Performance
  - 8.8.7.3. Product Portfolios
  - 8.8.7.4. Strategic Initiatives
- 8.8.8. Jockey International, Inc.
  - 8.8.8.1. Company Overview
  - 8.8.8.2. Financial Performance
  - 8.8.8.3. Product Portfolios
  - 8.8.8.4. Strategic Initiatives
- 8.8.9. Shapermint
  - 8.8.9.1. Company Overview
  - 8.8.9.2. Financial Performance
  - 8.8.9.3. Product Portfolios
  - 8.8.9.4. Strategic Initiatives
- 8.8.10. Under Armour, Inc.
  - 8.8.10.1. Company Overview
  - 8.8.10.2. Financial Performance
  - 8.8.10.3. Product Portfolios
  - 8.8.10.4. Strategic Initiatives

Product Code: GVR-3-68038-178-8

List of Tables

Table 1. Global shapewear market: Key market driver analysis
Table 2. Global shapewear market: Key market restraint analysis
Table 3. Global shapewear market estimates & forecast, by end use (USD Million)
Table 4. Global shapewear market estimates & forecast, by distribution channel (USD Million)
Table 5. Global shapewear market estimates & forecast, by regional (USD Million)
Table 6. North America shapewear market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 7. North America shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 8. North America shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 9. U.S. macro-economic outlay
Table 10. U.S. shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 11. U.S. shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 12. Canada macro-economic outlay
Table 13. Canada shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 14. Canada shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15. Mexico macro-economic outlay
Table 16. Mexico shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 17. Mexico shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 18. Europe shapewear market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 19. Europe shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 20. Europe shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 21. UK macro-economic outlay
Table 22. UK shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 23. UK shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 24. Germany macro-economic outlay
Table 25. Germany shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 26. Germany shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27. France macro-economic outlay
Table 28. France shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 29. France shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30. Italy macro-economic outlay
Table 31. Italy shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 32. Italy shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 33. Spain macro-economic outlay
Table 34. Spain shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 35. Spain shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 36. Asia Pacific shapewear market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 37. Asia Pacific shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 38. Asia Pacific shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 39. China macro-economic outlay
Table 40. China shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 41. China shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42. India macro-economic outlay
Table 43. India shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 44. India shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 45. Japan macro-economic outlay
Table 46. Japan shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 47. Japan shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 48. Australia macro-economic outlay
Table 49. Australia shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 50. Australia shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 51. South Korea macro-economic outlay
Table 52. South Korea shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 53. South Korea shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54. Latin America shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 55. Latin America shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 56. Brazil macro-economic outlay
Table 57. Brazil shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 58. Brazil shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 59. Middle East & Africa shapewear market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 60. Middle East & Africa shapewear market estimates and forecast, by end use, 2018 - 2030 (USD Million)
Table 61. Middle East & Africa shapewear market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 62. Recent developments & impact analysis, by key market participants
Table 63. Company heat map analysis, 2024
Table 64. Companies implementing key strategies

List of Figures

Fig. 1 Shapewear market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and shapewear size (USD Million)
Fig. 11 Global shapewear size, 2018 to 2030 (USD Million)
Fig. 12 Shapewear market: Penetration & growth prospect mapping
Fig. 13 Shapewear market: Value chain analysis
Fig. 14 Shapewear market: Dynamics
Fig. 15 Shapewear market: Porter's five forces analysis
Fig. 16 Shapewear market estimates & forecast, by end use (USD Million)
Fig. 17 Female shapewear market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Male shapewear market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Shapewear market estimates & forecast, by distribution channel (USD Million)
Fig. 20 Shapewear market estimates & forecasts for hypermarket & supermarket, 2018 - 2030 (USD Million)
Fig. 21 Shapewear market estimates & forecasts for specialty stores, 2018 - 2030 (USD Million)
Fig. 22 Shapewear market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 23 Shapewear market estimates & forecasts for others, 2018 - 2030 (USD Million)
Fig. 24 Shapewear market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 25 Regional marketplace: Key takeaways
Fig. 26 North America shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 US shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Canada shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Mexico shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 Europe shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 Germany shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 UK shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 France shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Italy shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Spain shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 Asia Pacific shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 China shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 India shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Japan shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Australia shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 South Korea shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 Latin America shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Brazil shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 44 Middle East & Africa shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 45 South Africa shapewear market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 46 Key company categorization
Fig. 47 Strategic framework of shapewear

Shapewear Market Size, Share & Trends Analysis Report By End-use (Female, Male), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Shapewear Market Growth & Trends:

Shapewear Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Shapewear Market Variables, Trends & Scope

Chapter 4. Consumer Behavior Analysis

Chapter 5. Shapewear Market: Distribution Channel Estimates & Trend Analysis

Chapter 6. Shapewear Market: End Use Estimates & Trend Analysis

Chapter 7. Shapewear Market: Regional Estimates & Trend Analysis

Chapter 8. Shapewear Market: Competitive Analysis

List of Tables

List of Figures