Account-based Marketing Market by Account Type, Component, Deployment Model, Organization Size, Verticals

List of Tables

The Account-based Marketing Market was valued at USD 1.38 billion in 2023, expected to reach USD 1.59 billion in 2024, and is projected to grow at a CAGR of 13.10%, to USD 3.28 billion by 2030.

Account-based marketing (ABM) is a strategic approach that focuses on targeted marketing by treating individual accounts as specific markets. It is defined by its precision in reaching targeted clients, usually large enterprise accounts, by engaging stakeholders through personalized campaigns. The necessity for ABM arises from a need for higher marketing ROI, sales alignment, and the ability to engage high-value accounts more effectively. Its application spans various industries, including technology, financial services, and healthcare, where personalized engagement is crucial. End users mainly include B2B companies looking to enhance customer relationships and increase revenue from key accounts. The market's growth is significantly influenced by the rising adoption of digital marketing tools, data analytics, and customer relationship management systems that enable personalized and precise targeting. A potential opportunity lies in leveraging AI and machine learning to refine targeting strategies and improve engagement efficiency. Another opportunity is the integration of AI-driven insights to optimize customer experiences, thus fostering long-term relationships. However, limitations like data privacy concerns and the challenge of creating truly personalized experiences at scale can hinder market expansion. Moreover, a lack of alignment between sales and marketing teams or insufficient customization can result in inefficiencies. Key areas for innovation include developing more advanced analytics platforms that can offer deeper insights into account behaviors and preferences. Another area is the enhancement of omni-channel marketing strategies to provide a seamless customer experience across different platforms. Researching ways to mitigate privacy issues while maintaining personalization will also be advantageous. Overall, while the ABM market presents significant growth potential, businesses need to address these challenges proactively by leveraging the latest technologies and fostering collaboration between sales and marketing teams to maximize their return on investment.

KEY MARKET STATISTICS
Base Year [2023]	USD 1.38 billion
Estimated Year [2024]	USD 1.59 billion
Forecast Year [2030]	USD 3.28 billion
CAGR (%)	13.1%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Account-based Marketing Market

The Account-based Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Growing need to identify best-fit customers to expand company revenue
- Significant development of social media and social advertising
- Rapid shift towards the advanced marketing models
Market Restraints
- Concern associated with inadequate data sets
Market Opportunities
- Introduction of AI-powered ABM platforms
- Rise in adoption of clous based solutions
Market Challenges
- Reluctance to shift from traditional marketing approach and difficulty in identifying right tools for ABM

Porter's Five Forces: A Strategic Tool for Navigating the Account-based Marketing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Account-based Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Account-based Marketing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Account-based Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Account-based Marketing Market

A detailed market share analysis in the Account-based Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Account-based Marketing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Account-based Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Account-based Marketing Market

A strategic analysis of the Account-based Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Account-based Marketing Market, highlighting leading vendors and their innovative profiles. These include 6Sense, Act-On Software, AdDaptive Intelligence, Inc., Albacross, Demandbase, Demandscience, Drift, Evergage by Salesforce, Inc., Folloze, Inc., Foundry ABM, HunSpot, Integrate, Kwanzoo, Inc., Lattice Engines, Leadfeeder, Madison Logic, Inc., Market Resource Partners, LLC, Marketo by Adobe Inc., Metadata.io, Postal.io, Reachdesk, RollWorks, Terminus ABM, Uberflip, and WPP LLC.

Market Segmentation & Coverage

This research report categorizes the Account-based Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Account Type, market is studied across Account-Based Marketing Lite, Programmatic Account-Based Marketing, and Strategic Account-Based Marketing.
Based on Component, market is studied across Services and Tools.
Based on Deployment Model, market is studied across On-Cloud and On-Premises.
Based on Organization Size, market is studied across Large Enterprise and Small & Medium Enterprise.
Based on Verticals, market is studied across Automotive & Manufacturing, BFSI, Construction & Engineering, Education, Government & Public Sector, Healthcare & Lifescience, IT & Telecommunication & Media, and Retail & eCommerce.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-C002B1C997C2

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing need to identify best-fit customers to expand company revenue
  - 5.1.1.2. Significant development of social media and social advertising
  - 5.1.1.3. Rapid shift towards the advanced marketing models
- 5.1.2. Restraints
  - 5.1.2.1. Concern associated with inadequate data sets
- 5.1.3. Opportunities
  - 5.1.3.1. Introduction of AI-powered ABM platforms
  - 5.1.3.2. Rise in adoption of clous based solutions
- 5.1.4. Challenges
  - 5.1.4.1. Reluctance to shift from traditional marketing approach and difficulty in identifying right tools for ABM
5.2. Market Segmentation Analysis
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Account-based Marketing Market, by Account Type

6.1. Introduction
6.2. Account-Based Marketing Lite
6.3. Programmatic Account-Based Marketing
6.4. Strategic Account-Based Marketing

7. Account-based Marketing Market, by Component

7.1. Introduction
7.2. Services
7.3. Tools

8. Account-based Marketing Market, by Deployment Model

8.1. Introduction
8.2. On-Cloud
8.3. On-Premises

9. Account-based Marketing Market, by Organization Size

9.1. Introduction
9.2. Large Enterprise
9.3. Small & Medium Enterprise

10. Account-based Marketing Market, by Verticals

10.1. Introduction
10.2. Automotive & Manufacturing
10.3. BFSI
10.4. Construction & Engineering
10.5. Education
10.6. Government & Public Sector
10.7. Healthcare & Lifescience
10.8. IT & Telecommunication & Media
10.9. Retail & eCommerce

11. Americas Account-based Marketing Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Account-based Marketing Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Account-based Marketing Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
14.4. Strategy Analysis & Recommendation

Companies Mentioned

1. 6Sense
2. Act-On Software
3. AdDaptive Intelligence, Inc.
4. Albacross
5. Demandbase
6. Demandscience
7. Drift
8. Evergage by Salesforce, Inc.
9. Folloze, Inc.
10. Foundry ABM
11. HunSpot
12. Integrate
13. Kwanzoo, Inc.
14. Lattice Engines
15. Leadfeeder
16. Madison Logic, Inc.
17. Market Resource Partners, LLC
18. Marketo by Adobe Inc.
19. Metadata.io
20. Postal.io
21. Reachdesk
22. RollWorks
23. Terminus ABM
24. Uberflip
25. WPP LLC