Protein Powders Market by Source, Application, Distribution Channel

List of Tables

[198 Pages Report] The Protein Powders Market size was estimated at USD 17.29 billion in 2023 and expected to reach USD 18.69 billion in 2024, at a CAGR 8.28% to reach USD 30.20 billion by 2030.

The protein powders market encompasses a range of dietary supplements to provide individuals with an easy and convenient source of high-quality protein. These powders are derived from various sources, including whey, casein, soy, pea, rice, and hemp. The protein powders cater to different dietary requirements and preferences, targeting consumers who seek muscle gain, weight management, or dietary supplementation. Protein powders are widely used by athletes, bodybuilders, and fitness enthusiasts who require additional protein intake to support muscle growth and repair. The growth of the protein powders market is influenced by factors such as increasing consumer awareness about health and fitness, the prevalence of protein-rich diet trends, advances in food technology, and the expansion of distribution channels. The growing demand for plant-based and allergen-free protein sources has also spurred market growth. However, the adoption of protein powder is hindered due to potential health concerns over excessive protein intake, stringent regulatory frameworks governing health supplements, availability of alternatives, and the commoditization of protein powders, leading to intense competition and price pressure. Opportunities within the protein powder market lie in innovating new protein sources and flavors, expanding the vegan and organic product range, and targeting emerging markets with increasing disposable incomes and growing health consciousness. Additionally, collaborations with athletes and influencers for marketing purposes and tapping into personalization in nutrition can open new avenues for the growth of the protein powder market.

KEY MARKET STATISTICS
Base Year [2023]	USD 17.29 billion
Estimated Year [2024]	USD 18.69 billion
Forecast Year [2030]	USD 30.20 billion
CAGR (%)	8.28%

Source: Increasing popularity of plant-based protein powder among vegan consumers

Animal-based protein powders are derived from various animal sources and are known for their complete protein profiles, containing all essential amino acids. They're frequently preferred by individuals looking to increase muscle mass and those who require a high-quality protein intake without restrictions on animal-derived products. Casein, another milk-derived protein, is characterized by its slow digestion rate, making it an ideal supplement for sustained protein release, especially overnight. Egg protein powders, typically made from egg whites, provide a dairy-free option with high digestibility and are less likely to cause allergies. Plant-based protein powders are sourced from various plants and cater to vegans, vegetarians, and those with dairy or egg allergies or intolerances. They're also preferred by individuals looking for more sustainable and often hypoallergenic options. Soy protein is a complete protein and is particularly beneficial for vegetarians and vegans. Pea protein is extracted from yellow split peas and is rich in iron and arginine, making it popular among athletes. Rice protein is usually derived from brown rice and is often combined with other plant proteins to achieve a complete amino acid profile.

Application: Expanding usage of protein powder as a sports nutrition for rapid muscle recovery

Within the functional food segment, protein powders are primarily utilized as an additive to enhance the protein content in everyday foods. The need-based preference leans towards individuals seeking general wellness and aiming to incorporate additional protein into their balanced diets without drastically changing their eating habits. The sports nutrition category of protein powders focuses on athletes and fitness enthusiasts, requiring rapid muscle recovery and performance enhancement. They generally prefer high-quality, fast-absorbing protein sources such as whey or casein. This category also includes specialized formulas that offer additional performance-enhancing ingredients such as branched-chain amino acids (BCAAs), creatine, and L-glutamine. Functional Food consumers value convenience and subtlety, looking for protein augmentation within the regular diet with mild concern for protein types and absorption rates. The sports nutrition consumer is more discerning regarding ingredient quality, absorption timing, and the overall physiological benefit, often necessitating a higher protein intake and a willingness to consume protein as a separate supplement.

Regional Insights

The Americas represents the highly developing market for protein powders, driven by a robust fitness culture and a rising emphasis on plant-based and clean-label products. Consumers in the U.S. and Canada showcase a penchant for premium, organic, and non-GMO protein powders, with pea and rice proteins gaining popularity. Investment in research on alternative protein sources is evident, with patents focusing on enhanced bioavailability and taste improvement. In Europe, the market is maturing with a strong emphasis on high-quality ingredients and sustainability. European Union (EU) food safety and labeling regulations are stringent, leading to consumer confidence in protein powder products. The UK, Germany, and France are key markets with a notable shift towards vegan and vegetarian lifestyles, increasing the demand for plant-based proteins. The Middle East shows a growing propensity for luxury health products and supplements, which include premium protein powders. Asia Pacific is emerging as a significant region for protein powders due to increased health consciousness, rising incomes, and aging populations contributing to protein supplement growth. Japan's market is mature, with consumers placing a high value on quality and product origin. Meanwhile, rapid urbanization and the growing fitness industry stimulate the demand for protein products, with a rising interest in international brands. On the other hand, emerging economies are witnessing a surge in fitness enthusiasts and health-aware consumers favoring protein supplements.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Protein Powders Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Protein Powders Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Protein Powders Market, highlighting leading vendors and their innovative profiles. These include Amway Corporation, BioTrust Nutrition, LLC by Wellbeam Consumer Health LLC, BPI Sports, Evlution Nutrition, LLC, Garden of Life, Glanbia PLC, GNC Holdings, LLC, Herbalife International of America, Inc., Hi-Tech Pharmaceuticals, Inc., Inner Armour, Iovate Health Sciences International Inc., Medisys Biotech Pvt. Ltd., MusclePharm Corporation, Nestle S.A., NOW Health Group, Inc., Nutiva Inc., Nutrabio.com, Inc., Nutrabolt, PepsiCo, Inc., PEScience, Redcon1, LLC, Reliance Private Label Supplements, Rule One Proteins, LLC, Sports Supplements LLC, True Nutrition, and Zoic Pharmaceuticals.

Market Segmentation & Coverage

This research report categorizes the Protein Powders Market to forecast the revenues and analyze trends in each of the following sub-markets:

Source
- Animal-based
  - Casein
  - Egg
  - Fish
  - Whey

Plant-based
- Hemp
- Pea
- Pumpkin Seed
- Rice
- Soy
- Spirulina

Application
- Functional Food
- Sports Nutrition

Distribution Channel
- Offline
  - Pharmacies/Drug Stores
  - Supermarkets & Hypermarkets

Online

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Protein Powders Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Protein Powders Market?

3. What are the technology trends and regulatory frameworks in the Protein Powders Market?

4. What is the market share of the leading vendors in the Protein Powders Market?

5. Which modes and strategic moves are suitable for entering the Protein Powders Market?

Product Code: MRR-69324464D0E1

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising awareness about benefits of protein supplements
  - 5.1.1.2. Growing preference for plant-based protein powders
  - 5.1.1.3. Increasing availability of protein supplements through eCommerce platforms
- 5.1.2. Restraints
  - 5.1.2.1. Fluctuating availability and prices of raw materials
- 5.1.3. Opportunities
  - 5.1.3.1. Growing research activities to introduce new form of protein powder
  - 5.1.3.2. Emerging prominence of sports activities and celebrity endorsements
- 5.1.4. Challenges
  - 5.1.4.1. Availability of alternatives protein supplements
5.2. Market Segmentation Analysis
- 5.2.1. Source: Increasing popularity of plant-based protein powder among vegan consumers
- 5.2.2. Application: Expanding usage of protein powder as a sports nutrition for rapid muscle recovery
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Protein Powders Market, by Source

6.1. Introduction
6.2. Animal-based
6.3. Plant-based

7. Protein Powders Market, by Application

7.1. Introduction
7.2. Functional Food
7.3. Sports Nutrition

8. Protein Powders Market, by Distribution Channel

8.1. Introduction
8.2. Offline
8.3. Online

9. Americas Protein Powders Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Protein Powders Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Protein Powders Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Dymatize and Dunkin' partner to launch glazed donut-flavoured whey protein powder
- 12.3.2. Marico acquires 58% stake in Satiya Nutraceuticals for INR 369 crore
- 12.3.3. Six Star and Kellogg partner to launch protein powder
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio