Feminine Hygiene Products Market by Nature, Type, Distribution Channel

Description

List of Tables

[185 Pages Report] The Feminine Hygiene Products Market size was estimated at USD 25.51 billion in 2023 and expected to reach USD 27.75 billion in 2024, at a CAGR 8.68% to reach USD 45.72 billion by 2030.

Feminine hygiene products are personal care items used to cleanse and maintain intimate hygiene. These products include pads, tampons, panty liners, menstrual sponges, and menstrual cups that help women comfortably manage their menstrual cycles. The rise in the number of female working population and increase in disposable income has raised women's purchasing power, leading to elevated sales of feminine hygiene products. The use of feminine hygiene products has increased due to increasing awareness of the significance of maintaining proper sanitation and increasing accessibility on eCommerce platforms and in convenience stores. However, the adverse effects and environmental concerns associated with the disposal of products manufactured from synthetic materials and chemicals may impede their use by the female population. Besides, the ongoing development and introduction of innovative and reusable products are expected to encourage the adoption of feminine hygiene products by women worldwide.

KEY MARKET STATISTICS
Base Year [2023]	USD 25.51 billion
Estimated Year [2024]	USD 27.75 billion
Forecast Year [2030]	USD 45.72 billion
CAGR (%)	8.68%

Nature: Expanding usage of reusable/organic feminine hygiene products to reduce their carbon footprint

Disposable feminine hygiene products, such as conventional sanitary pads, tampons, panty liners, and menstrual cups, are single-use items appreciated for their convenience and accessibility. They are made from materials such as paper, plastic, and absorbent cores and are convenient but generate waste. The preference for disposable hygiene products is commonly justified by the demand for convenient and hassle-free menstrual hygiene solutions. Reusable/organic feminine hygiene products are designed for menstrual care and personal hygiene and are intended to be used multiple times. These products, including cloth pads, menstrual cups, and period underwear, are made from durable, washable materials, including cloth, silicone, or fabric. They are more environmentally sustainable and cost-effective in the long term compared to disposable alternatives.

Type: Increasing potential of tampons among eco-conscious consumers

Menstrual cups, reusable devices made from silicone or rubber, are inserted into the vagina during menstruation to collect menstrual fluid. With environmental concerns on the rise, these can replace disposables, marking a significant shift in feminine hygiene preferences. Panty liners are a mainstay for women seeking light absorbency during the menstrual cycle or for everyday freshness. Sanitary napkins remain the most commonly used type of menstrual management product. Tampons are the preferred choice for many women due to their compact design and ease of use, particularly for those leading an active lifestyle. Urinary incontinence products, such as liners, pads, and panties, have grown increasingly popular with the aging population and are a vital part of the market.

Distribution Channel: Rising accessibility of feminine hygiene products through online platforms due to their convenience

Convenience stores are a popular destination for last-minute purchases that offer a limited range of products and usually have higher prices due to their small scale of operation and 24/7 accessibility. Drug stores or pharmacies are the main go-to source for health-related products and, thus, offer a vast range of feminine hygiene products. Hypermarkets & supermarkets are the preferred choice for most female consumers due to the wide variety of brands available. They serve as a one-stop solution and enable consumers to compare product features, prices, and quality. With the growth of e-commerce, online retail stores and direct-to-consumer brands have been burgeoning distribution channels. They offer convenience, comparatively lower prices, more comprehensive product information, and a broad range of products.

Regional Insights

The Americas showcase a significant landscape for feminine hygiene products attributed to the increasing awareness of feminine health and sanitation among the women population and advancements in female sanitation products. Several rapidly growing economies, including India and China, are showcasing growing sales for hygiene products due to massive female population growth. In addition, feminine hygiene product startups have observed favorable landscape and funding options in the Asia-Pacific region. In Europe, the increasing literacy rate among females and high disposable incomes among the EU population support the demand for female hygiene products. Several regional players collaborated with other business entities and non-governmental organizations to promote cost-effective sanitary napkins and pads. Additionally, African governments are taking initiatives to provide affordable access to sanitary pads in rural areas.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Feminine Hygiene Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Feminine Hygiene Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Feminine Hygiene Products Market, highlighting leading vendors and their innovative profiles. These include Bella, Bingbing Paper Co., Ltd., Blood, Carmesi, Corman S.p.A., Cotton High Tech - Cohitech, Dabur India Ltd, Daye, Diva International Inc., Drylock Technologies, Edgewell Personal Care, Essity Aktiebolag, First Quality Enterprises, Inc., Hengan International Group Company Limited, Honey Pot Company, LLC, Johnson & Johnson Services, Inc., Kao Corporation, Kimberly-Clark Corporation, Lambi, Lola by Alyk, Inc., MeLuna, Natracare LLC, Natratouch, Niine Private Limited, Ontex BV, Premier FMCG, Procter & Gamble, Redcliffe Hygiene Private Limited, Sirona, The Honest Company, Inc., Trace Femcare, Inc., Unicharm Corporation, Veeda, and Yoona Digital Indonesia.

Market Segmentation & Coverage

This research report categorizes the Feminine Hygiene Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

Nature
- Disposable
- Reusable/ Organic
  - Menstrual Cup
  - Panty Liners
  - Sanitary Napkins
  - Tampons
Type
- Menstrual Cups
  - With Applicator
  - Without Applicator

Panty Liners
- Thick
- Thin

Sanitary Napkins
- Extra Large
  - Thick
  - Thin

Large
- Thick
- Thin

Regular
- Thick
- Thin

Tampons
- Applicator
- Non-applicator

Urinary Incontinence Products

Distribution Channel
- Convenience Stores
- Drug Stores or Pharmacies
- Hypermarkets & Supermarkets
- Online Retail Stores

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Feminine Hygiene Products Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Feminine Hygiene Products Market?

3. What are the technology trends and regulatory frameworks in the Feminine Hygiene Products Market?

4. What is the market share of the leading vendors in the Feminine Hygiene Products Market?

5. Which modes and strategic moves are suitable for entering the Feminine Hygiene Products Market?

Product Code: MRR-D2073C5D8E77

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing number of working female population and their disposable income
  - 5.1.1.2. Private and government initiatives for female hygiene awareness
- 5.1.2. Restraints
  - 5.1.2.1. Incidence of product recall and potential adverse effects associated with feminine hygiene products
- 5.1.3. Opportunities
  - 5.1.3.1. Rising penetration of reusable products and improvements in feminine hygiene products
  - 5.1.3.2. Significant investment for development of innovative products
- 5.1.4. Challenges
  - 5.1.4.1. Environmental concerns associated with product disposal and lack of access to the products
5.2. Market Segmentation Analysis
- 5.2.1. Nature: Expanding usage of reusable/organic feminine hygiene products to reduce their carbon footprint
- 5.2.2. Type: Increasing potential of tampons among eco-conscious consumers
- 5.2.3. Distribution Channel: Rising accessibility of feminine hygiene products through online platforms due to their convenience
5.3. Market Trend Analysis
- 5.3.1. Supportive government initiatives to improve access to feminine hygiene products in the Americas
- 5.3.2. Penetration of feminine hygiene products start-ups coupled with strong manufacturing base in APAC
- 5.3.3. Strong regulatory landscape and initiative for feminine hygiene products in the EMEA region
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter's Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization

6. Feminine Hygiene Products Market, by Nature

6.1. Introduction
6.2. Disposable
6.3. Reusable/ Organic

7. Feminine Hygiene Products Market, by Type

7.1. Introduction
7.2. Menstrual Cups
7.3. Panty Liners
7.4. Sanitary Napkins
7.5. Tampons
7.6. Urinary Incontinence Products

8. Feminine Hygiene Products Market, by Distribution Channel

8.1. Introduction
8.2. Convenience Stores
8.3. Drug Stores or Pharmacies
8.4. Hypermarkets & Supermarkets
8.5. Online Retail Stores

9. Americas Feminine Hygiene Products Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Feminine Hygiene Products Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Feminine Hygiene Products Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Singapore-based Cycle Care Startup Blood Raises USD 1.5 Million in Series A Funding
- 12.3.2. Good Glamm-backed Sirona Hygiene acquires sexual wellness brand Bleu in all-cash deal
- 12.3.3. Corman, Tosama Develop Biodegradable Plastic Tampon Applicator
- 12.3.4. Ontex B.V. Completes the Divestment of its Mexican Business for a Total Net Amount of EUR 265 Million
- 12.3.5. Domtar to sell Dryden NBSK pulp mill to First Quality Enterprises
- 12.3.6. Femtech Startup Egal Bags USD 1 Million to Launch Pads on a Roll, a Bathroom In-Stall Solution for Periods
- 12.3.7. Kotex Encourages Young Women to #ChooseItAll For Healthy Period Protection
- 12.3.8. Dabur Plans to Enter Feminine Care Market Under 'fem' Brand
- 12.3.9. Yoona Introduces Organic Sanitary Pads
- 12.3.10. Daye Launches World's First Tampon-Based At-Home Screening Kit, Raises USD 11.5 Million in Latest Funding Round
- 12.3.11. SABIC, Drylock And Plastik Group Partner For Absorbent Hygiene Applications With Circular Certified Polymers
- 12.3.12. Essity Launches Issviva - A New Brand for Women+ Experiencing Menopause
- 12.3.13. Always Launches First-Ever Team of "50 Period Heroes" Across the Country to Help #EndPeriodPoverty
- 12.3.14. Ontex Opens Plant in Stokesdale, North Carolina
- 12.3.15. Essity and UNICEF in Mexico extend successful hygiene partnership

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio