Panty Liners Global Market Report 2024

Description

Panty liners are thin, absorbent pads meant to be worn inside underwear to ensure cleanliness and absorb light discharge or menstrual flow. They are generally smaller and thinner than regular sanitary pads, making them ideal for everyday use. Panty liners are available in different shapes and sizes to match various types of underwear and individual preferences.

The main types of panty liners are disposable and reusable. Disposable panty liners are single-use products designed to be discarded after each use. They can be either organic or non-organic and come in a range of prices, including economy, mid-range, and premium. These products are sold through various channels, such as supermarkets, hypermarkets, pharmacies, and online stores.

The panty liners market research report is one of a series of new reports from The Business Research Company that provides panty liners market statistics, including panty liners industry global market size, regional shares, competitors with a panty liners market share, detailed panty liners market segments, market trends and opportunities, and any further data you may need to thrive in the panty liners industry. This panty liners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The panty liners market size has grown strongly in recent years. It will grow from $4.41 billion in 2023 to $4.7 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth during the historic period can be attributed to increased awareness and education about menstrual hygiene practices, changing lifestyles, rising urbanization, higher disposable incomes, and a growing focus on personal health and hygiene.

The panty liners market size is expected to see strong growth in the next few years. It will grow to $6.12 billion in 2028 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to government programs promoting menstrual hygiene management, efficient and widespread distribution channels, endorsements by celebrities and influencers, increasing concerns about vaginal health, and attractive, convenient packaging designs. Major trends during this period include advances in manufacturing technology, continuous innovation in product design, the introduction of ultra-thin, breathable, and scented panty liners, the demand for biodegradable and organic panty liners, and innovative designs.

The increasing number of working women is anticipated to drive the growth of the panty liners market. Working women are those engaged in paid employment, business activities, or professional services, whether full-time or part-time. The rise in working women is due to better access to education, changing societal norms, and more opportunities for career advancement and financial independence. Panty liners are in demand among working women as they offer comfort, hygiene, and confidence throughout the day, especially during long working hours and hectic schedules. For example, according to the Bureau of Labor Statistics, a US-based government agency, working women made up 77.6% of the workforce in June 2023, up slightly from 77% in 2020. Thus, the growing number of working women is boosting the panty liners market.

Leading companies in the panty liners market are focusing on innovative designs and technologies, such as ultra-thin, highly absorbent, and breathable panty liners that provide maximum comfort and protection. These discreet liners offer superior moisture absorption and ventilation for all-day comfort and dryness. For instance, in May 2024, Cumlaude Lab, a Spain-based intimate care products company, launched a new menstrual panty liner with advanced fabric technology for superior absorbency, leak-proof protection, and enhanced comfort. This innovative product not only addresses menstrual hygiene but also provides a sustainable alternative to traditional disposable products, reflecting the trend towards eco-friendly solutions.

In January 2024, Forum Brands, a US-based e-commerce company that acquires and scales consumer brands, acquired Lola for an undisclosed amount. With this acquisition, Forum Brands aims to expand its portfolio of high-growth, consumer-centric brands and strengthen its presence in the rapidly growing wellness and personal care market. This acquisition supports Lola in accelerating its growth and innovation in the organic period care segment. Lola is a US-based health and wellness company focused on providing panty liners.

Major companies operating in the panty liners market are Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever PLC, Kimberly-Clark Corporation, Essity AB, Kao Corporation, Unicharm Corp., First Quality Enterprises Inc., Hengan Group, Edgewell Personal Care Company, Ontex, The Honest Company, Seventh Generation, Heyday, GladRags, Rael Inc., Bella Flor Enterprises, Intimina, Nua Woman, Winner Medical Ltd., Natracare LLC, Carmesi, Redcliffe Hygiene Private Limited, CORA

Asia-Pacific was the largest region in the panty liners market in 2023. South America is expected to be the fastest-growing region in the forecast period. The regions covered in the panty liners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the panty liners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The panty liners market consists of sales of daily panty liners, scented panty liners and unscented panty liners. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Panty Liners Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on panty liners market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
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Where is the largest and fastest growing market for panty liners ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The panty liners market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Disposable; Reusable
2) By Category: Organic; Non-Organic
3) By Price Range: Economy; Mid-Range; Premium
4) By Sales Channel: Supermarket Or Hypermarket; Pharmacy; Online; Other Sales Channels
Companies Mentioned: Procter & Gamble Company; Johnson & Johnson Services Inc.; Unilever PLC; Kimberly-Clark Corporation; Essity AB
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r19991

1. Executive Summary

2. Panty Liners Market Characteristics

3. Panty Liners Market Trends And Strategies

4. Panty Liners Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Panty Liners Market Size and Growth

5.1. Global Panty Liners Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Panty Liners Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Panty Liners Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Panty Liners Market Segmentation

6.1. Global Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Disposable
Reusable
6.2. Global Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Organic
Non-Organic
6.3. Global Panty Liners Market, Segmentation By Price Range, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Economy
Mid-Range
Premium
6.4. Global Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Supermarket Or Hypermarket
Pharmacy
Online
Other Sales Channels

7. Panty Liners Market Regional And Country Analysis

7.1. Global Panty Liners Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Panty Liners Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Panty Liners Market

8.1. Asia-Pacific Panty Liners Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Panty Liners Market

9.1. China Panty Liners Market Overview
9.2. China Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Panty Liners Market

10.1. India Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Panty Liners Market

11.1. Japan Panty Liners Market Overview
11.2. Japan Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Panty Liners Market

12.1. Australia Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Panty Liners Market

13.1. Indonesia Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Panty Liners Market

14.1. South Korea Panty Liners Market Overview
14.2. South Korea Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Panty Liners Market

15.1. Western Europe Panty Liners Market Overview
15.2. Western Europe Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Panty Liners Market

16.1. UK Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Panty Liners Market

17.1. Germany Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Panty Liners Market

18.1. France Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Panty Liners Market

19.1. Italy Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Panty Liners Market

20.1. Spain Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Panty Liners Market

21.1. Eastern Europe Panty Liners Market Overview
21.2. Eastern Europe Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Panty Liners Market

22.1. Russia Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Panty Liners Market

23.1. North America Panty Liners Market Overview
23.2. North America Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Panty Liners Market

24.1. USA Panty Liners Market Overview
24.2. USA Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Panty Liners Market

25.1. Canada Panty Liners Market Overview
25.2. Canada Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Panty Liners Market

26.1. South America Panty Liners Market Overview
26.2. South America Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Panty Liners Market

27.1. Brazil Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Panty Liners Market

28.1. Middle East Panty Liners Market Overview
28.2. Middle East Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Panty Liners Market

29.1. Africa Panty Liners Market Overview
29.2. Africa Panty Liners Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Panty Liners Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Panty Liners Market, Segmentation By Sales Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Panty Liners Market Competitive Landscape And Company Profiles

30.1. Panty Liners Market Competitive Landscape
30.2. Panty Liners Market Company Profiles
- 30.2.1. Procter & Gamble Company
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Johnson & Johnson Services Inc.
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Unilever PLC
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Kimberly-Clark Corporation
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Essity AB
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Panty Liners Market Other Major And Innovative Companies

31.1. Kao Corporation
31.2. Unicharm Corp.
31.3. First Quality Enterprises Inc.
31.4. Hengan Group
31.5. Edgewell Personal Care Company
31.6. Ontex
31.7. The Honest Company
31.8. Seventh Generation
31.9. Heyday
31.10. GladRags
31.11. Rael Inc.
31.12. Bella Flor Enterprises
31.13. Intimina
31.14. Nua Woman
31.15. Winner Medical Ltd.

32. Global Panty Liners Market Competitive Benchmarking

33. Global Panty Liners Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Panty Liners Market

35. Panty Liners Market Future Outlook and Potential Analysis

35.1 Panty Liners Market In 2028 - Countries Offering Most New Opportunities
35.2 Panty Liners Market In 2028 - Segments Offering Most New Opportunities
35.3 Panty Liners Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer