Agritourism Market by Activity, Tourist Type, Age Group, Booking Channel

List of Tables

[185 Pages Report] The Agritourism Market size was estimated at USD 29.86 billion in 2023 and expected to reach USD 32.23 billion in 2024, at a CAGR 8.11% to reach USD 51.57 billion by 2030.

Agritourism is a form of tourism that combines elements of agriculture and tourism to offer visitors experiences related to farming, food production, and rural lifestyle. Essentially, it involves any agriculturally based operation or activity that brings tourists to a farm, ranch, or any agricultural, horticultural, or agribusiness operation. Agritourism activities can range from farm stays, u-pick fruit and vegetable operations, and winery tours to more involved experiences such as participating in farming activities, learning about sustainable agriculture practices, or attending agricultural festivals and farmers' markets. This form of tourism provides entertainment and education to visitors about the agricultural sector, serves as an additional revenue stream for farmers, and contributes to the preservation of rural traditions and lifestyles. A growing number of tourists seek authentic and sustainable travel experiences, driving demand for agritourism. In addition, there's a rising trend among consumers to understand the origin of their food and to participate in its production process, significantly fueling interest in agritourism activities. However, many rural and farming areas lack the necessary infrastructure and accessibility, making visiting difficult for tourists. Language differences and cultural misunderstandings between hosts and visitors may pose challenges in some regions. Moreover, the government proposes to encourage the agriculture tourism industry through various initiatives and investment policies, which is a significant opportunity for the key companies.

KEY MARKET STATISTICS
Base Year [2023]	USD 29.86 billion
Estimated Year [2024]	USD 32.23 billion
Forecast Year [2030]	USD 51.57 billion
CAGR (%)	8.11%

Activity: Adoption of varied entertainment activities in agritourism to attract a large number of tour enthusiasts while expanding a business growth

Agrotourism allows farmers to generate additional income from their existing resources. On-farm sales allow the farmers to sell their produce directly to consumers. On-farm sales enable customers to purchase produce on the farm property and meet the increasing need for organic farm products. Events and recreational activities increase customer interest in agrotourism. To expand agrotourism, the farm owner conducts events such as farm festivals, pumpkin fests on Halloween, and farm visits during Christmas, which offer visitors the opportunity to experience rural life and a break from the hustle of urban life. Farms and ranches can provide educational experiences to visitors of different age groups. Engaging visitors with pottery recreational activities, food production, and agricultural history expands and broadens the knowledge of the visitors. Accommodation facilities are the farm's services by having well-maintained infrastructure for better customer assistance. Accommodation for tourists is a vital component of the agrotourism industry that expands business growth.

Booking Channel: Growing preference for online booking platform due to its fast convenience and accessibility

Online booking channels encompass websites and applications that allow tourists to reserve their visits to agricultural sites or activities directly through the internet. This method offers convenience and accessibility, enabling users to make arrangements anytime and anywhere, often providing immediate confirmation and a wealth of information at their fingertips. In contrast, offline booking channels include more traditional methods such as phone reservations, travel agencies, or direct bookings at the venue. While lacking the immediate convenience and breadth of online information, these methods offer personalized interaction and can sometimes provide unique packages or offers unavailable online. Both channels have distinct advantages and serve different preferences and needs of tourists looking to experience agritourism.

Regional Insights

Agritourism in the Americas varies widely from farm stays and pick-your-own produce to wine tours and agricultural festivals. It appeals particularly to families seeking educational experiences and consumers interested in organic and locally-produced food. The USDA National Agricultural Library periodically updates resources and information, fostering growth in this sector. At the same time, EMEA has a strong tradition of agritourism, with Italy and France being notable examples. The experiences are deeply embedded in the local terroir, offering wine tours, cheese-making workshops, and farm stays. The EU's Common Agricultural Policy supports rural development, including agritourism. The agritourism market in the Asia Pacific region is experiencing significant growth due to increased interest in rural lifestyles and sustainable agriculture practices among urban populations. Factors such as the rising middle class, higher disposable incomes, and the expansion of internet connectivity facilitating online bookings have contributed to this uptrend. Countries such as Thailand, India, Japan, and China are significant in this growth by leveraging their rich cultural heritage, diverse agriculture, and scenic landscapes to attract tourists.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Agritourism Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Agritourism Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Agritourism Market, highlighting leading vendors and their innovative profiles. These include Agria Tours, AgriTravel by Leisure Time Group, Agriturismo.it by Feries Srl, Agrotours, Ananta Group Pvt. Ltd., Bay Farm Tours, Blackberry Farm, LLC, Dan Company, Expedia, Inc., Fair Oaks Farms, Farm to Farm Tours, FarmCamps B.V., Field Farm Tours, Green Mount Travel, GTI Travel, Hokkaido Farm Tomita, Liberty Mills Farm, Rupiper Tours, Select Holidays, Star Destinations, Trump Tours Inc., Underwood Family Farms, and ZAMAG Tours and Safaris.

Market Segmentation & Coverage

This research report categorizes the Agritourism Market to forecast the revenues and analyze trends in each of the following sub-markets:

Activity
- Accommodations
- Educational Tourism
- Event and Recreation
- On-farm Sales/Direct-market

Tourist Type
- Group Travelers
- Individual Travelers

Age Group
- 15-25
- 26-36
- 36-45
- 46-55
- 55 Years Above

Booking Channel
- Offline
- Online

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Agritourism Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Agritourism Market?

3. What are the technology trends and regulatory frameworks in the Agritourism Market?

4. What is the market share of the leading vendors in the Agritourism Market?

5. Which modes and strategic moves are suitable for entering the Agritourism Market?

Product Code: MRR-7A22CB0E6297

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing interest in authentic and sustainable travel experiences among tourist
  - 5.1.1.2. Rising trend among consumers to understand the origin of sustainable foods and their production process
- 5.1.2. Restraints
  - 5.1.2.1. Lack of necessary infrastructure and accessibility in rural & farming areas
- 5.1.3. Opportunities
  - 5.1.3.1. Favorable government initiatives and investments to support agriculture tourism
  - 5.1.3.2. Increasing adoption of digital platforms for booking, virtual farm tours, and online marketing strategies
- 5.1.4. Challenges
  - 5.1.4.1. Language differences and cultural misunderstandings between hosts and visitors
5.2. Market Segmentation Analysis
- 5.2.1. Activity: Adoption of varied entertainment activities in agritourism to attract a large number of tour enthusiasts while expanding a business growth
- 5.2.2. Booking Channel: Growing preference for online booking platform due to its fast convenience and accessibility
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Agritourism Market, by Activity

6.1. Introduction
6.2. Accommodations
6.3. Educational Tourism
6.4. Event and Recreation
6.5. On-farm Sales/Direct-market

7. Agritourism Market, by Tourist Type

7.1. Introduction
7.2. Group Travelers
7.3. Individual Travelers

8. Agritourism Market, by Age Group

8.1. Introduction
8.2. 15-25
8.3. 26-36
8.4. 36-45
8.5. 46-55
8.6. 55 Years Above

9. Agritourism Market, by Booking Channel

9.1. Introduction
9.2. Offline
9.3. Online

10. Americas Agritourism Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Agritourism Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Agritourism Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Hilton's Strategic Partnership with Dan Company in Al-Ahsa, Saudi Arabia
- 13.3.2. Enhancing Rural Communities through Agri-Food Tourism Initiatives with 300,000 Euros in Funding Support
- 13.3.3. Saudi Arabia's Strategic Initiative to Bolster Agritourism Through the Establishment of Dan Company
13.4. Strategy Analysis & Recommendation

14. Competitive Portfolio

14.1. Key Company Profiles
14.2. Key Product Portfolio