Agritourism Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

Description

Agritourism Market size is projected to record over 11% CAGR from 2024 to 2032, led by the surge in new offerings and tech innovations.

Of late, new agritourism experiences and services are being introduced to provide visitors with immersive, farm-based activities and educational opportunities. Moreover, technology is amplifying these experiences through virtual tours, interactive applications, and sophisticated booking systems, making agritourism more engaging and accessible. For example, in April 2023, the Global Agritourism Network (GAN) was inaugurated via a Zoom meeting, aiming to unite agritourism stakeholders and bolster global collaboration.

The overall market is segregated into activity, farm, sales channel, visitor, and region.

The educational tourism activity segment is set to drive significant growth in the agritourism market from 2024 to 2032. This surge is fueled by the rising appetite for hands-on learning at farms and agricultural sites. Agritourism operators are curating diverse educational offerings, from farm tours and sustainable practice workshops to interactive agricultural demonstrations. These initiatives are also shedding light on farming techniques, environmental care, and food production.

The livestock farm segment in the agritourism industry is projected to grow at a commendable rate through 2032. This growth is attributed to the rising demand for immersive experiences in animal husbandry and farm life. Livestock farms are rolling out activities like guided tours, hands-on animal feeding, and workshops on livestock care and sustainable farming. Through these engagements, visitors are gaining insights into animal behavior, breeding, and the daily nuances of managing a livestock farm.

Europe agritourism market size is set to experience robust growth from 2024 to 2032, spurred by burgeoning interest in rural tourism. As visitors gravitate towards authentic countryside experiences, activities like farm stays, local food tastings, and agricultural workshops are witnessing a surge. To meet this demand, rural areas are crafting distinctive agritourism offerings, blending traditional farming with contemporary visitor amenities. With rural tourism on the rise, the allure of agritourism in Europe is only set to intensify.

Product Code: 10112

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Farm owners
- 3.2.2 Agritourism operators
- 3.2.3 Service provider
- 3.2.4 Distribution channel
- 3.2.5 End users
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Growing interest in sustainable and local food
  - 3.8.1.2 Increased desire for unique travel experiences
  - 3.8.1.3 Government support for rural economies
  - 3.8.1.4 Diversification of farm income
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Regulatory and liability concerns including health and safety
  - 3.8.2.2 Seasonality and weather dependence
3.9 Growth potential analysis
3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Activity, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 On-farm sales
5.3 Recreation and entertainment
5.4 Educational tourism
5.5 Hospitality
5.6 Others

Chapter 6 Market Estimates and Forecast, By Farm, 2021 - 2032 ($Bn)

6.1 Key trends
6.2 Crop farms
6.3 Livestock farms
6.4 Dairy farms
6.5 Wineries and vineyards
6.6 Others

Chapter 7 Market Estimates and Forecast, By Sales Channel, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 Travel agents
7.3 Direct sales

Chapter 8 Market Estimates and Forecast, By Visitor, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 Group traveler
8.3 Individual traveler

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA

Chapter 10 Company Profiles

10.1 A.C.T. Tours
10.2 AGRILYS Voyages
10.3 Agritours Canada
10.4 Agriturismo France
10.5 AL VERNETO
10.6 Bay Farm Tours
10.7 Domiruth PeruTravel
10.8 Expedia Group
10.9 Farm Stay UK
10.10 Farm To Farm Tours
10.11 Field Farm Tours
10.12 Greenmount Travel
10.13 Harvest Hosts
10.14 Kansas Agritourism
10.15 Missao
10.16 Quadrant Australia
10.17 Select Holidays
10.18 Star Destinations
10.19 Tourissimo
10.20 Trump Tours