The Agritourism market is estimated to be valued at USD 8.23 Bn in 2024 and is expected to reach USD 17.51 Bn by 2031, growing at a compound annual growth rate (CAGR) of 11.4% from 2024 to 2031.
Report Coverage |
Report Details |
Base Year: |
2023 |
Market Size in 2024: |
US$ 8.23 Bn |
Historical Data for: |
2019 To 2023 |
Forecast Period: |
2024 To 2031 |
Forecast Period 2024 to 2031 CAGR: |
11.40% |
2031 Value Projection: |
US$ 17.51 Bn |
Figure. Agritourism Market Share (%), By Region 2024
Agritourism is a form of niche tourism that offers visitors experiences related to agriculture and rural life. It involves engaging tourists in hands-on agricultural activities such as herb picking, fruit picking, tree tapping, or honey collecting. Tourists also get an opportunity to learn about life on farms and in rural communities. Agritourism seeks to provide tourists insight into local cultural and culinary traditions. It merges recreation with agriculture in a way that benefits both visitors and hosts. Some activities commonly associated with agritourism include corn mazes, farm tours, harvest festivals, petting zoos, baking classes, and farmers' markets. As tourists are looking for more authentic travel experiences that connect them with local food and culture, agritourism has emerged as one of the fastest growing forms of tourism globally.
Market Dynamics:
The global agritourism market is expected to be driven by factors such as the growing demand for authentic leisure and recreational activities, increasing interest among millennials to spend vacations in rural settings surrounded by nature, and supplementing income from agricultural activities. However, high initial investment cost for infrastructure development of agritourism facilities and seasonality of operations can restrain the market growth. Growing popularity of experiential and responsible forms of tourism present lucrative opportunities. Farmers can offer new experiences and engage city dwellers through educational programs. Collaboration with local food producers, artisan communities, and tourism boards can also help open up new revenue streams.
Key Features of the Study:
- This report provides an in-depth analysis of the global agritourism market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
- It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global agritourism market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Field Farm Tours Limited, Farm to Farm Tours, Bay Farm Tours., Star Destinations, Expedia, Inc., Select Holidays, Green mount Travel., Blackberry Farm, LLC., GTI Travel, Kansas Tourism, Trump Tours Inc., Tour De Farm, Kisan Eco Farm and Farm Stay, Liberty Hill Farm, Harvest Travel International, Farm to Farm International, STAR Destinations, Stita Group, Select Holidays, and Agritours Canada Inc.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global agritourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global agritourism market
Market Segmentation
- Activity:
- On-farm Sales
- Outdoor Recreation
- Entertainment
- Educational Tourism
- Accommodations
- Others
- Sales Channel:
- Travel Agents
- Direct Sales
- Regional:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Company Profiles:
- Field Farm Tours Limited
- Farm to Farm Tours
- Bay Farm Tours.
- Star Destinations
- Expedia, Inc.
- Select Holidays
- Green mount Travel.
- Blackberry Farm, LLC.
- GTI Travel
- Kansas Tourism
- Trump Tours Inc.
- Tour De Farm
- Kisan Eco Farm and Farm Stay
- Liberty Hill Farm
- Harvest Travel International
- Farm to Farm International
- STAR Destinations
- Stita Group
- Select Holidays
- Agritours Canada Inc.